Facebook Video Insights are here

Facebook Video Insights

Since Facebook native videos aregetting more and more attention from geeral public and marketers alike Facebook is tryig to please everybody even more. On 26th June Facebook announced New Videos Tab in Page Insights

As video continues to grow Facebook strikes to provide video publishers with tools to help them better understand their performance and inform their strategy. New Facebook Video Insights will enable video publishers to more easily determine the overall performance of their videos across custom date ranges.

With this tab, Page owners will have access to the following insights:

  • Views and 30-second views at a Page level
  • Top videos within a certain date range
  • Metrics for videos shared from other Pages

Views and 30-second views at a Page level

In the past, Page owners have only been able to see metrics on a per video basis. With this new tab, they will now be able to understand views and 30-second views in aggregate at the Page level based on any custom date range as well.

Toggling between view breakdowns — Organic vs. Paid, Auto-Played vs. Clicked-to-Play, and Unique vs. Repeat — gives a unique insight into the viewing behavior for the Page’s audience.

Highlighting a time period surfaces the views from those dates. This allows Page owners to have a more granular understanding of views day-over-day.

Videos tab in Page Insights - Views Graph

Checking a specific benchmark allows Page owners to compare their average performance over time and how their effort is shifting viewing behavior.

Videos tab in Page Inisghts - 30 second views graph
Top videos within a certain date range

The Top Videos section identifies a Page’s best performing videos based on reach, views, or average completion over a desired date range. With this information, video creators can understand the top content that is reaching and engaging their audience.

Videos tab in Page Insights

Clicking on any of the videos surfaces individual video metrics around engagement, audience retention, and more.

Metrics for videos shared from other Pages

Finally, Page owners will now be able to see views, reach, and other video metrics for the videos they’ve shared from other Pages. We hope these insights will help video creators have a better understanding of their overall distribution across Facebook.

All these features will be available globally through Page Insights, data export, and our Insights API over the coming weeks.

Facebook Lite is here

facebook lite

Because there’s always something new coming from Facebook direction, isn’t there?

Facebook just announced Facebook Lite, a new version of Facebook for Android that uses less data and works well across all network conditions.

It seems with more than a billion people around the world accessing Facebook from a range of mobile devices on varying networks ther is a proper need for a lighter version. In many areas, networks can be slow and not able to support all the functionality found in Facebook for Android. Facebook Lite was built for these situations, giving people a reliable Facebook experience when bandwidth is at a minimum.

FBLitePhoto_English

Facebook Lite is less than 1MB so it is fast to install and quick to load. It includes Facebook’s core experiences like News Feed, status updates, photos, notifications and more.

Starting on 4th June Facebook Lite will be first introduces in countries across Asia, and over the coming weeks Facebook Lite will be available in parts of Latin America, Africa and Europe.

Facebook product ads – a “how to” guide

facebook product ads

Have you heard of Facebook dynamic product ads? Not yet? Facebook dynamic product ads automatically show users ads for the products they are interested. This is important because it can allow you to reach interested customers with relevant offers. By using Facebook dynamic product ads you can generate ads based on your products in an ad template of your choice that will be shown to users that have viewed similar products. Did I mention that this is done automatically?? This feature alone should make it appealing, and if your interest is piqued, keep reading for a how-to guide for setting up Facebook product ads.

 

#1: Create your Facebook Business Manager Account

A Facebook business manager account will allow you to manage multiple accounts and control user access. In a nutshell, it will make your life must easier if you manage multiple businesses, pages and employees. It’s not difficult to do. In order to create an account, visit business.facebook.com, and follow the on-screen steps.

#2: Create your Product Catalog

Before you can begin creating ads you need to create a product catalogue. Your products will be pulled from this catalogue so it is key that you prepare all of your products in one place. This has to be uploaded entirely before you can proceed.

Once your catalogue file is uploaded, you will see it listed in the main area of your newly created business manager account.

#3: Set Up your Custom Audience Pixel

Ads are generated for users that have visited your website and dynamic ads will display products similar to the ones they viewed during their visit to your site. Your custom audience pixel is what allows you to gather information about visitors to your website.

There are three mandatory pixel events that allow dynamic product ads to determine whether a visitor to your website viewed a specific product, added it to their cart and ultimately purchased it. These pixels are appropriately named: ViewContent, AddToCart and Purchase. These are the keys to your Facebook Product Ads.

#4: Build your Dynamic Ad Templates

Now let your creative side out, because it’s time for you to customize the messaging for each of your products. Facebook’s dynamic ad templates allow you to map data fields within your product catalog to precise places in the text of your ads. What this means is that you are pulling data from your catalogue (such as the product name and price) and adding it to the ad. Within the dynamic ad there are three fields where this can be done: the message of your ad, the title of your ad or the description of your ad.

 

Many people are using Facebook product ads with positive results. By getting started with your own dynamic ads will put you ahead of the curve. Follow this how-to guide for setting up your Facebook product ads so that you can make a bigger difference to your marketing tactics now and for the future. Have you started using Facebook product ads? What do you think? Please share your thoughts in the comments below.

 

Facebook Groups and how to make them really useful

facebook groups and how to make them really useful

Facebook for your business may mean more then the obvious Facebook pages rather than profiles. Even still, are you a member of any Facebook Groups? If not, you should consider this a little nudge in that direction. Groups can be created for a variety of reasons including communication, organizing events, allowing business owners to connect more easily with their fan base, or work to boost your Facebook marketing. If you are still reading your business probably hasn’t joined a Facebook group. In that case, keep reading for the top ways joining a Facebook Group can add value to your business.

Become a part of a community

People from all over a certain region, country or the world can come together via Facebook Groups to help keep you in the buzz. Groups dedicated to certain businesses or brands are usually active and have multiple posts and discussion topics going every day. It can be hard to watch what is happening with your favourite business or brand, but by joining and interacting with a Facebook Group and you can keep up with the discussions and conversations that are happening by others in the know.

Value for your industry

Facebook groups can serve many types of people for your business, including your colleagues and others in your industry. Consider joining a group geared towards others in your field so that you can share your expertise with them, as well as learn important information yourself!

Promote yourself

This kind of advice should usually be taken with a grain of salt, since shameless self-promoting is a definite no-no. However there are specific Facebook Groups that are aimed at educating members and are a valid place to share your expertise. If you find a group where it is appropriate for you to share your business content or blog posts, don’t be afraid to do so.

Build your own community of brand ambassadors

If you can’t find an appropriate place to share your business content yourself, consider enlisting those who will. Keep an eye on your own Facebook Group for members who have the potential to working as brand ambassadors for your business. Nurture a relationship with them, consider showing them a “behind-the-scenes” of your company or product line, or even consider interviewing them for your blog. If they are active in your Facebook Group, they may be the same way across social media outlets or in real life and can be valuable to you for talking about your business.

So there are a few useful ways you can use Facebook Groups for you and your business. What groups are you a member of? How has being a Facebook group member worked for you? Please share your experiences!

Facebook ads optimisation in 12 simple steps

facebook ads optimisation

Who doesn’t love FREE? Generating free traffic to your Facebook page is great, but paying for Facebook ads to increase your pages likes, drive website traffic and conversions can be much more realistic way of building traffic. It can be quite cost-effective too. Keep reading for 12 simple steps you can take for Facebook ads optimisation!

  1. Use the power of a happy image.

This trick has worked again and again. Images of happy, smiling people (particularly women) prove to have the highest click-through rates. There is nothing wrong with using this to your advantage! Facebook also recommends showing images of people using your products. You should also ensure that you are using the best size of image (which will vary based on your ad type) so be sure to find the optimal size for your images. Your ad image is going to compete with all of their family and friends newsfeeds; make them feel good about clicking on your ad.

  1. Use conversion tracking for optimization.

Nothing is worse than paying for ads and then having no way to tell if they are working. This problem can be easily solved by using conversion tracking that allows you to know exactly which ads led to what conversions. It’s best to know exactly what’s working, and what’s not.

  1. Don’t focus your target audience too narrowly.

It is fantastic that Facebook ads allows you to target who your ads are being shown to. However, be careful with focussing your target audience too narrowly. This could mean that only a small pool of users will see your ad. Make Facebook ad targeting work for you by creating a target audience big enough to make your ads worthwhile (about 1000-2000 minimum!).

  1. Drive conversions with Facebook offers.

Facebook offers will give you a way to prompt an action from your followers while keeping them on Facebook. Not only can you use Facebook offers to promote your products, but they are very easy to use! Boost conversions with a direct sale, such as 30% off a product.

  1. Create a clear call to action.

Every ad, whether on Facebook or your blog, should have a clear call to action. This is your opportunity to advise people what they should to do next. Facebook offers some built-in Call to Action buttons, including “Book Now”, “Contact Us” and “Sign Up”. These are some great examples to direct users to click through your Facebook ad.

  1. Use powerful images.

I’ve already mentioned a few points about the images you use for your Facebook ads. That’s because it is absolutely the most significant part of your ad. Your image will catch the attention of users as they scroll through their Facebook newsfeed. Use powerful or eye-catching images that will entirce users to want to learn more. As I said before, you are competing with the news of all of their family and friends, so choose wisely!

  1. Use scheduling for optimal times.

It can be difficult to post your ads at optimal times for your fans and followers. It can be hard to even know when the best days and times to post your ads are! For maximum clicks and conversions use schedule for your Facebook posts to reach your audience at the optimal time.

  1. Test your ads.

Practice makes perfect. Don’t be discouraged if your first ad doesn’t convert the way you thought it would. And don’t be afraid to test different variations of your Facebook ad to see which one converts best. Elements of your ad that you may consider testing could include your image, colour selections or headlined. Be creative and test what ads convert best for your business.

  1. Click through to a dedicated landing page.

If your call to actions are working, users will be clicking on your ads. Most people send that traffic to their sites homepage or product page, and this is a mistake I don’t want you to make! Make sure that the traffic from your Facebook ads is being sent to a specific landing page created for your Facebook ads. It should match the look and feel of the ad they clicked on. Conversions will be much more successful with this tip.

  1. Include text in your ad image.

There is only have so much room in your ad for you to work with, so consider using text in your ad image to help get your message across. There are many tools out there to overlay text to an image, increasing the amount of copy you can include in your total ad. Just remember that Facebook’s guidelines allow a maximum of 20% text on an image.

  1. Clearly showcase your products benefits.

Your Facebook ad should answer a user’s most pressing questions about your product – what problem will it solve? What results can be expected? Why your product and not another? Discussing a products benefits is important in any ad and the same is true for your Facebook ad. Make it clear in the copy or headline of your ad.

  1. Rotate your Facebook ads.

There is a phenomenon that you may have heard of called “banner blindness”. It is when Internet users come to ignore banner ads for the simple reason that they are constantly being blasted with them. In order to bypass this phenomenon, rotate your Facebook ads to increase the chances that users will notice your ad! It’s a simple trick that could catch the eye of potential customers.

Hey, it’s worth a try!

So there are 12 simple ways for your Facebook ads optimisation. How have these steps worked for you? Do you have any other tips or tricks? Share the in the comment section below.

How to make Facebook adverts work for you – FREE FB ads crash course

make Facebook adverts work for you

Would you like to have 4,000 subscribers and 250+ new paying customers every month? Good news, it’s absolutely possible and here is how.

You have probably heard of LeadPages – possibly the best landing page and lead capture system on the market. In just two years, LeadPages’ growth has been nothing short of astounding.

They have gone from zero to over 30,000 customers since they launched in January 2013. Every month they keep adding 4,000 new contacts and at least 250 new customers to their business just by using Facebook ads.

In their new course, LeadPages is showing you exactly how they’ve done it. In this 11-video course, LeadPages is walking you through this Facebook advertising system they use every day to grow their business. They’re also showing you how to build this exact same Facebook advertising system to sell your own products and services. It’s one of the best courses we’ve ever seen.

And the best thing about it – it’s the kind of course that others would charge hundreds (if not thousands) for.

SOCIALMEDIABUZZ IN ASSOSIATION WITH LEADPAGES ARE GIVING THIS COURSE FOR FREE – CLICK HERE FOR INSTANT DOWNLOAD

Yes, you’ve heard it right – LeadPages is giving away this entire 11-video course.

Inside this 11-part course, you’ll find. . .

1) Everything You Need to Create Successful Facebook Advertising Campaigns: You’ll get simple, step-by-step instructions to create your very own profitable Facebook ad campaign. (This includes everything from coming up with your Facebook ad to running a full campaign to drilling down to find the ideal target audience, which can increase your sales and help you save on ads.)

2) Behind the Scenes Look at LeadPages’ Paid Advertising Strategy: You’ll get an exclusive tour of the Facebook advertising system that generates over 4,000 subscribers and 250+ paying customers for LeadPages every month.

3) How to Use Facebook’s Tools to Make Your Campaign More Effective: You’ll learn how to use the many tools Facebook offers to target the audience you want, build your ads and track your results so you can find the ads that work best to convert your target audience.

Again, there’s absolutely no cost for this phenomenal course. It’s our gift to you. You can watch all 11 videos and make Facebook adverts work for you.  

CLICK HERE to get the FREE Facebook Advertising Course Right NOW

What really works for Facebook engagement?

What really works for Facebook engagement

Facebook has gone through several changes in the past few years. In fact, the way that you use Facebook to engage with your audience is very different than when you may have started. Let’s begin by defining what engagement is. Facebook engagement is when a fan does one of the following four things: like, comment, share or click on a link. What this means for you is that if your followers are reading your updates, viewing your photos or liking your fan page, they are not considered as engaging with you. Why does this matter? Well, the more your fans engage with you in one of those four critical ways, the more often your content will appear in their Facebook News Feed. This may come as a shock, but if you want to understand what really works for Facebook engagement and how you can implement it, keep reading.

The first step is to know your audience. Facebook aims to create an experience that is focused on the user, the fan, not yours. This means that your audience (your fans) are more likely to engage with content created for them. By creating content, and a steady stream of it, that is relevant to your audience, you will guarantee that your posts will get through.

Facebook spent a lot of time asking its users how they feel about the type of content in their News Feed. The response was that people want more from the people they love (friends as well as pages they’ve liked) and less promotional material. This applies to you because the promotional material they speak of isn’t paid advertising, but status updates and posts that push people to “buy now”, “install this” or “enter sweepstake”. People expect to see this type of promotion in a paid advertisement, but feel the promotional rules that Facebook has are violated when this type of promotional content pops up on their News Feed as free status updates. In fact, by listening to fans you can create more engaging content. After all, those type of promotional posts are not conducive to fan engagement anyway.

Create a stream of non-promotional content that creates conversation with your fans, referred to as native posts. It should be written in a voice that is familiar to your audience and represents your brand. If you have this type of content posted often enough, you can afford to supplement it with a promotional information, or non-native posts, time to time. In this sense you are giving your audience valuable and relevant information as well as incorporating your products and services for sale, which won’t turn them off. Don’t be surprised if your non-native posts don’t reach the same levels of engagement as your native posts. This is normal and the reason why you must have a regular and consistent stream of engaging content to boost your page so that when you do post promotional material, it will continue to appear in your audience’s News Feed.

There are a few other simple ways to help you achieve higher engagement with your audience.

  • Include personal content – share some commentary about your personal side and include a candid photo.
  • Focus on your followers that are actually engaging with you – like their comments or write back to them. Don’t waste your time on engaging with people that aren’t interested.
  • Ignite conversations with your posts – ask open ended questions (but keep them relevant to your business).
  • Use a scheduling tool – if you don’t have time to sit and post content on Facebook all day (and honestly, who does?), try using a platform that allows you to schedule content to be posted in advance.

 

At the end of the day, you are in charge of your Facebook, but if you are worried about declining engagement it’s time for a change. Now that you have some strategies to boost engagement, set yourself apart from others who find themselves in the same boat. Luckily, increasing audience engagement on Facebook is something that can be easily rectified.

What type of Facebook apps will help your business?

Facebook apps will help your business

Are you looking to do something more with your Facebook account? Have you considered using any apps? If you have but aren’t sure where to start, keep reading for a list of some of the Facebook apps to use.

Quiz and Polling Apps

People love being asked for their opinion. You can also benefit by learning what your customers want. Liven up the process with polls and quiz apps. SurveyMonkey, Woobox and Antavo are a few tools available to BETTER integrate your quiz or poll with your Facebook page.

Automatic or Scheduled Posting Apps

Sometimes it can be easy creating content, but difficult to post it at a time that your fans will see it. This can be fixed by using one of these tools to schedule and automatically post your content to Facebook: Hootsuite, Buffer and Post Planner.

Apps to Integrate Your Social Media

If your business is image rich, have your Pinterest Pins or Instagram photos posted to your Facebook. You can also link your Twitter posts so they post on Facebook instantly. Turn on this feature from your Pinterest or Twitter accounts or use apps that can do this for you including Pagemodo and Woobox.

Apps for Ecommerce

Since Facebook may be the first time a customer interacts with your business, why not integrate your storefront with your Facebook page? I don’t recommend that you neglect your website as the focal point of your ecommerce plan, but there are sites that can easily integrate your page to allow you feature products on your Facebook account. Some of these side include EasySocialShop, Shopify, ShopTab, Storefront Social and many of them allow you to create an ecommerce site too.

Contest Apps

Fans and followers love a great contest. You should too because they can be a fun and fantastic way to increase engagement or acquire leads. The thing you need to make sure of is that everyone complies with Facebook’s contest terms and the easiest way is to use an app that has Facebook integration built in (so you know they’re following Facebook’s rules). Check out Tabfoundry, Contest Domination, Offerpop, Rafflecopter, Easypromos or Wishpond to help you better integrate contests in your Facebook page.

Coupon Apps

Using Facebook Offers is one way to allow fans to get your coupons, but there are other apps that also offer means to get your coupons out there. Some of these include Woobox, Antavo or AgoraPulse. You may want to consider using an app if there are options to increase engagement for your Facebook account.

Apps for Statistics and Measurement

Facebook Insights work but they may not read the best way for you. If you want to see the data in a different way or track multiple social media platforms, use an app for statistics and measurement. These apps can access your statistics and analyze them in different ways. Some of these tools can be found with AgoraPulse, Simply Measured, Sprout Social or Socialbakers.

Facebook has come a long way for businesses but there is still value to be had from external apps. There are many companies that work to integrate ideas to better performance on Facebook but the ones listed above should give you a great starting point.

Do you use some of these Facebook apps? What part of your business do you want integrated with your Facebook account? Do ypu think that Facebook apps will help your business?

 

 

First news from F8 annual Facebook conference

F8 annual Facebook conference

There are quite a few news coming from F8, Facebook annual developer conference that started on 25th March in San Francisco. In the last year, Facebook developer community doubled in size, and there are now hundreds of thousands of developers working with Facebook around the world – with more than 70% outside the United States.

Mark Zuckerberg announced a few highlights of this year: giving people more options to connect through the Facebook family of apps, and previewing the future of sharing. Some of the biggest changes that were announced are:

A video player that can be embedded onto other sites – users will now be able to embed a video hosted on Facebook on their site, before the only way was was to link to Facebook page or share it through the platform itself  which most users were not happy about.

Spherical Video Coming to News Feed — Previewing an immersive, 360-degree video experience in News Feed that lets you choose the viewing angle to explore your surroundings.

Messenger Platform — Introducing a new way for apps to integrate with Messenger so people can better express themselves with GIFs, photos, videos, audio clips and more. For developers, this means more opportunities for growth and engagement.

Businesses on Messenger — Previewing the first steps we’re taking to reinvent the way people communicate and interact with businesses.
New Share Sheet — A simple, consistent experience for sharing from apps to Facebook.
Facebook Analytics for Apps — Facebook Analytics for Apps helps developers build better apps and experiences for people. Developers now have a single place where they can understand their audience, measure how people use their app across devices and improve their marketing campaigns.
LiveRail— Mobile app publishers can now use LiveRail’s monetization platform to manage their video and display ads business. Additionally, LiveRail is enabling publishers to use Facebook’s approach for delivering the right ad to the right audience—meaning better results and better experiences for people.
Internet of Things — Developers can now easily use Parse to build a whole new category of apps for connected devices, from garage door openers to smoke detectors to wearable wristbands.
Social Plugins — Refreshed Social Plugins with updated designs and better mobile experiences that will help people engage with content off Facebook. The Embedded Video Player is an entirely new social plugin that lets publishers embed native Facebook videos in a full-bleed video player. People can now watch and interact with Facebook videos from anywhere on the web.
 

For more details on all the products announced you can check Facebook Developer Blog

 

You can pay people with Facebook Messenger now

pay people with Facebook Messenger

Facebook announced new feature – Sending Money to Friends in Messenger. On the 17th March Facebook added the ability to send or receive money between friends. This free feature will be rolling out over the coming months in the US.

To send money:

  1. Start a message with a friend
  2. Tap the $ icon and enter the amount you want to send
  3. Tap Pay in the top right and add your debit card to send money

To receive money:

  1. Open the conversation from your friend
  2. Tap Add Card in the message and add your debit card to accept money for the first time

The money you send is transferred right away. It may take one to three business days to make the money available to you depending on your bank, just as it does with other deposits.

Secure Network

A dependable and trusted payments processor for game players and advertisers since 2007, Facebook processes more than one million transactions daily on the site and also handles all the payments processed on Messenger.

Incorporating security best practices into our payments business has always been a top priority. We use secure systems that encrypt the connection between you and Facebook as well as your card information when you ask us to store it for you. We use layers of software and hardware protection that meet the highest industry standards. These payment systems are kept in a secured environment that is separate from other parts of the Facebook network and that receive additional monitoring and control. A team of anti-fraud specialists monitor for suspicious purchase activity to help keep accounts safe.

The first time you send or receive money in Messenger, you’ll need to add a Visa or MasterCard debit card issued by a US bank to your account. Once you add a debit card, you can create a PIN to provide additional security the next time you send money. On iOS devices you can also enable Touch ID. As always, you can add another layer of authentication to your account at any time.

The new payments feature is rolling out in the coming months in the US across Android, iOS, and desktop.