Each social media has its advantages, and catering to those is what will make your posts stand out to become more successful. Social media marketers today need to be creative and patient when posting on different platforms. Here we’ve taken six of the most prominent social sites on the internet, and give you tips on how to tweak your posts for different social media and make your business online as successful as possible.
They call it the Newsfeed for a reason: people flock to Facebook to get information. Make sure to post high-quality information that your subscribers find useful, and better yet, find worth sharing. Many users also use Facebook over their smartphones, so creating mobile-friendly posts and content is always a plus. But the most important tactic for a good Facebook post is to include an image. A recent study found that posts including at least one photo have the highest rate of engagement on Facebook!
Punctuation and correct grammar are often sacrificed on Twitter to follow the 140 character limit. But keep in mind that you want your business to look professional, so avoid using abbreviations or misspelling words to try and add more information. Another helpful tip: keep at least 20-30 characters left over after typing out your tweet, which will allow users to Retweet your content with a comment of their own.
Some of the basic tools within Google+ may seem like common sense, but should be used as often as possible to promote content interaction. This includes adding images, using relevant hashtags (so you can be found with searches), tagging other pages and people, and especially commenting and interacting with those who have commented or engaged with you. Google+ doesn’t leave as much room for interaction compared to other social media sites, so making the most of the comment sections will really put your customer interaction ahead.
Luckily enough, Pinterest has a simple enough interface that there are TONS of statistics showing which types of pictures get the most pins or shares. For example, pins that are orange or red are twice as likely to be repinned. Personal pictures are also not for this social platform; images containing human faces were repinned 23% less than those without. Also take your colors into account: using 50% color saturation is the best, since images with this edit were shared four times as often as 100% saturated ones, and ten times more often than black and white photos.
Since LinkedIn is strictly a professional social media site, you are going to have a very specific audience to target your posts towards. Spend some time researching your audience and analyzing which posts you’ve shared in the past that have gotten the best reactions, and tailor your future posts with this information. Users also don’t want to linger on LinkedIn, so try and keep your posts as informative and useful as possible, and under 60 characters.
Instagram may make anyone feel like a professional photographer, but that doesn’t mean basic photography rules can be avoided. Always use the rule of thirds, where the subject of your picture occupies 2/3 of the screen. Also, don’t go too crazy with the photo editing. Try and keep your filters consistent, to provide a standard look for your company posts. And possibly the best thing about Instagram is its comments section, which always attracts people to share their opinion. Use this to your advantage by asking a question in the photo description, and responding to commenters in a way that doesn’t simply sell your brand.