Leverage Google analytics behavior reports in your marketing

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Google analytics behavior reports in your marketing

You’re new at this thing called Google Analytics and have absolutely no clue what to do with it. Yes, you are aware that it will help you and will giving a very nice edge as you built up your site content and marketing strategies. But here’s the thing, you don’t know how. Well, here’s the most simplistic way on how to deal with Behavior without getting a frustration-induced migraine. Check these tips om how to use Google analytics behavior reports in your marketing.

Step one: Get with the basic

As we all know, the thing has a multitude of functions and features. And as we agree, we can’t necessarily cover them all in the span of an acceptable amount of time. Therefore, it’s important for you to just go with the basics for now and while you begin to get comfortable and learn to use and apply such features you can move to the more advanced stuff.

These features include:

  1. Behavior Overview – this is a report where you get to see the amount of traffic you are receiving. The report will have the number of pageviews, the average time it takes a visitor to linger on a specific page, a bounce rate and of course, the percentage of visitors or users that exits a page or a certain set of pages.
  2. Behavior Flow – this report assist in the visualization of the paths your visitors take or usually take whenever they are on your site. This allows access to how long a user or visitor engages with your pages as well.
  3. Site Content, Site Speed and Site Search – these three functions gives you all the details you need whether it is to know what your visitors are doing or looking for in your site, these features will give you a good summary on what occurs in your website.

As you well know, these given examples a merely touching the tip of the iceberg when it comes to handling Google Analytics and you will most likely encounter and discover more of its hidden talents like the Events and AdSense features.

Step two: Find and Focus

Okay, now that we got a bit oriented with the thing, it’s time to get a bit in touch. The first step one should do when using Google Analysis Behavior is to analyze the situation at hand. What do you need? What do you want to know? These two questions are essential on your way to get things started and make them less harrowing. Find your problem, and stay on that problem.

Do not go on trying to solve everything at once, this will lead to a much anticipated mental trip to bedlam if you are not careful. This is especially true if you’re just starting and haven’t garnered enough tech savvy points to cope.

Calm down and do not overanalyze things too much. This will lead your brain to fry and thus keeping you from solving anything.

Remember, each situation is different therefore, even if you’re just basically using the same tools, the way you are using them is different.

Step three: Explore as you go

Yes, I mean it. Don’t be intimidated by the massive array of choices and buttons before you. You’ll never learn unless you actually take effort in learning about you tools – and what better way than application and practice. But worry not, the good news is that the features have been made more user friendly and less tasking for us all.

I’m not asking you pick out every tiny detail, I’m asking you learn as you go. That way, you’ll get yourself oriented on the features as you go along.

There you have it, a basic load down on Google Analytics Behavior, hope this little intro gives you a better look on things and improve your marketing capabilities.

elena Sciberras

elena Sciberras

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