Pinterest announced today two new products that should help small and medium businesses reach more people: do-it-yourself Promoted Pins and updated analytics.
Do-it-yourself Promoted Pins
Pinterest added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com.
At the moment Pinterest is testing the tool out with a small group of businesses, including vineyard vines, Nicole Miller and Shutterfly.
If you’d like to try Promoted Pins, sign up. We’ll be in touch when we’re ready for you to get started.
New and improved analytics
Pinterest analytics got a refresh as well!
In addition to seeing what people are Pinning from your website, you’ll also be able to see how Pins from your Pinterest profile are performing. We’ll tell you which of your Pins and boards are driving the most impressions, clicks and repins. We’ll also clue you in to Pins that drive engagement across different platforms.
You’ll be able to see the updated analytics tool on analytics.pinterest.com. We’re rolling it out slowly to make sure everything works, but all business accounts should get access soon.
Don’t have a business account? Sign up and start adding your own Pins. You’ll need a business account to use both of these new tools.
– See more at: http://business.pinterest.com/en/blog/new-tools-businesses#sthash.2NNClKpm.dpuf