We’ve all heard the old saying, “A picture is worth a thousand words.” Images can be a powerful marketing tool for any business, but sometimes an image alone can fall short. So what’s the best solution to ensure that your potential customers understand what you’re advertising and engage with your brand online? Try strategically combining images and other visual content with text to boost social media interaction and conversions. The following tips will give you some ideas about how you can combine text and images in your marketing.
Bring some life to your tagline
If you have a business, chances are you have a tagline. If may be clever, but I’ll bet it’s still just text-based. What better way to truly demonstrate the full meaning of your tagline than to pair it with an image? Adding an image gives your tagline life, making it new and exciting, which can increase overall engagement.
So, how can you pair a relevant image with your tagline? Canva.com is an online design site that provides a wide variety of images, or gives you the option to add your own. Canva.com has a simple user interface that allows you to add customized text overlays to images, and the results are clean and professional-looking. Most of the content on Canva.com is free, but you also have the option adding premium elements at the rate of $1.00 each. This program allows you to create an outstanding illustrated tagline that can be saved as a PNG or PDF file.
Deliver personable, customized infographics
Infographics have become commonplace in today’s marketing game. As such, your infographics can easily become lost in a sea of countless other infographics. For an advertising infographic to truly accomplish its purpose, it must be unique. For example, many infographics feature cartoons, graphs, or some other type of statistical representation. To make your infographics stand out, try incorporating professional images and text to catch viewers’ attention. In addition, adding a bit of personality and human perspective to your infographics and brand will make your content more relatable, leading to increased interest and participation.
Canva.com is a great program to use for designing infographics as well. If you aren’t sure what the size of your image should be, simply leave a blank area around the outside edges of your infographics. This will give you some room for the editing process. The Social Media Image Maker program can help you out a great deal in this area. Once you choose the social media site you’d like to upload your image to, you will need to choose whether you want to resize the image as a cover image or profile photo. When you choose the “create” option, you can drop your image into a pre-sized box, which allows you to move and resize the image until it is just right and gives you the option to add a number of effects. You can download the finished image for free, with no watermark, and post it immediately to the social media outlet of your choosing.
Showcase your product
There is an old, Southern slang that refers to buying “a pig in a poke”, meaning to purchase an item without knowing exactly what you’re getting for your money. No one wants to feel cheated, even if it is only the result of an innocent misunderstanding. Showing potential customers an accurate image and description of your product is perhaps the simplest way to increase your conversions. You can also invite customers to upload their own images with your product to your social media page!
If you would like to showcase several images, including a selection of fan images, check out PicMonkey. PicMonkey allows you to create a collage quickly and easily. A variety of preset layout options allow you to produce a collage that fits within the size restrictions of the social media site and image type of your choosing. To kick your collage up a notch, consider using a program like Canva.com to add test to a few images, then incorporate these into your collage. PicMonkey allows you to download your collage for free so that you can upload it to your social media page, and gives you the option to access more features for only $2.75 per month.
With the combination of image ideas and design programs listed above, even the least creative marketer can make stunning images to add to his or her social media marketing toolkit. If you want potential customers to give your product more than a passing glance, these customized images could make a world of difference.
Do you have an awesome example of a successful tips on how to combine text and visual elements? We’d love to hear from you!
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