Following this week’s Socilamediabuzz article How to recover an abandoned shopping cart we are here to share more insight on the subject.
Great article was posted on http://blog.gigya.com
Shopping cart abandonment — there’s nothing like those three dreaded words to set an ecommerce business on the defensive. Today’s social, multi-device consumers demand shopping experiences that are relevant and seamless, but most businesses fail to successfully deliver on these expectations. To shed light on these pitfalls, we’ve outlined three reasons your customers are abandoning their carts — some of which might come as a surprise — and provided some tips for combating this trend with social marketing.
