So you’ve come up with a great promotional idea that will not only bring in more traffic to your site, but will also genuinely benefit your customers. You’ve looked over the content of your offer time and time again to make sure everything is perfect, and now you’re excited to get it out there into cyberspace. But how can you make sure that your awesome offer is going to be seen at the right time, by the right people? The answer is – social media landing pages!
So what, exactly, is a social media landing page? Simply put, it is a landing page that has been designed for the specific purpose of prompting visitors to take action. That’s it. You thought it would be more complicated, didn’t you? Whether you want visitors to purchase your new ebook, subscribe to your newsletter, sign up for a webinar, or any number of other actions, your social media landing page should be tailored to that one purpose, and that purpose only.
But why do you need a landing page when all the information is already on your social media page or website? For one, a social media landing page sends a clear message to your target audience without all the clutter that is, inevitably, on your social media page or website. Additionally, you can completely personalize your landing page to make your visitors feel special, even going so far as to include a short “thank you” message pinpointing the social media link that the visitor clicked on to get to your landing page.
One of the key features that distinguishes a landing page from a traditional homepage is the simple, straight-to-the-point design. Refrain from adding too much information on your landing page. There should be no navigation bars, distracting text, or links that are not focused on the specific offer or message that you wish to communicate.
Like any other form of content marketing, the headline of your landing page is crucial. After all, researchers have found that you only have, on average, 8 seconds to persuade a visitor to stay on your page. A strong, engaging headline will grab your readers’ attention and keep them on your page long enough to get the basic idea of what you have to offer and how they can benefit from your product.
Now, social media landing pages can be utilized on any social media outlet you choose. However, you must be sure to match the landing page to the appropriate tone of the social media outlet, as well as your writing style. If, for instance, your landing page is on LinkedIn, which is primarily a professional social networking site, the tone and design of your LinkedIn landing page should also be clean and professional. Usually, on a site like LinkedIn, content marketers are looking to generate leads. Thus, testimonials can also be a great addition to LinkedIn landing pages.
On the other hand, if your landing page is on Twitter, the tone should be upbeat, quick, and concise, just like the Twitter mindset itself. Images, or images with informational print on them, referred to as “infographics”, can be beneficial on Twitter landing pages, as well as Pinterest landing pages.
Facebook and Google+ are more conversational, discussion-based sites, so you may incorporate any of the above suggestions. Just remember to keep your design streamlined and uncluttered, use a few font colors and sizes for emphasis and clarification (but don’t go overboard), state your offer and call to action in a concise manner, point out the benefits that the reader can expect from your product, stick to only one message or offer, and always begin with a strong headline. If a clear message and call to action isn’t enough, you can always include a special offer- a percentage off of your product, an exclusive ebook that isn’t yet available to the general public, or any number of other promotions that will make your audience feel appreciated.
Along with a focused message and a clear call to action, be sure to not include excess information or unnecessary choices. If you have another product to promote, construct a separate landing page tailored specifically to that product. Finally, make sure that your landing page design and wording appropriately reflects your style and your product in order to ensure consistency and brand recognition.
Do you have some awesome social media landing pages that you’d like to share with us? Let us know!
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