Branding and Optimization Tactics from the Best YouTube Marketers

Branding and Optimization Tactics from the Best YouTube Marketers

Whether you know it or not, all of your favorite YouTube channels have worked on their branding and optimization. Even the silliest of channels, like Smosh, have really professional level branding amongst their juvenile humour. I am going to take a deeper look at some of the YouTube celebrities so that you can understand branding from a YouTube marketing perspective. The goal is to help you get more views, more subscribers, and a little bit of fame for you or your company. Let’s look at the most successful Branding and Optimization Tactics from the Best YouTube Marketers

Effective YouTube Branding practices

Let’s get back to those Smosh guys and their branding. When they first started out, and I’m old enough to remember this, they were just two goofy guys with a webcam. They made a really stupid video of themselves goofing around to the Mortal Kombat theme song. When that was a hit the followed up with other theme songs, Pokemon being their next big hit.

What they may or may not have realized at this point is that they were establishing a brand via their content. They were the goofy guys who made theme song videos. Having a clear goal for the type of content you’ll produce is your very first, and most important branding decision. The next steps will be:

  • Creating a professional land custom set of profile and header images
  • Having a regular posting schedule. Youtube audiences respond best when they know when to show up and watch your newest video.
  • If your video has a steady host, using a backdrop that establishes a familiar ‘place’ for your videos to be filmed. Ray William Johnson did that with his well known Watchmen comic book backdrop.
  • Creating Youtube thumbnails with a consistent look to them. Do not use the images selected by YouTube from your video. Those are only consistently terrible. Learn more about creating eye-popping YouTube thumbnails.
  • Use a regular presentation style. Watch that video from Ray I linked to above. You’ll see he uses the same ‘Cool Transition’ between segments, and the same ending song.
  • Speaking of his ending song, intros and outros are another important element of branding. not only will they help establish your image, every video being the same, but you can also use outros to link to other videos.

These types of branding techniques need to all work together so that you can start building an ‘impression’ on YouTube users. More than anything they’re going to remember how they felt when watching your videos, attach an image to your videos that they’ll remember more than the brief video they watched.

Everyone can use a good slogan

If you don’t have a slogan on your YouTube channel you’ll never leave the computer screen and become a part of your fan’s lives. Slogans are the phrases we learn and use in our own lives when talking to friends, or just when we think of the show.

  • Ray William Johnson: “I’m Ray William Johnson, and I approve this message.”
  • PewDiePie: “How’s it going, bros? My name’s Pew Die Pie.” With his name being said in a high pitched voice while he wiggles his fingers in front of his face.
  • How it Should Have Ended: “Because I’m BATman!”
  • Epic Meal Time: “On our next episode we eat ______.”
  • Philip DeFranco: “I love yo’ faces.”
  • Smosh: “SHUT! UP!”

TV shows have been doing this for as long as there has been TV. From the Fonze’s “aaaay,” to Homer’s “D’oh!” you can’t deny the power of a good slogan or catchy line. Anyone can create a YouTube channel that’s watched, but it takes a good slogan to get people to really LOVE your channel and bring it into their daily life. Speaking of which, I need to lay off yelling “Because I’m BATMAN!”

Now watch below as Epic Meal Time bring this all together in one video. They have the logo profile image and custom header. A custom thumbnail for each video. They film in the same kitchen every episode. Their presentation style is unmistakable. And they have the same outro that links to different videos each time.


SEO tactics for YouTube

It all depends on the type of YouTube channel you’re creating with SEO. Some people are pure comedy channels, making ‘comedy’ a tough SEO to go after. Others are markets with a product they’d like to sell, and would like to optimize for search.

Either way, SEO is going to play a role in people finding you, branding is what’s going to keep them coming back. Getting people to remain interested in you is the real challenge and I recommend that you spend more time on it than on SEO.

Your first step in any SEO campaign is to target specific keywords. The odds are good that if you are building a YouTube channel you already have a website. That website will have data about what people are using to find you. Those are going to be words you’ll want to use.

The other obvious tool is Goodle’s Adwords. I’m on there at least twice a week looking to tweak language slightly to better attract searchers. Find out if “water cooler” is search for more often than “water coolers” and plan your keywords around that. Every little tweak is what optimization is all about.

Once you have those keywords ready in a spreadsheet you can start entering them in your:

  • Title: You’re optimizing for search and for people here. Don’t keyword stuff and keep your grammar correct. If you have to change your grammar to something incorrect to make a keyword fit it’s time to rethink the entire title.
  • Description: You might see this big empty space and think you can fill it with keywords, but you’re wrong. Your first goal is to optimize it for readers. The first sentence, which displays in search results, needs to be right to the point. Fit your keyword here once, and fit it naturally.
  • Tags: Again, this is not a spam moment. Use your relevant keywords that fit the video, find a few synonyms that work, and connect with other categories that are related to your video content.

The last SEO tip I want to give you is all about multilingual SEO. YouTube is used by people all over the whole world. With English being the most popular second language, it may not hurt to appeal to those who are searching for your content in a different language. They may be searching in German, but if they find your video via a German keyword search but also speak English …more views for you!

The screenshot below is taken from this video by Funtoy Collector. Notice how she uses multilingual SEO in an appropriate way:

Did you like our Branding and Optimization Tactics from the Best YouTube Marketers? Do you have any cutting edge video optimization techniques that you feel I’ve missed? Let’s discuss them in the comment below!

Author bio:

Ernest Thompson is social marketer with a love for video on YouTube. From creation, to share, to upload, and especially social sharing, he’s always interested and invested in the process. You can learn more about his YouTube views service at the link, or you can ask him about YouTube marketing ideas in the comment section below! His favorite YouTube channel is probably Epic Rap Battles of History, but he also enjoys Epic Meal Time.


Aligning your Twitter Marketing with your YouTube Video Marketing

Aligning your Twitter Marketing with your YouTube

No brand should separate their Twitter marketing plan, YouTube marketing plan, Facebook marketing plan, etc etc. Your brand should have a social media marketing plan that unties all of these elements at the top while they branch off below. You must have connections between them as no single platform will succeed as well on its own as it will together with others. In this article we will give you some insights on aligning your Twitter Marketing with your YouTube strategy.

It will help you connect my two favorite social media marketing channels: Twitter and YouTube. We all know how Twitter can make content go viral, but are you relying on luck for this or are you really working at it?

This article will not be looking directly at how to get views on YouTube itself. My goal is for you to take content you already have on Youtube and better advertise it through Twitter. This will help not only your Twitter marketing game, but also help your YouTube views shoot sky high as well.

Using Twitter marketing to promote a YouTube channel or video

Make it happen with #hashtags

Brands typically use two types of hashtags on Twitter:

  • Those which they create specifically for their Twitter marketing.
  • Those which are created by other users, which start trending, that they also use.

Using the first type is how many brands tell a story on Twitter. Every time they create content which relates to a brand specific moment they add their #UniqueHashtagfortheTopic. Applying this to your Youtube videos is just as effective as any other type of content you want to work on.

This tactic is sorely lacking in the Twitter world in connection to YouTube videos. I looked through a number of the Twitter accounts for my favorite YouTube channels and only one of them really worked on this. It was for the Smosh guys as they promoted their movie:

So the biggest stars aren’t doing it. Why would you want to? Because any time someone clicks on your unique hashtag they get to look through all the tweets that also have that hashtag. And what are in those tweets? Your other videos! You can use hashtags to:

  • Connect videos by theme
  • Connect videos by length
  • Connect video by date
  • Connect videos by appearances

Any type of connection you can think of, it’s there for you to use. Now people can see a ‘story’ of your videos as told on Twitter.

The second time is one which many Twitter marketers are already using to promote their videos. It can help nearly anyone go viral on Twitter, but including a link, or even embedding, one of your videos will definitely help your viewership numbers.

If there’s a food related hashtag trending, you can bet that the guys at @EpicMealTime are all over this tactic with their content:

This exposed their video to people outside of their usual audience, earning a few retweets for even wider reach, and it was an appropriate moment for their video. You can’t just jump into any trending hashtag and throw your videos into it. Remember that there’s a Mute button for users who find you annoying.

Twitter loves to keep things short – use Vine for trailers

Twitter got themselves in the video marketing game when they bought Vine, and then again when they added their own native video service. You can use these to do something that the big movie business has mastered: Creating trailers.

Twitter Native video and Vine both have length limits imposed on them. Vine is 3 -6 second, Twitter native video is up to 30 seconds. The benefit here should be evident as you’re creating content that better fits a typical Twitter attention span, and you’re also creating new content of differing lengths.

The guys over at Epic Meal Time do this all the time, with Harley (the group’s ‘leader’) being a big fan of alternative social media platforms.

It’s quick, people watch it right away, and it builds hype for the main video. IF you’re new to Vine, here are some tips how to make Vines that stand out.

Using @mentions on Twitter for more views

Influencer marketing is using the audience of other people to promote your content. On Twitter this typically invloves using the @mention. You simply create a tweet, include your video in it, and use the @mention of another account in hopes that they’ll retweet you.

Hoping is nice, but actually getting results is better. First, you should always mention Twitter accounts of people who guest star in your videos. These will be easy retweets. Second, you should @mention relevant accounts. Maybe you refer to them in the video, maybe the video is related to their industry. Make sure they’re relevant, no one likes to be spammed with @mentions.

Here’s @ERBofHistory showing you both types of influencer marketing.


In the first tweet they @mention Twitter users that they work with in the video. The second tweet @mentions someone they’re talking about in the video who they don’t actually know personally. Both are perfect examples of influencer marketing. If you need more help with breaking through to a particular influencer, read this longer article on influencer marketing tactics.

GIFs will help your most data challenged fans view

Most people view Twitter on their smartphone. This can mean limited data plans, and people not wanting to watch a video at all. So why not give them a GIF? Your goal here is going to be creating an impression that pushes someone to watch your video once they’re on a laptop or tablet that’s connected to their WiFi later. You won’t drive YouTube views directly, the goal is the impression.

Ray William Johnson uses GIFs all the time on his @RayWJ account. I know for certain that I’ve seen one of his GIFs on Twitter and clicked over to YouTube later to watch the clip:

Remember that your GIFs need to be punchy, and that the text is the setup while the image is the punchline.

Sending multiple tweets of the same video – Now Spam free!

Any idiot can send out the same tweet over and over and get more views. That same idiot will also likely lose the attention of followers, or outright lose followers. You can use the tactics above, GIFs and Vine/Twitter vid, to create multiple tweets related to the same video. I want to help you take it a step further.

Take a look at changing the entire context of the tweet itself. What you’ll want to do is highlight different aspects of the video to attract different viewers. Vanoss Gaming do this all the time on their Twitter account. They use a combination of text, pictures, and video links to continually push the same video over and over without looking like spam. Here are a few examples:

The first is a picture with a link pushing people to watch their new video. The second is new text with the video embedded. All those too lazy to click over to Youtube can watch it in their Twitter timeline now. These are just two tweets from yesterday, you can scroll through the entire @VanossGaming Twitter feed to see how they repurpose content over and over again to drive YouTube views, and push new videos for maximum impact.


Matthew is the writer over on the Devumi Social Media Marketing blog, a great place to get more Twitter followers and YouTube views via social media marketing. For the latest information, stop by the blog every Friday and read his newest post, or join the @Devumi gorilla on Twitter for non-stop social marketing fun!

Simple guide to Youtube cards

youtube cards

YouTube cards. As a beginning Youtuber, this may be the first time you’ve heard of them. And if so, worry not, because we are here to inform you on the many uses of Youtube cards and its beneficial qualities. So sit back and read this brief yet hopefully informative article.

What am I talking about?

Youtube Cards function by giving you that extra form of interaction with your viewers. And the good news is that the Card can actually work on mobile phones now which is a really big plus since people are using their phones more often.

The Cards have a lot of functions and you can put up to five cards in one video. The cards have six different forms. You have your video, playlist, fan funding, fundraising, associated website as well as merchandise.

And what’s even better is that viewers have the option to ignore them with a simple click of a button if they find the cards too bothersome while watching the video.

However, like all things, there are certain limitations on its functionality. One of which is your inability to choose the card size or its location (set at the right hand side of the screen). There’s also the issue of the color scheme as well as the ability of the location of the cards to change depending on the type of device being used so you might want to think before you create.

Let’s talk about the how.

So now that you got the basic rundown on your options and limitations, let’s proceed to the steps in creating a new Youtube card. Here’s five simple steps to show you how:

Step one: Sign in to the Youtube Video Manager and select ‘edit’. This is for the video you plan on adding a card to.

Step two: At the top of the navigation bar, select ‘Cards’ and click ‘Add Card’.

Step three: Select ‘Add Card’ again. There you will open up a creation window for your preferred card type. Enter the needed URL.

Step four: Pick or upload an image. Make and optimize your title and call-to-action text.

Step five: Select ‘Create Card’ and make the necessary time edits.

Orientation on Optimization

Okay, now that we have a good overview on what a Youtube card is and how it’s made, let’s tackle the different ways to optimize it.


Video or Playlist Cards

Videos and playlists are usually your Youtube staples so it’s important to take note on how to use them to your advantage. You, of course, start by selecting the desired video or playlist before making one. Things to remember though is that you can’t custom the Cards so you’ll need to optimize the playlist title to pull it through as well as that linking a video that is actually already within a playlist will immediately be directed on default to the playlist it is in.

Fan Funding Cards

This is actually a new feature that enables your subscribers and supporters to donate a one-off contribution using Google Wallet where Youtube gets a five percent commission as well as a 21-cent service charge (you didn’t honestly think you will get all the donation money, did you). This feature is really useful for those with accounts of good standing and popular with the masses.

So if you’re planning on using this card make sure it is enabled. There is also the option in the settings where a ‘Thank you’ note will appear for the one donating for them to feel some of your appreciation shine through.

Fundraising Cards

This card is great on organized charities and non-profit projects. So if you are planning on organizing one, make sure to use a Youtube approved fundraising site to not only avoid errors but also to keep the donations safe as possible. Also, don’t forget to give your thumbnail that extra compulsion with a great image and of course a good landing page for your campaign. This is where people will get to see a reason why they should support your most noble cause.

Associated Website Cards

The implementation of associated website cards enables the creator to direct the viewer to his or her homepage, official website and/or landing page depending on the objective at hand. If you want to optimize this kind of card, you will need to link off of the desired site or page before you optimize the title that will reel in your curious viewers for more info.

Merchandise Card

And of course, we have a merchandise card for the inner entrepreneur within you. This will aid you in expanding your reach as well as promoting your brand. Just make sure you are using an approved retail site to prevent any unwanted mishaps. You will need to make a landing page with the appropriate product info and some bit of promotions on the side like product reviews and ratings. In addition, aside from the much obvious thumbnail, you will need a good slogan or banner to call your viewers into action.

And there you have it. Follow these tips and your video is good to go.

Better social media covers – it’s easy!

better social media covers

We all know that first impressions are everything. In a business context, your clients’ first impressions of your product can be a driving factor in your conversion rate. But how can you quickly grab a potential client’s attention and make that first impression a positive, lasting one? By properly utilizing the first space that people see when they visit your business’s social media page- the cover photo. The following four tips will help you create stunning cover images that will draw new followers to your social media page and grow your profits.

1. Dimensions are crucial

A cover photo, which is the first thing people see when they visit your social media page, gives you the opportunity to make a positive initial impression on potential customers. However, even though cover images are completely customizable, nothing screams “lack of professionalism” like a cover image that is cut off, stretched and pixilated, or halfway hidden behind your profile image. When designing your cover image, it is imperative that you research the recommended dimensions for your cover images on each social media site you wish to utilize. Additionally, you need to know if another element of the page, such as a profile picture, will overlap the cover image or obscure it in any way.
– Facebook recommends that cover images be 851 x 315 pixels, but the minimum acceptable size is 339 x 150 pixels. Keep in mind that Facebook profile pictures will overlap the lower left corner of your cover photo and design your image accordingly.
-For Google+, cover photos need to be between the recommended 1080 x 608 pixels and the maximum 2120 x 1192 pixels. You may choose a smaller image if you wish, but be aware that the minimum dimensions for a Google+ cover photo are 480 x 270.
-Twitter and LinkedIn both have set dimensions for cover images, with no alternative minimum or maximum. Twitter cover photos should be 1500 x 250 pixels, while LinkedIn recommends the dimensions of 1400 x 425 pixels.
You should also be sure to stay on top of any policy changes regarding image rules or restrictions for cover photos. For example, promotional text in cover images may be prohibited on some social media outlets.

2. Elicit an emotional response

The most iconic images throughout history became so well-known and popular because they provoke some type of feeling within their viewers. Whether it is happiness, sadness, nostalgia, or any number of other emotions, photos that make us feel something can be powerful marketing tools. We are psychologically drawn to photos of other people. Utilizing powerful images of people in your cover photos can leave a lasting impact on potential customers, thereby increasing brand recognition and providing an emotional link between the client and your product or brand. You may even consider featuring images of your fans in your cover image. This will engage your audience and make your fans feel like VIPs.

3. Use colours wisely

Because your cover photos take up so much space on your social media page, it needs to work well with the established colour scheme of your branding. To appear as professional as possible, the colours in your cover image should match your business’s logo and/or profile image colours as well as possible. Otherwise, viewers may see your page as thrown-together and sloppy, leading them to have a lower opinion of your brand. Additionally, the images used in your cover photos should fit logically with your brand and/or product. For example, if your product is a stylish collection of designer dog collars, your cover image could showcase a well-groomed pooch modelling one of your collars. Even if your cover image and profile photo don’t match perfectly, you should ensure that your colour palette is made up of complementary colours.

4. Change it up

You’ve spent hours designing the perfect cover image. The theme and colours match your branding, it’s emotionally engaging, and it follows all the rules and adheres to the size restrictions of your chosen social media outlet. You’re home free, right? Wrong! Let your audience know that you maintain an active social media presence and that your brand is being constantly updated to keep it at its best. Use your best judgment and time cover photo changes to coincide with new product rollouts, promotions, seasonal events, or other unique aspects of your business that should be highlighted.
In conclusion, your cover photos are like the virtual smile and firm handshake that you are unable to give your online customers. So, be sure to set aside time, and, if necessary, money (if you choose to utilize the services of a graphic designer), to make your cover photos unique. Do you have more tips for better social media cover photos? Share them with us!

You can download our Social Media Dimensions guide for FREE here!

How to get your videos to go viral

get your videos to go viral

Only on the internet can the word ‘viral’ be a good thing. After all, what’s the point of showing things off if it doesn’t get the attention you want it to have. In the age of trends and social media hype, videos have become one of the most shared and viewed things on the internet. So here are some tips on how to  get your videos to go viral and increase the chances of your video to be seem by millions.

1. Content is key.

This is the most basic requirement for videos, especially the advertising ones. It has to be catchy, interesting and unique. It needs to be able to grasp the viewers’ attention and make them want to share it. Content is the main ingredient in keeping your video alive so give this one some extra time and creativity to make it pretty inside and out. Also, don’t forget to keep it adequately timed, which means, no lengthy stuff.

2. Sharing is loving.

Ignore the views. The views mean nothing compared to the shares because it’s the shares that makes your videos viral. Therefore, make sure that your video can be shared through sites like Facebook, Reddit, Tumblr, Twitter and to the many other social sites of today. Also, take note on who shares your videos because it only takes one celeb or two big blogs to make your number of shares rise. Remember, getting people or blogs with a large following to share your video is a very big step in your goal.

3. Timing is everything.

Did you know that posting videos during Mondays and/or Tuedays gives you a higher chance to attain viral status compared to the weekends and holidays? No? Well, now you do. Timing is really important when it comes to videos, it needs to be a current issue or something pretty timeless to get people to share it. In addition, the first 24 hours is like your make or break timeframe, the longer your videos goes on without views or shares, the more unlikely it is to go viral.

4. Get an awesome title.

I kid you not. A good title is the first thing that catches your viewers’ attention. Without a good title, your video will most likely be missed and shoved off, forever ignored. So make sure to keep things straightforward and understandable. No flowery words. Aim for the goal and what the viewers want to see. Quick and efficient.

5. Grab it and go.

Make the most of your 15 minutes of fame. Viral videos spread fast and die fast so make sure that you’ve done what you needed before it fades. Grab the opportunities, enter every door, do not wallow or think that this type of attention will last.

6. Keep them talking.

It’s important for your video to encourage discussion. It keeps it alive and gives it a higher chance of getting shared. However, be prepared for the negative backlash every video gets. Don’t let it get to you. Do not expect everyone to love it. There will be dislikes. Take it like a mature human being and move on. Do not wallow in a dark corner allowing your self-esteem to crumble.

7. Scratch some backs.

Another way of getting shares is through your sponsors. You can do this by mentioning the products, the music and even the clothes you used in the making of the video. In return for the advertisement, they’ll share your videos. It won’t always work but it’s worth the try.

There you have it with these tips and a bit of luck on your side, your video might just achieve viral status. Have fun and good luck.

Ddi you like our tips on how to  get your videos to go viral? Share your tips and advice in the comments section below!

All you need to know about using videos in email

Here’s a naturally accepted assumption. People love videos. Apart from its entertainment value, it gives us a bit of education and inspiration as well. Why do you think websites like YouTube got so famous? However, other than the aforementioned perks of videos did you know that videos can be sent via email and be used as a marketing tool? No? Well, now you know. Read this article to learn all you need to know about using videos in email

So why email? Aren’t ads and the usual marketing stuff enough to improve one’s conversions rates and income? Well it’s not that it’s not enough, it’s more along the lines of, the possible improvements you could make by adopting this rather new method of marketing, like a 44% rise in your online sales for example. No, this is not an exaggeration.

Yes, admittedly, using a video in an email, is not really that in yet. But, here’s the thing, popularity isn’t always a good thing. It can become overused and passé. Trying or doing something new can help boost your business’ unique qualities, giving it a more original and human feel to it. It’s more personalized, making the viewers see you, the seller, not just a marketing blob hidden behind the fancy webpage and products.  

Another perk in using videos is the basic fact that more people are easily drawn to it. As mentioned earlier, people love it. In modern society, people usually just give ads a once over and move on, and whether we accept it or not, reading through ads or business articles is not something a person would make as a hobby. But videos? It’s easier to convince a person to watch one rather than read something awe inspiring. (Wait, please don’t go!)

In addition, it’s pretty cost effective once you managed to get the hang of it and all those rise in conversion rates, site clicks and online buyers makes it all worth it. Video presentations work quite well with training courses, product demos, promotions as well as customer testimonials. Now, if you’re still interested, let’s all carry on shall we.

There are three common ways to use a video in an email:

1. Embedding

This will basically make the video play directly inside the email making it quite convenient. This is compatible with IOS devices, not Outlook, Apple Mail and Thunderbird 13. I know what you’re thinking, what about Gmail, Yahoo Mail and all the others?

Here’s the downfall of embedding, they’re not supported by Google and Yahoo!. Why am I paying close attention to these two? It’s because Google has 40% of the webmail market share while Yahoo has 21% which basically makes 51% of your market unable to watch the embedded video.

However, there is also the advent of ActiveMail which is a program that enables you to view videos in your email. It’s easy to download and is compatible with emails from Google, Yahoo!, Outlook and even Hotmail.

2. Use of .gifs

We see them in 9gag. We see them in Tumblr. But in emails? No, not really. But we like them anyway right? They’re entertaining, short yet long enough to tell a story. You could make one as a summarized teaching guide through your website. If you’re up to it, you can make your video into a .gif by using those GIF generators. Another good alternative is to make into a link to a video.

This method has a wider range of compatibility, Gmail and Yahoo are of course included. So if you want to give videos in emails a try, .gifs are not bad.

3. Static Images

Don’t want to be bothered by incompatibility risks? Try this. Instead of watching the video directly in the inbox, the person is directed to another site mostly likely the owner’s webpage or even YouTube via the static image link.

A word of caution, even though it’s easier to just post your videos on YouTube, you won’t be able to easily raise your conversion unlike when the video is in your own webpage. This also applies if the video is in the receiver’s inbox.  

Now, that we’ve established the methods, it’s time for some tips because what self-respecting guide doesn’t offer tips.

Just remember the word, KISS. Keep it sweet and simple. By sweet, it has to be entertaining enough to keep the watcher’s attention, boredom is not allowed. You have like two to five minutes maximum, entertain your audience. Also, don’t forget to be all creative and unique while presenting, people love that thing.

Did you like our article about all you need to know about using videos in email? Share your thought and experience in the comments section below!


What happens in a YouTube minute? Impressive infographic from Socilatimes shared an impressive infographic showing some amzing stats from Youtube

More than 100 hours of video are uploaded every minute, meaning that YouTube’s content ID system has to work overtime. It scans the equivalent of more than 400 years of video a day — that’s 146,000 hours of video a minute, and sometimes the system might be a little overzealous. The volume of content uploads are not wasted, there are over 1,388 subscriptions a minute.

Read full article here

How to Increase YouTube Engagement – Infographic from Socilamouths

How to Increase YouTube Engagement

Is your YouTube Marketing it worth the effort? Are you doing it right? Creating and posting videos is not easy but considering these statistics probably shouldn’t be ingored

  • YouTube is the number one video website in the world
  • About 800 million people visit it every month
  • Many searches are conducted directly on YouTube instead of Google

In other words, the potential to help your prospect find your business in a whole different marketplace is huge.

So how do you make your Youtube efforts to bring most results?

Read full artile on how to increase YouTube engagement

Nasty Comments – 5 Ways to Deal with Them

nasty comments and how to deal with them

Nasty comments are a big problem for anyone who is heavly involved in social media and online marketing. Every blogger, vlogger and Intagramer knows that there are always people who will try to ruin you post with nasty things they have to say. Learn how to deal with them the best way possible and always be a winner.

Social media has transformed the way people connect, communicate, network and maintain relationships. But, influence of social media is not limited to these; it has brought about a bigger revolution. Social media and Internet has empowered Internet users and given them a platform to express their views, thoughts and opinions. But not all thoughts posted online are positive or motivating. In fact, proportion of negative feedbacks and nasty comments is higher. Though you cannot go ahead and control what somebody else has posted, negative comments surely hamper your day and mood. The effect of negative comments is even higher if they are targeted towards your business or service as it raises questions about quality, brand and trustworthiness of your product.

Negative comments can appear anywhere. From Facebook page to Twitter post, blog to ecommerce website and other online platforms where people connect with each other. Handling negative feedback requires skill. You cannot appear too aggressive but cannot let go easily too. You need to know how to deal with trolls and prevent them from disrupting your followers and supporters. Here are 5 simple ways of dealing with nasty comments online.

  • People giving nasty feedbacks, usually, do not have any personal grudges with you. They may be bitter individuals who treat everyone same way as you, so do not get aggressive. Maintain your cool and first try to understand if the comment has some value or not. If there is no significance or value, it is better to unpublish the comment.
  • Most negative comments online come from users who are bored and use comments to create a troll and amuse themselves. Remember, you cannot control an Internet troll neither win an argument over there. So, do not waste your time and efforts in arguing but do not leave them unanswered either. Frame a witty and creative answer that explains that the discussion is baseless and unproductive. State facts wherever possible and turn negative feedback to your support. Also, suggest on forming guidelines to deal with trolls, and you will surely find support from other members of that forum.
  • Apply moderation for comments before they are published. So, if a comment is too nasty, do not post it or delete it if it is already posted.
  • If the comment is about your product, do not get defensive completely. Remember, with the cut-throat competition, customer has become the king and has endless of options to choose from. So, instead of letting a comment break your relationship with the customer, try to use it to gain customer’s confidence and build a better relationship. If a customer has given a negative feedback, take time to analyze his problem and reply with a sincere apology and solution to his problem.
  • Just like you need to know how to respond to a negative comment, you should also know when not to respond. Sometimes, not responding is the best response as it prevents issues from gaining momentum. So, if a comment is not at all relevant, the best way to deal is to let go.

Remember, you should be able to decide which situation deserves your attention and which does not. Do not waste your time in responding to every negative comment or feedback that comes your way. Be smart and try to highlight positive comments and reviews you receive!

Starting a New YouTube Channel – 5 Ways to Get the Initial Audience

starting a new youtube channel

YouTube is a video sharing website where users can upload, share and view videos. It has become the video sharing site to turn to for individuals or companies looking to share, advertise, promote or inspire. Are you thinking of starting a new YouTube channel or already have? Are your viewers trickling in at a glacial pace? Learn how to build an audience for your new YouTube channel with this beginners guide to YouTube – 5 Ways to Get the Initial Audience.

1) Plan your videos

Now that almost everyone can create and upload videos, even straight from their smartphone, it’s important that you stand out with quality videos that will make people want to return to your channel. Don’t just start recording and uploading. Create quality videos by putting some time into your planning before recording. Write a script that will help you stay focused on the content you want to share. Create a short but catchy introduction that will hook the viewer and keep them watching. And prepare an attention grabbing title that won’t be passed over.

2) Advertise your channel

Put all your social connections to work for you! Advertise your channel and new video releases with links on Twitter, Facebook or in your blog. Whatever avenue you take to advertise your new YouTube channel, do it wisely – don’t spam! Posting everywhere and anywhere can hurt your reputation and cause more harm than good.

3) Tag your videos

…but tag wisely! Just as you want to avoid spamming, do not over-tag your videos either. YouTube does not limit what tags you can attach to your video, but over tagging will cause your video to be lost in searches it doesn’t belong in. Use single word tags as well as multi-word tags (phrases) since that is how most people search. Be unique and specific with your tags to ensure that your video will appear at the top of a search (where it belongs).

 4) Be consistent, set a schedule

Let your fans know that you will be releasing a new video each week and stick to the schedule. It works. We are creatures of habit and people are more likely to return when they know a new video has been uploaded. Remember, quality over quantity. Viewers will feel the wait was worth it if you are consistently creating quality videos.

5) Annotations

Once you begin to attract viewers to your YouTube channel you want them to subscribe. Use clever annotations (notes within your video) suggesting viewers subscribe to your channel. You can also use annotations to link to other videos (perhaps on a similar topic, or earlier videos in your series) which can help draw viewers to your channel.

Remember, it doesn’t happen overnight, but following these tips for your new YouTube channel will help create a channel that viewers want to revisit. Make relevant content to your channel and most importantly, be consistent. Has this beginners guide to YouTube – 5 Ways to Get the Initial Audience been helpful? Good luck!