Does Ello have a future?

does ello have a future

Have you heard of Ello? If you’re the type that likes to be in-the-know when it comes to the varied forms of social networking then, yes, perhaps, you’ve heard of this but never really got into the hype. However, if you’re the type to just sit back and be contented on the already present forms of social networking like Facebook then maybe you haven’t really heard of Ello despite being once dubbed to be the ‘Facebook killer’. So does Ello have a future – let’s see!

Basically, Ello.co is a social network site that doesn’t perform or present any type of advertising. If you try accessing the site, you’ll be met with a very simple black and white text layout with a bunch of circles as profile pictures which can be accessed even if you’re not a member yet. These are public profiles so before you scream ‘invasion of privacy’, I suggest you relax.

If you want to sign-in you need to get an invite by simply typing in your desired email address on the bar and click the request button.

As you scroll down you’ll see the company’s manifesto talking about how other social networking sites are basically converting all the our posts and comments as data to be sold, in Ello, these posts will not and never will become a product. At the bottom of the said manifesto, you’ll see the ‘I agree’ and ‘I disagree’ buttons, each with a different action once clicked.

The company decided to cement themselves to that claim by turning Ello into a legal public benefit corporation (PBC), making them obligated to keep their site ad-free. And if Ello gets sold, the new owners will be tasked to take on the responsibilities of maintaining it as an ad-free site. Yes, I know what you’re thinking.

How would they earn money then?

Believe it or not, Ello actually managed to raise $5.5 million through the investments of FreshTracks Capital, Foundry Group and Bullet Time Ventures. So this still makes the company a for-profit form of company but with the PBC stamp on it, they are able to attach a ‘cause’ on the company, which gives Ello a solid platform and purpose to fight and promote for in the world stage.

This amount will enable the young company to support and float its way into the harsh world of social media and business. In addition, Ello can earn money through selling customizations for how the site will look like for users.

Sort of like apps for phones, actually. In fact, the company has thousands of add-ons and customizations ready for users to buy. The site likes to uphold their outlook on the beauty of simplicity but is clearly open to individuality and personalization.

Wait, don’t I need to be web savvy for this?

Despite its availability, some would wonder if, they have the capability to use Ello and its many customizations.

Okay, here’s the thing.

Even if the company is trying to simplify the site and make it a bit more user friendly, Ello is not for everyone. The creators never intended it to be. That’s what makes it so unique from other social networking sites. It mainly caters to artists and those who are more creatively inclined to express themselves through the web.

Therefore, if you’re not the type to really invest on a site, then maybe Ello is not for you.

There you go, a basic rundown on the ‘elusive’ social networking site known as Ello. So what do you think – does Ello have a future in the world of today competitive social media market? Will this PBC be able to push through and survive? Well, time will be the judge of that.

10 easy-to-use tips for growing your blog audience

10 easy-to-use tips for growing your blog

Are you new to blogging and have no clue where, or how, to start gaining followers? Has your blog hit a slump? Try these 10 easy-to-use tips for growing your blog audience.

  1. Consistency is crucial

The first, and most important, step in growing your audience is developing a consistent posting schedule. The number or frequency of your posts is not as crucial in gaining loyal readers as is the consistency of your posting. If new readers like your writing, but they see that your posts are erratic at best, they are less likely to return than if they are able to see when your next post will be published. By sticking to a schedule, you will make following your blog easier and more enjoyable for your audience.

  1. Respect your readers

Another key to growing and maintaining your audience is showing them that you appreciate the time they have taken to read and comment on your blog. If you are too pressed for time to leave a substantial reply to every comment, at least use your manners and thank them graciously. After all, they didn’t have to read your blog, and they certainly didn’t have to take time out of their day to comment. Keep in mind, though, that if you are using Blogger or WordPress, commenters will have no way of knowing when you reply to them. Installing Disqus will give readers the option of being notified if anyone replies to their comments, and you will be promoting interaction on your blog by actively engaging your audience. You can also recognize participation and reward commenters by featuring their comments in your posts.

  1. Highlight other experts

Reaching out to others in the blogging community, or in your industry, is an important aspect of the world of blogging. If you admire a fellow blogger’s content, let them know. One way to do this is by interviewing them and featuring the interview in your next post. If you can’t swing an interview, provide a quote from them on your own blog post, along with a link back to their original content. Remember to always give others the appropriate credit when you use their material. Additionally, if you suggest that these fellow bloggers share your post with their own followers, your reach has the potential to grow exponentially.

  1. Don’t be boring (even if your subject matter is)

Even if your topic is the newest accounting software to hit the market, think of ways to spice up your post. Try thinking of what the story behind your topic may be, or how to relate your subject matter to a more interesting story through the use of analogies or metaphors. Of course, facts and figures may be critical in your presentation of the information, but if you have all the enthusiasm of a college textbook, your readers probably won’t be holding their breath waiting for your next post.

  1. Branch out to social media

Creating quality content, posting regularly, and providing readers with a way to subscribe to your blog simply may not be enough to grow your audience. There are vast numbers of people within your target audience who may never know that your blog exists because they aren’t looking for it. By creating pages or accounts for your blog on social networks, you will be sharing your blog and its content with a new audience. You will also be providing your readers with new options for following your blog, as well as an easy way for them to share your content with their friends.

  1. Be their guest

Are there blogs within your industry that you consider to be the go-to sources for new and reliable information? Contact the administrators for these blogs and offer to contribute a free, high-quality guest post. Though you won’t be reaping immediate monetary rewards, you will benefit from the exposure your guest post will gain for your blog. If you are given the opportunity to guest blog for a top blog in your industry, their readers will inevitably see your name and the link to your blog. This publicity alone could extend your reach, and you won’t have spent a dime on advertising. Guest blogging is an excellent way to increase your credibility as well.

  1. Utilize an email list

When people subscribe to your blog, you have a built-in audience that is already interested in your content. And, when people are excited about something, they generally want to share it with others. By creating an email list, you can quickly and easily make your loyal readers aware of new posts. If they are already interested in what your blog has to offer, they will also be happy to be notified of new content and will find the time to check it out and share it.

  1. Exchange links with other bloggers

This process, known as “link-ups”, allows you to participate in the exchange of blog links with fellow bloggers. Generally, link-ups follow a specific theme, and a blog must fit within the theme in order for you to participate. In short, participating bloggers all post links to their own blogs, while other bloggers visit each of the other participants’ links and either like, follow, comment, share, or otherwise show some love. If visiting bloggers like what they see, you could end up with more followers, some of whom are also likely to share content from your blog with their own audience.

  1. Leave feedback on other blogs

Whether it’s a blog that you already follow or one you found by following a link on someone’s Disqus or Facebook profile, bloggers all love feedback. Plus, by commenting on other blogs and leaving the link to your blog at the end of your feedback, you provide the blogger and other readers with a nearly irresistible invitation to click that link. If you provide feedback to other bloggers, most will feel compelled to return the favor by commenting on a few of your posts as well. In addition, readers who see your comments and follow your link may end up as loyal readers.

    10. Join blogging communities

Even the most creative blogger can run low on original content ideas at times. By joining blogging communities, you cannot only network with other bloggers (including others in your niche), but you can also collaborate with fellow bloggers to develop new content ideas. Additionally, by sharing your blog information within these communities, you may gain quite a few new followers by simply participating, networking, and having fun.

Did you like our 10 easy-to-use tips for growing your blog audience? Don’t leave us in the dark – share your thoughts in the comments section below!

5 tips on hiring the best freelancers

Tips on hiring the best freelancers

Your business is growing and you find yourself at the point where you need more help. Congratulations! Having your business take off is a great achievement, but it doesn’t mean you are ready to add the hassle or expense of hiring more employees. A great solution that is becoming more popular among business owners is to work with freelancers.

With the current economic climate, many experts are turning to freelancing to boost their income or as their only source of income. This is great news if you are looking for a freelancer because you can choose from a fairly large pool of people with the expertise you need for each job. If you feel that working with freelancers is the best way to meet the demand of your business, keep reading for 5 tips on hiring the best freelancers.

Find talent online.
The Internet is a great way to source freelance help. There are many websites that both host freelancers and will allow you to post a description of your project. You can browse from a pool of resumes as well as review resumes sent to you from freelancers interested in completing your job.

Work your network.
While searching online is a great start, do not neglect your professional network when looking for a freelancer. Many business owners or colleagues may have already worked with a great (or not so great) freelancer. A word-of-mouth recommendation from a colleague or friend should give you a pretty good idea of the work to expect from that person. So tap into your network to find some good recommendations.

Negotiate upfront.
Your freelancer may be working remotely so it’s important to negotiate and clearly define the project upfront. Negotiate what you will pay upfront and when you will award the rest of the payment. Set milestones and deadlines so that you can still maintain control of how the work is going. Don’t be afraid to critique the work by your freelancer so that they know what you want and you can be happy with what they’re producing for you. Draft a legal document that states that all work belongs to you (and make sure your freelancer signs it).

Cheaper isn’t better
Choose your freelancer based on their expertise and experience rather than the price they quote for your job. Look at samples and portfolios of potential freelance candidates to see that they have done project like what you want in the past. You will always find someone to complete a job for you within your budget, but that doesn’t mean they will complete it according to your expectations.

Understand that you and your freelancer are not exclusive.
It’s important to understand that you are not the only client for your freelancer. Unfortunately, they can’t be dedicated to you and your project alone. This means that they may not always be available or accessible exactly when you want them. Realizing this before you begin a project will go a long way.

The truth is, there are a lot of freelancers out there and it can be tough to find the best one for you. Even though your freelancer may be situated remotely, you will still be working closely with this person so it is as much about their capabilities and expertise as it is about a personality match between you. Remember, following these 5 tips on hiring the best freelancer will work to fill the void you have in your business without the long term commitment.

Have you worked with freelancers before? How did you find them? Add your own tips in the comments below.

 
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