Have you heard of Ello? If you’re the type that likes to be in-the-know when it comes to the varied forms of social networking then, yes, perhaps, you’ve heard of this but never really got into the hype. However, if you’re the type to just sit back and be contented on the already present forms of social networking like Facebook then maybe you haven’t really heard of Ello despite being once dubbed to be the ‘Facebook killer’. So does Ello have a future – let’s see!
Basically, Ello.co is a social network site that doesn’t perform or present any type of advertising. If you try accessing the site, you’ll be met with a very simple black and white text layout with a bunch of circles as profile pictures which can be accessed even if you’re not a member yet. These are public profiles so before you scream ‘invasion of privacy’, I suggest you relax.
If you want to sign-in you need to get an invite by simply typing in your desired email address on the bar and click the request button.
As you scroll down you’ll see the company’s manifesto talking about how other social networking sites are basically converting all the our posts and comments as data to be sold, in Ello, these posts will not and never will become a product. At the bottom of the said manifesto, you’ll see the ‘I agree’ and ‘I disagree’ buttons, each with a different action once clicked.
The company decided to cement themselves to that claim by turning Ello into a legal public benefit corporation (PBC), making them obligated to keep their site ad-free. And if Ello gets sold, the new owners will be tasked to take on the responsibilities of maintaining it as an ad-free site. Yes, I know what you’re thinking.
How would they earn money then?
Believe it or not, Ello actually managed to raise $5.5 million through the investments of FreshTracks Capital, Foundry Group and Bullet Time Ventures. So this still makes the company a for-profit form of company but with the PBC stamp on it, they are able to attach a ‘cause’ on the company, which gives Ello a solid platform and purpose to fight and promote for in the world stage.
This amount will enable the young company to support and float its way into the harsh world of social media and business. In addition, Ello can earn money through selling customizations for how the site will look like for users.
Sort of like apps for phones, actually. In fact, the company has thousands of add-ons and customizations ready for users to buy. The site likes to uphold their outlook on the beauty of simplicity but is clearly open to individuality and personalization.
Wait, don’t I need to be web savvy for this?
Despite its availability, some would wonder if, they have the capability to use Ello and its many customizations.
Okay, here’s the thing.
Even if the company is trying to simplify the site and make it a bit more user friendly, Ello is not for everyone. The creators never intended it to be. That’s what makes it so unique from other social networking sites. It mainly caters to artists and those who are more creatively inclined to express themselves through the web.
Therefore, if you’re not the type to really invest on a site, then maybe Ello is not for you.
There you go, a basic rundown on the ‘elusive’ social networking site known as Ello. So what do you think – does Ello have a future in the world of today competitive social media market? Will this PBC be able to push through and survive? Well, time will be the judge of that.