No one likes to mess up. That is a fact. People do not like to make the wrong decisions but despite all forms of caution they still end up making mistakes. And there is absolutely nothing wrong with that, everyone makes mistakes. That is another fact. So if you are aiming to make a strategy template for social media, there will be some pitfalls. But don’t worry, we are here to guide you through and help you make fewer mistakes as possible. Here are the dos and don’ts of making a social media strategy template.
Things you should do to help:
Amp up your listening and observation skills
Listening is one of the most basic and crucial skills you really need to hone, if want to be successful in life. This means listening to your customers (both the compliments and the complaints). This means listening to other people’s ideas – it’s not about it being a good or a bad idea, it’s about opening yourself up to new things and possible opportunities that may come your way.
Listening and taking time to observe not only the trends in your own homepage but also your competition is an essential act in order to not only learn but also improve. So take a step back, compare your strategies and layouts, see what is going on with the social world. Extend beyond the boundaries of your social circles and listen so you will see.
Be clear and on point
It is best to be clear of your intentions. What is the purpose? What is the goal? Is this blog for promotions, adverts, what? You need to clear and get to the point of things. You need to pick on one specific thing and focus on that instead of trying to do everything and anything all at once.
It is imperative that you make sure to give your social media content a bit of human qualities to it. Let people know a bit about you. Don’t be a stiff. Show a bit of your personality. Make them see that you are a person, a unique individual that has a life outside the brand.
Give away free stuff
People love free stuff. Who doesn’t love free stuff? Even you like free stuff so there is nothing wrong with giving your followers or customers a bit of incentives or freebies for their patronage. You can use free stuff as a form of promotions and advertise the qualities of your product.
Things you should not do or you may or may not regret it:
Don’t be a snob
Nobody likes a snob. Unless you’re really one of those famous big companies who can technically afford to be a bit snobby, you can’t just ignore your customers and act as if they don’t exist. Therefore, it is highly imperative that you take time to respond.
Yes, respond to their comments. Give replies to their suggestions. Do this not only in your blog but also in others. Take it as form critic and feedback. You can learn from these so make sure not to delete them unless they are highly inappropriate and complete utter trash.
Don’t make it too obvious
It is a given that you are a company. It is expected of you to promote you products and give away promotions from time to time. But here’s the thing: people can find this annoying sometimes. Yes, they find adverts annoying. Why do you think people pay a bit of extra just to get ads out of their apps, for kicks? Therefore, one standard rule in promoting your business is to make sure you don’t look like you’re promoting your business.
In short, don’t be blunt. Be smooth and subtle about.
Don’t be a lazy bum
Numbers are boring. Numbers are tasking and makes you want to sleep. Well, deal with it. In terms of business in social media, you need to crunch up some stats and numbers if you’re looking to stay in the game. You need to monitor and measure everything that is necessary to keep you updated and afloat on things. Also, there is the need of quality content. Do not skimp on the quality of your content. People will get bored and leave.
There you go the dos and don’ts needed in making strategies for your social media business. Hope this helps.