Long ago, social media had not been looked upon as a tool for the intellectual or professional crowd. That was, until the introduction of LinkedIn. Now with nearly 260 million members around the world, LinkedIn is one of the most respected and most efficient forms of professional social media out there. It can easily help a company gain popularity and reputation… But only if that company’s page is well set-up. Read LinkedIn company page – 10 tips for best setup and performance. Following these guidelines will help to improve your company’s LinkedIn page and gain the attention your business needs.
1. Make A Completed Page
People visit your page to find out more about you, so tell them all you can! Write a company description that uses as many of the available characters as possible. This description should be thoroughly positive, easy to read, and should ‘sell’ your company to the reader. Then make sure to include as much information about your company as possible, so visitors to your page leave with no questions.
2. Update Your Page & Photo Often
If LinkedIn members notice that your company page stays the same for months at a time, then they’re most likely going to stop visiting it. To ensure your company page continues to get social media traffic, continually update your profile photo and page information. This gives people a reason to come back to your page and share your business with others.
3. Watch Your Words
Nothing says ‘unprofessional’ like a simple spelling or grammar mistake. Have your employees thoroughly edit your company page whenever typing up something new, so that these embarrassing errors are caught before the public sees them. And more importantly, make sure to fact check! Having an incorrect detail on your LinkedIn account could abolish all of the page’s credibility.
4. Gather Followers For Your Page
Followers are highly useful for company promotion and networking, but take a little elbow grease to obtain. Try emailing contacts with prompts to follow your page, placing a ‘Follow’ button on a separate blog, or requiring all employes of your business to follow the company page.
5. Updates Are Key
The best way to keep followers of your LinkedIn account is to continually share updates. These posts should always have a link, such as to a product page, to keep followers within the company site. The posts should also be engaging and creative, so that people are more likely to respond to them in the future.
6. Don’t Underestimate Videos
If you have employees good at short-film making, then this is an opportunity you can’t pass up. Everyone likes watching these types of videos online, no matter how promotional they are. And if your video is good enough to get shared, LinkedIn now provides you with cheap advertisement! Studies have also shown that the top brands on LinkedIn have their profile connected to their company YouTube station.
7. Recruit Your Employees
By itself, a LinkedIn page can reach a lot of people. But through your employees, your page can reach so many more. Have them mention the company account on advertisements, marketing campaigns, and even email signatures. Or ask them to share, like, and comment on posts on the LinkedIn page. Even simple, quick tasks such as these can help in the long run to make your business grow.
8. Create A Colorful, Attractive Page
The content may be great, but let’s face it, no one wants to spend all day on a black and gray website. Add some color to your site wherever possible! Take an interesting company photo, and add your company logo and a banner image. It takes creativity, but an bright and interesting company page is much more likely to succeed.
9. Link to Everything
What many company LinkedIn company pages are missing is something incredibly easy to accomplish: posting links to all other forms of social media. This includes Facebook, Twitter, Instagram, Google+, Vine…you get the picture. Get your name out there!
10. Flaunt Recommendations
Even if your page has a thousand followers, those first discovering your company through LinkedIn will be much more influenced by reading a great recommendation of your business. Post real-life positive comments as your page updates, and your LinkedIn page gains solid proof of the good your company is doing in the world.