Cool tricks to price products on your site and sell more online

tricks to price products on your site

Business owners don’t always realize how important pricing is to sales. To get the most out of selling online, you have to know the tricks of the trade. And by this, I mean you need to understand the psychology of why we buy. Our emotions and thought processes all have an impact on what we purchase. By understanding how we think and applying it, you’ll be sure to increase your sales. Here are some of the coolest tricks to price products on your site to help you sell more online:

 Use tiered pricing options

The majority of small business owners may go into a purchase planning to spend $20-30 a month on, say, some SEO software for their site. Keeping this in mind, offer tiered options that appear to satisfy every budget. For example, you could have the ‘Beginner’ option for $8, the ‘Novice’ option for $18, the ‘Professional’ option for $33, and the ‘Business’ version for $60 a month, with each option having increasingly better features.

This strategy works because no business owner wants to see themselves as a beginner or novice. The ‘Business’ version is on purpose way too expensive, which leaves the majority of people to pick the ‘Professional’ option. And there you have it, the customer has now spent more money than they originally planned in order to get what they see as the best deal.

Remember the eager spender

There are always people out there who will want to buy only the best for themselves. Having the most expensive item or product gives the sense that they are getting the best of what your company has to offer. To make the most of these people, always have a more expensive product that offers slightly more than what is considered reasonable. In my example above, this would be the ‘Business’ version of the SEO software.

Use the ‘decoy effect’

This has been psychologically proven to work, as simple as it sounds. Here’s an example used by a company selling textbooks:

First, they offer the PDF version of a textbook for $70.

Second, they offer the textbook in hardcover for $100.

And then, they offer both the PDF and the hardcover textbook for $100.

By using the comparatively bad $70 deal as a decoy, you now persuade the majority of customers to spend $100 when, otherwise, many would have only spent $70.

Limit the options and features

Sometimes, deciding what to purchase out of a selection of tiered options can be difficult. So difficult, in fact, that the customer would decide to abandon the purchase altogether because they simply aren’t sure what’s the best deal.

To avoid this, make your tiered options appear as clearly and simply as possible, while still conveying the right information. When describing each option, you shouldn’t use more than 6-8 bullet points to avoid overwhelming anyone.

Tap into humanity’s ‘Loss Aversion’

This powerful psychological principle is why we often feel more pain losing something than if we had instead gained the exact same thing. To use this trick, make your customers feel like they’re missing out if they don’t buy a certain product. Try using a limited-time-offer, or instead send messages to the customer emphasizing what they have to lose by not making a purchase, rather than what they can gain by buying things.

Loss aversion is also why free trials work so well- once a person has something and gets used to using it, they’re more likely to purchase it to avoid losing something they already have.

Checkout do’s and don’ts

Checkout do's and don'ts

Scary as it is, the statistics have shown: the checkout is where the majority of your customers will abandon a purchase. There’s a number of reasons why customers so often choose to discard their shopping carts, and many of them are unavoidable. But luckily, the majority of your checkout’s problems can be fixed. This list shows you exactly what you should and shouldn’t do to have a successful online checkout process.

 

DO:

–  Make a great first impression. The checkout process should be simple, clear, and free of any possible distractions. Both removing the navigation bar and deleting any unnecessary links are great starts.

– Offer PayPal and Google Wallet. Typing in all that credit card and billing information is tedious, which is why PayPal is so good at boosting sales: it saves all your info, so buying is as easy as a few clicks.

– Show a progress indicator. Many times a shopping cart is abandoned just because the customer isn’t sure how long the checkout process is. By making this more transparent, you’ll surely gain the customers’ trust.

– Include free shipping. This isn’t possible for all business budgets, but if possible it is definitely worth a try. One study even showed that a whopping 45% of shopping carts were abandoned just because free shipping wasn’t an option!

– Send reminder emails about abandoned shopping carts. Sometimes carts are abandoned for a reason, but other times the customer simply got distracted and forgot about it. Sending out an email once when the customer leaves your website, and again 24 hours later, will take care of these forgetful customers.

– Showcase similar products. Amazon does this extremely well: if you buy one DVD from them, the site will then show other DVD’s from a similar genre that you might also want. These displayed products should be easy to add to a cart, so that the purchase seems just as easy as the one they just made.

– Let customers know what’s next. Nothing is more unsettling than giving a site all your credit card information and address, and then not receiving a confirmation of purchase. Prove that your site is safe, and let customers know that you’ll follow up with an email or receipt.

DON’T:

– Include unnecessary fields in the checkout forms. Each field you add is another potential reason for a customer to change their mind about the purchase. Make all non-payment responses optional, have the postal code auto-fill their location, and give the option to make billing information the same as shipping information.

– Force customers to first make an account. Nothing is more annoying to someone who just wants to buy and be on their way! The best way to solve this problem is to include the option “Checkout as a guest”, while also giving customers the option to make an account if they’d like.

– Have a site that isn’t mobile checkout friendly. It’s 2015, and with it most purchases are made over mobile phones. If your site forces customers to either squint, or pan-and-zoom repeatedly, odds are they won’t stick out the purchase until the end.

– Include last minute fees. This one may seem like common sense, but a surprising number of companies still do it. Make sure that all fees and additional costs are clear from the beginning, so customers don’t get angry later at seeing any tacked-on fees.

– Ask for promotional codes at the checkout. The truth is, many customers will see this and then abandon the shopping cart to go hunting for one of these codes. It’s only a distraction. But if you must include it, make sure the code option is in small print and not a clear distraction from the checkout.

– Hiding shipping information until the last minute. If you can’t offer free shipping, it’s best to be upfront about this with your customers. By waiting until the last minute to let them know there’s an additional shipping cost, they could end up feeling cheated and abandon the purchase.

 – Forget to provide a trusting environment. The thing about online buying is that it’s much easier to fall into a scam. Prove to your customers that your site is safe to shop from by including guarantee statements, trust symbols, and a confirmation email throughout the purchase.

Are you making these terrible web-design mistakes?

terrible web-design mistakes
When seeing the success of a site like Craigslist, it can be easy to assume that web design doesn’t matter at all. This is true in a way, but also completely false. The design of your website depends entirely on your type of business, who you’re marketing towards, and the impression you want to give off. So how can you know which type of web design you need: flashy or simple? Well luckily for you, regardless of which type there are a number of common mistakes that, when avoided, can greatly improve your website’s quality. Don’t make these terrible web-design mistakes, and your site will be on its way to the success you crave.
  1. Horrible background and font contrast

Despite its inability to be read, this mistake is still found everywhere on the internet. A web-designer may consider a bright blue background and dark blue font to be a neat added feature, but the strain on your eyes this causes has the potential to scare off tons of customers. Who wants to be distracted by the color of something when they’re at your site to get information? No one. For this reason, make sure to stick to black and white. Books have white backgrounds and black text for a reason: it’s easy to read. In your web-design, make sure to follow a book’s example!

  1. Skip the Sliders

One of the more innovative and flashy additions a website can have is rotating sliders, something very easy for a web-designer to include. But in the words of Time Ash of SiteTuners, “Rotating banners are absolutely evil and should be removed immediately.”

Sound harsh? Well unfortunately for the sliders, the statistics have proven how terrible of an addition they are. The reason: internet surfers rarely get past the first slide. The other slides aren’t clearly visible, so of course people are less likely to read the content on them. A recent study even showed that over 80% of the clicks were made on the first slide, and only 1% of visitors actually clicked on the slider button. The best way to make an effective website is to instead make all the information clearly visible, so your potential customers aren’t missing any important information.

  1. Tiny fonts

This is probably the easiest problem to fix, and yet there are still websites out there that use too small of a font size. The standard font size for websites used to be 12 px, and people still stick to this trend. The problem with 12 px is that it’s right on the edge of being too small to read, meaning your site visitors are likely to lose their patience more quickly. A successful website instead has bold, big letters (between 35 and 43 px) to catch the visitors’ attention, with the actual information being around 15 or 18 px to avoid eye strain.

  1. Ignoring basic design elements

A lot of websites will try to seem more ‘modern’ or ‘innovative’ by veering from the traditional design. By traditional I mean including an About page, a Contact Information page, or an Employment page. Web surfers, well actually, people in general, hate to have to think. We are programmed to automatically search for those key words when visiting a website so that we can get what we need as quickly as possible. If potential customers have to spend too much time searching for what they need, there’s a very good chance they’ll get frustrated and leave your website!

  1. Be smart with colors

The best websites stick with a certain color theme throughout their website. This way, when there are certain buttons you want customers to press such as a ‘Buy Now’ button, these can be easily highlighted by making them a color that strays from the color theme. If instead the button was made a similar color as other links on the site, visitors are likely to either get confused or not even buy because the button didn’t pop-out at them. Try using a color that is: just bright enough to draw attention, used sparingly and only for similar action buttons throughout the site, and doesn’t clash with the color scheme of your site.

 A great website can be the key to the success of a business. Don’t make these blunders and you’re on your way to a great site!

 

 

Redesigning your website – what really matters check-list

Redesigning your website

You know, ads are like the face of the company. They’re technically that first few things that will actually draw a consumer’s attention towards your product, and whether we like it or not we need to put our brains to work and come up with something pleasing and catchy. It’s a mind-racking process of edits and revisions until you get it right. Believe it or not, it’s the same thing with websites. Your web design is literally the face of your company. If your consumers don’t like it then you’re in for a very bad time. But no worries, I’m here to help by giving you a basic guide on redesigning your website.

Strategy and Planning: Your keys to success

As we all know, the glorious combination of good strategic planning can yield us unparalleled results of success. Here’s the thing though, we can’t all be strategic geniuses that have the capability to analyze the flow of things and magically come up this awesome plan and design to ramp up the income.

But, we can improve ourselves and lessen the percentage of error. How?

Step One: Know what you need to do. You need to know which part of your site that needs a bit of tweaking and the part that’s just fine the way it was. Take note that not all consumers appreciate you deviating from the standard operating procedures that they have grown used to. So you might want to reconsider changing the positions of certain buttons.

Step Two: Establish your goals and objectives. This is a particularly essential step in your way to success. We all have that general goal to increase our sales and expand our reach but we need to be more specific. In the place of starting your opening questions with what, use how much instead.

How much of your sales will increase?

How much people do you intend to reach?

You need to give out numbers. An estimated range and time frame for you accomplish. Be specific and realistic with your goals.

Step Three: Analyze and plan. After everything, you need to go back to your numbers and analyze the situation at hand. This is where all the data and notes from Step One come in. You need to see if the wanted changes would be a good thing or something completely unnecessary. This is where everything comes together and where you can easily tailor your next move for the best result.

It’s all about connecting the dots.

Extra Tip: Use tools like Google Analytics, Alexa and Topsy to keep you from going insane with all the numbers, flow charts and percentages.

Consumers: The people who are always right

Every strategy should be tailored to your product and audience – with special emphasis on the latter. Whether we like it or not, our consumers have more say on our design and content than us. By getting to know who our consumers are, we are more likely able to provide things that are more catered to their liking.

Do not forget, the customer is always right.

Appearance and Functionality: Yes, it really does matter

In terms of appearance, I can tell you that there is no correct or wrong method for web design in terms of appearance. Why? Remember the consumers and how we are technically catering and modifying our site to suit their fancy and how everything would basically plummet if we don’t?

Yeah, that’s why.

But here are some basic tips to keep in mind:

  1. Have a clean simple finish. Minimalist designs are usually ideal for this kind of thing because we want to draw attention towards our product and content. We do not want anyone getting distracted or have pain while being on the site.
  2. Functionality thumps aesthetics, always. People won’t really care that much on layout unless it’s is that glaringly displeasing to the eyes. They will appreciate functionality and content more. They will more likely stay on a site that loads faster than a pretty one that puts sloths to shame.
  3. Make it sharable. Social media plays a large role in marketing. And in this day and age where everyone likes to broadcast and share their lives to the world, it would be pretty handy to have those share buttons on your page.
  4. Keep your content. Do not compromise your content. Do not cut corners. This is what keeps your consumers following. This is what keeps them loyal and interested. Lose this, and you’re done.
  5. Personalize. Keep it real. Keep it you. Make your brand stand out by giving it a unique quality that makes people more interested.

There you go, a basic pack for your web designing needs. Use it wisely.

How customer support can grow your sales

Female customer support operator with headset and smiling

You’d be surprised how many businesses view customer service as unimportant. But the fact is, customer service is much more crucial to success than you’d think. Not only can it improve your impression on the public eye, but it also has the power to greatly increase your business’ profits. So how can you ensure your business is providing excellent customer service? More than just the standard advice of ‘be human’, or ‘listen’, here we’ve assembled a list of some very easy-to-follow tips that will make sure your customer support will cause your sales to soar.

 1. Assume Favor Returns

Remember the phrase ‘do unto others as you’d have others do unto you’? Well in a way, this same concept is used in nearly every human interaction, including that of customer service. An experiment involving restaurant waiters recently examined this: whenever a waiter brought candy to the table along with the bill, tips went up. And when candy was brought a second time, the tips increased even more.

We can apply this same fact of human interaction to customer service. If we offer nice things to the customer, they’ll return the favor and stay loyal to the company. Try offering the customer an ebook or free credit to their account, something that would surprise them (without breaking the bank).

2. Go the Extra Mile

It is common to think that the most successful customer support only requires the friendliest and most delightful of employees. However, one survey of over 50,000 customers showed that the most important thing to a customer is when the support lowers the number of steps the customer has to take. With all the resources your customer support has on hand, this can be an incredibly easy tip to follow. To apply it, just ask: what steps can I remove to solve their problem faster? If the customer needs to first fill out a registration form, do it for them. If the customer needs to return a faulty product, send them a return shipping label. It’s details like this that your customers will remember, making them less hesitant to use your products in the future.

3. Send Handwritten Letters

In this day and age, handwritten letters are really only sent by loving grandmothers and little kids without a computer. So imagine the reaction if your customers receive a handwritten note from a member of your customer support? The support team at Stride tried this, and had amazingly positive results. Customers felt a personal connection to the company, which of course led to both increased loyalty and profits in the long run.

4. Throw Out the FAQ’s

At this point, a FAQ page is simply standard for a business to have online. But helpful as they are, they just don’t make sense for company productivity. Here’s why: say there’s one specific problem within a business. In the typical scenario, all the customers facing the problem will consult the FAQ page, fix their problem, and say nothing at all about the issue to the company. Now if you remove the FAQ page, the company directly gets to hear about the issue and realize how big of a problem it is with customers. According to that, the business can then decide to take action and ultimately fix the issue, preventing customers from ever again having the same problem. Makes sense, right?

5. Track Customer Stats

Every business has those customers who sign up for the long-run, and then those that sign up for 10 minutes and completely forget about the whole thing. One way to try and avoid this second pesky group is to keep track of customers’ number of logins, and length of time spent on the site. One study found that if you record and group these statistics over 30 days, you will find a list of people in each of those two groups. Then, for the customers who seem to have forgotten your business, send out a friendly email from customer support. It was especially useful when the email offered advice, or even a personal Skype help session, to the customer. Never forget: your customer support is human, make every effort to prove this to your customers!

How to AB test without hurting your Google rankings

How to AB test without hurting your Google rankings

In life, there is such a thing as balance. There is always an up to a down and a ying to a yang. There is the inevitable presence of negatives within the positives in the things we do. Take AB test for example, sure it’s a good way to experiment and test our web designs and strategies to gain a wider scope and increase our sales. In fact, one could almost say that split testing is a necessary endeavor one must go through if you want to stay on the online business. But here’s the thing, we can’t really say split testing goes to be of little consequence. There are certain disadvantages in split testing that has a tendency to hurt our Google rankings, which as we all know can be quite vital in terms of audience reach and boosting our sales.

But, what if we manage to keep the advantages and taper the disadvantages to a certain degree that it would not hurt our rankings too much. Here are some tips to start you off.

Tip One: Spiders are friends, do not filter!

Here’s a question. Do you still cloak your content? Do you still have the tendency to filter out the spiders when you’re doing tests?

You do, do you?

Well, stop right there!

Filtering out the spiders and using the ‘user-agent’ code is such an arcane task and not really recommended because Google prefers to see things that way users see it. So no, do not make a magical doorway where Google gets to see what you want it to see.

This filtering method is usually common amongst the older versions of split testing tools therefore, just simply deactivate the features that does the redirecting and filtering. That way, you can avoid being demoted in the rankings by the big bad spiders.

Tip Two: Thou shall not pass, Google!

Okay, here is where we get a bit torn. We want to show Google our pages but we do not want it to index the wrong one. Therefore, the issue is not in the terms of openness but more along the lines of it being misunderstood.

Worry not, I have a solution.

The first thing you do is to find out what Google is allowed to see. You can do this by accessing your ‘robots.txt’ file, which basically gives you a quick generalized rundown on the guidelines on what and what-not to access.

Now, some will put up with it like the good little spiders they are. Others will not.

You can remedy this dilemma with the use of password protections and other blocking alternatives that won’t damage your rank.

Tip Three: Stop. Wait. Do not delete!

One of the most common errors a person makes when split testing is deleting the less effective page. Now, this is an understandable action to do. After all, this design or strategy is really not reeling in that many customers to your product so it is only within the bounds of common sense to just be done with it, right?

Wrong.

Why, you ask?

It’s because despite it performing poorly in a statistical point of view, you must keep in mind that these pages did manage to catch other people’s attention. This means will have an untapped market and on the process, lose a percentage of prospective customers who will end up getting the ‘404 error’ page instead.

And nobody likes that, especially Google.

Therefore, in the place of deleting those ineffective pages, you should just do some redirecting or overwriting instead. That way, you would not lose those prospective customers these pages actually managed to catch.

And there you go my fellow split testers, some basic start off tips on how to lessen your burdens when it comes to split testing. Hope this helps, good day.

How to make more online sales after the holiday boom is over!

more online sales after the holiday boom

During the holiday season, people don’t act like they normally do. We are more generous, eat more, drink more, and most importantly, spend more. This is, of course, a dream come true for marketers and business owners.The only problem is on January 1st: when we plump and hungover people finally come to our senses. After the holiday boom, sales consistently take a nose-dive as consumers suddenly go to extremes to limit their spending. So how can you survive the holiday boom aftermath without going out of business? If you follow these practices, you’ll be sure to make just as many online sales after the holiday boom is over as you did before New Year’s.

 Use Your Greatest Weakness

This first tip is the most important: use the New Year spirit of fulfilling resolutions to your benefit. At this time of year, everyone wants to either get into shape, gain more control and organization in their life, or start a new hobby. All three of these things just so happen to be perfect opportunities to market! Consider what your business supplies, and out of that try to figure out what would sell to people eager to turn their lives around. The sales of exercise equipment, protein bars, musical instruments, cabinets and drawers (for New Year’s cleaning!) all should take a significant spike at this time of year. Focus your marketing on these types of items, and your online sales are off to a good start.

Release Something New

Most marketers have pulled out all the stops during the holiday season, only to finally take a break during January. How can you survive this? Set your business apart from those staying quiet and use this opportunity to release a new product. Not only will the customers’ attention go back to you instantly, but your competition will most likely be still recovering from the holiday boom.

The only downside to this is, you’ll need to start planning for the new product release during the already busy holidays. However, if you start this project early, say in October, you’ll be more than prepared to survive the holiday sales depression.

Have Yet ANOTHER Sale

If you thought tip #2 was painful, I imagine this one will make you cringe even more. But the cold hard truth is, if you want your online business to thrive rather than plummet after the holidays, this drastic action needs to be taken. So, get your employees ready for an after-holiday sale.

The easiest one to pull off is simply a clearance of all your holiday items (customers love clearance sales). You could also try offering free shipping, discounts for bulk purchases, or even throwing in a free gift for being such loyal customers.

 Use the Email Addresses

If you’ve done the holiday season right, that means by now you’ve collected a fairly decent list of customer email addresses that you can now use as a marketing tool. These people, most of the time reluctantly, have given you their email address and will most likely forget that they did within a month. So jump to it! Remind the customers of their business with you, and use the above three tips to get them to come back and purchase even more.

Keep Going!

It’s easy to get discouraged this time of the year, and accept the fact that your sales just won’t be as high during the new year months. But this is not the right attitude! Keeping your attitude positive and working just as hard as you did during the holiday season is what is going to save you from plummeting sales. Your customers are still out there, after all, you just need to remind them that you haven’t given up.

6 ways to be a better email-marketer

be a better email-marketer
For the ordinary internet users, most view emails as a simple means of communication. Only taking a more formal form as it is a better way of communicating with people in work or business setup. But for a business man? It practically spills a goldmine of advertisement opportunities that has the capability to nab and bring in some customers and purchases. Believe it or not, the strategy of email marketing actually provides a higher success rate in getting customers and sealing purchase deals compared to the popular methods like direct mail, social and mobile ads.  So yeah, email marketing is definitely not an ineffective way of advertisement let alone a relic of the past. In fact, here are some words of wisdom (a.k.a. tips) for you who is aspiring to build up your marketing potential via email and be a better email-marketer:

Words of Wisdom #1: Keep your products close, keep your customers closer.

It is standard rule of business that you should not only have confidence in your product but know be familiar with it as well. Same goes with your customer, you need to know that your ads are hitting the right target.

If the customer or the person you’re emailing is not at all your target audience, chances are you’re just wasting time because this person will have a higher chance of marking you as spam than taking interest on your product offer.

Words of Wisdom #2: Keep it mobile friendly.

The advent and evolution of technology has changed and developed society. We all act differently, we prioritize things differently. We live in a world where people can gain access through the worldwide web at their fingertips.

So why not take advantage of that?

People nowadays prefer to check their emails on their mobiles rather than their computers. Therefore, it’s advisable for you to consider your ad in a different layout and make it more mobile friendly, visual and functionality-wise.

Words of Wisdom #3: This is your ‘make or break’ moment, don’t mess it up.

Like any type of advertisement or business strategy, there will always come that ‘make or break’ moment where you either gain a sale or lose one. In terms of email marketing, your ‘make or break’ moment is in the form of your subject line. Screw this up, and you are done. Into the spam box you go.

But let’s face it, we can’t always come up with that killer one liner. To remedy this, you start by working out more than one subject line. It’s never a good idea to place your eggs in one basket when it comes to business and this is one of them.

Once you’re done with your subject lines, try sending them out and see the responses and base your future ventures from there.

Words of Wisdom #4: Keep your eyes on the prize.

Focus. Focus, I tell you. The best adverts are the ones who have a clear and specific goal. They do not dally or go into distracting detail people will just likely skim over. No, they cut through the heart cold and clear. Yes, I am aware this is a Frozen reference.

Is this relevant to the topic? No. Are you rolling your eyes and thinking how useless this little discussion is? Yes. Then I hope you get my point when it comes to distracting and useless details then.

Words of Wisdom #5: Get some bait, you’re going to need it.

This is pretty much given but sometimes forgotten in ads. You keep on talking about yourself and eventually fail to convince the customer because said customer doesn’t really see what he or she could gain from this purchase.

Remember, do not forget your offer. Do not forget to present a great deal. An enticing deal. A deal so great they feel guilty of even trying to ignore it. Yes, that kind of deal. So, your bait better be good because you’re reeling in some fishes.

Words of Wisdom #6: Count your blessings.

Last but definitely not the least, do not forget that it’s important to monitor and keep count of your progress. Take note of your success and failures. Learn and adapt with your customers.

And there you go, may the wisdom guide you well into your email marketing ventures. I wish you luck and prosperity. Good day.

Did you like our 6 ways to be a better email-marketer? Share your thoughts and experience in the comments section below.

Research your competitors to create better content

Research your competitors to create better content

I spy with my little eye, something interesting and new. Okay, this is now how you play a proper game of ‘I Spy’, it’s just something to open up the topic of research, and we all know how strangely grating and exhausting that word can be. So, who’s the target? It goes by the code name, ‘Competitor’. Now, don’t be fooled by its one-worded plainness, a ‘Competitor’ is one of the things a person should look out for in the dog-eat-dog world of blogging.

I kid you not. Blogging is serious business my friends, not only do you need to keep your content top quality and original, you also have to watch out for people who blog about the same things as you. You need to keep your stuff fresh and trendy lest you want to turn all funky and boring. Which, we obviously do not want to happen.

So here, I present to you the gadgets and skills of the blogging trade and level up the spying skills when it comes to competition.

Gadget/ Skill #1: Trend Analyzer

One important thing to know when it comes to going up against a competitor is that you are both interested on pretty much similar topics and are prone to eclipse topics with each other. Therefore, you must know the current trends and topics popular on the competitor’s site or blog. That way, you will have the choice of either adopting the said trend but putting your own twist on it or turn to a different approach altogether so your blog won’t turn overly redundant or too ‘mainstream’.

For this task, you can give BuzzSumo a go. Just type in the domain name of the person you want and you’ll have access to the content of the blog as well as its top social shares.

Gadget/Skill #2: Keyword Finder

Another way to spy on your competitor is using tools to find his or her most commonly used key words. That way, you have access to the top main topics the blog wanted to address. Such tools for use are Google AdWords Keyword Tool, Open Site Explorer, SEMRush and many more.

Gadget/Skill #3: Conversation scanner

Aside from scanning for trends and finding your keywords, it is also recommended for you to watch the comments section on certain contents. Why, you ask? It is because this certain method of eavesdropping allows you to snoop in for some unaddressed yet popular topics amongst the readers. That way, you can have a different yet all the same, interesting idea to work on.

The examples of the sites I’m talking about are forums, image sites, twitter and other outside blogs. A great tool for this is Brand24.

Gadget/Skill #4: ‘Competitor’ Radar

Now, aside from the mainstream competitors, you need to orient yourself on the fact that, these people aren’t the only one’s you’re competing with. To find these hidden competitors, you need to look into the social media scene, search engine alley and in the more conventional outlets of media as well. That’s right, ditch the tunnel vision and take a broader scope on things.

Gadget/Skills #5: Backlinks Digger

For the confused and lost, a backlink is defined to be a hyperlink found on one website that would connect it to another website. This basically means that, the more backlinks you have connected to your site, the more popular you are.

Therefore, it’s important to secure yourself backlinks on great or notable sites to draw more people in. Aside from that, it’s important for you to know who your competitor’s backlinks are. That way, you can tap into that, thus evening out the playing field.

There you go, now that you’ve acquired the basic kit of tools to research your competitors to create better content , it’s time to let you go and do your own spying. Farewell, random citizen, but not goodbye.

Leverage Google analytics behavior reports in your marketing

Google analytics behavior reports in your marketing

You’re new at this thing called Google Analytics and have absolutely no clue what to do with it. Yes, you are aware that it will help you and will giving a very nice edge as you built up your site content and marketing strategies. But here’s the thing, you don’t know how. Well, here’s the most simplistic way on how to deal with Behavior without getting a frustration-induced migraine. Check these tips om how to use Google analytics behavior reports in your marketing.

Step one: Get with the basic

As we all know, the thing has a multitude of functions and features. And as we agree, we can’t necessarily cover them all in the span of an acceptable amount of time. Therefore, it’s important for you to just go with the basics for now and while you begin to get comfortable and learn to use and apply such features you can move to the more advanced stuff.

These features include:

  1. Behavior Overview – this is a report where you get to see the amount of traffic you are receiving. The report will have the number of pageviews, the average time it takes a visitor to linger on a specific page, a bounce rate and of course, the percentage of visitors or users that exits a page or a certain set of pages.
  2. Behavior Flow – this report assist in the visualization of the paths your visitors take or usually take whenever they are on your site. This allows access to how long a user or visitor engages with your pages as well.
  3. Site Content, Site Speed and Site Search – these three functions gives you all the details you need whether it is to know what your visitors are doing or looking for in your site, these features will give you a good summary on what occurs in your website.

As you well know, these given examples a merely touching the tip of the iceberg when it comes to handling Google Analytics and you will most likely encounter and discover more of its hidden talents like the Events and AdSense features.

Step two: Find and Focus

Okay, now that we got a bit oriented with the thing, it’s time to get a bit in touch. The first step one should do when using Google Analysis Behavior is to analyze the situation at hand. What do you need? What do you want to know? These two questions are essential on your way to get things started and make them less harrowing. Find your problem, and stay on that problem.

Do not go on trying to solve everything at once, this will lead to a much anticipated mental trip to bedlam if you are not careful. This is especially true if you’re just starting and haven’t garnered enough tech savvy points to cope.

Calm down and do not overanalyze things too much. This will lead your brain to fry and thus keeping you from solving anything.

Remember, each situation is different therefore, even if you’re just basically using the same tools, the way you are using them is different.

Step three: Explore as you go

Yes, I mean it. Don’t be intimidated by the massive array of choices and buttons before you. You’ll never learn unless you actually take effort in learning about you tools – and what better way than application and practice. But worry not, the good news is that the features have been made more user friendly and less tasking for us all.

I’m not asking you pick out every tiny detail, I’m asking you learn as you go. That way, you’ll get yourself oriented on the features as you go along.

There you have it, a basic load down on Google Analytics Behavior, hope this little intro gives you a better look on things and improve your marketing capabilities.