Want higher Twitter click through rates? Read this!

higher Twitter click through rates

It’s easy to get discouraged when trying to market with Twitter. You may not be getting the number of RT’s you want, have a large number of followers, or get the click-through rates you need to successfully promote your business. Well worry no more: we’ve searched through a range of recent studies and found that there are fool-proof ways to get higher Twitter click-through rates! Here are the best tips to do this.

  1. Include Links

Nothing lets your followers engage more with your account than by sharing links. Try posting a tweet that includes a link, in addition to a description they can’t turn down. And more importantly, make sure the link is shortened. (Since character count applies here too!) Want proof that links work? One study showed that 92% of all interaction between users and tweets was because of a link.

  1. Recycle Tweets

In the Twitter world, it doesn’t matter who wrote it first. In fact, it was found that two identical tweets received almost the same exact click-through rate (140 versus 132 clicks). So if you find a great tweet, go ahead and recycle it.

  1. Get Your Timing Right

In the busy world we live in, you can’t expect Twitter users to be on their accounts all day. So if you want the best chance of getting a retweet, post when everyone is on their phone: between 10 and 11:00 pm EST.

  1. Respond ASAP

If you had a complaint to another company, you’d want to hear back from them pronto, right? The same applies to your Twitter account. Even if it isn’t a complaint, Twitter users generally expect some kind of response from you. 53% of Twitter users expect this response within an hour, and 72% if they have a complaint!

  1. Tweet About Twitter

Odd enough as it sounds, mentioning the social media site in your tweet has generally been shown to increase the click-through rate. On average, tweets referencing Twitter or another social media site received 22.5% more clicks than normal.

  1. Ask for Retweets

Worried that you’re not reaching out to enough people over Twitter? The solution’s easier than you’d think. Tweets that simply asked followers to retweet them actually were retweeted 23x more often than the average. Be careful how you phrase it though, since using ‘RT’ instead only increased the retweet rate 10x.

  1. Use Pictures

For the same reason Facebook thrives, Twitter is most effective when tweets include an attention-grabbing image. The click-through rate on tweets with a photo is 18% higher than those without. And not only that, picture tweets had 89% more favorites and 150% more retweets.

  1. Ignore Your Follower Count

If you’re concerned about your impact over Twitter because of a low follower amount, there’s no need to worry. The website Mention, when analyzing billions of tweets, actually found that 91% of all mentions come from Twitter accounts that have less than 500 followers. So go ahead, tweet with confidence!

 

 

 

 

Viral marketing done right – 8 things to remember

Viral marketing

Going viral (in a good way) is like a dream sometimes. It is like one of those things that just seem to suddenly happen and spiral out of control. The shares come in droves, the comments flood in but most of all, your product is selling and your profits are going through the roof. Yes, the key to becoming viral can be quite elusive. Especially since you are not alone in this mission and a lot of online marketers are vying for that viral burst of fame. But fret not, here are some viral marketing tips to serve as a reminder as you try and hopefully be the next viral online sensation.

Viral Marketing Tip #1: Perks and more

Purely on a marketing sense, freebies make the marketing and advertising world go round. I kid you not, have you heard about sales, free apps and once in a lifetime deals. They go viral because not only do it benefit the marketer but also the customer. This would eventually make a domino effect of grapevine communication and online shares that will make your product offers go boom.

Therefore, if you’re aiming for a good quick way to spread the word and have the budget to match, giving out perks, freebies and awesome deals is one of the best ways to achieve the viral effect.

Viral Marketing Tip #2: Ditch the Ad Mentality

Okay, I know what you’re thinking, I’m being a bit hypocritical with this statement. Allow me to elaborate. I do not mean for you to not make this viral-to-be project of yours not be an advert. No matter how much we look at it, the main purpose of this activity is for you to sell your product and make money.

But here’s the thing, don’t let that stop you from getting a bit more emotional and a bit personal. Sure, it’s technically an ad, the secret is to make it into something barely resembling an advertisement. Make it look like a story. An interesting social experiment. It’s an ad but at the same time, it’s not.

Viral Marketing Tip #3: Surprise the world

This might be one of the biggest challenges if you are aiming for a viral status. What am I talking about? (Brace yourselves.) Originality. Yes, we all hate and love this word. It’s so beautiful but so annoying because it makes your brain pound and stress levels rise.

This is the internet we’re talking about, originality plays a very big role in this. So the solution? A good way is to use your product for the sole purpose of entertainment. Make it do something so unexpected but at the same time highlights a very good trait in your product.

Viral Marketing Tip #4: Pick a side

No one notices the neutral person in the middle. They look at and notice the extremists. The vocally expressive person that manages to strike them to the core with their views and words. You cannot please everyone, there is nothing wrong with having an opinion. So pick a side already!

Viral Marketing Tip #5: Do not restrict

In all honesty, I have no idea why some viral aspirants do this. If you want things to go viral, make sure to limit the restrictions you place on the thing. Make it people friendly. Appeal to the people. And people do not like to subscribe or apply for a membership just to see what you have to offer. They will ignore it. They will probably even mark it as spam. So no, keep away from the restrictions.

Viral Marketing Tip #6: Sharing is loving

Shares. Promotions. Open up your social butterfly wings because it you do not get your stuff on the social media scene, it will flop before it gets the chance to multiply. So learn to promote and use your connections because they will play a big key on how things go viral.

Viral Marketing Tip #7: Keep the Ball Rolling and Rolling and Rolling…

Okay, so let’s say that you’ve succeeded in getting the much coveted viral status. What do you do next? Take that wave of fame and ride it out until you are left with nothing but a puddle. Once a thing goes viral, people want to see more of it. And you are going to give it to them. Make the sequel.

Viral Marketing Tip #8: Read the Comments

So you’re feeling a bit dry on the creativity, try and read the comments for interesting ideas and suggestions. Just watch out for the much expected troll and jerks that tends to hang out in the comment section. Don’t let them get to you.

There you go. The viral marketing tips one must know to stick out in the vicious world we all call internet. Good luck. Have faith and go viral.

 

 

7 Powerful SEO Tips for Small Business

SEO Tips for Small Business

Web browsers are intense apparatus for small business. In the event that you can get on the first page for the keywords important to your business, you can promise an unfaltering stream of visitors and deals. Presently, there are a considerable measure of things you can do to get high rankings, however the accompanying SEO tips for little entrepreneurs are absolutely like the hot chocolate on cake!

Tips 1: Concentrate on Keywords

Web crawlers are all about keywords! That is the reason it is vital to begin your SEO battle with keyword research. There are a considerable measure of devices you can use, yet the most effective and simplest to utilize is the Google AdWords tools.

Tips 2: Focus on On-Page SEO

Researching keywords can be useless, if you fail to make the best use of your keywords.

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That said, you need to go through your site and fulfill the accompanying:

  • Incorporate main keywords on your permalinks
  • Add main keywords to the titles of articles, subheading, tags and anchor text.
  • Delete links that do not exist
  • Post regular web contents

Tips 3: Use Social Media to Boost SEO

Social networking have now turn into a necessary part of business marketing. In the event that you need to get the most out of them, then you need to recall these social networking SEO tips:

  • Concentrate on your about page and fill it with valuable data and of course, keywords.
  • Post contents regularly with relevant images
  • Use call to action

Tips 4: PPC Ads to Draw the Attention of Visitors

PPC advertisements works awesome to boost Search engine ranking. Nonetheless, if utilized carefully, they can give your small business a pleasant help in leads and sales.

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There are various PPC promotion systems you can use for this, in spite of the fact that the most unmistakable is Google AdWords.

Tips 5: Monitor Your Ads and Campaign Regularly

Maintaining a business is similar to being in an endless marathon wherein you generally need to watch out for your adversaries and verify you are on the right way toward the completion line.

  • Regularly monitoring that the keywords are using perfectly
  • Chronically changing blog entry, backlink, and social networking techniques

Tips 6: Optimize Your Web Pages

To start with, streamlining your web pages means transferring quality images specifying your hours of operation, and posting the administrations advertised. Second, classifying your business accurately is really a standout amongst the most critical strides to advancing for nearby inquiry. A few web search tools offer you the capacity to place your business into 2-5 classifications to help them comprehend what your business does. CreativeOver Orange County SEO optimizes the pages like a professional.

Tips 7: Online Reviews

As per a study by Search Engine Land, Google takes a gander at online reviews as a main consideration for positioning on the new merry go round configuration; however more than anything your surveys are for Google clients who see your organization on a SERP.

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Online reviews are speedy and simple ways to choose which interface they need to snap.

Bottom Line: If you are a small business owner you can also use Pinterest to grow your business and higher your search engine ranking. Yes, it is one of the effective SEO tricks!

 

 

About Navid Tayebi:

Navid Tayebi has considerable experience in digital marketing and brand development. He is the founder of Creative Over, Orange County digital marketing agency that primarily focuses on providing digital marketing solutions to small- and medium-sized businesses. He is a versatile, organized and self-reliant person. His areas of expertise are refinement and development of marketing goals, promotional activities, pricing strategies and branding. You can find Navid on Twitter, Linkedin and Facebook.

Old content reuse – in 15 easy steps

old content reuse

Old content is unavoidable. Everyone is getting so obsessed with the latest things and the old stuff just seems to pile up into this scary heap we call our past. Dare we take a peak? Or should we just dump everything down the black hole of no-return. The answer? It depends on the situation. Unlike actual things like old toys and clothes, web content is quite different because of the numbers and varied factors that could either make a website rise or fall miserably into a lonely heap of pity and despair. Here’s our 15 tips on old content reuse for you to try.

Step 1: Realize that you have a problem

You have a problem. In fact, you have a lot of mini-problems but the important point here is that you have properly defined it and will seek to remedy it. This is basically asking the question, why is your old content important and if so, what are you going to do about it.

Step 2: Add in the supporting details

Now that you’ve identified your problem, it’s time to get into the things to be considered like your SEO authority, user experience, availability of resources, labor and of course, relevance and importance to the current trends.

Step 3: Let the money talk

Let’s face it. We need money. We need time. We need people. We need a lot of things to keep our sites alive and well. Therefore, we need to consider our resources. Prepare for the cringe-worthy experience of budgeting and prioritization.

Step 4: Rank them up

Let’s start by weeding out the weak. Are these old pages worth the trouble and cost? We can get a nice estimate by using SEO authority. Which page is giving you the feeds and conversions you need. Which page is a total dud and needs to go. Analyze and rank.

Step 5: Find a connection

We need to root out pages that are still salvageable. We need to find the ones that matter. The ones compatible to your new content. The ones that can be a nice basis or reference for the current issues and goals you’ve cooked up. Find them and connect.

Step 6: It’s all about them

One of the biggest influences in making a choice is the user experience (UX). What do they like? What do they hate? Your site caters an audience and it is imperative that you make sure that they are happy and content with your site unless you want a mass evacuation at your hands.

Step 7: Deal with it

You’ve established you framework of considerable factors, now it’s time to look at the available options open for you. However, if you think your old content is pretty much harmless and more or less contributes to your site, it’s best to just leave it as it is for now.

Step 8: Time to open the old warehouse (optional)

This is you basically putting your old downgraded content in the backroom (a.k.a. archive). Now, before you decide it’s a sloppy way doing things, take note that there different types and styles, it all depends on how you make it work. Just make sure you don’t archive the wrong stuff.

Step 9: Learn your numbers

We are all familiar with the codes 404 and 301 but just in case someone forgot I’ll do a bit of a reminding. 404 is the error page, we do not like the error page and it is important we avoid this. But, on the rare occurrence this is actually helpful for you, go ahead with it. 301 is basically a redirect. We like 301 but sometimes we tend to over use it and the users hate us for it. Use 301 wisely.

Step 10: Keep up with the trends

Update. Update not only yourself but your content as well. This is where all your thoughts and ponderings of relevance come in. You gather up your useful content and pimp them up to make them look sort-of new and interesting.

Step 11: Perfect Combination

Actually, it’s more like the perfect consolidation which is a mix between updating and redirection. This is basically where you take bits and pieces of your old but useful content and combine it with the new one. After that, you make sure that when they see the new article, they can redirect to the old one.

Step 12: Match them up

Okay, you’ve made a list of the things you need to deal with and the available methods. Now it’s time to put them up on a tabular form and see just how much damage can they incur if combined.

Step 13: A bit of processing

Don’t let it pile up, you can deal with old content through the incorporation of it into your system or workflow and enabling it to deal with certain or specific problems that just needs or can be remedied by the same option. Through this process of interweaving, you can avoid the nasty build up.

Step 14: Take it in segments.

Evaluating content can be such a hassle and drag. This is especially true if you’re evaluating a lot of it. So try taking it in segments. After gathering all the needed data and statistics, you try and take things apart before you go through the process of analysis. And after the analysis of pages, you tick them off to avoid the nasty task of going through it again.

Step 15: Decide.

It is time. And you alone hold the key. What will you do?

How to become a pure genius at content writing

So, are you ready to become a pure genius at content writing?

Writing content for marketing is easy. What’s difficult is writing marketing content that’s good. Too often marketers get caught up in their own visions without taking a look at the bigger picture, leading to content that just doesn’t sell as well as it could. Luckily for us, a recent study took a look at which marketing strategies the biggest companies have successfully used to grow their business. Here are the five best steps to follow to become a pure genius at content writing:

  1. Know Your Audience

If you want people to notice your content, it takes more than just a great writing voice. What you need to do is study your target audience, then cater your content to their interests. This works best if you identify as specific of an audience as possible. What ages are they? What gender? What are their careers, hobbies, and interests? And don’t stop at just identifying your audience, take it one step further and really do your research to understand who they are. When writing content, any and all details will help you decide on the best course of action.

  1. Define Your Leadership

Odds are, if you’re writing content you have a vision. Whether it’s a vision for yourself, your career, or your company, everyone has underlying goals they want to accomplish. To make sure your content thrives, you have to pretend you’re the leader; calling all the shots to make your vision a reality. This could involve hiring an editor, seeking out a graphic designer to boost your content visually, or even hiring multiple writers to get the quantity and quality information you desire. Clearly communicate what you want, and you’ll lead your team to victory!

  1. Gather the Right Tools

This might be the most important step: a content genius always has the best gadgets. Some of the best content growing tools include:

 -Workado: An organizing tool built by marketers themselves, Workado is perfect for organizing and distributing jobs, and allowing for easy communication among coworkers. It allows content marketers a place to manage all their tasks: from your own employees and freelancers to your clients’ personal marketing campaigns.

 -Buffer: Wish there was an easier way to post content? Well that’s exactly what Buffer is for. This tool lets you post different articles in a queue, which Buffer then shares when and in the order you tell it to. It also gives you the ability to manage posts from multiple social media sites, expanding your marketing horizons.

 -Visual.ly: Great writing works wonders, but sometimes it’s the visuals that can take your content to the top. Visual.ly lets you easily connect with design and creation teams that can then use your content to make infographics, images, or even presentations.

  1. Face the Facts

What many passionate content writers are scared to do is often what they need to do: face the hard truth. And that truth is, sometimes a great piece of writing just isn’t the best for your marketing campaign. You may have put hours of work in, weeks of research, and come up with an amazing result. But if your target audience won’t find it useful, there’s no point to post it. By being honest with your work, you’ll be more effective by posting only top quality, relevant information. And more importantly, your audience will respond to it!

  1. The Hedghog Concept

And last, but certainly not least, every content writing genius understands Phil Collins’ newest marketing idea: the Hedghog Concept. It works like this: you have three overlapping circles with one focal point where they all meet. The three circles represent your passion, your talents, and your secret to making money. If you keep in mind those three circles, your content will gain a consistent focal point (where the three overlap) that will lead you to success. By figuring out what goes in your three circles, you’ll discover your content’s true vision and ultimately lead your business to success.

So, are you ready to become a pure genius at content writing?

Email titles – from sales killers to super-profits

email titles

Anyone who’s ever tried to market with emails knows the truth: it is ridiculously hard to get subscribers to read them. People go through the same motions every day of scrolling through their inbox, automatically ignoring or deleting all the unimportant emails. What is the key to success then, you might ask? The answer is the email titles. In just 3-10 words you need to be creative enough to catch the attention of your subscribers. Here we’ve put together a list of the best tactics to turn your email titles from sales killers into super-profits.

 

  1. Strive for Relevance

People will mindlessly scroll past your emails often because they forget that an actual human being sent them. They don’t get to see the hours you spend trying to think of a creative, catchy title, or writing and researching for content. By making an email title that is both relevant to their personal lives or recent events, your subscribers will be reminded that you are more than just a mindless bot. Here’s a few examples:

  •  Feeling overwhelmed? This can help you survive the approaching holidays.
  •  Why women are taking over the marketing world
  •  Bored? Take a break from work with this
  1. Define a Mutual Enemy

Depending on what your company is trying to sell, you can usually find a common enemy between your business and your target audience. This could be Washington, Spammers, reporters, or even the IT department. Creating this common enemy will get subscribers to feel a personal connection to the email, peaking their interest and hopefully your click-through rate too.

  •  The reasons why Twitter is ruining social marketing
  •  Will Washington make your program illegal?
  •  How to stop Spamming from conquering the web

      3. Make Pop Culture References

Whether it’s geeks, students, seniors, or music fans, everyone likes being able to pick up on a pop culture reference. With your audience in mind, center your email title around one of these references. Well-known songs or albums are easiest to succeed with, while Star Wars references are sure to win over the geek crowd.

  • One ringtone to rule them all
  •  The pulp fiction of social media marketing tactics
  •  Defense against the dark arts: conquering Spammers
  1. Use Vulnerability

And I’m not talking about scare tactics here, but the tempting promise of constructive information. Call out a certain problem that would be common for your target audience to have. Then, show your subscribers how your email’s content can help fix that problem. This method works because everyone is both afraid of making mistakes, and is constantly trying to overcome challenges. Here are a few examples that will get subscribers eager to hear what you have to say:

  • Why workaholics might be in the wrong
  • How setting goals can harm your company
  •  8 ways you could be hurting your business
  1. Gain Your Audience’s Trust

The best way to do this is to peak subscribers’ interest right off the bat. Don’t even give them a chance to lose interest in what you have to say! Right after you gain them as a subscriber, send out your highest-quality content that they’ll be sure to value. By gaining their trust as a quality supplier of helpful information, you have less work due do farther down the road to increase your engagement rates and the overall success of your emails.

Improve your WordPress site security – fast

Improve your WordPress site security

Security is a common theme in this digital age of hackers. As technology and internet advances so does the techniques and methods of hacking that makes us all almost defenseless. This is especially true for those whose income depends on their WordPress (WP) accounts. But despite that, income or not, it is imperative that we take up measures to make sure that our WP accounts are protected. Here’s how.

 

Don’t be an old dog and update!

Updates are important. Yes, they can be really annoying sometimes but they are for our own good. Updates not only fix the bugs in the system but they also help in patching up all those old vulnerable spots hackers tend to chip through.

Also, aside from WP itself, don’t forget the little things like your themes and plug-ins. It’s important and safer to be up-to-date because older versions are easier to hack through.

Keep it unique

Uniqueness and originality are the best attributes to blogging, and apparently protection too. We are all guilty of using the same passwords over accounts and despite the risks, we still do it anyway. So if you have any account which you think is extra important compared to the rest, use a different and stronger password on it.

This applies to usernames and default settings too. Change it. Do not keep your default usernames, do not let it be ‘admin’. This is basically like opening a door for hackers to enter. Do not risk it.

Hide, so they can never seek

Hide your username, a visible username can be used and abused through the author archive pages. This is a default function of WP. Your username will be displayed via URL and you do not want those hacking wolves to see it. So make sure to hide your username before those beasts smell a potential victim.

Beware of free stuffs

Most of us use free themes, free plug-ins and all things free. Why? It’s because it’s free and we are all on a very tight budget as well as having a different set of spending priorities. However, such freedom may come at a price.

Free stuffs are usually vulnerable to attacks unlike the not-so-free kind. But calm down, don’t panic. So long as your sources are legit and safe, you have nothing to worry about. So yeah, stay away from the shady parts of the internet. It’s not worth the pain.

Limits. There has to be limits.

One of the ways to strengthen your immunity from hackers and bots is to put a limit on things. And since hackers or bots technically do not have the right password, they likely will use a brute force attack thus making some failed log-ins. Therefore it is very useful to limit your failed log-in attempts from a single IP address. And while some hackers do use multiple IP addresses, this is still a good precaution to take.

Keep backups, you won’t regret it.

Backups are our emergency kits. If disaster strikes, they are there to ensure us that we can and will survive this storm. Hence there reason for the importance of keeping backups of our website. Now, while this is a bit draining on some, especially people with very busy schedules. However, it is imperative that we take time to backup our websites and files.

Do not put this off. Like any cyber disaster you will never know when those hackers and bots find a chink in your security armor and wreak havoc upon you.

Plug-ins are tools, use them well but take caution.

I admit, plug-ins strike me as iffy. Especially if they sound too good to be true and come from a suspicious or random website that I do not trust. But they are helpful and you just need to find the ones that are totally worth it.

There you go folks, fast and easy ways to ramps up your defenses against those nasty hackers. Have a nice day and good luck.

Frustrated customers aren’t always bad for your business and here is why!

frustrated customers

What is the one thing a person wants when they come to the high point of their frustration level? A solution. How does this tie in with your business?

Well, what does your business provide if not a solution to your frustrated customers problem? Your business sells a product or provides a service that helps customers in need. You help your customers when they have a problem by providing a solution.

We understand how “shock value” can work for us by generating attention and discussion around campaigns. But did you know that working up your customers to the point of frustration isn’t actually always bad for your business?

Here’s why…

Logically, you can increase your business by creating that level of frustration for your customers so that they can experience the satisfaction of then finding the solution to their problem = your business.

Human beings are emotional creatures. We respond to things when they tap in to our emotional state. We are also used to being bombarded with problems – missed deadlines, accidents, bad news – all of which cause us stress. We also love to feel that relief when a solution to our problems has been found.

You frustrate your customers by detailing the problem but then you provide them the feeling of relief and calm their stress when you also provide them with the solution.

This doesn’t mean create fictional problems to manipulate people into stress and anxiety.

For example, if you sell electronics, such as digital cameras, don’t you also need batteries? Wouldn’t that be a problem if you sold and shipped a camera to someone without also selling them the exact lithium batteries that they need to operate the camera?

Now, this is a problem. It will certainly leave your customer feeling frustrated because you haven’t provided them a solution to this problem. Instead, sell the camera and provide the solution to their possible frustration by suggesting they add a lithium battery pack to their order, and a camera case, and a selfie stick…

Remember, they can always say no. Customers like choice and it is better that you offer it to them than turn them off because they didn’t realise they had a “problem”.

If the problem or frustration you create isn’t real and valid, you will turn people away from your business for good. Likewise, if you leave them feeling frustrated, they won’t turn to your business again when they need a solution to a problem. Instead, tap into the plethora of problems that exist in our everyday life to provide real solutions to your customers.

 

How to use BuzzSumo to rock your blog

How to use BuzzSumo

There are ever so many difficulties in the life of a blogger. Not knowing what to write about, not getting enough web traffic, not having enough time to write. But luckily for you, some very smart people created something to solve all these problems and more: the tool called BuzzSumo.

 What is BuzzSumo, exactly?

BuzzSumo is a tool used for researching, analyzing, and monitoring the progress and success of your online content. It takes all the information you need about the action on your blog, and condenses it to efficiently give you what you need to know. Some of its best features will help you find the trendiest topics and give you the inspiration to write that viral blog you’ve been dreaming about. Here’s a few ways you can use BuzzSumo to help out your blog.

 Find great content ideas

Deciding what to write about can be the most frustrating and difficult part about having a blog, especially if content interaction and shares are your goal. Thankfully, knowing what to say can be found a number of ways with BuzzSumo. Use the “Top Content” section to see what ideas others have been successful with. This will let you see what social media site is getting the most shares of an article, giving you insight into what people like to read about.

Rewrite- with a twist

If it’s one of those days where you’re completely lost for ideas, you can search BuzzSumo for trending content to rewrite. But don’t just copy what someone else wrote. Instead, think about how you can put your own unique spin on the material. Who knows, you may even end up with a better blog piece than what you started with!

Follow the experts

BuzzSumo is great because it lets you monitor the success of others, not just your own blog. Keep an eye on the writers with a consistently high number of shares, and take note of what they do. Monitor what they post, how often, and who shares it, and then follow their example.

Snag a catchy headline

Headlines are often the most important element of a blog- more often than not it’s what convinces someone whether to read or share your content. Instead of taking a risk, you can try to snag a headline that’s already worked. To do this, search for a keyword similar to your blog’s topic and analyze the headlines with the most shares. Then, take the best one as a template for your own blog’s title.

 Create customized alerts

The alerts feature is part of the paid “pro plan” of BuzzSumo, but the perks of these alerts just might be worth the money. You can set up an alert for any number of events, such as when someone links to your site, shares your content, or when an author you’re following posts new content. Alerts can also be customized for a certain threshold, say 50 shares, and BuzzSumo can even send these alerts straight to your email.