This article highlights a few simple rules to follow when posting and communicating on social media either as an individual or a business. What not to do on social media:
1) DON’T try to get from people more than you are offering. It’s networking, it’s supposed to be fun, not just business. Be useful, give more than you take!
2) DON’T bombard people with offers and special discounts on a daily basis. Try and establish the number of promotional posts and balance them with more entertaining and useful posts or even publish one promo-post per certain number of likes and shares that your normal content posts get.
3) DON’T be impersonal, detached, don’t write in a third person. Instead be a real human being with your own life and preferences, with a real name even when posting from your business fan page.
4) DON’T use lazy grammar and intentional mistakes. Not cool. No, not even a bit!
5) DON’T tag people on your photos if you’re not 100% sure they are ok with it and expecting it. People hate being embarrassed and the chance is high they will unlike/unfriend you for good!
6) DON’T automatically repost your Twitter posts on Facebook and vice versa. You can use the same but slightly modified content for different social media platforms but never post on Facebook your actual Twitter posts via any kind of “convenient” software.
7) DON’T Like your own posts. Enough said!
8) DON’T invite people to like your new fan page, it’s like begging on the street full of people you know.. There are less dumb ways to do so! Create great sharable engaging content for your new page and just share it couple of times on your personal profile. If people like it they will “Like it”!
9) DON’T use your page to re-share urban legends, petitions and even charities. You will only annoy people. If you want to do something good, organize it properly yourself!
10) DON’T fail to ignore trolls and pointless criticizers. Try to reply to messages and posts that have constructive criticism and customer support related questions but ignore plain haters and people who constantly try to bring you down.
11) DON’T jump in to fight in the comments section. Once it’s out there, it’s out there. If you got an offending comment give yourself a couple of hours, relax, calm down and ask for advice, if you can. It’s always better to remain classy and keep the face, just like in real life.
12) DON’T try to be on every social media platform all the time just for the sake of being everywhere. Analyse where most of your clients come from and use regularly and concentrate your effort on 2-3 most important social media.
13) DON’T try to do everything yourself. It’s nice to think that social media is a free way of advertising, but if you spend too much time on it, you are losing money you could be making otherwise. If you’re not experienced enough you can do more harm than good. Don’t be afraid to find a social media consultant you trust and who fits our budget.
14) DON’T ignore a follower who commented or sent you a message. These people are gold, they are already considering you as a buying choice, so go there and build a conversation with them. Offering a special personal discount works well too!
15) DON’T use caps lock. Incredibly enough not all people have learned to never SHOUT IN CAPITAL LETTERS online. Especially this concerns small business owners who try to attract attention to their special offers. Just don’t do it, please!
Here’s is our take on simple social media etiquette – what are your tips on what not to do on social media?