If not using Social Media Video you’re missing a trick

using video

According to a research done by Cisco by 2017 about 69% of all consumer internet traffic will be video traffic. Check why you need to start using social media video right now!

More and more people are watching videos for their informational, educational and entertainment needs every day. This not only includes average consumers but also B2B market. Most probably in a few years’ time we wouldn’t be writing this article but most probably making a video about the subject.

People like to watch videos and there’s nothing to stop them. If you as a small, medium or even large business owner are yet to use video-marketing, you better start right now.

In the UK for example one of three people watches at least one online video a week. That’s about 20 million viewers weekly in the UK only. Average internet user worldwide watches around 186 online videos a month.

Video-marketing can be superior to any other type of marketing because videos are more viral, engaging and easy to digest. People watch, like, share and comment on videos more likely than on any other type of content. Videos engage people in a much more effective way, the way that texts and pictures simply cannot do.

People like to watch other people and video is great. It can easily build trust, relationship and believability. Same goes for human voice – one of the main reasons why we are drawn to videos is that vocalised content is perceived better. Use power of human emotions and movement – all these simple factors are proven to increase positive feedback from your potential customers.

7 in 10 people change their view of a brand to a positive one after watching interesting and engaging videos done by this brand. Videos allow companies to make their brand more “human”, get closer to people. By investing some money in a good quality video even a small business can create an image of a larger, more legitimate, superior quality brand.

Videos are a great way to improve you SEO and site’s visibility. It might be close to impossible for you to make it to the first page of Google but it still possible to make it to the first results page of YouTube, the number 2 search engine in the world. And being high in YouTube search might be even better for your business since the average conversion rate from videos is 50% higher than from any other type of sales page.

With the cost of video-making software and hardware constantly going down there are endless possibilities for all types and sizes of business to use video to their advantage. Watch good examples and let your creative juices flow – you will most probably see the reward quite quickly.

Always remember to give something to your potential customers in each video – it can useful tips, trainings, share your opinions on an important subject or just something funny that ill lift up the mood. You can still pitch your product or service, just don’t make the sole purpose of the video.

Use Calls to Actions – don’t assume that people will do whatever you want them to do without you specifically asking for that. It just doesn’t work this way. Ask your viewers to subscribe, like, share, comments, register or buy after they’ve watched the video. Make them aware that you appreciate them interacting with your video.

10 content tips to keep clients in the buying mood

content tips to keep clients in the buying mood

We put together a few simple and effective tried out tips and advice on how to create a content to keep clients in the buying mood:

  • Forget individuals, try to make content that make groups to form and like-minded people get together, talk and share
  • If you find yourself bored creating content for your social media, then you’re trying to take more that you’re giving. Time to rethink this strategy!
  • Before publishing anything, read it to yourself and see if an actual person would talk this way. If not – edit, edit, edit. Be a human, not a sales-machine!
  • No matter how many employees you have, make your social media channels to have a voice of a real person with a real name and real life whether it’s you or someone else. People prefer to talk to people not pages and accounts.
  • Find types of posts people like and share the most and then try to recreate them on all your media channels in a suitable way.
  • Always recycle your content hits, but never overdo it!
  • Try to offer practical tips, advice, solutions to problems – this type of content gets shared the most and builds trust to your brand.
  • Don’t become too cocky or know-it-all, every time you publish a tip or a solution, ask your audience about their best tricks. You will not only learn a lot, but engage more people. Re-post best tips from your followers, they will love it!
  • Prettify everything! For any kind of business but especially for those that target women, aesthetics and cuteness is the key to clients’ credit cards.
  • Choose your writing style and stick to it! Certain brands can get away with some swearing or use of community slang, which is ok. You just have to be consistent, not super-official one day and “what up bi****s” the next.

Did you like our tips on how to  keep clients in the buying mood? What are your best advice  for great, engaging and sales-effective content?

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Jimmy Fallon and Justin Timberlake #Hashtag

Jimmy Fallon and Justin Timberlake got slightly annoyed by the overuse of #hashtag and made this hilarious video. The hashtag sign has not only flooded the social media channels like Twitter and Instagram but even some people actual speaking. The two comedians show us just how silly it might look and sound. Must watch!

The Future of Social Media Marketing

The Future of Social Media Marketing w/ Gary Vaynerchuk – YouTube business magazine Marieforleo interviews Gary Vaynerchuk and talks about the future of social media. Social media marketing is fast evolving and many people just aren’t using it correctly. In this video, you’ll learn some of the biggest mistakes you’re making in social media marketing and how to fix them.