LinkedIn – Social Media Buzz

Rocking LinkedIn is possible for anybody – here are 5 sure steps

January 13, 2015November 13, 2014 by elena Sciberras

Rocking LinkedIn is possible – with these few simple tips. Even if you are just starting your way of building your business and career connections or already experienced but slightly disappointed – here are some simple guidelines to achieve the best possible results.

Tip 1: Patience and Perseverance

When it comes to managing a business, competition is tough. But, it’s even tougher if the competition is you yourself. There are some people who started out so strong, establishing connections, doing a bang-up job of networking and advertisement, and then suddenly, they’re gone. They invested themselves too fast and too strong that the burning desire fizzled out like a candle under a raging typhoon.

It is important to pace yourself, do not force yourself lest you want to burn yourself out. Just be patient, do not let the slow progress keep you down. Just keep doing your best and soon the fruits of your labor will bloom.

Tip 2: Build a bridge first and then we’ll talk

One thing to avoid in a LinkedIn situation is getting the ‘I don’t know’ and ‘Spam’ report. It’s imperative that one should learn to build a relationship first before jumping ship and proceed to selling your products and services all willy-nilly.

Some find it annoying, you know like those random phone calls you get from people trying to sell you stuff. Yeah, those phone calls. Now, imagine yourself doing that only in the form of social networking.

Tip 3: The world is your oyster

One of the main purposes of making a LinkedIn account is to establish connections. By connections, I mean, establishing good business relationships with other people across the globe.

Do not limit yourself by merely connecting to people you already know. It’s a given that you trust these people and are more comfortable in doing business with them instead of the random strangers you meet on a social networking site. But that doesn’t mean you should turn into a hermit business-wise.

Remember, you are missing a lot of opportunities and possibly great finds by closing yourself off and staying in your comfort zone. Yes, it’s a risky thing to do, but what is business without a few risks?

Tip 4: Don’t let them in, don’t them see

Okay, despite being a social networking site, let it be known that LinkedIn is not Facebook. This is a professional site where you’re basically trying to sell something or in other cases, find jobs and establish working relationships.

Therefore, it is very important not forget yourself and post far too personal things on this site. Things included in the list are family pictures, party pictures (pretty self explanatory, if I might add), posts about religion and political opinions (this will lessen your scope and would increase bias towards you).

Of course, do not forget to omit your preferred sport teams (we all know how crazy and overly fanatic some people are). Also, please refrain from ranting about work issues or worse, rudely commenting on other people’s updates. Keep things clean and polite, please.

Tip 5: There’s a fly on the wall

So yes, LinkedIn is not your Facebook account, but it is still a social networking site and therefore, it is safer for your business and reputation to assume that everyone sees whatever you are doing and posting on the site. It’s a bit paranoid but it’s important for you to think things through before sharing it because it will mostly likely be shared to others.

There you go, five rocking LinkedIn survival tips. For the veterans, may this serve as a casual reminder and as for the neophytes out there, may you keep these lessons to heart.

The Psychology of Social Sharing – from coschedule.com

October 21, 2014 by elena Sciberras

How do you get more people to share your content?

It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think.

In a fascinating study conducted by The New York Times Customer Insight Group, it was discovered that there are five key reasons people decide to share something with others. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience.

By understanding why people share, you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog.

Coschedule.com put together a few insights and numbers that might surprise you.

Spoiler Alert: It’s All About Relationships

I’ve probably said it a gazillion times – people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers. The data shows that the likelihood of your content being shared has more to do with your readers relationship to others than their relationship to you.

Read the full article on Coschedule.com

What to avoid when marketing on social media

October 16, 2014October 16, 2014 by elena Sciberras

As we continue to make use of social media sites like Twitter, Facebook and Google +, we tend to get a bit overly excited and commit certain faux pas that would cost us not only followers but customers as well. In fact, here are some common mistakes that might surprise you. We put together a small guide on what to to avoid when marketing on social media

My Auto-DM DON’T

Twitter users, I’m sure you’ve encountered this before and it most had probably become a large bane of your twittering experience, Automatic Direct Message (a.k.a. Auto-DM). After all, who doesn’t get irritated by constant irrelevant messaging that could only be described as spam?

A bit harsh? No, not really, a lot of people get annoyed by messages like these. It floods their inboxes and keeps them from their more important messages so please refrain from using this feature. In fact, if you’re going to use Auto-DM, it’s best to use it sparingly for your thank you notes.

Don’t be a stranger

Socializing may not be your real goal but it is part of it. One big mistake most people make is leaving their profile pictures blank which is totally not recommended if you’re aiming to expand your social reach. In fact, you are more than encouraged to place a company logo or a picture of your company spokesperson as your picture to give your company a face or an image.

Think about it, why should a person follow or entertain you if you don’t have an image to present. Why in the world would they follow an egg? Why should they circle you in? Should they even like this page?

Eggs and silhouette images are a big no. Don’t be so bashful that you can’t even post a simple company logo as your PP.

#Control thyself

Yes, that’s right. I’m talking about hashtags. As we most know, hashtags could now be applied to most popular forms of social media like Twitter, Facebook and Google +. And because of its popularity, people tend to abuse it – you know, #like #this #for #example.

Remember, too much of a good thing can be very bad and very annoying. So please moderate your hashtag usage, especially on Facebook considering hashtags in this site do nothing except for boosting a post’s aesthetic appeal.

NEVER forget to post the credits

Give credit, when credit is due. State your source. Don’t go on posting and tagging stuff you don’t own or did not make. Make standard disclaimers. Be always reminded of the standard etiquette and post the source link.

Why? It’s because you’re giving the impression of claiming the post as your own and obviously, people don’t like that. Not only is it offensive to the original creator but you could also lose client because of such careless nonchalance.

Maintain a proper atmosphere

When it comes to social media, people could easily ruin the atmosphere by butting into issues they shouldn’t have. While there’s nothing wrong with advocacy, some people have a tendency to get carried away and post or tweet something they might regret. It is one thing to be social and engage your followers in a discussion, but it’s a whole different matter if you decide to cross the line and get personal – and in the case of social media like Facebook and Twitter, too personal.

One common mistake is voicing very strong opinions that may offend some of your followers and spark a heated conversation which is not advisable. Granted that you are entitled to voice your opinions but do not forget, the customers should always come first. You are in the marketing world. Therefore, learn to place an appropriate distance and atmosphere when dealing with your followers and customers.

There we have it, the most common social media marketing faux pas to grace your computer screens. May you take these simple yet important warning to heart. With that, I bid you, good day.

Did you like our guide on what to to avoid when marketing on social media? Share your thoughts below!

LinkedIn or Latte? Is it worth spending your coffee money on paid LinkedIn services? – From Steamfeed

October 10, 2014October 10, 2014 by elena Sciberras

How many coffee or lunch meetings do you have per week for networking or sales related activities? Do you know how much you spend in a given month for those coffees or lunches?

How much time do you devote to those activities? Are you part of trade associations or business networks that have membership fees? Does most of your business come from your network and referrals?

www.steamfeed.com analyzes your spending and investments into business networking. So is it worth to spend your pennies on paid LinkedIn services instead of daily lattes?

Read the full article here to find out more

Using social media landing pages to boost your business

September 16, 2014September 16, 2014 by elena Sciberras

So you’ve come up with a great promotional idea that will not only bring in more traffic to your site, but will also genuinely benefit your customers. You’ve looked over the content of your offer time and time again to make sure everything is perfect, and now you’re excited to get it out there into cyberspace. But how can you make sure that your awesome offer is going to be seen at the right time, by the right people? The answer is – social media landing pages!

So what, exactly, is a social media landing page? Simply put, it is a landing page that has been designed for the specific purpose of prompting visitors to take action. That’s it. You thought it would be more complicated, didn’t you? Whether you want visitors to purchase your new ebook, subscribe to your newsletter, sign up for a webinar, or any number of other actions, your social media landing page should be tailored to that one purpose, and that purpose only.

But why do you need a landing page when all the information is already on your social media page or website? For one, a social media landing page sends a clear message to your target audience without all the clutter that is, inevitably, on your social media page or website. Additionally, you can completely personalize your landing page to make your visitors feel special, even going so far as to include a short “thank you” message pinpointing the social media link that the visitor clicked on to get to your landing page.

One of the key features that distinguishes a landing page from a traditional homepage is the simple, straight-to-the-point design. Refrain from adding too much information on your landing page. There should be no navigation bars, distracting text, or links that are not focused on the specific offer or message that you wish to communicate.

Like any other form of content marketing, the headline of your landing page is crucial. After all, researchers have found that you only have, on average, 8 seconds to persuade a visitor to stay on your page. A strong, engaging headline will grab your readers’ attention and keep them on your page long enough to get the basic idea of what you have to offer and how they can benefit from your product.

Now, social media landing pages can be utilized on any social media outlet you choose. However, you must be sure to match the landing page to the appropriate tone of the social media outlet, as well as your writing style. If, for instance, your landing page is on LinkedIn, which is primarily a professional social networking site, the tone and design of your LinkedIn landing page should also be clean and professional. Usually, on a site like LinkedIn, content marketers are looking to generate leads. Thus, testimonials can also be a great addition to LinkedIn landing pages.

On the other hand, if your landing page is on Twitter, the tone should be upbeat, quick, and concise, just like the Twitter mindset itself. Images, or images with informational print on them, referred to as “infographics”, can be beneficial on Twitter landing pages, as well as Pinterest landing pages.

Facebook and Google+ are more conversational, discussion-based sites, so you may incorporate any of the above suggestions. Just remember to keep your design streamlined and uncluttered, use a few font colors and sizes for emphasis and clarification (but don’t go overboard), state your offer and call to action in a concise manner, point out the benefits that the reader can expect from your product, stick to only one message or offer, and always begin with a strong headline. If a clear message and call to action isn’t enough, you can always include a special offer- a percentage off of your product, an exclusive ebook that isn’t yet available to the general public, or any number of other promotions that will make your audience feel appreciated.

Along with a focused message and a clear call to action, be sure to not include excess information or unnecessary choices. If you have another product to promote, construct a separate landing page tailored specifically to that product. Finally, make sure that your landing page design and wording appropriately reflects your style and your product in order to ensure consistency and brand recognition.

Do you have some awesome social media landing pages that you’d like to share with us? Let us know!

Click HERE to subscribe to Socialmediabuzz News
newsletter

How to tweak your posts for different social media

September 19, 2014August 26, 2014 by elena Sciberras

Each social media has its advantages, and catering to those is what will make your posts stand out to become more successful. Social media marketers today need to be creative and patient when posting on different platforms. Here we’ve taken six of the most prominent social sites on the internet, and give you tips on how to tweak your posts for different social media and make your business online as successful as possible.

Facebook

They call it the Newsfeed for a reason: people flock to Facebook to get information. Make sure to post high-quality information that your subscribers find useful, and better yet, find worth sharing. Many users also use Facebook over their smartphones, so creating mobile-friendly posts and content is always a plus. But the most important tactic for a good Facebook post is to include an image. A recent study found that posts including at least one photo have the highest rate of engagement on Facebook!

Twitter

Punctuation and correct grammar are often sacrificed on Twitter to follow the 140 character limit. But keep in mind that you want your business to look professional, so avoid using abbreviations or misspelling words to try and add more information. Another helpful tip: keep at least 20-30 characters left over after typing out your tweet, which will allow users to Retweet your content with a comment of their own.

Google +

Some of the basic tools within Google+ may seem like common sense, but should be used as often as possible to promote content interaction. This includes adding images, using relevant hashtags (so you can be found with searches), tagging other pages and people, and especially commenting and interacting with those who have commented or engaged with you. Google+ doesn’t leave as much room for interaction compared to other social media sites, so making the most of the comment sections will really put your customer interaction ahead.

Pinterest

Luckily enough, Pinterest has a simple enough interface that there are TONS of statistics showing which types of pictures get the most pins or shares. For example, pins that are orange or red are twice as likely to be repinned. Personal pictures are also not for this social platform; images containing human faces were repinned 23% less than those without. Also take your colors into account: using 50% color saturation is the best, since images with this edit were shared four times as often as 100% saturated ones, and ten times more often than black and white photos.

LinkedIn

Since LinkedIn is strictly a professional social media site, you are going to have a very specific audience to target your posts towards. Spend some time researching your audience and analyzing which posts you’ve shared in the past that have gotten the best reactions, and tailor your future posts with this information. Users also don’t want to linger on LinkedIn, so try and keep your posts as informative and useful as possible, and under 60 characters.

Instagram

Instagram may make anyone feel like a professional photographer, but that doesn’t mean basic photography rules can be avoided. Always use the rule of thirds, where the subject of your picture occupies 2/3 of the screen. Also, don’t go too crazy with the photo editing. Try and keep your filters consistent, to provide a standard look for your company posts. And possibly the best thing about Instagram is its comments section, which always attracts people to share their opinion. Use this to your advantage by asking a question in the photo description, and responding to commenters in a way that doesn’t simply sell your brand.
[columns ] [column size=”1/2″]

[/column] [column size=”1/2″]

[/column] [/columns]

LinkedIn marketing tips – learn the best professional practices

July 28, 2014 by elena Sciberras

LinkedIn has become essential for any professional. It is an important networking tool as well as a great place to showcase your achievements. But do you feel that there is still room for you to improve your LinkedIn marketing? Here are 7 LinkedIn marketing tips straight from the pros.

#1: LinkedIn Sponsored Updates Gets Your Content Seen

One of the best LinkedIn tips is to use LinkedIn sponsored updates. This gives you a better way to have your content viewed by influential people on LinkedIn. In turn, this will increase your credibility as an expert in your field as well as expose your content to those who may not be in your network. You can target your LinkedIn sponsored updates by location, job category, company name, for example. You can then track how effective your updates are through LinkedIn’s detail analytics. This can also be used to compare how effective your sponsored updates are in comparison to your non-sponsored updates. In this case, be sure that you only sponsor updates that will give you a return on your investment (posts that have the highest value for your target audience). By using sponsored updates, you can get your content seen by influencer’s and start establishing yourself among the top in your industry.

#2: Enhance Your LinkedIn Profile with Visual Content

Many people are not putting this feature to use on their LinkedIn profiles. By adding rich visual content, such as photos, videos, infographics and SlideShare presentations you will enhance your LinkedIn profile dramatically. It is easy to add this content using LinkedIn’s Professional Portfolio feature. Adding this kind of content will get you noticed and make your profile stand out. Once you begin adding this visually rich content to your profile, continue to update it regularly. You can add screenshots of recent articles, work samples or video from your speaking engagements. This addition to your profile will greatly enhance your profile and make you stand out.

#3: Start Making Real Relationships with your Connections

It’s important to remember that although you are interacting with people digitally, you should still spend time building real relationships with your LinkedIn connections as you would other relationships. Don’t post generic content when you can stand out as a valuable connection for someone. Humanize yourself by building real relationships with your connections through personalized messages, referrals or asking what their goals are. By working on making these real relationships you will become more meaningful to your connections. This is an effective way to grow your business.

#4: Be Present and Valuable in Discussion Groups

To be effective online, you must provide valuable content for others. This is tough since everyone else has the same goal. The best way to stand out within LinkedIn discussion groups is by targeting local, smaller groups where your posts are most likely to stand out. By discussing with a smaller group, you are also more likely to have readers and get comments. Also, if you dedicate yourself to posting regularly you can easily become a prominent member of the group and establish yourself as the local expert in your field.

#5: Improve Your Personal Profile

Your personal profile will be viewed a lot while you network, make connections or while others are looking to expand their professional contacts. The best way to have your LinkedIn personal profile stand out to potential employers or partners is to improve your profile with keywords, effective copy about yourself and quality media content. Make your profile professional but easy to find out about who you are as a person (not a business). Stand out among your competition and remember who your audience is in order to keep your copy engaging (remember you can’t please everybody). Keep your profile updated as you accomplish goals and targets.

#6: Get Their Attention with a Tag

You can tag your connections in posts by typing “@” before your connections name. Doing this ensures that they will see your post. Even if they haven’t logged into their LinkedIn account, they will get a short email with a link to the tag so they can see it. It’s a great way to make sure that what you’re saying reaches the right person. It also reminds them about you and gives them an opportunity to reply to you. Make sure you use this sparingly (only when it’s necessary to inform your connection or something) so that you aren’t annoying. The best thing about informing your connection this way is that the post will also show up in your connection’s news feed (unlike a private message).

#7: Your LinkedIn Profile is NOT an Online Version of Your Résumé

Perhaps the most important LinkedIn marketing tip from the pros is that you should not treat your LinkedIn profile like an online version of your résumé. That is bland and potentially unimportant for many of your connections. Instead, be specific with sentences like, “I helped… achieve… by….”. Make it clear to people reviewing your profile what you can do for them.

Using these 7 LinkedIn marketing tips straight from the pros will get your LinkedIn profile marketing more effectively for you. What does your LinkedIn profile look like? Have you already used any of these tips?

LinkedIn company page – 10 tips for best setup and performance

July 16, 2014May 26, 2014 by elena Sciberras

Long ago, social media had not been looked upon as a tool for the intellectual or professional crowd. That was, until the introduction of LinkedIn. Now with nearly 260 million members around the world, LinkedIn is one of the most respected and most efficient forms of professional social media out there. It can easily help a company gain popularity and reputation… But only if that company’s page is well set-up. Read LinkedIn company page – 10 tips for best setup and performance. Following these guidelines will help to improve your company’s LinkedIn page and gain the attention your business needs.

1. Make A Completed Page

People visit your page to find out more about you, so tell them all you can! Write a company description that uses as many of the available characters as possible. This description should be thoroughly positive, easy to read, and should ‘sell’ your company to the reader. Then make sure to include as much information about your company as possible, so visitors to your page leave with no questions.

2. Update Your Page & Photo Often

If LinkedIn members notice that your company page stays the same for months at a time, then they’re most likely going to stop visiting it. To ensure your company page continues to get social media traffic, continually update your profile photo and page information. This gives people a reason to come back to your page and share your business with others.

3. Watch Your Words

Nothing says ‘unprofessional’ like a simple spelling or grammar mistake. Have your employees thoroughly edit your company page whenever typing up something new, so that these embarrassing errors are caught before the public sees them. And more importantly, make sure to fact check! Having an incorrect detail on your LinkedIn account could abolish all of the page’s credibility.

4. Gather Followers For Your Page

Followers are highly useful for company promotion and networking, but take a little elbow grease to obtain. Try emailing contacts with prompts to follow your page, placing a ‘Follow’ button on a separate blog, or requiring all employes of your business to follow the company page.

5. Updates Are Key

The best way to keep followers of your LinkedIn account is to continually share updates. These posts should always have a link, such as to a product page, to keep followers within the company site. The posts should also be engaging and creative, so that people are more likely to respond to them in the future.

6. Don’t Underestimate Videos

If you have employees good at short-film making, then this is an opportunity you can’t pass up. Everyone likes watching these types of videos online, no matter how promotional they are. And if your video is good enough to get shared, LinkedIn now provides you with cheap advertisement! Studies have also shown that the top brands on LinkedIn have their profile connected to their company YouTube station.

7. Recruit Your Employees

By itself, a LinkedIn page can reach a lot of people. But through your employees, your page can reach so many more. Have them mention the company account on advertisements, marketing campaigns, and even email signatures. Or ask them to share, like, and comment on posts on the LinkedIn page. Even simple, quick tasks such as these can help in the long run to make your business grow.

8. Create A Colorful, Attractive Page

The content may be great, but let’s face it, no one wants to spend all day on a black and gray website. Add some color to your site wherever possible! Take an interesting company photo, and add your company logo and a banner image. It takes creativity, but an bright and interesting company page is much more likely to succeed.

9. Link to Everything

What many company LinkedIn company pages are missing is something incredibly easy to accomplish: posting links to all other forms of social media. This includes Facebook, Twitter, Instagram, Google+, Vine…you get the picture. Get your name out there!

10. Flaunt Recommendations

Even if your page has a thousand followers, those first discovering your company through LinkedIn will be much more influenced by reading a great recommendation of your business. Post real-life positive comments as your page updates, and your LinkedIn page gains solid proof of the good your company is doing in the world.

What not to do on social media – 15 DON’Ts!

September 8, 2014May 12, 2014 by Jamie Mather

This article highlights a few simple rules to follow when posting and communicating on social media either as an individual or a business. What not to do on social media:

1) DON’T try to get from people more than you are offering. It’s networking, it’s supposed to be fun, not just business. Be useful, give more than you take!

2) DON’T bombard people with offers and special discounts on a daily basis. Try and establish the number of promotional posts and balance them with more entertaining and useful posts or even publish one promo-post per certain number of likes and shares that your normal content posts get.

3) DON’T be impersonal, detached, don’t write in a third person. Instead be a real human being with your own life and preferences, with a real name even when posting from your business fan page.

4) DON’T use lazy grammar and intentional mistakes. Not cool. No, not even a bit!

5) DON’T tag people on your photos if you’re not 100% sure they are ok with it and expecting it. People hate being embarrassed and the chance is high they will unlike/unfriend you for good!

6) DON’T automatically repost your Twitter posts on Facebook and vice versa. You can use the same but slightly modified content for different social media platforms but never post on Facebook your actual Twitter posts via any kind of “convenient” software.

7) DON’T Like your own posts. Enough said!

8) DON’T invite people to like your new fan page, it’s like begging on the street full of people you know.. There are less dumb ways to do so! Create great sharable engaging content for your new page and just share it couple of times on your personal profile. If people like it they will “Like it”!

9) DON’T use your page to re-share urban legends, petitions and even charities. You will only annoy people. If you want to do something good, organize it properly yourself!

10) DON’T fail to ignore trolls and pointless criticizers. Try to reply to messages and posts that have constructive criticism and customer support related questions but ignore plain haters and people who constantly try to bring you down.

11) DON’T jump in to fight in the comments section. Once it’s out there, it’s out there. If you got an offending comment give yourself a couple of hours, relax, calm down and ask for advice, if you can. It’s always better to remain classy and keep the face, just like in real life.

12) DON’T try to be on every social media platform all the time just for the sake of being everywhere. Analyse where most of your clients come from and use regularly and concentrate your effort on 2-3 most important social media.

13) DON’T try to do everything yourself. It’s nice to think that social media is a free way of advertising, but if you spend too much time on it, you are losing money you could be making otherwise. If you’re not experienced enough you can do more harm than good. Don’t be afraid to find a social media consultant you trust and who fits our budget.

14) DON’T ignore a follower who commented or sent you a message. These people are gold, they are already considering you as a buying choice, so go there and build a conversation with them. Offering a special personal discount works well too!

15) DON’T use caps lock. Incredibly enough not all people have learned to never SHOUT IN CAPITAL LETTERS online. Especially this concerns small business owners who try to attract attention to their special offers. Just don’t do it, please!

Here’s is our take on simple social media etiquette – what are your tips on what not to do on social media?

5 Reasons to use LinkedIn to promote your business

July 16, 2014May 12, 2014 by elena Sciberras

Read on to learn how to use LinkedIn to promote your business:

You can create a LinkedIn Company Page and use it as a sales page and your business card at the same time. LinkedIn is a powerful marketing tool for businesses. Especially for those in the B2B industry but not only. Having a proper corporate presence on the popular business social media platform is crucial. You probably know that you can not only have a personal profile as CEO, director or the owner of your business but also have a LinkedIn Company Page. It’s free and easy way to build brand awareness and promote your products and services on a big and reputable networking site. LinkedIn company page is more than just some content about your company. It’s an effective way to be in the same place where your potential customers are and show your business in a way you’d like them to see it.

LinkedIn is an authority site which is great for backlinks and SEO. Since LinkedIn is considered to be an authority site, your LinkedIn profile will be indexed and ranked by Google which will help you with organic search. You have to remember to optimize you LinkedIn profile and Company Page properly to get the best results. Don’t forget new connections that you build on LinkedIn. You can ask some of the people who recommend your profile to exchange links or guest-posts on each other’s blogs. All of these things are crucial for your website’s page rank.

Increase traffic to your site. When searching for things potential customers consider websites, blogs, search, email and social media to make decisions. Only when someone believes you have a good reputation and are credible, will they consider doing business with you. Because of LinkedIn’s great reputation having a proper profile and company page there will increase the chances of a person visiting your site. It is also known that clients coming from LinkedIn tend to have a longer lifecycle.

Get found by better clients who spend more. LinkedIn is a reputable source of advice and connections. Business minded and respectable people use it a lot. People with higher income use it a lot. People who are ready to spend serious money browse it a lot. And if they all find your page and it speaks to them you just got yourself a great deal. It is also fact that the sales cycle is shorter and per deal purchases are higher on LinkedIn. This means that people who found you there are more likely to buy something faster from you compare to visiting your website or finding you on other social media channels and spend more in one go.

Add points to your online reputation and digital footprint. It is extremely important in this day and age to keep your online reputation if not spotless but at least under control. Pushing great comments and recommendations up and burying negativity down is part of the game. Being active on a platform as reputable as LinkedIn, connecting to right people, getting positive recommendations and comments for your company page and site will help your reputation management. Learn more about your digital footprint in this article http://www.socialmediabuzz.com/clean-digital-footprint/

Did you like the reasons why use LinkedIn to promote your business? Share your thoughts n the comments below!