10 ways to make your social media posts more visible

Make your social media posts more visible

Are you feeling a bit frustrated? Ignored? Possibly on the verge of giving up because your posts don’t get enough screen time and perhaps may not even reach your followers? Don’t be. In fact here are some tips to help boost your visibility in the social networking stage. Here are the 10 simple steps to make your social media posts more visible.

  1. Build a strong foundation

If you’re going to be using social media as a means for networking or marketing, one basic need is for you to gather up a steady base of followers. One way of starting is through your friends and family, you can start out by casually introducing your page or website then asking them to like or follow you. Depending on the structure of your relationship, there is a high chance of gaining loyal and steady followers and viewers through this method.

  1. Get the basics down

Okay, now that you got a steady base of followers, you need to keep your content at a well-established quality. Good or quality content is one of the basic essentials in not only gaining followers and likes but keeping them as well. Also, don’t forget to keep your content interesting and discussion worthy. Nothing boosts visibility more than engaging content.

  1. Custom Made

It is important to have target audience where you can focus your content on. While it’s good to have a variety of audiences, it’s better for you to focus on one target. After all, a man cannot save two masters. Also, by having a fixed focus, you can time your posts better in order to coincide with your main followers. That way, your posts get more visibility.

  1. Give out some eye candy

Pictures. Videos. Keep things visually appealing for the viewers. Words can only get you so far, so you need that extra glitter to make people want to read your content. Especially with this current fast-paced generation, you are more likely to gain attention by posting a picture or a video instead of a block of text people would just casually skim over.

  1. Simplicity is beauty

People are always in a hurry nowadays and it would be unlikely for them to spare a half-hour’s worth of reading for you. Learn to taper and simplify your content. Get straight to the point and be creative about it.

  1. Keep the communication flowing

A good way to give your posts a higher chance of screen time is to engage your followers into conversations. Give them interesting topics to talk about. Ask them questions, welcome their feedbacks. It feeds your page and visibility.

  1. Show some inspiration

Nothing to post? No awesome news to reveal? Basically out of ideas and nowhere to turn to. Well, allow me to introduce to you the magic of relatable inspirational quotes and pretty pictures. These babies right here are good fillers if you don’t have much to dish out. They’re also a nice way to present new ideas based on your business or product. Don’t worry so much in the possibility of posting the ‘wrong’ quote, just be yourself.

  1. Comedy is key

Being funny will get viewers. Being funny will get you followers itching to see what joke you had cooked up. Overall, there’s nothing bad about being funny and like those inspirational quotes and pictures, you can use random jokes and funny anecdotes to keep a bit of variety in your page or website.

  1. Find the missing link

Adding links is good for those long contents and videos are won’t really be appreciated if posted in a very long post or in poor quality. It’s also good when stating the sources you utilized for your content. One of the best ways in presenting a link is by posting a good photo of the topic and placing the URL on the caption below.

10. Don’t overdo it

Too much of anything is not really healthy. It’s important for you to maintain a balance in how much things you post. Don’t force yourself to have a rigid posting schedule. It’s important to keep things regular and the page alive but don’t go overboard.

There you go, did you like our 10 simple steps to make your social media posts more visible? Share your tips in the comments section below!

Google introduces new Inbox which is not Gmail – what you need to know about it

Google introduces new Inbox which is not Gmail

Official Google Blog announced the new Inbox. Inbox is created by the same people who made Gmail, but it’s not Gmail: it’s a completely different type of inbox, designed according to Google to focus on what really matters.

“Email started simply as a way to send digital notes around the office. But fast-forward 30 years and with just the phone in your pocket, you can use email to contact virtually anyone in the world…from your best friend to the owner of that bagel shop you discovered last week.

With this evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done.

If this all sounds familiar, then Inbox is for you. Or more accurately, Inbox works for you. Here are some of the ways Inbox is at your service:
With this evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done”

Watch the video about the new service here

Here are some more highlights of the new Inbox

Bundles: stay organized automatically
Inbox expands upon the categories we introduced in Gmail last year, making it easy to deal with similar types of mail all at once. For example, all your purchase receipts or bank statements are neatly grouped together so that you can quickly review and then swipe them out of the way. You can even teach Inbox to adapt to the way you work by choosing which emails you’d like to see grouped together.

Highlights: the important info at a glance
Inbox highlights the key information from important messages, such as flight itineraries, event information, and photos and documents emailed to you by friends and family. Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries. Highlights and Bundles work together to give you just the information you need at a glance.

Reminders, Assists, and Snooze: your to-do’s on your own terms
Inbox makes it easy to focus on your priorities by letting you add your own Reminders, from picking up the dry cleaning to giving your parents a call. No matter what you need to remember, your inbox becomes a centralized place to keep track of the things you need to get back to.

Learn more about the new service here

What to avoid when marketing on social media

What to avoid when marketing on social media

As we continue to make use of social media sites like Twitter, Facebook and Google +, we tend to get a bit overly excited and commit certain faux pas that would cost us not only followers but customers as well. In fact, here are some common mistakes that might surprise you.  We put together a small guide on what to to avoid when marketing on social media

My Auto-DM DON’T

Twitter users, I’m sure you’ve encountered this before and it most had probably become a large bane of your twittering experience, Automatic Direct Message (a.k.a. Auto-DM). After all, who doesn’t get irritated by constant irrelevant messaging that could only be described as spam?

A bit harsh? No, not really, a lot of people get annoyed by messages like these. It floods their inboxes and keeps them from their more important messages so please refrain from using this feature. In fact, if you’re going to use Auto-DM, it’s best to use it sparingly for your thank you notes.

Don’t be a stranger

Socializing may not be your real goal but it is part of it. One big mistake most people make is leaving their profile pictures blank which is totally not recommended if you’re aiming to expand your social reach. In fact, you are more than encouraged to place a company logo or a picture of your company spokesperson as your picture to give your company a face or an image.

Think about it, why should a person follow or entertain you if you don’t have an image to present. Why in the world would they follow an egg? Why should they circle you in? Should they even like this page?

Eggs and silhouette images are a big no. Don’t be so bashful that you can’t even post a simple company logo as your PP.

#Control thyself

Yes, that’s right. I’m talking about hashtags. As we most know, hashtags could now be applied to most popular forms of social media like Twitter, Facebook and Google +. And because of its popularity, people tend to abuse it – you know, #like #this #for #example.

Remember, too much of a good thing can be very bad and very annoying. So please moderate your hashtag usage, especially on Facebook considering hashtags in this site do nothing except for boosting a post’s aesthetic appeal.

NEVER forget to post the credits

Give credit, when credit is due. State your source. Don’t go on posting and tagging stuff you don’t own or did not make. Make standard disclaimers. Be always reminded of the standard etiquette and post the source link.

Why? It’s because you’re giving the impression of claiming the post as your own and obviously, people don’t like that. Not only is it offensive to the original creator but you could also lose client because of such careless nonchalance.

Maintain a proper atmosphere

When it comes to social media, people could easily ruin the atmosphere by butting into issues they shouldn’t have. While there’s nothing wrong with advocacy, some people have a tendency to get carried away and post or tweet something they might regret. It is one thing to be social and engage your followers in a discussion, but it’s a whole different matter if you decide to cross the line and get personal – and in the case of social media like Facebook and Twitter, too personal.

One common mistake is voicing very strong opinions that may offend some of your followers and spark a heated conversation which is not advisable. Granted that you are entitled to voice your opinions but do not forget, the customers should always come first. You are in the marketing world. Therefore, learn to place an appropriate distance and atmosphere when dealing with your followers and customers.

There we have it, the most common social media marketing faux pas to grace your computer screens. May you take these simple yet important warning to heart. With that, I bid you, good day.

Did you like our guide on what to to avoid when marketing on social media? Share your thoughts below!

 

 

Are you using Google+ hashtags the right way?

using Google+ hashtags

Would you like to extend your reach on Google+? Maybe you’ve noticed that Google+ supports hashtags, just like Facebook or Twitter. Maybe you’ve even added a few to your Google+ posts. What you may not know is that Google+ hashtags work quite a bit differently than hashtags on other social networks. Let’s take a look at the differences between hashtags on Google+ and those on other social networks and how using Google+ hashtags the right way can significantly increase your exposure on Google+, even to people outside your circles.

Social networks like Twitter and Facebook curate content by filtering posts containing certain hashtags. When users search for a specific hashtag on these social networks, all they see are recent updates that contain only that particular hashtag. Google+ uses hashtags in a very different way. Rather than using hashtags to simply curate information on a topic, Google+ actually explores and extends topics to include other relevant data, all with the use of hashtags. However, it is important to note that hashtag searches on Google+ will not return only recent results containing the specific hashtag you searched for. Instead, Google+ has introduced a new Explore tab, which utilizes a proprietary algorithm to automatically return trending topics and other related hashtags when users search for any hashtag. In fact, when you perform a hashtag search on Google+, the Explore feature will return up to 20 other related hashtags, as well as a variety of user content containing the hashtag you searched.

Not only does Google+ suggest relevant and trending topics based on your hashtag searches, but it also automatically suggests additional related hashtags when you begin to type your own. If you see a hashtag within these suggestions that you would like to use, simply click on it and it will be added to your post. Additionally, if you add only one or two hashtags, or none at all, you have the option to allow Google+ to automatically add relevant hashtags based on the content in your post. Unlike other social networks where you are on your own when trying to come up with hashtags to increase your reach, Google+ can do all the hard work for you. Even if your post consists of only a photograph, Google+ has the ability to analyze the image and add appropriate hashtags for you. If you aren’t so great at choosing suitable hashtags, this feature of Google+ can give you the additional reach that you need automatically, without the headache. On the other hand, if you feel confident in your ability to utilize Google+ hashtags, you can disable the automatic hashtag function quickly and easily from your Google+ settings.

So why does your brand have no hashtags associated with it when you search for it in hashtag form under Explore, even though your posts are there? In order for your hashtag to show up when others search for related tags, your hashtag must first be shared more than one time by someone else, and those shares must occur relatively recently. But, once your hashtag receives those shares, it will begin showing up in both searches for that particular tag as well as in the automatic suggestions generated by Google+ when other users type in related hashtags on their own posts. In this way, people who you have never heard of will be pointed to your brand, extending your reach and expanding your audience. The point to take away here is that the hashtag database on Google+ is almost entirely user created, putting the power of hashtags squarely into your hands. Whether you tag your own posts or allow Google+ to add them for you, Google’s search algorithm allows the system to learn and adapt constantly in order to relate various tags to one another based on how they are combined by users. Yes, you read that right! The Google+ system has been programmed to learn from and adapt to the interests and search patterns of the humans with whom it interacts.

Finally, to research and explore related hashtags, content ideas, and trending topics, you need only turn to the Google+ Explore feature. Similar to a keyword search, entering your desired hashtag into the Explore search will give you a variety of related tags that have already been sorted by relevance, popularity, and timeliness. All you have to do is pick the ones that you think are most likely to extend your reach on Google+. In addition, clicking to explore new hashtags can bring you to new people who share similar interests, thereby simultaneously expanding your Google+ circles. Hashtag search results can also reveal new content ideas based on other users’ tags, some of which you may never have considered otherwise. It is also beneficial to check the importance of topics before you develop your posts. When you search the topic hashtag in Explore and no, or very few, related tags are returned, this may be a red flag that the topic might not have enough interest for it to be worth your time. Also, if hashtags returned by your search are old, it may mean that your topic is outdated, or that the use of that particular hashtag may be fading. Using outdated or seldom utilized hashtags is not likely to result in the increase in reach that using up-to-date or trending tags would.

Let us know how successful these Google+ hashtag tips are for you. Do you have other tips that we missed? We would love to hear them!

Using social media landing pages to boost your business

social media landing pages

So you’ve come up with a great promotional idea that will not only bring in more traffic to your site, but will also genuinely benefit your customers. You’ve looked over the content of your offer time and time again to make sure everything is perfect, and now you’re excited to get it out there into cyberspace. But how can you make sure that your awesome offer is going to be seen at the right time, by the right people? The answer is – social media landing pages!

So what, exactly, is a social media landing page? Simply put, it is a landing page that has been designed for the specific purpose of prompting visitors to take action. That’s it. You thought it would be more complicated, didn’t you? Whether you want visitors to purchase your new ebook, subscribe to your newsletter, sign up for a webinar, or any number of other actions, your social media landing page should be tailored to that one purpose, and that purpose only.

But why do you need a landing page when all the information is already on your social media page or website? For one, a social media landing page sends a clear message to your target audience without all the clutter that is, inevitably, on your social media page or website. Additionally, you can completely personalize your landing page to make your visitors feel special, even going so far as to include a short “thank you” message pinpointing the social media link that the visitor clicked on to get to your landing page.

One of the key features that distinguishes a landing page from a traditional homepage is the simple, straight-to-the-point design. Refrain from adding too much information on your landing page. There should be no navigation bars, distracting text, or links that are not focused on the specific offer or message that you wish to communicate.

Facebook-landing-pages-Bora-Bora

Like any other form of content marketing, the headline of your landing page is crucial. After all, researchers have found that you only have, on average, 8 seconds to persuade a visitor to stay on your page. A strong, engaging headline will grab your readers’ attention and keep them on your page long enough to get the basic idea of what you have to offer and how they can benefit from your product.

Now, social media landing pages can be utilized on any social media outlet you choose. However, you must be sure to match the landing page to the appropriate tone of the social media outlet, as well as your writing style. If, for instance, your landing page is on LinkedIn, which is primarily a professional social networking site, the tone and design of your LinkedIn landing page should also be clean and professional. Usually, on a site like LinkedIn, content marketers are looking to generate leads. Thus, testimonials can also be a great addition to LinkedIn landing pages.

On the other hand, if your landing page is on Twitter, the tone should be upbeat, quick, and concise, just like the Twitter mindset itself. Images, or images with informational print on them, referred to as “infographics”, can be beneficial on Twitter landing pages, as well as Pinterest landing pages.

Facebook and Google+ are more conversational, discussion-based sites, so you may incorporate any of the above suggestions. Just remember to keep your design streamlined and uncluttered, use a few font colors and sizes for emphasis and clarification (but don’t go overboard), state your offer and call to action in a concise manner, point out the benefits that the reader can expect from your product, stick to only one message or offer, and always begin with a strong headline. If a clear message and call to action isn’t enough, you can always include a special offer- a percentage off of your product, an exclusive ebook that isn’t yet available to the general public, or any number of other promotions that will make your audience feel appreciated.

Along with a focused message and a clear call to action, be sure to not include excess information or unnecessary choices. If you have another product to promote, construct a separate landing page tailored specifically to that product. Finally, make sure that your landing page design and wording appropriately reflects your style and your product in order to ensure consistency and brand recognition.

Do you have some awesome social media landing pages that you’d like to share with us? Let us know!

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How to tweak your posts for different social media

tweak your posts for different social media

Each social media has its advantages, and catering to those is what will make your posts stand out to become more successful. Social media marketers today need to be creative and patient when posting on different platforms. Here we’ve taken six of the most prominent social sites on the internet, and give you tips on how to  tweak your posts for different social media and make your business online as successful as possible.

Facebook

They call it the Newsfeed for a reason: people flock to Facebook to get information. Make sure to post high-quality information that your subscribers find useful, and better yet, find worth sharing. Many users also use Facebook over their smartphones, so creating mobile-friendly posts and content is always a plus. But the most important tactic for a good Facebook post is to include an image. A recent study found that posts including at least one photo have the highest rate of engagement on Facebook!

Twitter

Punctuation and correct grammar are often sacrificed on Twitter to follow the 140 character limit. But keep in mind that you want your business to look professional, so avoid using abbreviations or misspelling words to try and add more information. Another helpful tip: keep at least 20-30 characters left over after typing out your tweet, which will allow users to Retweet your content with a comment of their own.

Google +

Some of the basic tools within Google+ may seem like common sense, but should be used as often as possible to promote content interaction. This includes adding images, using relevant hashtags (so you can be found with searches), tagging other pages and people, and especially commenting and interacting with those who have commented or engaged with you. Google+ doesn’t leave as much room for interaction compared to other social media sites, so making the most of the comment sections will really put your customer interaction ahead.

Pinterest

Luckily enough, Pinterest has a simple enough interface that there are TONS of statistics showing which types of pictures get the most pins or shares. For example, pins that are orange or red are twice as likely to be repinned. Personal pictures are also not for this social platform; images containing human faces were repinned 23% less than those without. Also take your colors into account: using 50% color saturation is the best, since images with this edit were shared four times as often as 100% saturated ones, and ten times more often than black and white photos.

LinkedIn

Since LinkedIn is strictly a professional social media site, you are going to have a very specific audience to target your posts towards. Spend some time researching your audience and analyzing which posts you’ve shared in the past that have gotten the best reactions, and tailor your future posts with this information. Users also don’t want to linger on LinkedIn, so try and keep your posts as informative and useful as possible, and under 60 characters.

Instagram

Instagram may make anyone feel like a professional photographer, but that doesn’t mean basic photography rules can be avoided. Always use the rule of thirds, where the subject of your picture occupies 2/3 of the screen. Also, don’t go too crazy with the photo editing. Try and keep your filters consistent, to provide a standard look for your company posts. And possibly the best thing about Instagram is its comments section, which always attracts people to share their opinion. Use this to your advantage by asking a question in the photo description, and responding to commenters in a way that doesn’t simply sell your brand.
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Promote your content and page on Google+

promote your content and page on Google+

In marketing Google + is more often than not shunted off to the side, hidden behind social media giants like Facebook and Twitter. But the truth is that for advertising, this site can be much more useful than you’d think. Whether it be your blog, personal website, or company page, Google+ has the available setup and features to make sure your business promotion efforts are a success. Read our simple guide on how to Promote your content and page on Google+.

Why Does Google + Work?

First off, one of the main reasons why Google+ is great for content promotion is the fact that it’s run by a search engine. This means that a Google search done for a keyword related to your page is much more likely to show the related Google+ pages at the top of the search results. Facebook and Twitter, meanwhile, don’t have this advantage.

Now That You’re Hooked…

It should be known, however, that simply having a Google+ page will not guarantee the future success of your content. That’s why we’ve put together this list of tips and hints to follow to get you on the right path:

1. Make the Best of the Hovercard

The main thing that Google+ users can see when deciding whether or not to circle (the Google equivalent of “follow”) you is your hovercard. Which means, to get all the followers your company page needs you have to ace your hovercard setup. One trick is to hack the inclusion of a small biography: go to the employment section, click on ’employment’, and instead of writing something like ‘self-employed’, write out a couple sentences selling yourself and your business to potential followers (think a Twitter bio).

2. Complete and Perfect Your Page

People on any social media site will stop following a page if they are not impressed, and the same goes for Google+. You can avoid this by filling out every detail you can when putting together your page. Include lots of pictures, company logos, a business description, contact information, and especially links to your website or blog. Also make sure to take advantage of the photo strip on your page, adding colorful, eye-catching photos that also promote your content.

3. Use +Mentions

If you didn’t already guess, these are the Google equivalent to the @Mentions we see on Facebook and Twitter. By using these +Mentions on Google+ to mention people and pages, you are also promoting yourself, since searches done for the pages you mention will show your posts in the search results. This is also a way to branch out, getting those pages you want to notice you to finally do so through your +Mentioning of them.

4. Host Google+ Hangouts

This is perfect for the promotion of a larger company website. Long story short, Google+ Hangouts is a video chat with your followers. A great way to promote your company as one that truly cares for its customers would be to hold daily (or weekly) Hangout sessions, where customers can have their questions answered face to face rather than through an 800 number or chatroom.

5. Review Your Progress with Ripples

This is perhaps one of the most useful and interesting features for content promotion on Google+. Simply put, Ripples is an interactive graph that lets you see how many public shares your publicly posted content has received over a certain length of time. This gives you not only an idea of how your content has spread over Google+, but it also lets you see the exact people and pages who are most often sharing your content. Hint: build a separate circle just for these people who are your prime content sharers, and cultivate them to watch your impact and overall internet promotion succeed.

Did you like our tips on how to promote your content and page on Google+? Share yours in the comments below!

 

Facebook vs Google: who is winning the tech war? #infographic from muddywall social media

Muddy Wall Socila media shared this cool infographic on who-‘s winning the tech war Google+ or Facebook.  The battle for tech dominance continues between the two digital superpowers t.

Feels like almost every week we are hearing news of a new acquisition, as smaller companies vying for survival within the competitive world of start-ups are soon swallowed up by the Internet behemoths at the first sign of success.

This infographic compares the shopping baskets of Google and Facebook to see who has been buying what, giving us an insight into which tech giant is winning the battle for digital dominance.

Read Facebook vs Google: who is winning the tech war?

Content hacks that will change your marketing life

content hacks

It seems like everyone on social media is lately obsessed with “growth hacking.”   You know, finding quick solutions to things like SEO for your new website, or gathering as many followers as you can on Facebook, Pinterest, Instagram, and Twitter. But what most of these people don’t realize is that what they are doing is, in fact, plain and simple marketing! We’ve assembled a list of 5 essential hacks to change the entire marketing approach you have towards your social media content.

1. Know Your Twitter Cards

While tweeting may not be the method of choice for most online marketers, it is more useful than you’d think. Twitter actually has several features designed specifically to help you market beyond those 40 characters. There are currently three types of Twitter cards you can use to your marketing advantage:

Photo Cards

This card is the simplest, allowing you to show a photo along with your tweet. Your followers can then decide whether to ‘hide’ or ‘show’ your photo in their Twitter feed.

Summary Cards

Want people to get a taste of an article you’ve recently written, but can’t do so in 40 characters? This card allows you to show a preview of the content you’re sharing, which includes the headline, author, and first couple sentences of the article. (This is all displayed within your tweet, slightly similar to a photo card.)

Player Cards

This card allows you to include either an audio file or a video file within your tweet. And everyone knows, the marketing possibilities involving a video are endless!

2. Facebook Sharing Hack

Marketing through Facebook posts is made way too easy with the ‘Share’ button. But say you have people share a link to specific page on your website. How can you best advertise your content? By knowing this: Facebook automatically displays the picture on the linked page that has the highest resolution. Make your most important picture the one with the highest resolution, and pair it with a catchy title to ace the marketing for your website.

3. Pinterest‘s Rich Pins

Despite what you’d think, Pinterest as a tool for marketing has become more and more common in recent days. But instead of just pinning simple pictures, make sure to use Pinterest’s feature called ‘rich pins’. Extremely simple to create, these pins allow you to add tons of information below your photos. There are in total five types of rich pins (article, recipe, movie, product, and place), so by a little quick research these pins can easily help you advertise, no matter what your business type is.

4. Yes, You Can Use Google +

While not the front-runner for advertising in the social media world, Google + is definitely useful for business marketing. The true hack for marketing successfully, however, is to utilize ‘Interactive posts’. It is true that these are difficult to get the hang of, but once mastered there are an infinite number of marketing possibilities available. Interactive posts are unique because they allow you to add different buttons (with over 100 to choose from) to your post. These could include prompts for product reviews, polls, comments, audio clips, and anything else you can think of.

5. Make Instagram Even More Useful

Instagram is arguably the most useful forms of social media for marketing purposes. But many people aren’t aware of an essential Instagram hack: Geo-tagging. First of all, Geo-tagging is basically the same as Facebook’s location option, but this time you simply add it to your freshly-filtered photos. Once the photo is Geo-tagged with the location of your business, your followers can then look at a map of your location. This would allow them to easily find where you are located, and also link them to reviews of your business or the company website. Marketing gold.

 And one more ingenious hack for if your business has multiple locations and you can’t pinpoint a specific spot: use Geo-tagging anyway! Simply use the tag to add more information to your post by creating a “new location” and naming it whatever you’d like. The location is always displayed at the very top of the post, which means it is in the prime spot to instead include an additional caption to your post.

Did you like our content hacks? Share yours tips and tricks in the comments section below!

 

 

Google + Post Ads simple guide

Google + Post Ads simple guide

The social media world is just beginning to hear about Google +’s newest advertising phenomenon: Post ads. Those who have heard about them may have already tried, but can’t get a grasp on how to use them. It is true that they are tricky to initially get set up, but once mastered these Post ads are highly useful. Their interactive format has been proven to increase advertisement success for all Google + pages who have used them. To make your own Google + Post ad, follow this Google + Post Ads simple guide:

What are they, exactly?

Basically, Google + Post ads take a piece of content such as a video or picture, and turn them into an ad visible throughout the Google Display Network. Those who view your Post ad can then choose to comment or +1 on your advertisement. Ultimately the goal is to create a simple post that grabs both the interest and attention of viewers, while also advertising and promoting your brand.

Why should you use them?

Post ads take advantage of Google +’s AdSense and AdWords accounts, which you should get familiar with before embarking on Post ads. (An AdWords account is also required before you can create a Post ad.) Therefore, you can advertise your content in a place where Google ads already are. But more convincing proof as to why you should market with Post ads: Toyota USA tried them out, and was able to claim 50% more activity on their Post ads compared to the traditional, ordinary advertisements.

How do you make one?

As already stated, the only requirements for creating one of these are at least 1,000 followers and a Google + AdWords account. Once this is accomplished, the steps are as follows:

1. Go into AdWords and make a brand new Display Network Only campaign, selecting Engagement as the campaign type. From here choose settings such as what devices your ad can be shown on, what countries or languages, and your daily budget for the campaign.

2. Set up a new Ad Group. This will require giving your ad’s name and a bid amount, along with choosing an audience that you want your ad to target.

3. Set up that Google + Post ad. Here AdWords will prompt you to pick a template for your ad. Select the option for Google + Ad Template, and you’re almost there.

4. By default, Google + will choose to use your most recent post for the Post ad. You can either utilize this, or prevent it from happening by using the button to select another post. Once your chosen post is selected, your Post ad is complete!

What will this do for Google +?

As one of the lesser-known social media sites, this is huge for Google +. An advertising feature such as these Post ads have not been released on any other sites, therefore giving Google a huge advantage. Google + will also make money on these advertisements, while intelligently not posting the actual ads on Google itself but instead other Google + pages. A marketing tactic such as this will additionally bring more new users to the social media platform in the future.

What kind of post should you choose?

Like all advertisements, keep in mind that these Post ads cost your company valuable money. So you shouldn’t just use any old post! Make sure your chosen advertisement is entertaining, interactive (if possible), comment-worthy, and most importantly, it sells your company without overselling. These qualities are rarely achieved perfectly, so don’t be afraid to experiment! Especially with a brand new feature like the Google + Post ad, getting started now gives you plenty of time to master posting a great advertisement.