Using Webinars for leads and sales

using webinars for leads and sales

What is a webinar and why you need to be using webinars for leads and sales?

Webinar is an online meeting or internet conference that connects multiple people from all over the world at certain time. Webinars are often called live trainings or online conferences and normally feature a host/speaker and listeners. As a host you can talk to people using your web-camera, show slides or presentation prepared from befor. You can also share your computer screen and teach people whatever you are doing or show videos or mix of all the above.

Webinars are hugely popular for trainings and sales events especially in B2B market but can be used for any subject, market or topic. Since you are inviting people to listen to what you have to say it is crucial to make it interesting and useful. You can use webinars successfully to pitch and sell your product but you normally can’t do only that. Remember that people are here to get something they need, they don’t come to buy.

Unofficial online statistics say that most webinars have only 40% rate of people who stay till the end. Increasing this number is important and only can be done by preparing yourself and not being boring.

How to host a webinar

Allow time and space that is suitable for hosting a webinar. No one should distract you, there shouldn’t be any noise that can ruin your event. Your background should be decent and you yourself need to make some effort to look good. These tips might sound trivial but TOO many people are forgetting about these basic rules.

Prepare the plan, bullet points you’re going to talk about and any visual information you need to support your points – it can be images, slides, videos etc. Stick to your plan but remember to speak naturally.

To host a webinar you can use simple software like Google Hangouts or more professional software like GoToWebinar or AnyMeeting or ClickWebinar or any other similar service.

With any software it is important to make sure your internet connection is good.

How to promote a webinar

So now we need to make sure that you have people attending your webinar. Here are just a few tips to make sure you are not talking to yourself.

*Feature webinar on your site/Create a landing page for it

*Email your list of subscribers, remind them a couple of times before the webinar

*Post about your webinar on all your social media channels

*Use some PPC or Facebook/LinkedIn adverts to attract people who are not your subscribers or followers

You can make your webinars FREE – that’s how most people do it, but you might want to make people register for the webinar in order to attend. In this way you’ll have a better idea of numbers of potential listeners.

It is also a common practice to make webinar PAID but very cheap, for example 5-7 dollars/euros/pounds. This amount is not big enough to stop people from attending if they are interested. If they pay there is a much bigger chance that they will actually show up and listen to whatever you have to say.

Why webinars sell

There are a few psychological reasons why webinars sell.

First of all – you are connecting to your audience live. You can answer their question, address their problems and get their feedback in real time.

Second important point is that if people decide to dedicate their time to specifically participate in a webinar it’s increasing the chance that your audience will actually listen to your message.

Webinars create certain kind of commitment psychology. They remove a barrier and make people most likely to spend money on your offer.

Webinars help you to build trust and improve relationship with your prospects and existing customers. People are more likely to trust you if they see your face and hear your voice.

Are you A/B Testing?

Are you AB testing?

It’s hard to believe but years of internet marketing practice shown that sometimes a tiny things like the colours of the button on your site/landing/sales page or the side that you choose for it – right or left – can mean a world of difference. Like 70% more conversions difference. We’ve collected a few examples that will show you that small changes DO matter and sometimes it’s incredibly hard to predict how your audience will react to what you show them so in short – split test everything! So are you A/B testing now?

Put a smile on it!

37 Signals company done a test on their landing page – one version had generic infographic and the other one had a large picture of smiling customer.

The latter gave them a huge conversion increase of 103%. Seeing these results with a smiling woman Jocelyn the company started trying pictures of different smiling persons. The results proven to be different now compare to Jocelyn’s well performing page. Michaels’s photo managed to further increase conversion by 4,78% whereas John (-3,38%) and Mari (-0,8%) didn’t do that well.

230% conversion boost with redesign

Mindvalley tried 4 different designs for their landing page headline as you can see above. The more light and transparent version with unfocused design became a winner with 230,41% conversion boost. Dark blue version gave 112% boost. Tips from the creators – use lighter backgrounds and easy to read fonts. In this particular case using people didn’t give great results and the designers have an idea why. When using models on banners/headlines make them look at the headline, not to the camera. People tend to make an eye contact with the picture and even though it attracts attention to the person on the image it distracts audience from what you’re trying to say.

Buttons are important

We all know that green colour is good, it makes people feel safe and creates trustworthy environment. But when it comes to button you want people to click green is not the best option according to some split tests. Dan McGrady from dmix.ca shared his simple test that goes to prove the point above. When Dan switched from green button to the red one (orange-red and orange colour shades perform the best) he saw 34% conversion increase. Just one tiny detail!

Want to learn more about split-testing results? Read Part 2 and Part 3 of this article.

Why your business need to use landing pages?

Why your business need to use landing pages?

If you’re not already using landing pages along with your social media advertising efforts, you must keep reading! Precious advertising dollars and efforts may be wasted if you aren’t using them and this article will explain why you do need to use them and give some tips of creating effective landing pages.

Let’s begin by clarifying a very important point:

Your landing page is not the same as your web page.

A landing page is a separate, stand alone page that is designed to simply motivate someone towards a specific action or result. Examples of this action or result may be to give you their email address or buy your product.

Landing pages should be simple, clean pages – not cluttered with images, links or navigation bars. Where your website may use these elements effectively to inform consumers about your company and what you offer, your landing page should be distinguished without these elements.

Landing pages should be linked to your advertising from Facebook or other social media sites. These are the pages that consumers will be directed to once they click on your ad. There are basically two types of landing pages, click through and lead generation.

As the name suggests, the goal of click through landing pages is to have the visitor click through to another page. As an example, your landing page may describe one of your products and bring the consumer just one step closer to purchasing. When they click through to your page, the hope is that they have made the decision to purchase your product.

Lead generation landing pages are for the result of capturing specific data. This is to create “leads” by gathering names and email addresses to allow you to market and connect with these people at a later time. This is usually done by running a contest or sending free samples in return for visitors submitting their details.

The best thing about landing pages and why you need to use them is that they convert people to take action better than the ad alone or even better than your home page. This is because the visitor to your landing page has clicked on your ad which means they are already interested in what you have advertised, whether that’s a product or promotion.

Simple enough, right? Well, you general have only about 8 seconds to hook that visitor before they decide to leave or stay on your page. Now that we’ve firmly established what landing pages are and why they are so important, here are a few tips to start creating great landing pages.

  • With lead generation landing pages, the length of your data form can impact the rate of conversation (that is how many people fill out the request). Ask for the minimum amount of information that will allow you to market effectively.
  • Be sure that the information on the landing page matches the promotion or product on the landing page. If visitors don’t see what prompted them to click on the ad in the first page, they will leave.
  • Be personable. Use landing pages to create a relationship with visitors.
  • Keep it visually stimulating yet clean and simple. Use bright colors and creative images to draw the visitor in, but keep it to a minimum in order to leave the important information to stand out.

Was this article helpful to understanding why you need to use social media landing pages? Try using these tips to create effecting landing pages for your click ads.