Regardless of what type of business you run, your business’s social media presence is paramount to its growth and success in today’s fast-paced world. So, how do you draw traffic to your posts and keep it there long enough for anyone to actually read your advertisement? The secret is in the headline. After all, what good is the best body copy if nobody reads it? Here are five tried and true tips for creating the best attention-grabbing headlines ever to take boost your profits like never before.
1. What do I get out of this?
Human beings are, overall, selfish creatures. We want to know how we will benefit before we’re willing to make an investment. Therefore, the importance of clearly stating the benefit to the reader in your headlines cannot be underestimated. For example:
“Buy today and get 25% off your total purchase.”
“Order today and receive our exclusive 30-minute guide to understanding SEO.”
2. How can I do this?
One of the most successful headline strategies, overall, lies in two simple words: “how to”. Studies have shown that this simple approach has at least a 70% success rate. But why is this so? It’s simple! Today’s world is so hectic that our lives can often feel out of control, leading us to feel powerless at times. To regain that sense of power and control, we are always on the lookout for the latest and greatest tips and tricks that will help us simplify our lives. Consider the following headlines:
“How to housebreak your puppy in only 5 days.”
“How to make the tastiest peanut butter cookies with only 3 ingredients you already have.”
Alternately, you could try one of these variations of the ‘how to’ headline style.”
“Beginner’s guide to starting your own photography business.”
“Quick-start introduction to riches through Google AdSense.”
“Flatten your stomach in just 5 minutes a day.”
“Your DIY guide to building a profitable blog in days.”
3. Question everything.
We naturally have an insatiable desire to learn, coupled with a lifelong sense of curiosity. You can use these psychological tools to your advantage in your headlines in order to capture and hold your reader’s attention. For instance:
“What is your dog trying to tell you?”
“How often do you REALLY have your car’s oil changed?”
“How can this one common habit shorten your lifespan?”
4. Keeping up with the Joneses.
People like to feel like they’re a part of the “in” crowd. No one wants to experience that “picked last for the team” feeling that we all dreaded so much during childhood. One relatively new, but effective, headline strategy plays to this deep-seated insecurity. Make your readers feel like they’re a part of something bigger than themselves from the very beginning by using the following headline template:
“Who else wants to earn more money and work less?”
“Who else would love to spend more time with their family?”
“Who else wants their blog to earn top rankings on every major search engine?”
5. Ticket please.
The final headline strategy for reeling in those readers and keeping their attention hooked is a tactic that caters to the very core of their being- the ego. Few of us feel more important than when we are a part of something exclusive, be it a country club, an afterparty, or little-known valuable information. How do you make your readers feel like your content is exclusive enough to be worth their precious time? Try some of the following examples:
“The secret to boosting your credit score virtually overnight.”
“The crucial method that can help you cut your energy costs in half.”
“Little-known natural ways to safely lower your cholesterol.”
Also, keep in mind that readers see their time as valuable. We want what we want, and we want it now, regardless of what “it” may be. You can capitalize on this sense of urgency and desire for immediate gratification by trying headlines that begin with “Here’s a quick way to” or “The quickest way to”. Now it’s time to throw out those old, tired, overused headlines and update your social media presence. Test the strategies listed above to find out which are the most successful with your business and its unique target audience and watch your conversions, and your profits, increase.
Did you like our tips for creating attention-grabbing headlines? Share yours in the comments section below!