Facebook just introduced new feature for FB Pages: Calls to Action
Pages are an important destination for people on Facebook and the company is looking for new ways for people to interact with businesses through them. On 7th January Facebook announced a new call-to-action feature that will help Pages drive business objectives.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
The seven calls to action available are:
For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club
The call-to-action feature will roll out worldwide this year.