Simple guide to Youtube cards

youtube cards

YouTube cards. As a beginning Youtuber, this may be the first time you’ve heard of them. And if so, worry not, because we are here to inform you on the many uses of Youtube cards and its beneficial qualities. So sit back and read this brief yet hopefully informative article.

What am I talking about?

Youtube Cards function by giving you that extra form of interaction with your viewers. And the good news is that the Card can actually work on mobile phones now which is a really big plus since people are using their phones more often.

The Cards have a lot of functions and you can put up to five cards in one video. The cards have six different forms. You have your video, playlist, fan funding, fundraising, associated website as well as merchandise.

And what’s even better is that viewers have the option to ignore them with a simple click of a button if they find the cards too bothersome while watching the video.

However, like all things, there are certain limitations on its functionality. One of which is your inability to choose the card size or its location (set at the right hand side of the screen). There’s also the issue of the color scheme as well as the ability of the location of the cards to change depending on the type of device being used so you might want to think before you create.

Let’s talk about the how.

So now that you got the basic rundown on your options and limitations, let’s proceed to the steps in creating a new Youtube card. Here’s five simple steps to show you how:

Step one: Sign in to the Youtube Video Manager and select ‘edit’. This is for the video you plan on adding a card to.

Step two: At the top of the navigation bar, select ‘Cards’ and click ‘Add Card’.

Step three: Select ‘Add Card’ again. There you will open up a creation window for your preferred card type. Enter the needed URL.

Step four: Pick or upload an image. Make and optimize your title and call-to-action text.

Step five: Select ‘Create Card’ and make the necessary time edits.

Orientation on Optimization

Okay, now that we have a good overview on what a Youtube card is and how it’s made, let’s tackle the different ways to optimize it.

 

Video or Playlist Cards

Videos and playlists are usually your Youtube staples so it’s important to take note on how to use them to your advantage. You, of course, start by selecting the desired video or playlist before making one. Things to remember though is that you can’t custom the Cards so you’ll need to optimize the playlist title to pull it through as well as that linking a video that is actually already within a playlist will immediately be directed on default to the playlist it is in.

Fan Funding Cards

This is actually a new feature that enables your subscribers and supporters to donate a one-off contribution using Google Wallet where Youtube gets a five percent commission as well as a 21-cent service charge (you didn’t honestly think you will get all the donation money, did you). This feature is really useful for those with accounts of good standing and popular with the masses.

So if you’re planning on using this card make sure it is enabled. There is also the option in the settings where a ‘Thank you’ note will appear for the one donating for them to feel some of your appreciation shine through.

Fundraising Cards

This card is great on organized charities and non-profit projects. So if you are planning on organizing one, make sure to use a Youtube approved fundraising site to not only avoid errors but also to keep the donations safe as possible. Also, don’t forget to give your thumbnail that extra compulsion with a great image and of course a good landing page for your campaign. This is where people will get to see a reason why they should support your most noble cause.

Associated Website Cards

The implementation of associated website cards enables the creator to direct the viewer to his or her homepage, official website and/or landing page depending on the objective at hand. If you want to optimize this kind of card, you will need to link off of the desired site or page before you optimize the title that will reel in your curious viewers for more info.

Merchandise Card

And of course, we have a merchandise card for the inner entrepreneur within you. This will aid you in expanding your reach as well as promoting your brand. Just make sure you are using an approved retail site to prevent any unwanted mishaps. You will need to make a landing page with the appropriate product info and some bit of promotions on the side like product reviews and ratings. In addition, aside from the much obvious thumbnail, you will need a good slogan or banner to call your viewers into action.

And there you have it. Follow these tips and your video is good to go.

How to make Facebook adverts work for you – FREE FB ads crash course

make Facebook adverts work for you

Would you like to have 4,000 subscribers and 250+ new paying customers every month? Good news, it’s absolutely possible and here is how.

You have probably heard of LeadPages – possibly the best landing page and lead capture system on the market. In just two years, LeadPages’ growth has been nothing short of astounding.

They have gone from zero to over 30,000 customers since they launched in January 2013. Every month they keep adding 4,000 new contacts and at least 250 new customers to their business just by using Facebook ads.

In their new course, LeadPages is showing you exactly how they’ve done it. In this 11-video course, LeadPages is walking you through this Facebook advertising system they use every day to grow their business. They’re also showing you how to build this exact same Facebook advertising system to sell your own products and services. It’s one of the best courses we’ve ever seen.

And the best thing about it – it’s the kind of course that others would charge hundreds (if not thousands) for.

SOCIALMEDIABUZZ IN ASSOSIATION WITH LEADPAGES ARE GIVING THIS COURSE FOR FREE – CLICK HERE FOR INSTANT DOWNLOAD

Yes, you’ve heard it right – LeadPages is giving away this entire 11-video course.

Inside this 11-part course, you’ll find. . .

1) Everything You Need to Create Successful Facebook Advertising Campaigns: You’ll get simple, step-by-step instructions to create your very own profitable Facebook ad campaign. (This includes everything from coming up with your Facebook ad to running a full campaign to drilling down to find the ideal target audience, which can increase your sales and help you save on ads.)

2) Behind the Scenes Look at LeadPages’ Paid Advertising Strategy: You’ll get an exclusive tour of the Facebook advertising system that generates over 4,000 subscribers and 250+ paying customers for LeadPages every month.

3) How to Use Facebook’s Tools to Make Your Campaign More Effective: You’ll learn how to use the many tools Facebook offers to target the audience you want, build your ads and track your results so you can find the ads that work best to convert your target audience.

Again, there’s absolutely no cost for this phenomenal course. It’s our gift to you. You can watch all 11 videos and make Facebook adverts work for you.  

CLICK HERE to get the FREE Facebook Advertising Course Right NOW

Social media strategy template – dos and don’ts

Social media strategy template

No one likes to mess up. That is a fact. People do not like to make the wrong decisions but despite all forms of caution they still end up making mistakes. And there is absolutely nothing wrong with that, everyone makes mistakes. That is another fact. So if you are aiming to make a strategy template for social media, there will be some pitfalls. But don’t worry, we are here to guide you through and help you make fewer mistakes as possible. Here are the dos and don’ts of making a social media strategy template.

Things you should do to help:

Amp up your listening and observation skills

Listening is one of the most basic and crucial skills you really need to hone, if want to be successful in life. This means listening to your customers (both the compliments and the complaints). This means listening to other people’s ideas – it’s not about it being a good or a bad idea, it’s about opening yourself up to new things and possible opportunities that may come your way.

Listening and taking time to observe not only the trends in your own homepage but also your competition is an essential act in order to not only learn but also improve. So take a step back, compare your strategies and layouts, see what is going on with the social world. Extend beyond the boundaries of your social circles and listen so you will see.

Be clear and on point

It is best to be clear of your intentions. What is the purpose? What is the goal? Is this blog for promotions, adverts, what? You need to clear and get to the point of things. You need to pick on one specific thing and focus on that instead of trying to do everything and anything all at once.

Be human

It is imperative that you make sure to give your social media content a bit of human qualities to it. Let people know a bit about you. Don’t be a stiff. Show a bit of your personality. Make them see that you are a person, a unique individual that has a life outside the brand.

Give away free stuff

People love free stuff. Who doesn’t love free stuff? Even you like free stuff so there is nothing wrong with giving your followers or customers a bit of incentives or freebies for their patronage. You can use free stuff as a form of promotions and advertise the qualities of your product.

Things you should not do or you may or may not regret it:

Don’t be a snob

Nobody likes a snob. Unless you’re really one of those famous big companies who can technically afford to be a bit snobby, you can’t just ignore your customers and act as if they don’t exist. Therefore, it is highly imperative that you take time to respond.

Yes, respond to their comments. Give replies to their suggestions. Do this not only in your blog but also in others. Take it as form critic and feedback. You can learn from these so make sure not to delete them unless they are highly inappropriate and complete utter trash.

Don’t make it too obvious

It is a given that you are a company. It is expected of you to promote you products and give away promotions from time to time. But here’s the thing: people can find this annoying sometimes. Yes, they find adverts annoying. Why do you think people pay a bit of extra just to get ads out of their apps, for kicks? Therefore, one standard rule in promoting your business is to make sure you don’t look like you’re promoting your business.

In short, don’t be blunt. Be smooth and subtle about.

Don’t be a lazy bum

Numbers are boring. Numbers are tasking and makes you want to sleep. Well, deal with it. In terms of business in social media, you need to crunch up some stats and numbers if you’re looking to stay in the game. You need to monitor and measure everything that is necessary to keep you updated and afloat on things. Also, there is the need of quality content. Do not skimp on the quality of your content. People will get bored and leave.

There you go the dos and don’ts needed in making strategies for your social media business. Hope this helps.

 

 

What really works for Facebook engagement?

What really works for Facebook engagement

Facebook has gone through several changes in the past few years. In fact, the way that you use Facebook to engage with your audience is very different than when you may have started. Let’s begin by defining what engagement is. Facebook engagement is when a fan does one of the following four things: like, comment, share or click on a link. What this means for you is that if your followers are reading your updates, viewing your photos or liking your fan page, they are not considered as engaging with you. Why does this matter? Well, the more your fans engage with you in one of those four critical ways, the more often your content will appear in their Facebook News Feed. This may come as a shock, but if you want to understand what really works for Facebook engagement and how you can implement it, keep reading.

The first step is to know your audience. Facebook aims to create an experience that is focused on the user, the fan, not yours. This means that your audience (your fans) are more likely to engage with content created for them. By creating content, and a steady stream of it, that is relevant to your audience, you will guarantee that your posts will get through.

Facebook spent a lot of time asking its users how they feel about the type of content in their News Feed. The response was that people want more from the people they love (friends as well as pages they’ve liked) and less promotional material. This applies to you because the promotional material they speak of isn’t paid advertising, but status updates and posts that push people to “buy now”, “install this” or “enter sweepstake”. People expect to see this type of promotion in a paid advertisement, but feel the promotional rules that Facebook has are violated when this type of promotional content pops up on their News Feed as free status updates. In fact, by listening to fans you can create more engaging content. After all, those type of promotional posts are not conducive to fan engagement anyway.

Create a stream of non-promotional content that creates conversation with your fans, referred to as native posts. It should be written in a voice that is familiar to your audience and represents your brand. If you have this type of content posted often enough, you can afford to supplement it with a promotional information, or non-native posts, time to time. In this sense you are giving your audience valuable and relevant information as well as incorporating your products and services for sale, which won’t turn them off. Don’t be surprised if your non-native posts don’t reach the same levels of engagement as your native posts. This is normal and the reason why you must have a regular and consistent stream of engaging content to boost your page so that when you do post promotional material, it will continue to appear in your audience’s News Feed.

There are a few other simple ways to help you achieve higher engagement with your audience.

  • Include personal content – share some commentary about your personal side and include a candid photo.
  • Focus on your followers that are actually engaging with you – like their comments or write back to them. Don’t waste your time on engaging with people that aren’t interested.
  • Ignite conversations with your posts – ask open ended questions (but keep them relevant to your business).
  • Use a scheduling tool – if you don’t have time to sit and post content on Facebook all day (and honestly, who does?), try using a platform that allows you to schedule content to be posted in advance.

 

At the end of the day, you are in charge of your Facebook, but if you are worried about declining engagement it’s time for a change. Now that you have some strategies to boost engagement, set yourself apart from others who find themselves in the same boat. Luckily, increasing audience engagement on Facebook is something that can be easily rectified.

How to become a pure genius at content writing

So, are you ready to become a pure genius at content writing?

Writing content for marketing is easy. What’s difficult is writing marketing content that’s good. Too often marketers get caught up in their own visions without taking a look at the bigger picture, leading to content that just doesn’t sell as well as it could. Luckily for us, a recent study took a look at which marketing strategies the biggest companies have successfully used to grow their business. Here are the five best steps to follow to become a pure genius at content writing:

  1. Know Your Audience

If you want people to notice your content, it takes more than just a great writing voice. What you need to do is study your target audience, then cater your content to their interests. This works best if you identify as specific of an audience as possible. What ages are they? What gender? What are their careers, hobbies, and interests? And don’t stop at just identifying your audience, take it one step further and really do your research to understand who they are. When writing content, any and all details will help you decide on the best course of action.

  1. Define Your Leadership

Odds are, if you’re writing content you have a vision. Whether it’s a vision for yourself, your career, or your company, everyone has underlying goals they want to accomplish. To make sure your content thrives, you have to pretend you’re the leader; calling all the shots to make your vision a reality. This could involve hiring an editor, seeking out a graphic designer to boost your content visually, or even hiring multiple writers to get the quantity and quality information you desire. Clearly communicate what you want, and you’ll lead your team to victory!

  1. Gather the Right Tools

This might be the most important step: a content genius always has the best gadgets. Some of the best content growing tools include:

 -Workado: An organizing tool built by marketers themselves, Workado is perfect for organizing and distributing jobs, and allowing for easy communication among coworkers. It allows content marketers a place to manage all their tasks: from your own employees and freelancers to your clients’ personal marketing campaigns.

 -Buffer: Wish there was an easier way to post content? Well that’s exactly what Buffer is for. This tool lets you post different articles in a queue, which Buffer then shares when and in the order you tell it to. It also gives you the ability to manage posts from multiple social media sites, expanding your marketing horizons.

 -Visual.ly: Great writing works wonders, but sometimes it’s the visuals that can take your content to the top. Visual.ly lets you easily connect with design and creation teams that can then use your content to make infographics, images, or even presentations.

  1. Face the Facts

What many passionate content writers are scared to do is often what they need to do: face the hard truth. And that truth is, sometimes a great piece of writing just isn’t the best for your marketing campaign. You may have put hours of work in, weeks of research, and come up with an amazing result. But if your target audience won’t find it useful, there’s no point to post it. By being honest with your work, you’ll be more effective by posting only top quality, relevant information. And more importantly, your audience will respond to it!

  1. The Hedghog Concept

And last, but certainly not least, every content writing genius understands Phil Collins’ newest marketing idea: the Hedghog Concept. It works like this: you have three overlapping circles with one focal point where they all meet. The three circles represent your passion, your talents, and your secret to making money. If you keep in mind those three circles, your content will gain a consistent focal point (where the three overlap) that will lead you to success. By figuring out what goes in your three circles, you’ll discover your content’s true vision and ultimately lead your business to success.

So, are you ready to become a pure genius at content writing?

Is social media killing trust?

Is social media killing trust

Chances are you follow someone on social media that you do not actually know in your real life. Social media has made it easy for us to easily interact with businesses, celebrities and other people that we don’t actually have a relationship with. And it didn’t take long to build them into our life so much that we started to trust them and their recommendations. However, social media and the marketing teams of the world may have made a mistake as “recommendations” turned to endorsements… So is social media killing trust?

Well, it is becoming apparent that consumers are putting guards up. Big businesses saw the value in social media as being able to reach the largest number of people for the lowest cost. And, like so many strategies before it, the exploitation of social media by marketing teams has killed consumer trust.

I will fill you in on a social media secret… It’s called cyber-shilling. Have you ever heard of it? It has hit news headlines as businesses are being sued for posting fake reviews.

Essentially, cyber-shilling is a scheme by which businesses or organizations enlist anywhere from a few dozen to hundreds of people who work as “shills”. What these people do is coordinate the creation of mass social media accounts which are then used to generate fake ratings and reviews. These people are usually paid pennies for likes, re-tweets or each click on their review link. It is a model that has millions of dollars running through it but is nearly impossible to trace. You may have also seen posts asking “like-for-like” where people aim to boost each other’s social media profiles so that they appear more popular.

All of these schemes run on the same foundation – dishonesty. Consumers have caught on and can recognise a shameless, paid endorsement when they see one. And the backlash is that they’ve made people skeptical of anything they read on social media.

Researchers have found that the number one outlet for receiving trusted information is word-of-mouth. This means that people have shifted their level of trust to their inner-circles, people they live or work with, who they can talk face-to-face with. In fact, the connection to a real-person is so strong that people are more skeptical of recommendations that come from their friends via social media than face-to-face. This is an epic shift of trust in a short amount of time. It shows the utter dissatisfaction consumers have with how social media has been exploited.

For the past few years, businesses have been trying to humanize their social media because people trust people. However, it’s not enough to know that there is a person on the other end of a social Tweet, Like or recommendation. This does not mean the end of social media by any means, consumers continue to embrace social media platforms in full swing. However, it has altered the way in which we communicate with each other. Business have lost trust with the general public due to their own actions.

So what are your thoughts – is social media killing trust? It’s a fact that’s hard to deny. What do you think? Can business turn this phenomenon around?