Pinterest smart feed – if you’re serious about promoting on Pinterest

Pinterest Smart Feed

Updates, you either hate them or grow to love them. I say grow, because despite all the great things updates can open up, there is the grueling and sometimes annoying task of getting used to it. Take Pintrest for example. It has launched an update known as Pinterest Smart Feed, where instead of seeing a chronological order of posts in your feeds, you’ll get to see posts that are not only catered to your interests but it is of high quality as well. And by high quality, I mean, it’s pretty and popular.

The Smart Feed’s algorithmic basis is not only pin and source quality but of ratings as well, granted that this feature may not really appeal to everyone but it’s a great way for you to discover new things and of course, motivate yourself to pin up great material.

Here are some tips:

  1. Beautification

Let us not delude ourselves. There is that inner aesthetic in all of us craving for beauty. Pretty pins get more attention than average ones. And right now, with the prospect of quality and ratings, everyone needs to up their game and invest a bit more effort in their posts.

One way to up your game, aside from giving your audience great pins, you can give your pin an extra oomph by tailoring them to the Pintrest layout. Tall and vertical is in. More specifically, an image with a ratio of 2:3 to 1:3:5.

Simple right?

Also for those dabbling on the typography scene, make your text visible not only on the big screen, but on the mobile as well.

  1. Word Caution

People are here for the pictures, not the needless block of words you have the audacity to call a description. Here’s a bitter pill to swallow, people on Pintrest (no matter how much they try to deny it) do not like to read too much.

Therefore, it is best to keep things short, simple, but nice enough to give your image that poetic and artsy touch. Words are powerful things but you already have a picture worth and a thousand of it, use them well.

Another to keep in mind it to avoid hashtag abuse, keep it relevant and around seven hashtags maximum. And no, I do mean it is okay for you to make long sentences out of it. Stick to the standard keywords and SEO techniques. You could also try altering the image or file name of the picture you post to make it easier to find.

  1. State your source

Have your teacher ever asked you that gut wrenching question, ‘what’s your source’? And you answer, ‘Wikipedia’. Yeah, that kind of disastrous faux pas that led you down to the dark road of lack of credibility and doubt. Same with Pintrest, you need to link in quality sources that are not only trustworthy but interestingly helpful as well.

  1. The Big Button

“OOOOHHH, what does this button do?” If you still remember this quote, your childhood was awesome. Anyways, let’s talk about buttons. To be more specific, it’s about placing the ‘Pin It’ button or widget on your blog posts to make it easier for people to share your works.

  1. The Social Construct

Some of you may be groaning at the screen right now. Yes, there is such the need to socialize with people if you want to be popular. It is a standard requirement that you are not overly adverse to human socialization.

But then again, considering the medium you’re aiming to use, I see nothing wrong with you trying to go an extra mile on being friendly and keeping tabs on what your followers are interested in as well as what’s trending.

There you go, some tips on how to up your promoting skills on Pintrest Smart feed. Don’t let the update discourage you with all the competition. Look at it in a better light, fire up some motivation and do better than ever. Work for it. Earn it.

Less known features of your favourite social media

Less known features of your favourite social media

So you think you know everything about your favorite social media networks

Sure, you use your favorite social media networks every day. You may even operate your business primarily through social media. But how much do you really know about the features available to users of the three most popular social networking sites: Facebook, Twitter, and Pinterest. What you don’t know may surprise you. Check these less known features of your favourite social media

Facebook features you may have overlooked

  1. Have you ever seen a post on Facebook that piqued your interest, but you were just too busy at the time to follow the link? Then, when you try to find it on your newsfeed later, it somehow inexplicably disappears. Did you know that Facebook has a built-in feature that allows you to save these links so that they can be viewed at your convenience? Just click on the drop-down box in the top, right corner of the post and choose the “Save” option. You can also save pages by clicking the “…”, which appears near the “Like” button on any page. To get back to the things you’ve saved, simply look for the “Saved” link on the left sidebar of your profile page.
  2. If you want to be a serious stalker, Facebook gives you the only tool you need- the option to follow other users, regardless of whether they have accepted you as a friend or not. The best part is that their posts will still show up in your newsfeed, just as if you were friends. Say goodbye to that pesky privacy feature that requires you to add someone as a friend before you can view what they post. If this thought creeps you out too much, you can edit the follow option for your own profile by going to your Facebook settings, selecting “Followers” from the menu on the left, and changing the “Who Can Follow Me” option to something that you’re more comfortable with.
  3. You have probably already noticed the handy “X people reached” box that now appears after each of your posts to your Facebook page. But, have you ever tried to click on it? If you have, then you already know that the link leads you to a fairly useful list of insights and statistics, including shares, likes, comments, and more for each post. This information can be quite valuable when you are conducting research on increasing your page’s organic reach.

Bonus: You can download your entire Facebook history from your settings page by choosing the “Download Facebook data” option at the bottom.

I can do what on Twitter?

  1. Sure, you knew that you could tag people in photos on Facebook. But, did you know that Twitter offers this function as well? When you upload a photo to Twitter, you will see a “Who’s in this photo?” link at the bottom, right of your post. Clicking this link will allow you to tag up to 10 people. What’s really sweet about this feature is that these tags don’t take up any of your 140 characters.
  2. You can do nearly everything on Twitter via SMS. In your Twitter settings, you will find the feature that allows you to turn on the tweeting through text messages function. Activating this function allows you to reply, re-tweet, follow, send tweets, and much more, all through texts sent from your mobile phone, utilizing a custom number that will be assigned to you by Twitter.
  3. We all have that one annoying friend. Unfortunately, these people usually aren’t any more tolerable on social media networks. However, you may not necessarily want to delete these friends. Thankfully, Twitter allows you to effectively mute these people by clicking the “More” drop-down menu on any of the user’s tweets and selecting “Mute”. If you happen to change your mind, just go to the user’s profile and follow the same steps to “Unmute” him or her.

Bonus: By adding and arranging photos in the Profile Photo section of your Photos menu, you can create a photo slideshow that links to your profile picture on your Twitter profile page.

Are you getting the most out of Pinterest?

  1. If you would like to pin things that you don’t want others to see, like surprise party plans or anniversary gift ideas, Pinterest allows you to create secret boards. These boards are visible to only you. To set up a secret board, scroll to the very bottom of your Pinterest profile page. There, you will find the link to create your secret board.
  2. When there is a particular website or blog that we enjoy, oftentimes we may pin content from this site for future reference. Likewise, if you have embedded the option to pin your website or blog’s content, Pinterest gives you the option to see, all at once, what content visitors are sharing from your site. Simply type the following link into your browser’s address bar: http://www.pinterest.com/source/yourwebsite.com/. Be sure to replace the “yourwebsite.com” section with your site’s actual web address.
  3. For more eye-catching boards that can help increase traffic to your profile, Pinterest allows users to quickly and easily create custom cover images for every board. Once you are on your Pinterest profile, you can hover over any of your boards to bring up the “Change Cover” option. When you click the “Change Cover” button, you will be able to browse through all of the images from that particular board and choose the one you would like to use as your cover image. You can even edit the portion of the image that will be displayed, thus giving you the flexibility to create the best possible cover images for your Pinterest boards.

Bonus: If you don’t like the way your boards are arranged, all you have to do is go to your Pinterest profile, click on the board you want to move, drag it to the desired position, and drop it there. Repeat this process until your boards are rearranged to your liking.

Did we leave out any of the most awesome features on these social media networks? Let us know!

Pin your videos to Pinterest – 10 things you need to know

If you haven’t jumped on the Pinterest bandwagon yet because you think only moms, DIY gurus, and photographers, think again. These groups may have been the primary crowd on Pinterest a year or so ago, but the site has quickly expanded and grabbed the attention of even the most savvy content marketers. While Pinterest has been used primarily for photographs and other types of images, the site now supports video pins. However, because most users stick to still images, videos are more likely to stand out and garner a wider following. Regardless of your industry, Pinterest is bursting with potential for increasing your brand’s traffic and conversion rates. Now is the time to add Pinterest to your social media marketing repertoire, and here are 10 important tips to get you started:

  1. Create your Pinterest account and set up video boards

After setting up your account on Pinterest, you will see the option to “Create a Board” on your profile page. Creating a board specifically for videos allows your followers to quickly and easily locate all of the videos that you have posted on the topics that interest them. Additionally, if you plan to cover a variety of topics on your Pinterest page, it is best to make multiple boards for each topic. Just be sure to add the word “Videos” to each of your video boards, along with a descriptive title, so that users have a good idea of what each board contains. Choose an appropriate category for each of your boards from the list of categories provided by Pinterest, and you’re ready to add pins to your boards!

  1. How to get your videos from YouTube and Vimeo to Pinterest

This process is far simpler than you would expect. After uploading video to your Vimeo or YouTube account, both of these sites feature a “Share” button which gives you the option to “Pin It”. If, for some reason, the “Pin It” option does not appear under your YouTube video, you need to locate the shortened URL that provides a direct link to your video. To do so, you will need to find the “Options” menu, located to the bottom right of the shortened embed code for the video, and choose the option for “HD Link”. Copy the shortened “youtu.be” link and follow the instructions in the next tip to pin your videos.

  1. Pinning videos to your Pinterest board(s) using a URL

From your Pinterest profile, click on the desired board that you created earlier and select the “Add a Pin” link to add a pin. Next, select the “The Web” option from the “Add a Pin From” box. Paste the shortened link from your YouTube video into the “Add a Pin from a website” box and click “Next”. Pinterest will then give you the option to “Pin It” by clicking the button on your video’s preview. Remember to provide engaging, keyword-rich descriptions for your videos and boards in order to make them more searchable for other Pinterest users.

  1. Video ideas

One great way to promote products on Pinterest is to develop a video pin to showcase each individual product. If you prefer to share instructional information or industry expertise, you could create videos for DIY tutorials or other tips and pin them to appropriately titled boards. This route opens up the possibility of creating an entire Pinterest video series for each topic. Another option would be virtual tour videos for hotels, homes, vacation destinations, and the like. Consider working with others in your industry to create a collaborative Pinterest video board.

  1. Customize video thumbnails

Rather than relying on a simple, still frame chosen at random from your video, you should take the time to create a high-quality image to use as your video thumbnail. These images are far more likely to draw attention. Vimeo is the best option here, as the site offers users the ability to upload a customized thumbnail. Also, consider adding the easily-recognized triangular “Play” button over your thumbnail to communicate to users that your pin contains video content.

  1. Keep it short and sweet

Brevity is, after all, the soul of wit. Pinterest users are accustomed to a quick browsing experience, so keeping your videos as short as possible will be more likely to draw viewers than longer ones that require more of a time commitment. For longer videos, be sure to provide the video length in your description to let viewers know what to expect.

  1. Ask and you shall receive

It may seem awkward, but calls to action are a proven method of encouraging audience engagement. Do you want your viewers to re-pin your video to gain wider exposure? Ask them to do just that, either in the body of your video description, or in your video’s outtro. Would you like to have more Pinterest followers? Invite viewers to follow you by including a clear invitation and a link to your Pinterest profile. When users follow you on Pinterest, you are able to engage with your audience on a more personal level.

  1. Utilize the power of linkbacks

Do you have a website or blog for your business/brand? Providing a link to your website/blog, or to the referenced video embedded on your website/blog serves the dual purpose of boosting your site’s traffic and improving its ranking with major search engines.

  1. Curate other relevant videos

Browse the Internet regularly for the newest and most popular videos from your industry. When you find them, pin them to the appropriate board on your own Pinterest profile, making sure to provide your own unique title and description for them. However, don’t forget to give credit and provide links to the original content creator in your video description.

  1. Share the love

As with any other social media network, sharing the work of others is part of the experience. When you find great Pinterest videos created by others in your industry, it is completely acceptable to re-pin them. But be sure to inform them, either via comment or message, that you have re-pinned their video, as a courtesy. If you would like to take a more original route, try creating a commentary video that references other industry videos instead. Providing your audience with a variety of content options on your boards will boost your reputation as a reliable source of industry information.

Do you have experience using videos on Pinterest as a marketing strategy? Would you like to share your insights? We’d love to hear from you!

The Psychology of Social Sharing – from coschedule.com

the psychology of social sharing

How do you get more people to share your content?

It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think.

In a fascinating study conducted by The New York Times Customer Insight Group, it was discovered that there are five key reasons people decide to share something with others. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience.

By understanding why people share, you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog.

Coschedule.com put together a few insights and numbers that might surprise you.

Spoiler Alert: It’s All About Relationships

I’ve probably said it a gazillion times – people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers. The data shows that the likelihood of your content being shared has more to do with your readers relationship to others than their relationship to you.

Read the full article on Coschedule.com

Using social media landing pages to boost your business

social media landing pages

So you’ve come up with a great promotional idea that will not only bring in more traffic to your site, but will also genuinely benefit your customers. You’ve looked over the content of your offer time and time again to make sure everything is perfect, and now you’re excited to get it out there into cyberspace. But how can you make sure that your awesome offer is going to be seen at the right time, by the right people? The answer is – social media landing pages!

So what, exactly, is a social media landing page? Simply put, it is a landing page that has been designed for the specific purpose of prompting visitors to take action. That’s it. You thought it would be more complicated, didn’t you? Whether you want visitors to purchase your new ebook, subscribe to your newsletter, sign up for a webinar, or any number of other actions, your social media landing page should be tailored to that one purpose, and that purpose only.

But why do you need a landing page when all the information is already on your social media page or website? For one, a social media landing page sends a clear message to your target audience without all the clutter that is, inevitably, on your social media page or website. Additionally, you can completely personalize your landing page to make your visitors feel special, even going so far as to include a short “thank you” message pinpointing the social media link that the visitor clicked on to get to your landing page.

One of the key features that distinguishes a landing page from a traditional homepage is the simple, straight-to-the-point design. Refrain from adding too much information on your landing page. There should be no navigation bars, distracting text, or links that are not focused on the specific offer or message that you wish to communicate.

Facebook-landing-pages-Bora-Bora

Like any other form of content marketing, the headline of your landing page is crucial. After all, researchers have found that you only have, on average, 8 seconds to persuade a visitor to stay on your page. A strong, engaging headline will grab your readers’ attention and keep them on your page long enough to get the basic idea of what you have to offer and how they can benefit from your product.

Now, social media landing pages can be utilized on any social media outlet you choose. However, you must be sure to match the landing page to the appropriate tone of the social media outlet, as well as your writing style. If, for instance, your landing page is on LinkedIn, which is primarily a professional social networking site, the tone and design of your LinkedIn landing page should also be clean and professional. Usually, on a site like LinkedIn, content marketers are looking to generate leads. Thus, testimonials can also be a great addition to LinkedIn landing pages.

On the other hand, if your landing page is on Twitter, the tone should be upbeat, quick, and concise, just like the Twitter mindset itself. Images, or images with informational print on them, referred to as “infographics”, can be beneficial on Twitter landing pages, as well as Pinterest landing pages.

Facebook and Google+ are more conversational, discussion-based sites, so you may incorporate any of the above suggestions. Just remember to keep your design streamlined and uncluttered, use a few font colors and sizes for emphasis and clarification (but don’t go overboard), state your offer and call to action in a concise manner, point out the benefits that the reader can expect from your product, stick to only one message or offer, and always begin with a strong headline. If a clear message and call to action isn’t enough, you can always include a special offer- a percentage off of your product, an exclusive ebook that isn’t yet available to the general public, or any number of other promotions that will make your audience feel appreciated.

Along with a focused message and a clear call to action, be sure to not include excess information or unnecessary choices. If you have another product to promote, construct a separate landing page tailored specifically to that product. Finally, make sure that your landing page design and wording appropriately reflects your style and your product in order to ensure consistency and brand recognition.

Do you have some awesome social media landing pages that you’d like to share with us? Let us know!

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Better social media covers – it’s easy!

better social media covers

We all know that first impressions are everything. In a business context, your clients’ first impressions of your product can be a driving factor in your conversion rate. But how can you quickly grab a potential client’s attention and make that first impression a positive, lasting one? By properly utilizing the first space that people see when they visit your business’s social media page- the cover photo. The following four tips will help you create stunning cover images that will draw new followers to your social media page and grow your profits.

1. Dimensions are crucial

A cover photo, which is the first thing people see when they visit your social media page, gives you the opportunity to make a positive initial impression on potential customers. However, even though cover images are completely customizable, nothing screams “lack of professionalism” like a cover image that is cut off, stretched and pixilated, or halfway hidden behind your profile image. When designing your cover image, it is imperative that you research the recommended dimensions for your cover images on each social media site you wish to utilize. Additionally, you need to know if another element of the page, such as a profile picture, will overlap the cover image or obscure it in any way.
– Facebook recommends that cover images be 851 x 315 pixels, but the minimum acceptable size is 339 x 150 pixels. Keep in mind that Facebook profile pictures will overlap the lower left corner of your cover photo and design your image accordingly.
-For Google+, cover photos need to be between the recommended 1080 x 608 pixels and the maximum 2120 x 1192 pixels. You may choose a smaller image if you wish, but be aware that the minimum dimensions for a Google+ cover photo are 480 x 270.
-Twitter and LinkedIn both have set dimensions for cover images, with no alternative minimum or maximum. Twitter cover photos should be 1500 x 250 pixels, while LinkedIn recommends the dimensions of 1400 x 425 pixels.
You should also be sure to stay on top of any policy changes regarding image rules or restrictions for cover photos. For example, promotional text in cover images may be prohibited on some social media outlets.

2. Elicit an emotional response

The most iconic images throughout history became so well-known and popular because they provoke some type of feeling within their viewers. Whether it is happiness, sadness, nostalgia, or any number of other emotions, photos that make us feel something can be powerful marketing tools. We are psychologically drawn to photos of other people. Utilizing powerful images of people in your cover photos can leave a lasting impact on potential customers, thereby increasing brand recognition and providing an emotional link between the client and your product or brand. You may even consider featuring images of your fans in your cover image. This will engage your audience and make your fans feel like VIPs.

3. Use colours wisely

Because your cover photos take up so much space on your social media page, it needs to work well with the established colour scheme of your branding. To appear as professional as possible, the colours in your cover image should match your business’s logo and/or profile image colours as well as possible. Otherwise, viewers may see your page as thrown-together and sloppy, leading them to have a lower opinion of your brand. Additionally, the images used in your cover photos should fit logically with your brand and/or product. For example, if your product is a stylish collection of designer dog collars, your cover image could showcase a well-groomed pooch modelling one of your collars. Even if your cover image and profile photo don’t match perfectly, you should ensure that your colour palette is made up of complementary colours.

4. Change it up

You’ve spent hours designing the perfect cover image. The theme and colours match your branding, it’s emotionally engaging, and it follows all the rules and adheres to the size restrictions of your chosen social media outlet. You’re home free, right? Wrong! Let your audience know that you maintain an active social media presence and that your brand is being constantly updated to keep it at its best. Use your best judgment and time cover photo changes to coincide with new product rollouts, promotions, seasonal events, or other unique aspects of your business that should be highlighted.
In conclusion, your cover photos are like the virtual smile and firm handshake that you are unable to give your online customers. So, be sure to set aside time, and, if necessary, money (if you choose to utilize the services of a graphic designer), to make your cover photos unique. Do you have more tips for better social media cover photos? Share them with us!

You can download our Social Media Dimensions guide for FREE here!

How to tweak your posts for different social media

tweak your posts for different social media

Each social media has its advantages, and catering to those is what will make your posts stand out to become more successful. Social media marketers today need to be creative and patient when posting on different platforms. Here we’ve taken six of the most prominent social sites on the internet, and give you tips on how to  tweak your posts for different social media and make your business online as successful as possible.

Facebook

They call it the Newsfeed for a reason: people flock to Facebook to get information. Make sure to post high-quality information that your subscribers find useful, and better yet, find worth sharing. Many users also use Facebook over their smartphones, so creating mobile-friendly posts and content is always a plus. But the most important tactic for a good Facebook post is to include an image. A recent study found that posts including at least one photo have the highest rate of engagement on Facebook!

Twitter

Punctuation and correct grammar are often sacrificed on Twitter to follow the 140 character limit. But keep in mind that you want your business to look professional, so avoid using abbreviations or misspelling words to try and add more information. Another helpful tip: keep at least 20-30 characters left over after typing out your tweet, which will allow users to Retweet your content with a comment of their own.

Google +

Some of the basic tools within Google+ may seem like common sense, but should be used as often as possible to promote content interaction. This includes adding images, using relevant hashtags (so you can be found with searches), tagging other pages and people, and especially commenting and interacting with those who have commented or engaged with you. Google+ doesn’t leave as much room for interaction compared to other social media sites, so making the most of the comment sections will really put your customer interaction ahead.

Pinterest

Luckily enough, Pinterest has a simple enough interface that there are TONS of statistics showing which types of pictures get the most pins or shares. For example, pins that are orange or red are twice as likely to be repinned. Personal pictures are also not for this social platform; images containing human faces were repinned 23% less than those without. Also take your colors into account: using 50% color saturation is the best, since images with this edit were shared four times as often as 100% saturated ones, and ten times more often than black and white photos.

LinkedIn

Since LinkedIn is strictly a professional social media site, you are going to have a very specific audience to target your posts towards. Spend some time researching your audience and analyzing which posts you’ve shared in the past that have gotten the best reactions, and tailor your future posts with this information. Users also don’t want to linger on LinkedIn, so try and keep your posts as informative and useful as possible, and under 60 characters.

Instagram

Instagram may make anyone feel like a professional photographer, but that doesn’t mean basic photography rules can be avoided. Always use the rule of thirds, where the subject of your picture occupies 2/3 of the screen. Also, don’t go too crazy with the photo editing. Try and keep your filters consistent, to provide a standard look for your company posts. And possibly the best thing about Instagram is its comments section, which always attracts people to share their opinion. Use this to your advantage by asking a question in the photo description, and responding to commenters in a way that doesn’t simply sell your brand.
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Pinterest introduces messages

Pinterest introduces messages

Every day, people send more than two million Pins. Sending a Pin is a great way to let someone know you found something they’d love. We wanted to make it easier for you to have a good old fashioned conversation about those Pins. So now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back!

In thier official blog post Pinterest also announced that you can also send Pins and messages to multiple people. Say you’re organizing a camping trip with friends—try sending Pins to the whole gang so you can figure out where to go and what meals to make. If you need a reminder of who’s bringing what, just pull up the conversation right from your notifications.

We hope this will help you plan projects, swap creative ideas and share your best discoveries with each other.

To learn more about sending and replying to Pins, see it in action.

Read original article here

Why use visual content marketing campaign?

Digitalmarketingphilippines came up with 12 valid reasons why marketers need to use visual content on social media. With ever-growing popularity of visually based social media like Instagram, Pinterest, Tumblr, Vine and others it’s crucial to get top-notch visual content to help you market your products and services online.

Visual-Content-Marketing-Campaign1

Make your images pinnable – just add “Pin it” button to your site

make your images pinnable

Pinterest is becoming more and more popular especially in the female market and with all things related to beauty, fashion, travel and anything visually appealing. So naturally active pinterest users can be your prime audience and you probably should give them the opportunity to easily pin images from your site to their Pinterest boards.Learn how to bake your images pinnable  by simply adding “Pin it” button to your site.

This not only gets your images shared a lot but also gives references to your site/blog. Pin it button encourages shares much more than any social media buttons on the bottom, top or even the side of your page/blog posts. The button just calls people to start pinning and therefore sharing! It makes it so easy for people that if you have beautiful and compelling imagery on your site and put a pin it button on it, it will get much more virality. So how do you actually add the button to your site? Good news, there is no need to do anything with each image!

If you’re using WordPress platform for your site and blog it’s very easy as there are at least 2 popular and reliable plugins that you can use to make all your images pinnable.

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Just go in the Plugins section of your WordPress admin installation and search for either of these plugins. the Pinterest Pin It Button For Images plugin or Pinterest Pin it button and install and activate the plugin. They are free and easy to use.

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You can configure what type of images you’d like to become pinnable in the Settings section. It’s important to remember that if your site images have any kind of special effect settings in the theme it might not be very compatible and you will have to choose what is more important for you – to keep the special effects or to have “Pin it” buttons. We suggest trying both plugins and see which one might work better for your particular needs. And as they say – happy pinning!