We all know that first impressions are everything. In a business context, your clients’ first impressions of your product can be a driving factor in your conversion rate. But how can you quickly grab a potential client’s attention and make that first impression a positive, lasting one? By properly utilizing the first space that people see when they visit your business’s social media page- the cover photo. The following four tips will help you create stunning cover images that will draw new followers to your social media page and grow your profits.
1. Dimensions are crucial
A cover photo, which is the first thing people see when they visit your social media page, gives you the opportunity to make a positive initial impression on potential customers. However, even though cover images are completely customizable, nothing screams “lack of professionalism” like a cover image that is cut off, stretched and pixilated, or halfway hidden behind your profile image. When designing your cover image, it is imperative that you research the recommended dimensions for your cover images on each social media site you wish to utilize. Additionally, you need to know if another element of the page, such as a profile picture, will overlap the cover image or obscure it in any way.
– Facebook recommends that cover images be 851 x 315 pixels, but the minimum acceptable size is 339 x 150 pixels. Keep in mind that Facebook profile pictures will overlap the lower left corner of your cover photo and design your image accordingly.
-For Google+, cover photos need to be between the recommended 1080 x 608 pixels and the maximum 2120 x 1192 pixels. You may choose a smaller image if you wish, but be aware that the minimum dimensions for a Google+ cover photo are 480 x 270.
-Twitter and LinkedIn both have set dimensions for cover images, with no alternative minimum or maximum. Twitter cover photos should be 1500 x 250 pixels, while LinkedIn recommends the dimensions of 1400 x 425 pixels.
You should also be sure to stay on top of any policy changes regarding image rules or restrictions for cover photos. For example, promotional text in cover images may be prohibited on some social media outlets.
2. Elicit an emotional response
The most iconic images throughout history became so well-known and popular because they provoke some type of feeling within their viewers. Whether it is happiness, sadness, nostalgia, or any number of other emotions, photos that make us feel something can be powerful marketing tools. We are psychologically drawn to photos of other people. Utilizing powerful images of people in your cover photos can leave a lasting impact on potential customers, thereby increasing brand recognition and providing an emotional link between the client and your product or brand. You may even consider featuring images of your fans in your cover image. This will engage your audience and make your fans feel like VIPs.
3. Use colours wisely
Because your cover photos take up so much space on your social media page, it needs to work well with the established colour scheme of your branding. To appear as professional as possible, the colours in your cover image should match your business’s logo and/or profile image colours as well as possible. Otherwise, viewers may see your page as thrown-together and sloppy, leading them to have a lower opinion of your brand. Additionally, the images used in your cover photos should fit logically with your brand and/or product. For example, if your product is a stylish collection of designer dog collars, your cover image could showcase a well-groomed pooch modelling one of your collars. Even if your cover image and profile photo don’t match perfectly, you should ensure that your colour palette is made up of complementary colours.
4. Change it up
You’ve spent hours designing the perfect cover image. The theme and colours match your branding, it’s emotionally engaging, and it follows all the rules and adheres to the size restrictions of your chosen social media outlet. You’re home free, right? Wrong! Let your audience know that you maintain an active social media presence and that your brand is being constantly updated to keep it at its best. Use your best judgment and time cover photo changes to coincide with new product rollouts, promotions, seasonal events, or other unique aspects of your business that should be highlighted.
In conclusion, your cover photos are like the virtual smile and firm handshake that you are unable to give your online customers. So, be sure to set aside time, and, if necessary, money (if you choose to utilize the services of a graphic designer), to make your cover photos unique. Do you have more tips for better social media cover photos? Share them with us!
You can download our Social Media Dimensions guide for FREE here!