Learn these writing tricks to be adored by your readers

writing tricks

Running a blog takes work if you think about it, you need to keep your layout attractive but not too distracting, you have to make sure that you’re getting enough hits and views because if not, it sort of makes everything pointless. But most of all, you need to make sure that you’re able to supply your readers with well-written content. Here are a few writing tricks we’ve learned the hard way.

Let’s face it, a lot of things can attract viewers to your blog but it’s your content and services that make them stay and continue to give you the much needed attention. However, writing is not as simple as everybody seems to think. There are a lot of factors that could affect your article, certain things like style and grammar could go a long way and even with that being taken care of you’ll still need to consider how you phrase your words and sentences.

And let’s face it, not everyone has the capacity to sprout witty diatribe like magic. But just because we lack that certain spark or extra oomph with the pen means it would discourage you from writing your own content. In fact here are some tips to help give you some writing mojo.

Tip 1: Shake Your Tail Feathers

If there is one thing a reader appreciates, it is a writer who knows what he’s talking about, a writer who doesn’t shift between opinions and give his/her readers a clear cut view of things. Confidence should be reflected in your writing. If you’re knowledgeable in your chosen topic, don’t be afraid to show it. Don’t be afraid of giving your readers a proper blow by blow, just don’t be a condescending jerk about it.

Tip 2: K.I.S.S. it to make it better

Keep it sweet and simple. No need to for lengthy overly-flowery lines of drama and flare. No need for mile long paragraphs filled of inessential stuff that your readers would just skim over. Remember, this is an article not a novella, so focus on the main topic at hand. A basic run down on the things you should center on is the 5Ws – who, what, why, when and where. There’s nothing wrong with giving a bit of color and creativity into the mix, but don’t overdo it.

Tip 3: Look at the pretty pictures

Words are scary. Words are boring. Words are only words but a mere picture is enough to convey a story worthy of a thousand. Don’t forget to give your articles that extra color that would allow your readers to visualize the ideas you’re trying to convey. Choose your photos wisely – make it creative, original and fresh. Also, don’t forget your credits.

Tip 4: Be Prepared

Don’t go running to a war without your guns. The guns I’m talking about are your grammar and style book. Nothing turns a reader off more than horrendous grammar and inconsistency. Aside from the fact that it’s make you look like a complete fool, it lowers your credibility and worth as a blogger.

So what if you lack proper punctuation and don’t know the subtle differences between ‘you’re and your’ or ‘its and it’s’, it’s the content that matters right? Wrong. You must remember that you need to dish out quality content – not this mashed up mess of word vomit – that actually gets read instead of being flagged as a joke. Also, don’t forget to reread and revise your work.

Tip 5: Catch their eye

Okay, so you have your content all punctuated and grammar checked. Your content quality is good enough to exude that knowledgeable atmosphere and you even have your pictures done up. Now, all that’s missing is a title.

Take note that nothing attracts readers more than a good title. Stuff that gives your content a certain pizzazz, that would literally make them want to click the link and read more of your article. Keep your headlines interesting but don’t overdo it, you’ll come across as overly-enthused.

Words of Wisdom: Be yourself, people appreciate sincerity more than conformity. Value your readers, they are your muse and critics, they have the power to lift you up and pull you down. Learn to face your faults and learn.

Writing is a cutthroat world – you’ll encounter criticisms, make mistakes and have your self-esteem pounded into a pulp. But you’ll learn things only experience can tell you and that is something worth experiencing for yourself.

10 easy-to-use tips for growing your blog audience

10 easy-to-use tips for growing your blog

Are you new to blogging and have no clue where, or how, to start gaining followers? Has your blog hit a slump? Try these 10 easy-to-use tips for growing your blog audience.

  1. Consistency is crucial

The first, and most important, step in growing your audience is developing a consistent posting schedule. The number or frequency of your posts is not as crucial in gaining loyal readers as is the consistency of your posting. If new readers like your writing, but they see that your posts are erratic at best, they are less likely to return than if they are able to see when your next post will be published. By sticking to a schedule, you will make following your blog easier and more enjoyable for your audience.

  1. Respect your readers

Another key to growing and maintaining your audience is showing them that you appreciate the time they have taken to read and comment on your blog. If you are too pressed for time to leave a substantial reply to every comment, at least use your manners and thank them graciously. After all, they didn’t have to read your blog, and they certainly didn’t have to take time out of their day to comment. Keep in mind, though, that if you are using Blogger or WordPress, commenters will have no way of knowing when you reply to them. Installing Disqus will give readers the option of being notified if anyone replies to their comments, and you will be promoting interaction on your blog by actively engaging your audience. You can also recognize participation and reward commenters by featuring their comments in your posts.

  1. Highlight other experts

Reaching out to others in the blogging community, or in your industry, is an important aspect of the world of blogging. If you admire a fellow blogger’s content, let them know. One way to do this is by interviewing them and featuring the interview in your next post. If you can’t swing an interview, provide a quote from them on your own blog post, along with a link back to their original content. Remember to always give others the appropriate credit when you use their material. Additionally, if you suggest that these fellow bloggers share your post with their own followers, your reach has the potential to grow exponentially.

  1. Don’t be boring (even if your subject matter is)

Even if your topic is the newest accounting software to hit the market, think of ways to spice up your post. Try thinking of what the story behind your topic may be, or how to relate your subject matter to a more interesting story through the use of analogies or metaphors. Of course, facts and figures may be critical in your presentation of the information, but if you have all the enthusiasm of a college textbook, your readers probably won’t be holding their breath waiting for your next post.

  1. Branch out to social media

Creating quality content, posting regularly, and providing readers with a way to subscribe to your blog simply may not be enough to grow your audience. There are vast numbers of people within your target audience who may never know that your blog exists because they aren’t looking for it. By creating pages or accounts for your blog on social networks, you will be sharing your blog and its content with a new audience. You will also be providing your readers with new options for following your blog, as well as an easy way for them to share your content with their friends.

  1. Be their guest

Are there blogs within your industry that you consider to be the go-to sources for new and reliable information? Contact the administrators for these blogs and offer to contribute a free, high-quality guest post. Though you won’t be reaping immediate monetary rewards, you will benefit from the exposure your guest post will gain for your blog. If you are given the opportunity to guest blog for a top blog in your industry, their readers will inevitably see your name and the link to your blog. This publicity alone could extend your reach, and you won’t have spent a dime on advertising. Guest blogging is an excellent way to increase your credibility as well.

  1. Utilize an email list

When people subscribe to your blog, you have a built-in audience that is already interested in your content. And, when people are excited about something, they generally want to share it with others. By creating an email list, you can quickly and easily make your loyal readers aware of new posts. If they are already interested in what your blog has to offer, they will also be happy to be notified of new content and will find the time to check it out and share it.

  1. Exchange links with other bloggers

This process, known as “link-ups”, allows you to participate in the exchange of blog links with fellow bloggers. Generally, link-ups follow a specific theme, and a blog must fit within the theme in order for you to participate. In short, participating bloggers all post links to their own blogs, while other bloggers visit each of the other participants’ links and either like, follow, comment, share, or otherwise show some love. If visiting bloggers like what they see, you could end up with more followers, some of whom are also likely to share content from your blog with their own audience.

  1. Leave feedback on other blogs

Whether it’s a blog that you already follow or one you found by following a link on someone’s Disqus or Facebook profile, bloggers all love feedback. Plus, by commenting on other blogs and leaving the link to your blog at the end of your feedback, you provide the blogger and other readers with a nearly irresistible invitation to click that link. If you provide feedback to other bloggers, most will feel compelled to return the favor by commenting on a few of your posts as well. In addition, readers who see your comments and follow your link may end up as loyal readers.

    10. Join blogging communities

Even the most creative blogger can run low on original content ideas at times. By joining blogging communities, you cannot only network with other bloggers (including others in your niche), but you can also collaborate with fellow bloggers to develop new content ideas. Additionally, by sharing your blog information within these communities, you may gain quite a few new followers by simply participating, networking, and having fun.

Did you like our 10 easy-to-use tips for growing your blog audience? Don’t leave us in the dark – share your thoughts in the comments section below!

Sure ways to find shareable content

Sure ways to find shareable content

Are you at a loss for what to share with your social media audience next? Have you simply run out of ideas? Check out these 10 sources and find a steady supply of material to share with your followers:

  1. Klout

Klout is full of perks, and it’s totally free. Known for their system of social media ranking, Klout now offers discoverable content that can be readily shared with your audience. By analyzing your profile, Klout can also alert you to fresh content, “hidden gems” that haven’t been seen by your followers, and/or content that your audience is sure to love. Klout is also highly effective at helping you schedule the best times to post new content in order to increase your organic reach.

  1. SmartBrief

With more than 40 topics and over 225 different newsletters, SmartBrief is a reliable source that has something for everyone. No matter what your niche may be, you will likely find a newsletter on SmartBrief with just the information you’re looking for.

  1. Swayy

Swayy is another free site that you can use to discover and share the latest content with your followers. Swayy is a learning tool, meaning that it stores information about the type of content you share, creating a more posting efficient process over time. Swayy also connects to your social media accounts to provide you with trending stories or topics that are circulating among your network. With Swayy, you can credit original creators when you share content, while utilizing editable suggested hashtags in order to extend the reach of your posts. Swayy’s analytics tool will then help you determine the success of your posts so that you’ll know what you’re doing right, and what needs to be changed in future posts.

  1. Contentgems

For the lazier social media networkers and marketers, Contentgems is an invaluable resource. You can use Contentgems to discover new content to share with your followers, but this tool makes the process even easier. By choosing to receive digest emails based on your designated keywords, you can get all the information you want in one convenient and easy-to-access package.

  1. News.me

News.me is not just another newsletter service. News.me is unique in that it evaluates content that has been shared frequently by the people you follow on various social media networks and condenses it into a newsletter tailored specifically to your audience. If you know what sort of content is important to your audience, then you will have valuable insight into what you should be posting in order to increase your reach and number of followers. You can also choose to have News.me send you several stories every day.

  1. Digg

This site has had its fair share of ups and downs. However, after a much needed reboot, Digg has incorporated a valuable and informative homepage filled with great stories. If you prefer it, Digg also offers the option to receive content via RSS feed. A new and unique feature of Digg is “Digg Deeper”, which collects the most popular stories shared by the people you follow on social media sites and conveniently shuttles it to your Digg homepage. You can then choose which content to share with your own audience.

  1. Medium

Medium offers collections of information on a wide range of topics, as well as lists of trending stories and topics. Medium also gives you the option to follow your favorite writers. By utilizing the people you follow, Medium determines the type of content that you might be interested in and sends customized content suggestions straight to your email.

  1. Sidebar.io

If you prefer to browse content by focusing on a specific topic, Sidebar.io is the site for you. This site’s daily top links list is not automated, but is managed by a group of real editors who scrutinize links that have been submitted to the site to bring you only the best content every day. Sidebar.io generally publishes around five links daily, which you can choose to have sent to your email for your convenience.

  1. Panda

This site is a true visual treat. Panda scours a number of top online communities in order to collect the best, and most up-to-date, stories and images. Panda’s user-friendly layout is easy to navigate, making the entire experience of discovering content quite enjoyable. You can also choose to have new content emailed to you. And, in the interest of convenience and efficiency, Panda allows its users to browse content on a few different sites, all from Panda’s homepage.

      10. BuzzSumo

If you’ve been searching for a site that allows you to view the most-shared online content at any given time, BuzzSumo is the pot of gold at the end of your rainbow. All you have to do is type in a keyword, competitor, or topic, and BuzzSumo will generate a comprehensive list of posts, along with the number of shares each has received. Not only can you use this tool to discover the best new and trending content to share with your audience, but you can also input your own original post ideas in order to evaluate how successful they may be.

Nurture your online connections

Nurture your online connections

Looking for a bit of loving? A bit put out that you’re being ignored while others get to have fun with their wider reaches and connections? Getting yourself promoted – not in the office drone sense – can be hard. This is especially applicable for those who are just starting out fresh and wet behind the ears. However, don’t stress too much because we have the right ingredients to remedy your malfunctioning spotlight. Well, that got your attention. As mentioned, promoting yourself is hard and it has a tendency to grate on being borderline narcissistic if done way too much. The cure? Instead of promoting me, myself and I, try promoting they and them.

Ingredient #1: Sincerity

People can smell dishonesty and fake praise a mile away. You need to sincerely and genuinely like the post or blog. You need to promote something you like because it’s easier for you to come up with good content rather than basically gritting your teeth as you move to click the post or share button.

Aside from the basic concept of sharing, you could also contribute via comments and suggestions. Socialize a bit and let your personality shine. It requires you a bit of effort but you can make connections easier that way because you unconsciously give off the I-actually-care vibe for them to latch on.

Ingredient #2: Proactivity

Do some anticipatory promoting. It’s good to nurture promos of others, this is especially nice if you’ve been promoting them for some time. It makes a blip on their screen. It makes you visible in a good way. Take note that you do the promotions out of genuine interest not out of obligation therefore, you need to share and promote their stuff without being asked or told to.

Ingredient #3: Generosity

With all these promoting of others, I bet you’re starting to wonder about your end of the bargain and start to become hesitant in promoting others. You start to get thoughts of them stealing your traffic and audience and you’ll be left with nothing but cobwebs.

Don’t be like that.

They are not direct competitors. They are not selling the same stuff as you do. They are not a rival to compete against. They are blogs that you actually admire and maybe even look up to. Nurturing your digital influence won’t be met if you keep thinking with such selfish mentality.

Now, mix them all together to form your promotions. Add in the secret ingredient called consistency (what, it’s not a one-time deal you know) and karma and you’ll have these happily nurtured blogs and their followers promoting and checking you out you in turn. Just don’t expect all of them to do it.

 

How to publish content that people will actually read

content that people will actually read

You have put forth the painstaking time and effort to design the perfect blog. You practice your writing skills daily. You’re finally confident in your style and ability. You add interesting, valuable content on a regular basis, and you check the traffic to your blog every day… only to find that there has been no measurable increase. With all of these positives going for you, where are all the readers? Where is the problem – how do you create content that people will actually read? Chances are, your problems lie with your promotional methods – or lack thereof.

You may have the best content on the Internet, but it isn’t doing anyone any good if no one is reading it. So, how do you make people actually read your content? Many will argue that the key to increasing traffic is in the use of keywords and search engine optimization. It is true that these tactics will likely get your blog ranked higher in major search engine results. However, keywords and SEO alone won’t keep readers coming back to your blog. The best ways to build a large fan base are to utilize eye-catching design elements, clever and catchy writing, and smart content promotion.

In our busy lives, we often don’t have a great deal of time to read content word for word. In fact, although content marketing has been primarily text-based in the past, readers have begun to respond better to visual content. The reasoning behind this change is the fact that readers today prefer to skim over information, rather than reading it in its entirety. Therefore, it is crucial to quickly grab a reader’s attention with infographics, relevant images, videos, and other types of visual content.

By our very nature, we are far more likely to search for and invest our time in information that is of particular interest to us. If we scan a blog post and it isn’t about a topic we’re interested in, we aren’t likely to devote any more time to reading it. Not only should content be relevant to the current season, holiday, current events, etc., but you also need to consider your blog’s target audience. Keep your target audience in mind when creating content, and always consider what would be most enjoyable for them. By creating consistently intriguing and relevant content, you will steadily build a loyal following and increase your own professional reputation within your niche.

Organizing your content in a way that flows logically for the reader will increase the likelihood that people will stay on your blog and actually read what you’ve written. The most basic tool in your blogging arsenal is your headline. A concise, pertinent headline will quickly tell a reader if the content is something they will be interested in or not. Next, a subhead that provides a quick summary of your post’s content will give readers a better idea of whether or not they want to invest the time to read further. If, by this time, you still have the reader’s attention, strategic formatting (such as bolding or italicizing key points), and/or numbered lists, can help readers quickly navigate your post and glean the basic information therein, even if they don’t read it in its entirety.

People also love to have a choice, in virtually any situation. Make sure to provide readers with enough options to suit their diverse tastes. Even though, as stated above, many people prefer visual content that they can quickly take in as opposed to overly verbose content, other readers may enjoy reading posts word for word, regardless of length (within reason). Publishing blog content in different formats, such as text, infographics, photos, and videos, allows readers to browse through your blog for the type of content that works best for them. It is also imperative to ensure that, regardless of format, everything you publish works well and looks great on any device.

Getting people to actually read your blog content can be a difficult process, but it isn’t rocket science either. By following the above tips, posting regularly, utilizing social media channels as an avenue for readers to share your content, and interacting with readers via comments and social discussions, you will steadily build your audience. And remember to always put some personality into your writing. It will make readers feel more connected to you as a blogger, and, let’s face it, no one wants to struggle through trying to read a blog that has less personality than stereo instructions.

Do you have your own tried and true blogging strategies that keep readers coming back for more? Let us know!

Should you use oversized images for your site and how do you do it?

oversized images for your site

Should you use oversized images for your site? It looks so cool and trendy but it’s impirtant to know as much as you can before making a decision.

Over the course of the changing months, in terms of trends that govern the styles and layouts of web design, it seems the term ‘the bigger, the better’ – a.k.a. mega image design – has reached a successful standing amongst the hottest trends of webpage design. It basically involves the selection or use of large backgrounds, may it be a simple yet appealing photo or a captivating graphic illustration, as the main centerpiece or design of the page, forgoing the usual bits of pieces like moving .gif images and glitter. (Don’t ask.)

WHY MEGA IMAGE DESIGN?

Most use or prefer this style in terms of web design because of its ability to give an impact. It’s a pretty picture that practically takes up a chunk of your screen. How in the world does that not get your attention? But aside from the obvious size, it also gives us a sleek sophisticated feel to it. The added use of simplicity also appeals to those budding minimalists.

Some might argue that it’s content that matters most, but why not have both? Let’s be honest, we are a judgmental bunch. We prefer to look at things that are rather easy on the eyes, both literally and figuratively. So yeah, content does matter but you need to attract your readers before anything else.

WHO USES THIS?

Dell. KinderCare. Google Analytics. Just to name a few companies who’ve decided to incorporate this style to amp up their web pages. And the results?

Dell’s contact page had an estimate 36% rise on form completion while Saloman, a French snowboard manufacturer who also used mega images design, gained a sales increase of 39.8% from the French market and a 29.7% with the global one.

In addition, the flexibility of this style can be incorporated to almost any type of blog. Using a large image and its ability to give emphasis or give a bit of a highlight could be adapted for tourism pages, inspirational blogs, anime sites and the list basically goes on.

HOW DO I START?

In case, you do decide to use mega image design as your web design, here are some tips to get you started.

Tip 1: Choose your image.

Start with most obvious one, choosing an image. Easy, right? Wrong. Aside from the aesthetic approach where we all get nitpicky and have the ‘it looks fine but not perfect’ moments, we also have to consider the proper resolution because even though a high res pic looks good, it has a tendency to load slower than a snail. Therefore, moderation is key, in terms of size and resolution. Also, don’t forget to use original photos and if you do use stock photos make sure you got permission from the right people.

Tip 2: Do some testing.

What looks acceptable in your screen may not be so acceptable in others so make sure you test your image design on various screen sizes and resolutions. Also, don’t forget that due to the advancement of smart phones and tablets, most people prefer to use them nowadays rather than the usual PC, so it’s good to consider smaller screen resolutions.

Tip 3: Be careful with using center, tiles and scales.

Like it or not, it’s all about presentation. May you be simply the designer or the owner of the webpage, you have to present people quality work, hence, the reason why you should be careful in centering, tiling or scaling images because it may get distorted and/or pixelated and appear weird or unpolished.

Tip 4: Pick the right format for the right image.

Believe it or not, there is a difference when it comes to image formats. Should you use a .gif or a .jpeg? Those who are just starting to learn web design may not be familiar with this. So to cut it short, you should use .gif for simple graphics and texts, and use .jpeg for photos.

Tip 5: Explore

Do not limit yourself. If you’re in a bit of a bind and can’t get the right image, do some surfing to catch some inspiration. The world is open to many things and opportunities.

SO SHOULD YOU USE OVERSIZED IMAGES FOR YOUR SITE?

In all honesty, it’s all up to you. Why? You’re the designer. It’s your blog. You have the basic freedom to do whatever you want. But a little tidbit to add before this ends and we go on with our merry lives, those companies didn’t choose this design because they hoped it would work for them, they chose the mega image design because they were confident enough to know it would work for them. Just go with the design you’re confident and comfortable with.

How to make your site work faster?

How to make your site work faster

Are you worried about how fast your site works? Or rather, how slowly it loads? Google has recently announced that when determining search engine ranks they factor in website speed. Everyone hates waiting for slow websites. While a 1-second load time may be your goal, if you can get your site to load in under 3 seconds, visitors will be happy. A slow site can also ruin your conversions and ultimately your revenue stream. If you’re looking for ways to make your site work faster, keep reading. I’ll share some basic tips with you on how to make your site work faster.

 Reduce the amount of files required to display your site

When you have a visitor to your website the corresponding files of your site must be sent to their browser. Ultimately this means that each file used to enhance your website design weakens its performance. An easy fix to get your site to work fast is to remove everything that is unnecessary. Because more often than not, the extra load time isn’t worth it.

 Make images as small as possible

Many people forget or simply don’t compress their images before they upload them to their website. Many images contain a lot of unnecessary metadata that can significantly increase the size of the image file. This means that if your site is image rich, by not compressing those images you are drastically reducing your load time. Don’t make this mistake. Also, only upload images to the size that is necessary. Some people make the mistake of uploading images larger than what is needed. Using resizing and compress functions is key!

Remove white space from your code

When you see html, CSS or Javascript code presented nice and orderly, it’s only that way to make it easier for us humans to read. In fact, your website server and your visitor’s browsers could care less what the code looks like (as long as it executes properly). All this extra whitespace in your code can make download times slower. So once the code is correct, your can make your site work faster by simply removing all that whitespacese a

Use CDN (Content Distribution Network)

A CDN, or Content Distribution Network, is a large system of servers used across multiple data centers. The goal of which is to serve users with high performance. By using a CDN for your site you can most effectively increase the speed of you site. Dollars spent on this development are well worth it. And your customers will thank you!

Zip and compress your website components Make sure that you compress files before your server sends them to users browsers. If you think about it, it’s obvious – smaller files will travel faster. This will translate in your site working faster for customers. GZIP Compression is something you need to do or hire someone to do. It’s an easy compression  procedure which is a simple, effective way to save bandwidth and speed up your site.

Make use of browser caching

Most people understand that websites cache files. Make use of this and set up your site so that it doesn’t require a customer’s browser to download another copy of static files each and every time they access your website. Instead, allow the browser to hold onto those files for a certain amount of time. When the files are needed again, it can be loaded directly from the browsers cache.

Are you going to try to work your way through all of these tips how to make your site work faster! There are more changes that you can make to your site if you dive deeply into the HTML coding. But by following these simple tips you will see an immediate difference in your site’s speed and performance. Now only that, but your customers were thank you (by spending money on your product or services).

           

Make people click on your newsletter

Make people click on your newsletter

“Time is money.” Such a commonly used phrase nowadays, hardly anyone understands just how important it is to the success of modern marketing. But think of the saying this way: your time is like money in that it is one of the most valuable things in your life. Therefore, to make people read your email newsletter you have to prove to them that reading through it is worth their oh-so valuable time. You have to be able to ‘sell’ it to your readers, and completely convince them how much of a good deal it would be for them to read the newsletter. These next 8 easy-to-follow steps will help you to do just that, and get the newsletter readership you’ve always wanted. Make people click on your newsletter with these easy steps.

1. Showcase Fast Results

What was I just saying about that time vs. money thing? Well for starters, you can easily tap into that way of thinking to get more newsletter clicks. Write in the email how your readers can reach the goal they’ve wanted to “within minutes”. This will peak the curiosity of most readers, leading them to click on the link and find out how.

2. Use Celebrities

Whether you have them endorse some of your content, or write an article for your newsletter themselves, any well-known people within your network can always be used to your company’s advantage. No offense meant to you, but readers are typically much more interested in what a celebrity has to say!

3. Be Their News Source

If you promote your newsletter with a fact or event that your readers have never heard of before, they’ll be much more inclined to click on the link. Browse through the newsletters of your competitors (if possible) and even the news headlines, to find out the old news that you shouldn’t write about. Make it your goal to be the source of new facts!

4. Everyone Loves Bullets

We live in the era of quick and valuable information, so show your newsletter’s value with a bulleted list of the newsletter’s highlights. This list is incredibly simple to make, and works because different points within it could be the selling point to different potential readers.

5. Be Brief

If tip #4 doesn’t work for your readers, then perhaps they prefer their emails short and sweet. Write no more than a few sentences along with your newsletter link, leaving the important information for them to find out. After all, being extremely brief can sometimes create the most curiosity.

6. Promise Something More

Whether it be a rare offer, coupon, or bit of information, readers like to be spoiled. Offer them something they would find valuable, but can only find out by reading the newsletter. And one special hack that actually works: rather than a link, attach the newsletter as a PDF. Your readers will want to own the PDF for themselves, giving your newsletter a much higher click rate from eager and greedy readers.

7. Change it Up

The same old marketing claims of ‘improve your marketing within minutes!’, or something of the like, can get old to readers very fast. Change up your email style and tone every so often, even if it means finding a different email writer. This will keep readers interested, and prove to them that your newsletter is a constantly evolving source rather than the same old thing with a different date.

8. Content is Key

All of the above tips may get your newsletter clicked on for the first time. But what really makes your readers come back is excellent content. Write about things that are of great value to your readers, stuff they can’t find anywhere else. Then the hardest part: continue to provide unique content week after week. Follow through on all the content-marketing you’ve been doing, and your newsletter is sure to be a success!

Did you like these tips on how to make people click on your newsletter? Share yours in the comments section below!

 

 

 

5 tips on hiring the best freelancers

Tips on hiring the best freelancers

Your business is growing and you find yourself at the point where you need more help. Congratulations! Having your business take off is a great achievement, but it doesn’t mean you are ready to add the hassle or expense of hiring more employees. A great solution that is becoming more popular among business owners is to work with freelancers.

With the current economic climate, many experts are turning to freelancing to boost their income or as their only source of income. This is great news if you are looking for a freelancer because you can choose from a fairly large pool of people with the expertise you need for each job. If you feel that working with freelancers is the best way to meet the demand of your business, keep reading for 5 tips on hiring the best freelancers.

Find talent online.
The Internet is a great way to source freelance help. There are many websites that both host freelancers and will allow you to post a description of your project. You can browse from a pool of resumes as well as review resumes sent to you from freelancers interested in completing your job.

Work your network.
While searching online is a great start, do not neglect your professional network when looking for a freelancer. Many business owners or colleagues may have already worked with a great (or not so great) freelancer. A word-of-mouth recommendation from a colleague or friend should give you a pretty good idea of the work to expect from that person. So tap into your network to find some good recommendations.

Negotiate upfront.
Your freelancer may be working remotely so it’s important to negotiate and clearly define the project upfront. Negotiate what you will pay upfront and when you will award the rest of the payment. Set milestones and deadlines so that you can still maintain control of how the work is going. Don’t be afraid to critique the work by your freelancer so that they know what you want and you can be happy with what they’re producing for you. Draft a legal document that states that all work belongs to you (and make sure your freelancer signs it).

Cheaper isn’t better
Choose your freelancer based on their expertise and experience rather than the price they quote for your job. Look at samples and portfolios of potential freelance candidates to see that they have done project like what you want in the past. You will always find someone to complete a job for you within your budget, but that doesn’t mean they will complete it according to your expectations.

Understand that you and your freelancer are not exclusive.
It’s important to understand that you are not the only client for your freelancer. Unfortunately, they can’t be dedicated to you and your project alone. This means that they may not always be available or accessible exactly when you want them. Realizing this before you begin a project will go a long way.

The truth is, there are a lot of freelancers out there and it can be tough to find the best one for you. Even though your freelancer may be situated remotely, you will still be working closely with this person so it is as much about their capabilities and expertise as it is about a personality match between you. Remember, following these 5 tips on hiring the best freelancer will work to fill the void you have in your business without the long term commitment.

Have you worked with freelancers before? How did you find them? Add your own tips in the comments below.

 
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Make your registration forms convert better

make your registration forms convert better

Getting people to agree to click on your registration form is often a lot of work. But unfortunately, it is often only half the battle. Typical registration forms can ask for a lot of personal information that consumers may not want to share so quickly. That’s why high conversion rates come from complete trust between your company and the consumer, so they don’t feel like they’re signing their life away! To create this absolute trust, and to learn some other persuasive conversion techniques, here are 7 useful tips on how to make your registration forms convert better:

1. Offer Great Value

Why do most people come to the registration form in the first place? Usually, it is the promise of valuable information or offers. When asking people to register, make sure to showcase just how much value they’ll gain by registering. Make people feel like they’re entering an exclusive membership, filled with opportunities that they couldn’t get without completing registration.

2. Size Matters

No, but really, with registration forms the size has a huge impact on whether or not you’ll convert people. Asking them to give a ton of information, even if it’s simple questionnaire things like how they found your website, could scare off potential customers. Require only the bare minimum, like their email address and name, and your conversion rate will soar.

3. Tell Their Immediate Next Steps

The promise of long-term value is great, but immediate valuable results are even better. Provide an opportunity for subscribers that they can access immediately after finishing the form. Many websites have found the most success for this by including this next step right on the registration form, substituted for the ‘submit’ button. For example, if you want to register more bloggers then put in a ‘Start Blogging’ at the end of the form.

4. Watch What You Ask For

Requiring users to fill in a certain field on a registration form may seem like nothing to you, but could actually scare off tons of potential subscribers. The best example of this is asking for a phone number. It may seem like the most valuable and simple piece of information to you, but to a person who just gave you their email and birthday, it may seem like too much. Keeping the concerns of wary subscribers in mind can always bump up your conversion rate.

5. Give More Flexible Options

The biggest problem with registration forms is that they are a hassle. Try and avoid this by offering people the option to instead connect by signing in to a social media site, such as Facebook, Twitter, or Google+. As an added bonus, this option can also give you insight as to which social network your customers most prefer. And if you still aren’t convinced, a recent survey showed that social logins like these can increase your registration conversions by 40%!

6. Get Rid of Distractions

It may seem like common sense, but you’d be surprised how many people choose to abandon registration forms because of online distractions. The registration form page should contain only the form, with no sign of any advertisements or other products they may be interested in. Your page should, however, clearly lay out your company registration policy or any other common concerns customers may be wondering about.

7. Don’t Be Format Picky

The more times a person has to attempt to complete the registration form, the more frustrated and likely to abandon it they’ll get. You can fix this by clearly highlighting which fields are required to be filled out. But also, make sure customers aren’t getting caught up by using a / instead of a – in the date, or other annoying formatting errors. Clearly provide an example like MM/DD/YYYY, and include links describing how to input certain information. The simpler you make the process for subscribers, the more conversion success you’ll have!

Did you like our tips on how to make your registration forms convert better? Share you experience in the comments section below!