Rules. They are there for a reason. They are there to ensure that things go smoothly and if they do get a bumpy, you have counter measures on what should be done just in case. Rules and Regulations. Policies. Standard Operating Procedures. They do a lot for your company and it is imperative that we all should learn how to balance things and make sure that we don’t go overboard with the limitations which would result to hindering employee satisfaction and the promotion of a proper work atmosphere. This is especially true with social media. It is everywhere and you can’t really tell everyone not to communicate or participate with the varied forms of social media today. But you do need to establish certain ground rules to ensure that certain things don’t go public. Read our guide on Social media policy and how to make it work for you
Tip #1: Explore and evaluate the corporate culture
Every corporation or company is unique and would develop its own culture over time. It will have its own quirks, level of expectations and beliefs. Your task is to familiarize yourself with the said culture and cater the policies towards it. It’s like a personalized approach that ensures that you won’t be jarring the flow of things when you decide to introduce a new policy and won’t impede any already set goals.
Tip #2: Common Sense goes a long way
Common sense is one of the most valued traits of humanity, it ensures good judgment and understanding of certain situations, problematic or otherwise. Now, as much as it would surprise some, common sense is still quite common amongst the masses and not as rare as most are claiming.
Therefore, it is important for you to consider that your employees are already equipped with their own policies and limitations on what and what not to share. Prior to making a policy about social media in the company, do not forget that you’ve hired competent individuals and you expect them to follow through with their claims of being a ‘well-rounded’ individual during the interview proper.
Tip #3: Specify
If you are ever going to implement a policy, make sure that you have set specific limits and the situations to apply them on. You must have a goal and purpose for these policies. You must also specify who these policies are for. Are they for the general population or are they only for a specific department or group.
You must also take into the account the scope of what is acceptable for posting. You must state what they should post and should not post about certain things in the company.
Tip #4: Encourage social interaction
Now, most would take policies about social media in the workplace as a form of impeding their rights of speech. It’s not and should not hinder social media use. Make sure that despite the limits, you assure them that they still have the freedom to do what they want and that they are in control of what happens in their social lives.
Tip #5: KISS it to make it better
Keep it short and simple. So after drafting pages and pages of policies you must summarize it into one page preferably as simple and direct to the point as possible. You would want your employees to actually bother to read your policies to prevent mishaps. Presenting policies and rules in a more simplified structure not only saves time but ensures easy understanding of your intentions.
There you have it, five policy-making tips on the management of social media within the workplace. Use them wisely.