How Older Generations (50+) Use Social Media – from Financialsocialmedia

Your 50+ clients and prospects are online and they are searching for news and helpful information! Social media is a great channel to engage with these people and position yourself as an expert. Talk to them, share helpful tips and recent news, and expand your reach.

Brand needs to understand how to market to senior citizens before all of the Boomers retire, because they are a demographic that will be more computer literate than any senior generation before.

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