Facebook Training Seminar UK – Facebook Advertising

Facebook Advertising Seminar Leeds

Facebook Training Seminar UK Leeds

1 Day Training Seminar on Facebook Advertising for SME’s in LEEDS and Yorkshire Area

Monday August 25th 2014 LEEDS

Facebook Training Seminar UK

Starting with the fundamental basics of getting up a Business Page and how to make that work for you right away.

We discuss LIKES, what they really mean and how they are used, and understand how that may or may not be helpful to your business. We teach you the fundamentals of Facebook Advertising how to not lose your pants while doing it including.

  • How to research and find your audience
  • How to get to those people for the lowest cost
  • How to use your existing database of customers if you have one to leverage Facebook
  • Strategies for getting new leads, and converting them to customers.
  • How to leverage this growing fan base to massively boost your business.
  • How to make convert these processes in to a sale and give your massive ROI on your advert spend.

This includes practical step by step guides, audience participation (Where Proactively Volunteered for) and case study examples that relate to the attendees in the room.

The Event will finish at 4pm whereby 1-2 Hours will be allocated to Q&A and breakout sessions where you can get advice on what you are trying to do and Practical Ideas you can employ in your business.

The Session includes Notes and Hand-outs as well as access to some of the content and slides after the event.

We are 100% sure that you will take away considerable cash value training that will allow you to really make a difference in your business.

Don’t miss out on:-

  • Cutting edge Training
  • A world class presenter
  • Limited Seats Available
  • Real Take Home Practical Knowledge
  • Bypassing Months or Years of expensive Research and Learning
  • Our Money Back Guarantee
  • Access to FREE follow up Training and Online Events

1 Day  –  Facebook Training Seminar UK

Buy Tickets HERE

Eventbrite - Facebook Sales Machine 1 Day Crash Course to boost your business
Facebook Training Seminar UK is carried out in Association with www.socialmediabuzz.com

Pros and Cons of Outsourcing Social Media Strategy and Implementation

Autsoursing social media

The biggest wish for every marketing department of any business is an endless budget and an unlimited amount of time to spend on social media. Unfortunately for us all, this is not the reality for most businesses. Many businesses have a marketing person, not a marketing department, and that person operates on a limited budget, not an endless one. In these cases, outsourcing your social media strategy can be a great way to extend your budget and time. Is outsourcing your social media strategy and implementation a good idea for your business? Read Pros and Cons of Outsourcing Social Media Strategy and Implementation below to decide.

PRO: Creating more time

All social media outlets are important, and the minutes it takes to post even as little as once per day can add up. One of the biggest advantages to outsourcing is the extra time that is created for you to focus on other things that matter. This time can now be spent focusing on other important aspects of your business, like sourcing leads or strategizing advertising plans.

CON: Trust issues

With outsourcing, you trust that someone will post or respond to customers and fans as you would, but the fact is, they aren’t you. To overcome any trust issues you may have of giving up control of your social media voice, set meetings with your outsourced team to go over your goals and aims. Raise any issues with them that you have seen in their posts or replies immediately. Like any relationship, communication is key.

PRO: Making your business visible

By outsourcing, you are gaining access to a team of people that will be working for you. This increase in “employees” can have a greater impact on making your business visible in the world of social media. A team of people can post content more often and reply to comments much faster.

CON: Keeping your voice credible

With a team of people working away from your office, you are bound to get a variety of voices and styles. It is important to maintain your social media voice and portray yourself as one entity, regardless of how many people are posting for you. To overcome this, provide your outsourced team with key words or phrases that you use or have them submit posts to you for review in the beginning. As you develop your relationship with your outsourcing team, it will become easier for them to mimic your style so your social media outlets stay credible.

PRO: Priceless expertise

By outsourcing you are gaining expertise of an entire team of specialized consultants. The knowledge and experience your business can gain from this team can be applied to your own social media marketing campaigns and methods. The expertise you can gain is priceless.

CON: Losing control

Outsourcing your social media strategy and implementation can create a feeling of losing control. By putting space between yourself and your social media accounts it can be difficult for planning and implementing marketing strategies. The simply solution for this is to keep some of your social media management in-house. Find the social media outlet that your office employee excels at and keep the management of that in-house. This will provide a personalized voice to your messages and give an example to your outsourced team.

Are you thinking about outsourcing your social media strategy and implementation? How did this list of pros and cons help in your decision to outsource for your business?

 

Using Webinars for leads and sales

using webinars for leads and sales

What is a webinar and why you need to be using webinars for leads and sales?

Webinar is an online meeting or internet conference that connects multiple people from all over the world at certain time. Webinars are often called live trainings or online conferences and normally feature a host/speaker and listeners. As a host you can talk to people using your web-camera, show slides or presentation prepared from befor. You can also share your computer screen and teach people whatever you are doing or show videos or mix of all the above.

Webinars are hugely popular for trainings and sales events especially in B2B market but can be used for any subject, market or topic. Since you are inviting people to listen to what you have to say it is crucial to make it interesting and useful. You can use webinars successfully to pitch and sell your product but you normally can’t do only that. Remember that people are here to get something they need, they don’t come to buy.

Unofficial online statistics say that most webinars have only 40% rate of people who stay till the end. Increasing this number is important and only can be done by preparing yourself and not being boring.

How to host a webinar

Allow time and space that is suitable for hosting a webinar. No one should distract you, there shouldn’t be any noise that can ruin your event. Your background should be decent and you yourself need to make some effort to look good. These tips might sound trivial but TOO many people are forgetting about these basic rules.

Prepare the plan, bullet points you’re going to talk about and any visual information you need to support your points – it can be images, slides, videos etc. Stick to your plan but remember to speak naturally.

To host a webinar you can use simple software like Google Hangouts or more professional software like GoToWebinar or AnyMeeting or ClickWebinar or any other similar service.

With any software it is important to make sure your internet connection is good.

How to promote a webinar

So now we need to make sure that you have people attending your webinar. Here are just a few tips to make sure you are not talking to yourself.

*Feature webinar on your site/Create a landing page for it

*Email your list of subscribers, remind them a couple of times before the webinar

*Post about your webinar on all your social media channels

*Use some PPC or Facebook/LinkedIn adverts to attract people who are not your subscribers or followers

You can make your webinars FREE – that’s how most people do it, but you might want to make people register for the webinar in order to attend. In this way you’ll have a better idea of numbers of potential listeners.

It is also a common practice to make webinar PAID but very cheap, for example 5-7 dollars/euros/pounds. This amount is not big enough to stop people from attending if they are interested. If they pay there is a much bigger chance that they will actually show up and listen to whatever you have to say.

Why webinars sell

There are a few psychological reasons why webinars sell.

First of all – you are connecting to your audience live. You can answer their question, address their problems and get their feedback in real time.

Second important point is that if people decide to dedicate their time to specifically participate in a webinar it’s increasing the chance that your audience will actually listen to your message.

Webinars create certain kind of commitment psychology. They remove a barrier and make people most likely to spend money on your offer.

Webinars help you to build trust and improve relationship with your prospects and existing customers. People are more likely to trust you if they see your face and hear your voice.