Aligning your Twitter Marketing with your YouTube Video Marketing

Aligning your Twitter Marketing with your YouTube

No brand should separate their Twitter marketing plan, YouTube marketing plan, Facebook marketing plan, etc etc. Your brand should have a social media marketing plan that unties all of these elements at the top while they branch off below. You must have connections between them as no single platform will succeed as well on its own as it will together with others. In this article we will give you some insights on aligning your Twitter Marketing with your YouTube strategy.

It will help you connect my two favorite social media marketing channels: Twitter and YouTube. We all know how Twitter can make content go viral, but are you relying on luck for this or are you really working at it?

This article will not be looking directly at how to get views on YouTube itself. My goal is for you to take content you already have on Youtube and better advertise it through Twitter. This will help not only your Twitter marketing game, but also help your YouTube views shoot sky high as well.

Using Twitter marketing to promote a YouTube channel or video

Make it happen with #hashtags

Brands typically use two types of hashtags on Twitter:

  • Those which they create specifically for their Twitter marketing.
  • Those which are created by other users, which start trending, that they also use.

Using the first type is how many brands tell a story on Twitter. Every time they create content which relates to a brand specific moment they add their #UniqueHashtagfortheTopic. Applying this to your Youtube videos is just as effective as any other type of content you want to work on.

This tactic is sorely lacking in the Twitter world in connection to YouTube videos. I looked through a number of the Twitter accounts for my favorite YouTube channels and only one of them really worked on this. It was for the Smosh guys as they promoted their movie:

So the biggest stars aren’t doing it. Why would you want to? Because any time someone clicks on your unique hashtag they get to look through all the tweets that also have that hashtag. And what are in those tweets? Your other videos! You can use hashtags to:

  • Connect videos by theme
  • Connect videos by length
  • Connect video by date
  • Connect videos by appearances

Any type of connection you can think of, it’s there for you to use. Now people can see a ‘story’ of your videos as told on Twitter.

The second time is one which many Twitter marketers are already using to promote their videos. It can help nearly anyone go viral on Twitter, but including a link, or even embedding, one of your videos will definitely help your viewership numbers.

If there’s a food related hashtag trending, you can bet that the guys at @EpicMealTime are all over this tactic with their content:

This exposed their video to people outside of their usual audience, earning a few retweets for even wider reach, and it was an appropriate moment for their video. You can’t just jump into any trending hashtag and throw your videos into it. Remember that there’s a Mute button for users who find you annoying.

Twitter loves to keep things short – use Vine for trailers

Twitter got themselves in the video marketing game when they bought Vine, and then again when they added their own native video service. You can use these to do something that the big movie business has mastered: Creating trailers.

Twitter Native video and Vine both have length limits imposed on them. Vine is 3 -6 second, Twitter native video is up to 30 seconds. The benefit here should be evident as you’re creating content that better fits a typical Twitter attention span, and you’re also creating new content of differing lengths.

The guys over at Epic Meal Time do this all the time, with Harley (the group’s ‘leader’) being a big fan of alternative social media platforms.

It’s quick, people watch it right away, and it builds hype for the main video. IF you’re new to Vine, here are some tips how to make Vines that stand out.

Using @mentions on Twitter for more views

Influencer marketing is using the audience of other people to promote your content. On Twitter this typically invloves using the @mention. You simply create a tweet, include your video in it, and use the @mention of another account in hopes that they’ll retweet you.

Hoping is nice, but actually getting results is better. First, you should always mention Twitter accounts of people who guest star in your videos. These will be easy retweets. Second, you should @mention relevant accounts. Maybe you refer to them in the video, maybe the video is related to their industry. Make sure they’re relevant, no one likes to be spammed with @mentions.

Here’s @ERBofHistory showing you both types of influencer marketing.


In the first tweet they @mention Twitter users that they work with in the video. The second tweet @mentions someone they’re talking about in the video who they don’t actually know personally. Both are perfect examples of influencer marketing. If you need more help with breaking through to a particular influencer, read this longer article on influencer marketing tactics.

GIFs will help your most data challenged fans view

Most people view Twitter on their smartphone. This can mean limited data plans, and people not wanting to watch a video at all. So why not give them a GIF? Your goal here is going to be creating an impression that pushes someone to watch your video once they’re on a laptop or tablet that’s connected to their WiFi later. You won’t drive YouTube views directly, the goal is the impression.

Ray William Johnson uses GIFs all the time on his @RayWJ account. I know for certain that I’ve seen one of his GIFs on Twitter and clicked over to YouTube later to watch the clip:

Remember that your GIFs need to be punchy, and that the text is the setup while the image is the punchline.

Sending multiple tweets of the same video – Now Spam free!

Any idiot can send out the same tweet over and over and get more views. That same idiot will also likely lose the attention of followers, or outright lose followers. You can use the tactics above, GIFs and Vine/Twitter vid, to create multiple tweets related to the same video. I want to help you take it a step further.

Take a look at changing the entire context of the tweet itself. What you’ll want to do is highlight different aspects of the video to attract different viewers. Vanoss Gaming do this all the time on their Twitter account. They use a combination of text, pictures, and video links to continually push the same video over and over without looking like spam. Here are a few examples:

The first is a picture with a link pushing people to watch their new video. The second is new text with the video embedded. All those too lazy to click over to Youtube can watch it in their Twitter timeline now. These are just two tweets from yesterday, you can scroll through the entire @VanossGaming Twitter feed to see how they repurpose content over and over again to drive YouTube views, and push new videos for maximum impact.


Matthew is the writer over on the Devumi Social Media Marketing blog, a great place to get more Twitter followers and YouTube views via social media marketing. For the latest information, stop by the blog every Friday and read his newest post, or join the @Devumi gorilla on Twitter for non-stop social marketing fun!

Will Twitter chats help you succeed for real?

twitter chats

Most people say Twitter is nothing but a bunch of useless gossip feeds. Entertaining, yes. But useful? Not some much. Or is it? Twitter is actually home to a lot more than just gossip and entertainment. It is a place of interaction and connection that makes our social lives a bit more colorful as well as informative. However, aside from that, Twitter is place of business tycoons aiming to be on top from brand promotions to freebie giveaways as well as chats that dish out a wide range of interesting discussions and topics.

Twitter can be steady step to success if you know what you’re doing, and don’t you forget it. In fact, here are some ways that Twitter chats can help give you that much needed boost in business.

Helpful Hand #1: Follower Increase

Communication makes people feel that they matter and the ideas they give out are being heard. Chatting with people and engaging them in a good interesting conversation makes them more interested to follow you. They do this not simply for the content but for the joy of interesting relevant interaction.

Helpful Hand #2: Community Building

Communities are great. They encourage not only interaction but also a bit of promotion on the side. But here’s the thing, communities don’t really form overnight. You need to take care and nurture them properly. You can do this via chats that can engage people to a certain topic which would lead to discussions branching out. It keeps things alive and moving within the community.

Helpful Hand #3: Brand Authority Promotion

Chatting about your product and entertaining questions is a sure way to expand your authority and influence over your product. This gives people the image that you know what you are talking about and would readily answer questions. You are an expert and people will learn to trust you over time. This speaks volumes for people who just literally learning their way through your product or service, get in touch with them and you’ll be sure to have good and loyal followers.

Helpful Hand #4: Relationship strengthener

Aside from the increase of followers, you’ll also notice a chance in your relationship with your current ones. Chatting promotes communication which in turns strengthens and builds one-on-one relationships. This not only applies to your customers but to your colleagues as well. Twitter is a social media site, make sure to take complete advantage of its main function if you want to succeed in this.

Helpful Hand #5: Information Source

Standard fact: Twitter keeps you in the know. It gives you trends, opinions, reactions and basically anything from a simple comment to a nice short critic. It gives you an overview of the industry you are currently involved in which is really helpful if you’re aiming to see what the public wants and thinks.

Therefore, if you’re aiming to get in touch with your customers as well as promote your brand using Twitter, it’s best to familiarize yourself with some tags. Examples include the following:

Human Resource department: #PeopleSkills (covers communication, teamwork, leadership and more), #HRTrends (keep yourself updated with the trends) and #TChat (a gathering of HR gurus)

Marketing Strategies and Content: #CMWorld (hosted by the Content Manager Institute), #ContentChat (content marketing talks) and #SEOChat (discussions on search engine optimization)

Development and Inspiration: #LeadWithGiants (leadership and business focused), #Mastermind (sharing on personal development and business building) and #smallbizchat (basically almost anything business-wise under the sun)

Networking and Management: #pocchat (Power of Connection discussions) and #PMChat (Project Managers sharing ideas)

So there you go, some tags to start up your chats and improve your business. There are specific times or schedules for each of these tags so make sure to look them up on your local time. So don’t be snob and get out there. Happy chatting.


Twitter introduces Twitter offers

Twitter introduces Twitter offers

As usual the US market get it al first  – Twitter just introduces the new commerce  feauture that will be available to the Twitter accounts registered in the US – Twiter Offers.

From 25th Novemeber selected Twitter accounts can enjoy “a new way for advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps”.

As pointed out in the official Twitter blog over the past year Social Media giant thought a lot about what commerce should look like on Twitter. A few months ago, they took our first step toward this vision by giving merchants the ability to sell products directly from a Tweet. Starting on 27th Novemeber 2014 (in the U.S. only), they are beginning to test a new way for advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps. This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users.

How it works
When users see a Twitter Offer in their timeline, they can add the offer to their credit or debit card in just a few taps, and redeem in real time by using the card at the store. Because the offer is tied to their card, redemption is seamless and easy: there are no coupons to redeem at the point of purchase. After the purchase, the cash back savings appear on their card statement within a few days.

With Twitter Offers, advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline. Additionally, we make it easy for merchants to get up and running because they can use their existing payment network, there’s no change to the consumer purchase process, no employee training and no new hardware or software to install. By leveraging Twitter’s robust targeting capabilities, advertisers can tailor their promotions and campaigns to the right audience, while optimizing for performance.

After users add a Twitter Offer to their credit or debit card, that card information will be encrypted and safely stored to make it easier for them to claim other offers or make purchases on Twitter in the future. We also give users the ability to remove this information from their account at anytime. For more information about our security and privacy policies, please visit our Support site.

We’re planning to work with a handful of brands to begin testing this new feature during the holidays in the U.S. Stay tuned for more information of those partners in the near future.

As we continue to learn and improve based on the experience of our advertisers and users, we’ll make this feature available for more advertisers. To learn more about Twitter Offers, please contact your Twitter account representative.

For the latest information about all of Twitters commerce efforts, be sure to follow @TwitterCommerce.

Less known features of your favourite social media

Less known features of your favourite social media

So you think you know everything about your favorite social media networks

Sure, you use your favorite social media networks every day. You may even operate your business primarily through social media. But how much do you really know about the features available to users of the three most popular social networking sites: Facebook, Twitter, and Pinterest. What you don’t know may surprise you. Check these less known features of your favourite social media

Facebook features you may have overlooked

  1. Have you ever seen a post on Facebook that piqued your interest, but you were just too busy at the time to follow the link? Then, when you try to find it on your newsfeed later, it somehow inexplicably disappears. Did you know that Facebook has a built-in feature that allows you to save these links so that they can be viewed at your convenience? Just click on the drop-down box in the top, right corner of the post and choose the “Save” option. You can also save pages by clicking the “…”, which appears near the “Like” button on any page. To get back to the things you’ve saved, simply look for the “Saved” link on the left sidebar of your profile page.
  2. If you want to be a serious stalker, Facebook gives you the only tool you need- the option to follow other users, regardless of whether they have accepted you as a friend or not. The best part is that their posts will still show up in your newsfeed, just as if you were friends. Say goodbye to that pesky privacy feature that requires you to add someone as a friend before you can view what they post. If this thought creeps you out too much, you can edit the follow option for your own profile by going to your Facebook settings, selecting “Followers” from the menu on the left, and changing the “Who Can Follow Me” option to something that you’re more comfortable with.
  3. You have probably already noticed the handy “X people reached” box that now appears after each of your posts to your Facebook page. But, have you ever tried to click on it? If you have, then you already know that the link leads you to a fairly useful list of insights and statistics, including shares, likes, comments, and more for each post. This information can be quite valuable when you are conducting research on increasing your page’s organic reach.

Bonus: You can download your entire Facebook history from your settings page by choosing the “Download Facebook data” option at the bottom.

I can do what on Twitter?

  1. Sure, you knew that you could tag people in photos on Facebook. But, did you know that Twitter offers this function as well? When you upload a photo to Twitter, you will see a “Who’s in this photo?” link at the bottom, right of your post. Clicking this link will allow you to tag up to 10 people. What’s really sweet about this feature is that these tags don’t take up any of your 140 characters.
  2. You can do nearly everything on Twitter via SMS. In your Twitter settings, you will find the feature that allows you to turn on the tweeting through text messages function. Activating this function allows you to reply, re-tweet, follow, send tweets, and much more, all through texts sent from your mobile phone, utilizing a custom number that will be assigned to you by Twitter.
  3. We all have that one annoying friend. Unfortunately, these people usually aren’t any more tolerable on social media networks. However, you may not necessarily want to delete these friends. Thankfully, Twitter allows you to effectively mute these people by clicking the “More” drop-down menu on any of the user’s tweets and selecting “Mute”. If you happen to change your mind, just go to the user’s profile and follow the same steps to “Unmute” him or her.

Bonus: By adding and arranging photos in the Profile Photo section of your Photos menu, you can create a photo slideshow that links to your profile picture on your Twitter profile page.

Are you getting the most out of Pinterest?

  1. If you would like to pin things that you don’t want others to see, like surprise party plans or anniversary gift ideas, Pinterest allows you to create secret boards. These boards are visible to only you. To set up a secret board, scroll to the very bottom of your Pinterest profile page. There, you will find the link to create your secret board.
  2. When there is a particular website or blog that we enjoy, oftentimes we may pin content from this site for future reference. Likewise, if you have embedded the option to pin your website or blog’s content, Pinterest gives you the option to see, all at once, what content visitors are sharing from your site. Simply type the following link into your browser’s address bar: Be sure to replace the “” section with your site’s actual web address.
  3. For more eye-catching boards that can help increase traffic to your profile, Pinterest allows users to quickly and easily create custom cover images for every board. Once you are on your Pinterest profile, you can hover over any of your boards to bring up the “Change Cover” option. When you click the “Change Cover” button, you will be able to browse through all of the images from that particular board and choose the one you would like to use as your cover image. You can even edit the portion of the image that will be displayed, thus giving you the flexibility to create the best possible cover images for your Pinterest boards.

Bonus: If you don’t like the way your boards are arranged, all you have to do is go to your Pinterest profile, click on the board you want to move, drag it to the desired position, and drop it there. Repeat this process until your boards are rearranged to your liking.

Did we leave out any of the most awesome features on these social media networks? Let us know!

Hashtag campaigns – make it awesome, not silly

Hashtag campaigns

Having gained enormous popularity on Twitter in recent years, hashtag campaigns are now being adopted by virtually all major social media outlets. And in the world of content marketing and promotion, hashtags can be a goldmine for promoting products, events, or even an entire barnd. But beware – your choice of hashtag can very quickly and easily make or break your company’s image. However, when done right, successful hashtag campaigns are well worth the time, effort, and money that you choose to spend. Check out the following tips and tricks for creating a winning hashtag campaign:

The simpler, the better

Are thousands of Twitter users going to remember a hashtag like #comebybigbobsburgersforafreeburgerandshakeeverytuesday, let alone bother to type it into their own posts? Would you? If you said no, you aren’t alone. People are, in general, fairly lazy. So remember to keep the hashtag that you choose for your hashtag campaign short, simple, and logical. If you’ve created a brief but catchy hashtag, but it makes no sense in relation to the product, business, or event that you are trying to promote, it’s time to head back to the old drawing board for another try.

Figure out what already interests them

Is there a certain product that keeps popping up in your audience members’ tweets and conversations? Do many people in your target audience feel strongly about a certain project, issue, or cause? Take these popular ideas and concerns and incorporate them into your hashtag campaign, thus using your audience’s own interests to engage them in a more personal, reciprocal type of communication. For example, do people who tweet favorably about your company’s new dye-free detergent also often tweet about their allergies? If so, find a way to connect their allergy problems to your hashtag campaign.

Encourage audience participation

If there is one thing people love to do on social media, it is voicing their opinions about every topic imaginable. You can use this compulsion to your advantage by inviting and encouraging your audience to voice their relevant opinions and experiences on the topic you have chosen for your hashtag campaign. For instance, if your new product is a device to ensure the safe sleeping position of small infants, encourage audience members to upload photos of their own sleeping babies, along with your chosen hashtag. Just remember to also engage participants in two-way conversation, by commenting on photos and responding to questions or comments about your product within as short a timeframe as possible, in order to keep your campaign’s momentum up.

Break down the barriers

If your hashtag campaign involves some type of contest, make your contest entry process as easy as possible for your audience. However, you should keep in mind that the overall purpose of the contest is to benefit your business or event by extending its reach on social media outlets, resulting in both an increase in exposure and active followers. A very simple way to make everyone happy is by making the conditions for contest entry mutually beneficial. For example, by following you on Twitter, or liking your Facebook page, and then commenting with their own photos or opinions and adding your chosen hashtag, audience members aren’t asked to devote too much time or effort to entering the contest. Likewise, your business or event page/profile, as well as your hashtag campaign, enjoy exponential increases in traffic and audience engagement.

Keep it real

People can generally tell the difference between forced or contrived marketing campaigns and more genuine types of audience engagement. You want your hashtag campaign to be in the latter category. One way to do this is by showcasing real social media users and their personal, unique interactions with your brand and/or hashtag campaign. For instance, say that your business is a car dealership, and you are running a contest to win a new car alongside your hashtag campaign. One way to give your hashtag campaign a genuine feel is to create a social media landing page, which features images of participants in your contest next to their old, broken-down vehicles and challenges new entrants to find even more new and unique ways to incorporate your chosen hashtag into their photos.

Utilize traditional media sources

Perhaps the best way to utilize traditional media sources in the case of hashtag campaigns would be to incorporate information about your campaign, as well as a call to action, into a television commercial or a billboard. How big or small you choose to go is constrained only by your budget, but even small businesses can benefit greatly from this strategy. Like they say, sometimes you have to spend money to make money. By prominently featuring your hashtag, website/social media page address, and campaign details in a way that grabs viewers’ attention, you are sure to boost interest in your campaign and traffic to your page.

Have we left out a great hashtag campaign idea that helped take your business to the next level? We would love for you to share your experience with us!

10 ways to make your social media posts more visible

Make your social media posts more visible

Are you feeling a bit frustrated? Ignored? Possibly on the verge of giving up because your posts don’t get enough screen time and perhaps may not even reach your followers? Don’t be. In fact here are some tips to help boost your visibility in the social networking stage. Here are the 10 simple steps to make your social media posts more visible.

  1. Build a strong foundation

If you’re going to be using social media as a means for networking or marketing, one basic need is for you to gather up a steady base of followers. One way of starting is through your friends and family, you can start out by casually introducing your page or website then asking them to like or follow you. Depending on the structure of your relationship, there is a high chance of gaining loyal and steady followers and viewers through this method.

  1. Get the basics down

Okay, now that you got a steady base of followers, you need to keep your content at a well-established quality. Good or quality content is one of the basic essentials in not only gaining followers and likes but keeping them as well. Also, don’t forget to keep your content interesting and discussion worthy. Nothing boosts visibility more than engaging content.

  1. Custom Made

It is important to have target audience where you can focus your content on. While it’s good to have a variety of audiences, it’s better for you to focus on one target. After all, a man cannot save two masters. Also, by having a fixed focus, you can time your posts better in order to coincide with your main followers. That way, your posts get more visibility.

  1. Give out some eye candy

Pictures. Videos. Keep things visually appealing for the viewers. Words can only get you so far, so you need that extra glitter to make people want to read your content. Especially with this current fast-paced generation, you are more likely to gain attention by posting a picture or a video instead of a block of text people would just casually skim over.

  1. Simplicity is beauty

People are always in a hurry nowadays and it would be unlikely for them to spare a half-hour’s worth of reading for you. Learn to taper and simplify your content. Get straight to the point and be creative about it.

  1. Keep the communication flowing

A good way to give your posts a higher chance of screen time is to engage your followers into conversations. Give them interesting topics to talk about. Ask them questions, welcome their feedbacks. It feeds your page and visibility.

  1. Show some inspiration

Nothing to post? No awesome news to reveal? Basically out of ideas and nowhere to turn to. Well, allow me to introduce to you the magic of relatable inspirational quotes and pretty pictures. These babies right here are good fillers if you don’t have much to dish out. They’re also a nice way to present new ideas based on your business or product. Don’t worry so much in the possibility of posting the ‘wrong’ quote, just be yourself.

  1. Comedy is key

Being funny will get viewers. Being funny will get you followers itching to see what joke you had cooked up. Overall, there’s nothing bad about being funny and like those inspirational quotes and pictures, you can use random jokes and funny anecdotes to keep a bit of variety in your page or website.

  1. Find the missing link

Adding links is good for those long contents and videos are won’t really be appreciated if posted in a very long post or in poor quality. It’s also good when stating the sources you utilized for your content. One of the best ways in presenting a link is by posting a good photo of the topic and placing the URL on the caption below.

10. Don’t overdo it

Too much of anything is not really healthy. It’s important for you to maintain a balance in how much things you post. Don’t force yourself to have a rigid posting schedule. It’s important to keep things regular and the page alive but don’t go overboard.

There you go, did you like our 10 simple steps to make your social media posts more visible? Share your tips in the comments section below!

The Psychology of Social Sharing – from

the psychology of social sharing

How do you get more people to share your content?

It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think.

In a fascinating study conducted by The New York Times Customer Insight Group, it was discovered that there are five key reasons people decide to share something with others. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience.

By understanding why people share, you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog. put together a few insights and numbers that might surprise you.

Spoiler Alert: It’s All About Relationships

I’ve probably said it a gazillion times – people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers. The data shows that the likelihood of your content being shared has more to do with your readers relationship to others than their relationship to you.

Read the full article on

What to avoid when marketing on social media

What to avoid when marketing on social media

As we continue to make use of social media sites like Twitter, Facebook and Google +, we tend to get a bit overly excited and commit certain faux pas that would cost us not only followers but customers as well. In fact, here are some common mistakes that might surprise you.  We put together a small guide on what to to avoid when marketing on social media

My Auto-DM DON’T

Twitter users, I’m sure you’ve encountered this before and it most had probably become a large bane of your twittering experience, Automatic Direct Message (a.k.a. Auto-DM). After all, who doesn’t get irritated by constant irrelevant messaging that could only be described as spam?

A bit harsh? No, not really, a lot of people get annoyed by messages like these. It floods their inboxes and keeps them from their more important messages so please refrain from using this feature. In fact, if you’re going to use Auto-DM, it’s best to use it sparingly for your thank you notes.

Don’t be a stranger

Socializing may not be your real goal but it is part of it. One big mistake most people make is leaving their profile pictures blank which is totally not recommended if you’re aiming to expand your social reach. In fact, you are more than encouraged to place a company logo or a picture of your company spokesperson as your picture to give your company a face or an image.

Think about it, why should a person follow or entertain you if you don’t have an image to present. Why in the world would they follow an egg? Why should they circle you in? Should they even like this page?

Eggs and silhouette images are a big no. Don’t be so bashful that you can’t even post a simple company logo as your PP.

#Control thyself

Yes, that’s right. I’m talking about hashtags. As we most know, hashtags could now be applied to most popular forms of social media like Twitter, Facebook and Google +. And because of its popularity, people tend to abuse it – you know, #like #this #for #example.

Remember, too much of a good thing can be very bad and very annoying. So please moderate your hashtag usage, especially on Facebook considering hashtags in this site do nothing except for boosting a post’s aesthetic appeal.

NEVER forget to post the credits

Give credit, when credit is due. State your source. Don’t go on posting and tagging stuff you don’t own or did not make. Make standard disclaimers. Be always reminded of the standard etiquette and post the source link.

Why? It’s because you’re giving the impression of claiming the post as your own and obviously, people don’t like that. Not only is it offensive to the original creator but you could also lose client because of such careless nonchalance.

Maintain a proper atmosphere

When it comes to social media, people could easily ruin the atmosphere by butting into issues they shouldn’t have. While there’s nothing wrong with advocacy, some people have a tendency to get carried away and post or tweet something they might regret. It is one thing to be social and engage your followers in a discussion, but it’s a whole different matter if you decide to cross the line and get personal – and in the case of social media like Facebook and Twitter, too personal.

One common mistake is voicing very strong opinions that may offend some of your followers and spark a heated conversation which is not advisable. Granted that you are entitled to voice your opinions but do not forget, the customers should always come first. You are in the marketing world. Therefore, learn to place an appropriate distance and atmosphere when dealing with your followers and customers.

There we have it, the most common social media marketing faux pas to grace your computer screens. May you take these simple yet important warning to heart. With that, I bid you, good day.

Did you like our guide on what to to avoid when marketing on social media? Share your thoughts below!



Using social media landing pages to boost your business

social media landing pages

So you’ve come up with a great promotional idea that will not only bring in more traffic to your site, but will also genuinely benefit your customers. You’ve looked over the content of your offer time and time again to make sure everything is perfect, and now you’re excited to get it out there into cyberspace. But how can you make sure that your awesome offer is going to be seen at the right time, by the right people? The answer is – social media landing pages!

So what, exactly, is a social media landing page? Simply put, it is a landing page that has been designed for the specific purpose of prompting visitors to take action. That’s it. You thought it would be more complicated, didn’t you? Whether you want visitors to purchase your new ebook, subscribe to your newsletter, sign up for a webinar, or any number of other actions, your social media landing page should be tailored to that one purpose, and that purpose only.

But why do you need a landing page when all the information is already on your social media page or website? For one, a social media landing page sends a clear message to your target audience without all the clutter that is, inevitably, on your social media page or website. Additionally, you can completely personalize your landing page to make your visitors feel special, even going so far as to include a short “thank you” message pinpointing the social media link that the visitor clicked on to get to your landing page.

One of the key features that distinguishes a landing page from a traditional homepage is the simple, straight-to-the-point design. Refrain from adding too much information on your landing page. There should be no navigation bars, distracting text, or links that are not focused on the specific offer or message that you wish to communicate.


Like any other form of content marketing, the headline of your landing page is crucial. After all, researchers have found that you only have, on average, 8 seconds to persuade a visitor to stay on your page. A strong, engaging headline will grab your readers’ attention and keep them on your page long enough to get the basic idea of what you have to offer and how they can benefit from your product.

Now, social media landing pages can be utilized on any social media outlet you choose. However, you must be sure to match the landing page to the appropriate tone of the social media outlet, as well as your writing style. If, for instance, your landing page is on LinkedIn, which is primarily a professional social networking site, the tone and design of your LinkedIn landing page should also be clean and professional. Usually, on a site like LinkedIn, content marketers are looking to generate leads. Thus, testimonials can also be a great addition to LinkedIn landing pages.

On the other hand, if your landing page is on Twitter, the tone should be upbeat, quick, and concise, just like the Twitter mindset itself. Images, or images with informational print on them, referred to as “infographics”, can be beneficial on Twitter landing pages, as well as Pinterest landing pages.

Facebook and Google+ are more conversational, discussion-based sites, so you may incorporate any of the above suggestions. Just remember to keep your design streamlined and uncluttered, use a few font colors and sizes for emphasis and clarification (but don’t go overboard), state your offer and call to action in a concise manner, point out the benefits that the reader can expect from your product, stick to only one message or offer, and always begin with a strong headline. If a clear message and call to action isn’t enough, you can always include a special offer- a percentage off of your product, an exclusive ebook that isn’t yet available to the general public, or any number of other promotions that will make your audience feel appreciated.

Along with a focused message and a clear call to action, be sure to not include excess information or unnecessary choices. If you have another product to promote, construct a separate landing page tailored specifically to that product. Finally, make sure that your landing page design and wording appropriately reflects your style and your product in order to ensure consistency and brand recognition.

Do you have some awesome social media landing pages that you’d like to share with us? Let us know!

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Twitter tests BUY button

Twitter tests Buy button

Twitter started testing a new feature – BUY button on their American site on 8th September 2014.

“Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet” – says official Twitter blog.

This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.

In Twitter’s test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.

Read more about the new experiment here

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