Digitalmarketingphilippines came up with 12 valid reasons why marketers need to use visual content on social media. With ever-growing popularity of visually based social media like Instagram, Pinterest, Tumblr, Vine and others it’s crucial to get top-notch visual content to help you market your products and services online.
We’ve all been there: skimming through the news, barely taking in any of the information, stopping only to look at the pictures. In our modern age we want information fast and to grab our attention. Therefore the invention of the infographic. These trendy assortments of words and pictures can not only increase the number of readers for an article. They can also can make even the most boring data seem wildly interesting. Following these seven best infographic tips will make sure you know how to make a successful infographic that will grab and hold the attention of every reader.
1. Reel ’em In
Make the topic of your infographic centered around one shocking bit of information. Hint: think of a main topic that can be described in one sentence. Once this is accomplished, details and other less-interesting information. But still important, of course, should be included in the background of the graphic.
2. Keep It Simple
The whole point of an infographic is to simplify data, so don’t overwhelm your readers! Stick to a limited amount of both information and pictures. Also, never try to cover every possible aspect of the research results you’re displaying, or if you do, include it in a follow-up article separate from the infographic.
3. Give Some Background Info
Tossing your readers directly into the infographic will most likely result in them getting confused or misinterpreting your information. To prevent this, include a short introductory paragraph giving some context and basic background information on the topic of your infographic.
4. Visual Emphasis
To prevent making an infographic appear too busy, try having one central picture that both grabs the attention of readers and gives a clue as to the topic of the infographic. Including this larger picture makes the infographic appear more manageable as a quick read. This means readers are more likely to take the time to look at it. Once their attention is drawn in, details and additional relevant information can be included in smaller text and graphics surrounding the larger central picture.
5. Choose a Template
Not all data should be represented in the same way, so find the format that best suits and most effectively relays your information. Some of the best infographics start with a simple bar graph, pie chart, line graph, map, percentages, or raw data. These are then used as a template, and illustrations and visuals are created upon this to uniquely represent the data or topic of your infographic.
6. Quality Research
Any old graphic designer can throw together some pictures. The key to a successful infographic is the quality of the data being presented. Make sure your information is backed by acclaimed researchers, journals, or another quality source. Then, cite this source and all responsible for the information to give a solid and trustworthy base for the information your infographic is displaying.
7. Is it Readable?
Finally, all infographics must be easy to understand. Your readers should never have any unanswered questions, or confusion concerning the data, after looking at your infographic. To prevent this from happening, always have an outside party review your final work! If someone who has no background knowledge within the topic you’re covering, and they fully understand what your infographic is trying to say, then your work is successfully done.