You might not even know it but out there in the wild fields of Google, Facebook, Tweeter and other internet resources, search engines and social media-platforms might be a lot of information that can seriously damage your business. Angry customer review from couple of years ago. Naughty competitor trying to discredit you. Or even some comments that have nothing to do with you but a shady business that has a similar name. All of it affect your overall business performance and is called ONLINE REPUTATION MANAGEMENT. Read our article and check how clean is your digital footprint?
Should I be scared?
Not all unwanted things and comments that can be undone, unpublished, unspotted and unwritten online. But most of the time they can be made “disappear” behind more positive information that you have control over. You just need the right strategy to do it.
Digital footprint – the term is mostly used for all online data that has ever been created by online users online. There are mainly 2 types of digital footprints: active and passive. Active digital footprints are specifically and deliberately put out there and published with the purpose of creating belter online image and presence. Passive digital footprint is a collection of data that is created without your (company, person, site etc.) activation and action. The passive ones should be regularly watched and managed. This process is called an online reputation management.
Online reputation management – is a service that is aimed to dig into the world of social media and search engines. It finds mentions of your company, brand or name and protect against negative comments and associations. Online reputation management service is normally offered by companies that have proven strategy that can check and give you the full picture of your online presence both positive and negative as well as step by step guide to improving it. There are tools to that as well.
The main problems most small businesses are facing are:
1) They are not known enough
2) They have information that they want to bury down
3) They have information they would like to push up.
WHICH ONE IS YOUR PROBLEM?
A few steps to do for a start:
1) Google yourself
2) Find out where you stand – no reputation, negative reputation, irrelevant reputation, positive reputation
3) Improve you results
Can I do it myself?
When it comes to online reputation management there are a few people who have enough know-how, tools and time on their hands to succeed but for most small and medium business owners it’s just not worth investing too much time in learning a lot of new information. Outsourcing is much better option in this case.