Facebook product ads – a “how to” guide

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facebook product ads

Have you heard of Facebook dynamic product ads? Not yet? Facebook dynamic product ads automatically show users ads for the products they are interested. This is important because it can allow you to reach interested customers with relevant offers. By using Facebook dynamic product ads you can generate ads based on your products in an ad template of your choice that will be shown to users that have viewed similar products. Did I mention that this is done automatically?? This feature alone should make it appealing, and if your interest is piqued, keep reading for a how-to guide for setting up Facebook product ads.


#1: Create your Facebook Business Manager Account

A Facebook business manager account will allow you to manage multiple accounts and control user access. In a nutshell, it will make your life must easier if you manage multiple businesses, pages and employees. It’s not difficult to do. In order to create an account, visit business.facebook.com, and follow the on-screen steps.

#2: Create your Product Catalog

Before you can begin creating ads you need to create a product catalogue. Your products will be pulled from this catalogue so it is key that you prepare all of your products in one place. This has to be uploaded entirely before you can proceed.

Once your catalogue file is uploaded, you will see it listed in the main area of your newly created business manager account.

#3: Set Up your Custom Audience Pixel

Ads are generated for users that have visited your website and dynamic ads will display products similar to the ones they viewed during their visit to your site. Your custom audience pixel is what allows you to gather information about visitors to your website.

There are three mandatory pixel events that allow dynamic product ads to determine whether a visitor to your website viewed a specific product, added it to their cart and ultimately purchased it. These pixels are appropriately named: ViewContent, AddToCart and Purchase. These are the keys to your Facebook Product Ads.

#4: Build your Dynamic Ad Templates

Now let your creative side out, because it’s time for you to customize the messaging for each of your products. Facebook’s dynamic ad templates allow you to map data fields within your product catalog to precise places in the text of your ads. What this means is that you are pulling data from your catalogue (such as the product name and price) and adding it to the ad. Within the dynamic ad there are three fields where this can be done: the message of your ad, the title of your ad or the description of your ad.


Many people are using Facebook product ads with positive results. By getting started with your own dynamic ads will put you ahead of the curve. Follow this how-to guide for setting up your Facebook product ads so that you can make a bigger difference to your marketing tactics now and for the future. Have you started using Facebook product ads? What do you think? Please share your thoughts in the comments below.


elena Sciberras

elena Sciberras

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