How to get great social media jobs

social media jobs

Job hunting is hard. Everyone just seems to have a bit of an edge over you, an extra added connection to boost themselves higher, the lack of experience, the list of things goes on. This is especially true when it comes to competitive areas like social media. But if are looking to land a place in this said world? Take some of these tips to boost your chances to get one of the great social media jobs.

Tip One: Look up your chances

Let’s be realistic here, some people have an edge and some people don’t. Let us not delude ourselves and think that everyone is seen as an equal. They’re not. It’s a race to the top and only those proven worthy and competent can make it.

For those taking up the social media job hunt, it is important to know where you stand. Employers prefer university fresh grads and believe it not, you do not need a marketing related course for this. There is also a place for marketing generalists who are willing to open their minds to new things as well as gain expertise on this specific field.

Also, I’m sure the more experienced populace would love this. Anyone aged 40 and up who just realized the importance of digital skills in the marketing industry. These people are more on the recruitment and management area of things.

Tip Two: Know what you’re getting into

You do not apply to Facebook without a Facebook account. You do not go to Tumblr without knowing how to re-blog and post. You do not dare to enter Youtube if are not armed with a bit of video know-how. Overall, whatever social media company you are applying for, it is imperative that you at least know your way around their site.

And if you are already well immersed in the use of said social media giant you need to show a presentable image. Imagine this, will you want your boss to see your Facebook, Twitter, Tumblr and so on. Gone are the assumptions that they won’t check it out. They will.

Tip Three: Socialize and engage

No, I am not talking about having the most friends or followers. I’m talking about the quality of friends and follows. Engage and follow the right people. Participate in conversations and chats with brands and important people of your chosen industry. This is your chance to be seen and heard. This is your chance to not just be an applicant. This is your chance to be more. So take it.

Tip Four: Get work experience

Yes, that’s right. Experience. But perhaps not the type you’re thinking about. Have you ever been an Admin? How about a moderator? Are you familiar with the basic tools of administration? If you’ve answered yes to at least two of these questions, then congratulations you’ve just gained experience.

That’s right. Managing a group and the ability to gain an audience is a big plus. This is where you get a hands-on approach on the basics of web administration that would help you pave the way towards future company managerial tasks.

Tip Five: Be alert and keep watch

It’s important to be in the know. You need to be aware of the basic terms as well as the most effective methods for engagement and conversions. You also need to know what is viral, what is the most popular, what is currently trending and with that knowledge, know how to exploit it for your own gain.

It is true that you are not technically required to get a marketing course or degree but it is expected that you are at the very least interested in learning more about the inner workings of social media and how they deal with changing tides.

Tip Six: Hit the books

Education is an edge. True is not really that much considering most of your fellow competitors also have it but you need to be willing to invest and improve in order to match up with them. Therefore, it is advisable to at least take up a bit of online courses, brush up on terms and do your research.

Tip Seven: Fix up your application letter

Okay, you have the edge, the experience and the education. Now it’s time to put it in writing. That’s right, I’m talking about that scrap of paper that going to convince your employers why they should choose you.

Remember, you need to get that interview and in order to get there you need to pimp up your resume. Why? It’s because everything you’ve learned and gained would be useless if you fail to express it in writing. You’re placing you best foot forwards here. Make it count.

Facebook announced New Product Ads

Facebook announced New Product Ads

Facebook just announced New Product Ads – a feature that should help businesses that sell more than one product online. If your business has lots and lots of products to advertise, all that variety at the moment can present some challenges with the adverising. How do you highlight more of your products? How do you advertise the right products to the right people? On the 17th February Facebook introduced product ads, a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.

Promote more products
Product ads offer businesses a number of ways to highlight different products on Facebook. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most relevant products to people. Products can be shown in single- or multi-product ad units.
Product ads can be customized for use throughout the customer journey, from discovery/awareness through purchase. Here are some options:
  • Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
  • Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.

 

Product ads also utilize features that help create a better ad experience. For example, when an advertiser uses automatic delivery of product ads, our system will turn off ads for specific products when they’re out of stock.
Ads that drive results
With dynamic product ads, Target has been able to more easily engage consumers with highly relevant creative. The early results have exceeded expectations, with a 20% increase in conversion compared to other Facebook ads. Performance has also been especially strong with people shopping on mobile devices — an important and fast-growing area for Target — where we’re seeing two times the conversion rate.” — Kristi Argyilan, Senior Vice President, Target
As mobile usage continues to grow, so do the options for targeted, personalized digital ads. We find the most success when we embrace native formats, enabling us to deliver highly relevant and timely messages that generate business results for our clients. Through dynamic product ads and Custom Audiences we have now extended our programmatic retargeting efforts into Facebook mobile, complementing our existing work with Facebook Exchange (FBX) program. Early tests have resulted in strong return on ad spend for our clients.” — Jonathan Wolf, Chief Product Officer, Criteo, a Facebook Marketing Partner
The multi-product ad unit allowed us to display a variety of products we offer at Shutterfly in a clean, engaging way. The ability to control product order placement offered gifting inspiration for our current customers and created a natural introduction of products for our new customers, resulting in a 20%+ increase in click through rate.” — John Boris, Chief Marketing Officer, Shutterfly.com

Define your social media plan – today!

social media plan

For anyone serious about marketing for their business with social media, the best place to start is by making a social media plan. But what is that, exactly?

Having a social media plan means that, rather than just posting randomly on different sites, you have an actual defined summary of your goals, plans, and strategy for marketing online. This will help you stay organized and on track, while also giving you feedback on your success rates. Following these 5 tips will help you make a social media marketing plan that will be sure to improve your online presence right off the bat:

  1. Define your goals and objectives

The most important reason for doing this is so you can gauge how effective your current marketing strategy is. The goals you set shouldn’t be vague, however; make sure they are specific, plausible, and most importantly: measurable. If you can’t measure how close you came to reaching a goal, then you won’t be able to see your progress (or lack there of). For example, try setting a goal of getting 25 likes on each photo you post to Facebook, over the span of one week. This goal is both specific and measurable enough to help you gauge how effective your presence on Facebook is.

  1. Find out who your customers are

For every business, the customers have a distinct profile. You might appeal to people of certain age groups, occupations, incomes, interests, dislikes, or hobbies. If you market with sites like Facebook or Instagram, this information is extremely easy to find out. And once you know just who your ideal customers are, you can start to market specifically towards that type of person. You’ll have better insight into what your buyers want, which means more sales.

  1. Research and track your competition

Any good salesman knows the importance of knowing the enemy. The same applies to marketing online. Start by making a list of your business’s major competitors. Then analyze their engagement on social media, what they post, and when they post. By taking advice from the competitors whose strategy works, you can not only improve your own success but have a better chance of beating your competition for sales.

  1. Improve your social media presence

The truth is, not every social media site works for every business. Branching out to more sites is not always a good thing, especially if that means less time devoted to each site. Experiment with different sites to see which gets the most engagement from your customers, then get rid of the ones that were a flop. Your presence on social media should be up-to-date and consistent, while also being aimed at the audience specific to each social network. (Because people on Pinterest certainly don’t act the same as those on Twitter.)

  1. Figure out the finances

Once you get serious about your social media marketing, you’ll realize that it requires a budget of its own. Think about whether you need help with managing your social network presence, help designing graphics or videos, or help with SEO and advertisements. Make a specific strategy for what you want done, and then decide on a budget to compliment that. It may seem overwhelming at first, but knowing how to manipulate social media can really pay off, helping you to expand your customer base way beyond what you started with.

How to use BuzzSumo to rock your blog

How to use BuzzSumo

There are ever so many difficulties in the life of a blogger. Not knowing what to write about, not getting enough web traffic, not having enough time to write. But luckily for you, some very smart people created something to solve all these problems and more: the tool called BuzzSumo.

 What is BuzzSumo, exactly?

BuzzSumo is a tool used for researching, analyzing, and monitoring the progress and success of your online content. It takes all the information you need about the action on your blog, and condenses it to efficiently give you what you need to know. Some of its best features will help you find the trendiest topics and give you the inspiration to write that viral blog you’ve been dreaming about. Here’s a few ways you can use BuzzSumo to help out your blog.

 Find great content ideas

Deciding what to write about can be the most frustrating and difficult part about having a blog, especially if content interaction and shares are your goal. Thankfully, knowing what to say can be found a number of ways with BuzzSumo. Use the “Top Content” section to see what ideas others have been successful with. This will let you see what social media site is getting the most shares of an article, giving you insight into what people like to read about.

Rewrite- with a twist

If it’s one of those days where you’re completely lost for ideas, you can search BuzzSumo for trending content to rewrite. But don’t just copy what someone else wrote. Instead, think about how you can put your own unique spin on the material. Who knows, you may even end up with a better blog piece than what you started with!

Follow the experts

BuzzSumo is great because it lets you monitor the success of others, not just your own blog. Keep an eye on the writers with a consistently high number of shares, and take note of what they do. Monitor what they post, how often, and who shares it, and then follow their example.

Snag a catchy headline

Headlines are often the most important element of a blog- more often than not it’s what convinces someone whether to read or share your content. Instead of taking a risk, you can try to snag a headline that’s already worked. To do this, search for a keyword similar to your blog’s topic and analyze the headlines with the most shares. Then, take the best one as a template for your own blog’s title.

 Create customized alerts

The alerts feature is part of the paid “pro plan” of BuzzSumo, but the perks of these alerts just might be worth the money. You can set up an alert for any number of events, such as when someone links to your site, shares your content, or when an author you’re following posts new content. Alerts can also be customized for a certain threshold, say 50 shares, and BuzzSumo can even send these alerts straight to your email.

 

 

 

Cool tricks to price products on your site and sell more online

tricks to price products on your site

Business owners don’t always realize how important pricing is to sales. To get the most out of selling online, you have to know the tricks of the trade. And by this, I mean you need to understand the psychology of why we buy. Our emotions and thought processes all have an impact on what we purchase. By understanding how we think and applying it, you’ll be sure to increase your sales. Here are some of the coolest tricks to price products on your site to help you sell more online:

 Use tiered pricing options

The majority of small business owners may go into a purchase planning to spend $20-30 a month on, say, some SEO software for their site. Keeping this in mind, offer tiered options that appear to satisfy every budget. For example, you could have the ‘Beginner’ option for $8, the ‘Novice’ option for $18, the ‘Professional’ option for $33, and the ‘Business’ version for $60 a month, with each option having increasingly better features.

This strategy works because no business owner wants to see themselves as a beginner or novice. The ‘Business’ version is on purpose way too expensive, which leaves the majority of people to pick the ‘Professional’ option. And there you have it, the customer has now spent more money than they originally planned in order to get what they see as the best deal.

Remember the eager spender

There are always people out there who will want to buy only the best for themselves. Having the most expensive item or product gives the sense that they are getting the best of what your company has to offer. To make the most of these people, always have a more expensive product that offers slightly more than what is considered reasonable. In my example above, this would be the ‘Business’ version of the SEO software.

Use the ‘decoy effect’

This has been psychologically proven to work, as simple as it sounds. Here’s an example used by a company selling textbooks:

First, they offer the PDF version of a textbook for $70.

Second, they offer the textbook in hardcover for $100.

And then, they offer both the PDF and the hardcover textbook for $100.

By using the comparatively bad $70 deal as a decoy, you now persuade the majority of customers to spend $100 when, otherwise, many would have only spent $70.

Limit the options and features

Sometimes, deciding what to purchase out of a selection of tiered options can be difficult. So difficult, in fact, that the customer would decide to abandon the purchase altogether because they simply aren’t sure what’s the best deal.

To avoid this, make your tiered options appear as clearly and simply as possible, while still conveying the right information. When describing each option, you shouldn’t use more than 6-8 bullet points to avoid overwhelming anyone.

Tap into humanity’s ‘Loss Aversion’

This powerful psychological principle is why we often feel more pain losing something than if we had instead gained the exact same thing. To use this trick, make your customers feel like they’re missing out if they don’t buy a certain product. Try using a limited-time-offer, or instead send messages to the customer emphasizing what they have to lose by not making a purchase, rather than what they can gain by buying things.

Loss aversion is also why free trials work so well- once a person has something and gets used to using it, they’re more likely to purchase it to avoid losing something they already have.

Social media statistics 2014 – the latest overview of the social media world

social media statistics 2014

The year 2014 ends with a bang. And by bang I mean, a bang of trivia and information to note down. May it be for the simple purpose of being curious or research, these fast facts on the social media world will give you a nice overview on the past to deal with the present and most probably adapt for the future. Here are the most important social media statistics 2014

Facebook: Let’s face it

Okay, who doesn’t know about Facebook? Raise your hands. And now, prepare yourselves for a number of 1.19 billion users and more who are currently judging you because how is that even possible. Facebook has a global online population of 38.6% where 95% of its population logs in daily and 73% of the users log in via mobile making the reach of its mobile app up to 69%.

In fact, Facebook has 68% share time on mobile devices. Now, one may conclude that this social media giant may be growing like crazy. Not exactly, it’s overall grow has slowed unlike its rivals that are still increasing their users. But on the bright side, Facebook engagement is still growing unlike the rest that shows little change.

Pintrest: Pin it up

Are you looking to better your Pintrest experience for the next year? Then hopefully these little tidbits of information will be of help in your quest for success.

Okay, first off, Pintrest is most dominated by women. They are a whooping 42% as compared to the men who got a measly 13% when it comes to using the platform. So if you’re aiming for a female target, this social media site might just be the one.

Another helpful hint is that the social media site is more active during the evenings and that the 70% of pin clicks happen within the first 48 hours. Pretty nifty for those who are vying for viral status, don’t you agree?

Instagram: Instantly glamorous

Instagram, like Facebook, has always been widely popular. While Facebook has more of an adult audience, Instagram caters to the generation of today, giving us all an estimated number of 55 million daily photos that has the capacity to reap an average of 1.2 billion likes from all over the world, which is quite expected since about 49% of the total Instagram population use the app or site every day.

In fact, the US population of Instagram users takes up 40% of the Instagram population. Also, 53% of young adults ranging from ages of 18 to 29 years-old that go on the internet are also using Instagram.

LinkedIn: Link up

Did you know that internet users who have attained college level education now use this site? A rough estimate, you ask? Fifty percent, this is quite a first for this social media site. Also, as an additional bit of info LinkedIn had an 80% year on audience growth with 40% of its users opting for the premium package.

Twitter: Tweet me up

If you think of Twitter, you’ll probably think of the celebs and friends you are currently following. But are you aware that aside from the entertainment industry, Twitter also has an arsenal of business-minded individuals like C level executives, business decision makers and of course, 83% of those that made it in Fortune 500 that makes up for its population.

Said population is a total of 250 million and growing, sprouting an estimated number of 500 daily tweets in total with a number of 284 million Twitter users who are active monthly.

So there we go – a brief overview on the social media world of 2014. The following information was taken from the following: Social Media Strand, Statista and Pew Research Internet Project.

Checkout do’s and don’ts

Checkout do's and don'ts

Scary as it is, the statistics have shown: the checkout is where the majority of your customers will abandon a purchase. There’s a number of reasons why customers so often choose to discard their shopping carts, and many of them are unavoidable. But luckily, the majority of your checkout’s problems can be fixed. This list shows you exactly what you should and shouldn’t do to have a successful online checkout process.

 

DO:

–  Make a great first impression. The checkout process should be simple, clear, and free of any possible distractions. Both removing the navigation bar and deleting any unnecessary links are great starts.

– Offer PayPal and Google Wallet. Typing in all that credit card and billing information is tedious, which is why PayPal is so good at boosting sales: it saves all your info, so buying is as easy as a few clicks.

– Show a progress indicator. Many times a shopping cart is abandoned just because the customer isn’t sure how long the checkout process is. By making this more transparent, you’ll surely gain the customers’ trust.

– Include free shipping. This isn’t possible for all business budgets, but if possible it is definitely worth a try. One study even showed that a whopping 45% of shopping carts were abandoned just because free shipping wasn’t an option!

– Send reminder emails about abandoned shopping carts. Sometimes carts are abandoned for a reason, but other times the customer simply got distracted and forgot about it. Sending out an email once when the customer leaves your website, and again 24 hours later, will take care of these forgetful customers.

– Showcase similar products. Amazon does this extremely well: if you buy one DVD from them, the site will then show other DVD’s from a similar genre that you might also want. These displayed products should be easy to add to a cart, so that the purchase seems just as easy as the one they just made.

– Let customers know what’s next. Nothing is more unsettling than giving a site all your credit card information and address, and then not receiving a confirmation of purchase. Prove that your site is safe, and let customers know that you’ll follow up with an email or receipt.

DON’T:

– Include unnecessary fields in the checkout forms. Each field you add is another potential reason for a customer to change their mind about the purchase. Make all non-payment responses optional, have the postal code auto-fill their location, and give the option to make billing information the same as shipping information.

– Force customers to first make an account. Nothing is more annoying to someone who just wants to buy and be on their way! The best way to solve this problem is to include the option “Checkout as a guest”, while also giving customers the option to make an account if they’d like.

– Have a site that isn’t mobile checkout friendly. It’s 2015, and with it most purchases are made over mobile phones. If your site forces customers to either squint, or pan-and-zoom repeatedly, odds are they won’t stick out the purchase until the end.

– Include last minute fees. This one may seem like common sense, but a surprising number of companies still do it. Make sure that all fees and additional costs are clear from the beginning, so customers don’t get angry later at seeing any tacked-on fees.

– Ask for promotional codes at the checkout. The truth is, many customers will see this and then abandon the shopping cart to go hunting for one of these codes. It’s only a distraction. But if you must include it, make sure the code option is in small print and not a clear distraction from the checkout.

– Hiding shipping information until the last minute. If you can’t offer free shipping, it’s best to be upfront about this with your customers. By waiting until the last minute to let them know there’s an additional shipping cost, they could end up feeling cheated and abandon the purchase.

 – Forget to provide a trusting environment. The thing about online buying is that it’s much easier to fall into a scam. Prove to your customers that your site is safe to shop from by including guarantee statements, trust symbols, and a confirmation email throughout the purchase.

Are you making these terrible web-design mistakes?

terrible web-design mistakes
When seeing the success of a site like Craigslist, it can be easy to assume that web design doesn’t matter at all. This is true in a way, but also completely false. The design of your website depends entirely on your type of business, who you’re marketing towards, and the impression you want to give off. So how can you know which type of web design you need: flashy or simple? Well luckily for you, regardless of which type there are a number of common mistakes that, when avoided, can greatly improve your website’s quality. Don’t make these terrible web-design mistakes, and your site will be on its way to the success you crave.
  1. Horrible background and font contrast

Despite its inability to be read, this mistake is still found everywhere on the internet. A web-designer may consider a bright blue background and dark blue font to be a neat added feature, but the strain on your eyes this causes has the potential to scare off tons of customers. Who wants to be distracted by the color of something when they’re at your site to get information? No one. For this reason, make sure to stick to black and white. Books have white backgrounds and black text for a reason: it’s easy to read. In your web-design, make sure to follow a book’s example!

  1. Skip the Sliders

One of the more innovative and flashy additions a website can have is rotating sliders, something very easy for a web-designer to include. But in the words of Time Ash of SiteTuners, “Rotating banners are absolutely evil and should be removed immediately.”

Sound harsh? Well unfortunately for the sliders, the statistics have proven how terrible of an addition they are. The reason: internet surfers rarely get past the first slide. The other slides aren’t clearly visible, so of course people are less likely to read the content on them. A recent study even showed that over 80% of the clicks were made on the first slide, and only 1% of visitors actually clicked on the slider button. The best way to make an effective website is to instead make all the information clearly visible, so your potential customers aren’t missing any important information.

  1. Tiny fonts

This is probably the easiest problem to fix, and yet there are still websites out there that use too small of a font size. The standard font size for websites used to be 12 px, and people still stick to this trend. The problem with 12 px is that it’s right on the edge of being too small to read, meaning your site visitors are likely to lose their patience more quickly. A successful website instead has bold, big letters (between 35 and 43 px) to catch the visitors’ attention, with the actual information being around 15 or 18 px to avoid eye strain.

  1. Ignoring basic design elements

A lot of websites will try to seem more ‘modern’ or ‘innovative’ by veering from the traditional design. By traditional I mean including an About page, a Contact Information page, or an Employment page. Web surfers, well actually, people in general, hate to have to think. We are programmed to automatically search for those key words when visiting a website so that we can get what we need as quickly as possible. If potential customers have to spend too much time searching for what they need, there’s a very good chance they’ll get frustrated and leave your website!

  1. Be smart with colors

The best websites stick with a certain color theme throughout their website. This way, when there are certain buttons you want customers to press such as a ‘Buy Now’ button, these can be easily highlighted by making them a color that strays from the color theme. If instead the button was made a similar color as other links on the site, visitors are likely to either get confused or not even buy because the button didn’t pop-out at them. Try using a color that is: just bright enough to draw attention, used sparingly and only for similar action buttons throughout the site, and doesn’t clash with the color scheme of your site.

 A great website can be the key to the success of a business. Don’t make these blunders and you’re on your way to a great site!

 

 

18 fool-proof social media hacks that worked in 2014 and are here to stay!

social media hacks

It’s a new year, and with it has come lots of changes. But one thing that hasn’t changed: how important social media is to successful marketing. Today’s biggest brands have the experience that can prove this. Taking from their example, here we’ve compiled a list of 18 of the best fool-proof social media hacks from 2014 that will be sure to make your marketing in 2015 a success!

  1. Respond to Followers

Social media is quickly becoming the main way for customers to communicate with your company. Because of this, response to comments should always be taken seriously. Try to get your response time down to an hour or less to leave a great impression.

  1. Less is More With Facebook

When no longer confined to the character limit of Twitter, it may be easy to write a long post on Facebook. But in reality, the engagement rate on a short post of less than 50 characters has been shown to be much higher than ones not so brief.

  1. Time Your Tweets

In general, your followers on Twitter are going to interact with your tweets at around the same time each day. Analyze the timing of your account’s interactions, and make a point to always tweet updates at that time of day.

  1. Ask a Question

Not only does asking a question on Facebook promote engagement, it can also give you some insight into your customers’ opinions. Ask a question about a holiday, major event, or trending topic and the engagement rates will be even higher!

  1. Interact More on Twitter

Sure responses seem great, but they aren’t the only thing you need to do to make a successful Twitter. Try following the example of Starbucks: over two weeks, they tweeted 31 times, had managers mention them 4,229 times, and retweeted 14 posts.

  1. Update Facebook Posts

With the edit option on Facebook, you can now go back to old posts and give your customers new information. If someone won a contest you held, for example, you can update the post and congratulate the winner.

  1. Use Keywords on Youtube

Youtube only works because of its excellent search engine. Keep this in mind for your posts, and put descriptions and a title that will optimize the exposure of your video.

  1. Debut New Products

In this decade, social media is the best way to launch any new product. Posting the release on Facebook and Twitter is a must, but depending on your business type, Yelp can also be extremely helpful!

  1. Get Involved in Major Events

If there’s something in the mainstream news that effects your business, it’s common to worry that commenting on that issue could draw negative feedback from your customers. However, choosing to post a Tweet about a political event, for example, can make you appear more human as a company. Just make sure you back up your company’s stand with the facts!

      10. Create a Hashtag

A recognizable pattern within your tweets will always draw followers to your account. Samsung, for example, recently posted a number of tweets with the hashtag #SamsungTips. This then let Twitter users easily search through past tweets for similar information, all with the same hashtag.

       11. Promote With Cover Photos

You have probably seen this tactic by now: businesses will constantly be updating their Facebook cover photo to endorse their most recent sale, event, or contest. Follow their example! This works because it’s continual advertising for anyone who visits your company page

       12. Be Consistent With Youtube

Posting videos doesn’t work with every brand. But if it works for yours, make sure you are posting new videos on a consistent basis. (Top brands post around 8 or 9 over two weeks.) Your video length should also be less than two minutes, as longer videos could scare off potential viewers

        13. Analyze Your Approach

The most successful marketing brands try new things, and change their tactics if they see less progress. Make sure to analyze the interactions, engagement, and profits associated with any changes you make to your social media marketing.

        14. Use Instagram

Instagram is one of the fastest growing social media sites of all time, and also one of the easiest sites to market with. Post pictures that will drive engagement, while also linking to them on both Twitter and Facebook

       15. Target Followers’ Friends

One of the best ways to broaden your number of customers is by converting the friends of your followers. Try offering discounts, such as a two-for-one coupon, that encourages customers to bring in new people to your business.

        16. Create Vines

Possibly the most creative social media site, Vine also has the greatest possibility for your videos to go viral. Spend some time making innovative, creative videos to promote or endorse your product and the social media attention you get could skyrocket.

       17. Encourage Voting

Unsure whether or not a new product would be a good addition to your stores? Use Kohl’s example: on Facebook they recently asked users to comment ‘Yea’ or ‘Nay’ to a new clothing item. The resulting comments gave a wide variety of feedback that was extremely useful to the company.

         18. Lead to Landing Pages

If you want more people visiting your actual website rather than social media, well, lead them to it! Always post the link to your company site on Facebook, Twitter, Youtube, or any other social media site you may be on. It also helps to drop it in a post once in a while (if you can find a great excuse to do so!)