Facebook product ads – a “how to” guide

facebook product ads

Have you heard of Facebook dynamic product ads? Not yet? Facebook dynamic product ads automatically show users ads for the products they are interested. This is important because it can allow you to reach interested customers with relevant offers. By using Facebook dynamic product ads you can generate ads based on your products in an ad template of your choice that will be shown to users that have viewed similar products. Did I mention that this is done automatically?? This feature alone should make it appealing, and if your interest is piqued, keep reading for a how-to guide for setting up Facebook product ads.

 

#1: Create your Facebook Business Manager Account

A Facebook business manager account will allow you to manage multiple accounts and control user access. In a nutshell, it will make your life must easier if you manage multiple businesses, pages and employees. It’s not difficult to do. In order to create an account, visit business.facebook.com, and follow the on-screen steps.

#2: Create your Product Catalog

Before you can begin creating ads you need to create a product catalogue. Your products will be pulled from this catalogue so it is key that you prepare all of your products in one place. This has to be uploaded entirely before you can proceed.

Once your catalogue file is uploaded, you will see it listed in the main area of your newly created business manager account.

#3: Set Up your Custom Audience Pixel

Ads are generated for users that have visited your website and dynamic ads will display products similar to the ones they viewed during their visit to your site. Your custom audience pixel is what allows you to gather information about visitors to your website.

There are three mandatory pixel events that allow dynamic product ads to determine whether a visitor to your website viewed a specific product, added it to their cart and ultimately purchased it. These pixels are appropriately named: ViewContent, AddToCart and Purchase. These are the keys to your Facebook Product Ads.

#4: Build your Dynamic Ad Templates

Now let your creative side out, because it’s time for you to customize the messaging for each of your products. Facebook’s dynamic ad templates allow you to map data fields within your product catalog to precise places in the text of your ads. What this means is that you are pulling data from your catalogue (such as the product name and price) and adding it to the ad. Within the dynamic ad there are three fields where this can be done: the message of your ad, the title of your ad or the description of your ad.

 

Many people are using Facebook product ads with positive results. By getting started with your own dynamic ads will put you ahead of the curve. Follow this how-to guide for setting up your Facebook product ads so that you can make a bigger difference to your marketing tactics now and for the future. Have you started using Facebook product ads? What do you think? Please share your thoughts in the comments below.

 

Facebook Groups and how to make them really useful

facebook groups and how to make them really useful

Facebook for your business may mean more then the obvious Facebook pages rather than profiles. Even still, are you a member of any Facebook Groups? If not, you should consider this a little nudge in that direction. Groups can be created for a variety of reasons including communication, organizing events, allowing business owners to connect more easily with their fan base, or work to boost your Facebook marketing. If you are still reading your business probably hasn’t joined a Facebook group. In that case, keep reading for the top ways joining a Facebook Group can add value to your business.

Become a part of a community

People from all over a certain region, country or the world can come together via Facebook Groups to help keep you in the buzz. Groups dedicated to certain businesses or brands are usually active and have multiple posts and discussion topics going every day. It can be hard to watch what is happening with your favourite business or brand, but by joining and interacting with a Facebook Group and you can keep up with the discussions and conversations that are happening by others in the know.

Value for your industry

Facebook groups can serve many types of people for your business, including your colleagues and others in your industry. Consider joining a group geared towards others in your field so that you can share your expertise with them, as well as learn important information yourself!

Promote yourself

This kind of advice should usually be taken with a grain of salt, since shameless self-promoting is a definite no-no. However there are specific Facebook Groups that are aimed at educating members and are a valid place to share your expertise. If you find a group where it is appropriate for you to share your business content or blog posts, don’t be afraid to do so.

Build your own community of brand ambassadors

If you can’t find an appropriate place to share your business content yourself, consider enlisting those who will. Keep an eye on your own Facebook Group for members who have the potential to working as brand ambassadors for your business. Nurture a relationship with them, consider showing them a “behind-the-scenes” of your company or product line, or even consider interviewing them for your blog. If they are active in your Facebook Group, they may be the same way across social media outlets or in real life and can be valuable to you for talking about your business.

So there are a few useful ways you can use Facebook Groups for you and your business. What groups are you a member of? How has being a Facebook group member worked for you? Please share your experiences!

Facebook ads optimisation in 12 simple steps

facebook ads optimisation

Who doesn’t love FREE? Generating free traffic to your Facebook page is great, but paying for Facebook ads to increase your pages likes, drive website traffic and conversions can be much more realistic way of building traffic. It can be quite cost-effective too. Keep reading for 12 simple steps you can take for Facebook ads optimisation!

  1. Use the power of a happy image.

This trick has worked again and again. Images of happy, smiling people (particularly women) prove to have the highest click-through rates. There is nothing wrong with using this to your advantage! Facebook also recommends showing images of people using your products. You should also ensure that you are using the best size of image (which will vary based on your ad type) so be sure to find the optimal size for your images. Your ad image is going to compete with all of their family and friends newsfeeds; make them feel good about clicking on your ad.

  1. Use conversion tracking for optimization.

Nothing is worse than paying for ads and then having no way to tell if they are working. This problem can be easily solved by using conversion tracking that allows you to know exactly which ads led to what conversions. It’s best to know exactly what’s working, and what’s not.

  1. Don’t focus your target audience too narrowly.

It is fantastic that Facebook ads allows you to target who your ads are being shown to. However, be careful with focussing your target audience too narrowly. This could mean that only a small pool of users will see your ad. Make Facebook ad targeting work for you by creating a target audience big enough to make your ads worthwhile (about 1000-2000 minimum!).

  1. Drive conversions with Facebook offers.

Facebook offers will give you a way to prompt an action from your followers while keeping them on Facebook. Not only can you use Facebook offers to promote your products, but they are very easy to use! Boost conversions with a direct sale, such as 30% off a product.

  1. Create a clear call to action.

Every ad, whether on Facebook or your blog, should have a clear call to action. This is your opportunity to advise people what they should to do next. Facebook offers some built-in Call to Action buttons, including “Book Now”, “Contact Us” and “Sign Up”. These are some great examples to direct users to click through your Facebook ad.

  1. Use powerful images.

I’ve already mentioned a few points about the images you use for your Facebook ads. That’s because it is absolutely the most significant part of your ad. Your image will catch the attention of users as they scroll through their Facebook newsfeed. Use powerful or eye-catching images that will entirce users to want to learn more. As I said before, you are competing with the news of all of their family and friends, so choose wisely!

  1. Use scheduling for optimal times.

It can be difficult to post your ads at optimal times for your fans and followers. It can be hard to even know when the best days and times to post your ads are! For maximum clicks and conversions use schedule for your Facebook posts to reach your audience at the optimal time.

  1. Test your ads.

Practice makes perfect. Don’t be discouraged if your first ad doesn’t convert the way you thought it would. And don’t be afraid to test different variations of your Facebook ad to see which one converts best. Elements of your ad that you may consider testing could include your image, colour selections or headlined. Be creative and test what ads convert best for your business.

  1. Click through to a dedicated landing page.

If your call to actions are working, users will be clicking on your ads. Most people send that traffic to their sites homepage or product page, and this is a mistake I don’t want you to make! Make sure that the traffic from your Facebook ads is being sent to a specific landing page created for your Facebook ads. It should match the look and feel of the ad they clicked on. Conversions will be much more successful with this tip.

  1. Include text in your ad image.

There is only have so much room in your ad for you to work with, so consider using text in your ad image to help get your message across. There are many tools out there to overlay text to an image, increasing the amount of copy you can include in your total ad. Just remember that Facebook’s guidelines allow a maximum of 20% text on an image.

  1. Clearly showcase your products benefits.

Your Facebook ad should answer a user’s most pressing questions about your product – what problem will it solve? What results can be expected? Why your product and not another? Discussing a products benefits is important in any ad and the same is true for your Facebook ad. Make it clear in the copy or headline of your ad.

  1. Rotate your Facebook ads.

There is a phenomenon that you may have heard of called “banner blindness”. It is when Internet users come to ignore banner ads for the simple reason that they are constantly being blasted with them. In order to bypass this phenomenon, rotate your Facebook ads to increase the chances that users will notice your ad! It’s a simple trick that could catch the eye of potential customers.

Hey, it’s worth a try!

So there are 12 simple ways for your Facebook ads optimisation. How have these steps worked for you? Do you have any other tips or tricks? Share the in the comment section below.

Will Twitter chats help you succeed for real?

twitter chats

Most people say Twitter is nothing but a bunch of useless gossip feeds. Entertaining, yes. But useful? Not some much. Or is it? Twitter is actually home to a lot more than just gossip and entertainment. It is a place of interaction and connection that makes our social lives a bit more colorful as well as informative. However, aside from that, Twitter is place of business tycoons aiming to be on top from brand promotions to freebie giveaways as well as chats that dish out a wide range of interesting discussions and topics.

Twitter can be steady step to success if you know what you’re doing, and don’t you forget it. In fact, here are some ways that Twitter chats can help give you that much needed boost in business.

Helpful Hand #1: Follower Increase

Communication makes people feel that they matter and the ideas they give out are being heard. Chatting with people and engaging them in a good interesting conversation makes them more interested to follow you. They do this not simply for the content but for the joy of interesting relevant interaction.

Helpful Hand #2: Community Building

Communities are great. They encourage not only interaction but also a bit of promotion on the side. But here’s the thing, communities don’t really form overnight. You need to take care and nurture them properly. You can do this via chats that can engage people to a certain topic which would lead to discussions branching out. It keeps things alive and moving within the community.

Helpful Hand #3: Brand Authority Promotion

Chatting about your product and entertaining questions is a sure way to expand your authority and influence over your product. This gives people the image that you know what you are talking about and would readily answer questions. You are an expert and people will learn to trust you over time. This speaks volumes for people who just literally learning their way through your product or service, get in touch with them and you’ll be sure to have good and loyal followers.

Helpful Hand #4: Relationship strengthener

Aside from the increase of followers, you’ll also notice a chance in your relationship with your current ones. Chatting promotes communication which in turns strengthens and builds one-on-one relationships. This not only applies to your customers but to your colleagues as well. Twitter is a social media site, make sure to take complete advantage of its main function if you want to succeed in this.

Helpful Hand #5: Information Source

Standard fact: Twitter keeps you in the know. It gives you trends, opinions, reactions and basically anything from a simple comment to a nice short critic. It gives you an overview of the industry you are currently involved in which is really helpful if you’re aiming to see what the public wants and thinks.

Therefore, if you’re aiming to get in touch with your customers as well as promote your brand using Twitter, it’s best to familiarize yourself with some tags. Examples include the following:

Human Resource department: #PeopleSkills (covers communication, teamwork, leadership and more), #HRTrends (keep yourself updated with the trends) and #TChat (a gathering of HR gurus)

Marketing Strategies and Content: #CMWorld (hosted by the Content Manager Institute), #ContentChat (content marketing talks) and #SEOChat (discussions on search engine optimization)

Development and Inspiration: #LeadWithGiants (leadership and business focused), #Mastermind (sharing on personal development and business building) and #smallbizchat (basically almost anything business-wise under the sun)

Networking and Management: #pocchat (Power of Connection discussions) and #PMChat (Project Managers sharing ideas)

So there you go, some tags to start up your chats and improve your business. There are specific times or schedules for each of these tags so make sure to look them up on your local time. So don’t be snob and get out there. Happy chatting.