6 ways to be a better email-marketer

be a better email-marketer
For the ordinary internet users, most view emails as a simple means of communication. Only taking a more formal form as it is a better way of communicating with people in work or business setup. But for a business man? It practically spills a goldmine of advertisement opportunities that has the capability to nab and bring in some customers and purchases. Believe it or not, the strategy of email marketing actually provides a higher success rate in getting customers and sealing purchase deals compared to the popular methods like direct mail, social and mobile ads.  So yeah, email marketing is definitely not an ineffective way of advertisement let alone a relic of the past. In fact, here are some words of wisdom (a.k.a. tips) for you who is aspiring to build up your marketing potential via email and be a better email-marketer:

Words of Wisdom #1: Keep your products close, keep your customers closer.

It is standard rule of business that you should not only have confidence in your product but know be familiar with it as well. Same goes with your customer, you need to know that your ads are hitting the right target.

If the customer or the person you’re emailing is not at all your target audience, chances are you’re just wasting time because this person will have a higher chance of marking you as spam than taking interest on your product offer.

Words of Wisdom #2: Keep it mobile friendly.

The advent and evolution of technology has changed and developed society. We all act differently, we prioritize things differently. We live in a world where people can gain access through the worldwide web at their fingertips.

So why not take advantage of that?

People nowadays prefer to check their emails on their mobiles rather than their computers. Therefore, it’s advisable for you to consider your ad in a different layout and make it more mobile friendly, visual and functionality-wise.

Words of Wisdom #3: This is your ‘make or break’ moment, don’t mess it up.

Like any type of advertisement or business strategy, there will always come that ‘make or break’ moment where you either gain a sale or lose one. In terms of email marketing, your ‘make or break’ moment is in the form of your subject line. Screw this up, and you are done. Into the spam box you go.

But let’s face it, we can’t always come up with that killer one liner. To remedy this, you start by working out more than one subject line. It’s never a good idea to place your eggs in one basket when it comes to business and this is one of them.

Once you’re done with your subject lines, try sending them out and see the responses and base your future ventures from there.

Words of Wisdom #4: Keep your eyes on the prize.

Focus. Focus, I tell you. The best adverts are the ones who have a clear and specific goal. They do not dally or go into distracting detail people will just likely skim over. No, they cut through the heart cold and clear. Yes, I am aware this is a Frozen reference.

Is this relevant to the topic? No. Are you rolling your eyes and thinking how useless this little discussion is? Yes. Then I hope you get my point when it comes to distracting and useless details then.

Words of Wisdom #5: Get some bait, you’re going to need it.

This is pretty much given but sometimes forgotten in ads. You keep on talking about yourself and eventually fail to convince the customer because said customer doesn’t really see what he or she could gain from this purchase.

Remember, do not forget your offer. Do not forget to present a great deal. An enticing deal. A deal so great they feel guilty of even trying to ignore it. Yes, that kind of deal. So, your bait better be good because you’re reeling in some fishes.

Words of Wisdom #6: Count your blessings.

Last but definitely not the least, do not forget that it’s important to monitor and keep count of your progress. Take note of your success and failures. Learn and adapt with your customers.

And there you go, may the wisdom guide you well into your email marketing ventures. I wish you luck and prosperity. Good day.

Did you like our 6 ways to be a better email-marketer? Share your thoughts and experience in the comments section below.

Want your business to thrive in 2015? Here are 8 crucial tricks for your inbound-marketing

crucial tricks for your inbound-marketing

It is getting more and more complicated and hard to get your prospect customers attention, trust and cash. According to Brian Halligan, the CEO of Hubspot and author of the book Inbound Marketing: Attract, Engage, and Delight Customers Online, the way modern consumers shop and make purchases has changed dramatically, and as such, businesses must adapt in order to survive. You can no longer rent your way to consumer attention, you need to earn it. Instead of dreaming up new ways to interrupt your way into your prospects’ lives, invest in ways to engage them meaningfully with an inbound experience.

www.entrepreneur.com   put together 8 absolutely crucial nbound marketing practices that are vital to the growth and success of your business. No matter how busy you are, you simply can’t ignore the importance of marketing your brand effectively. Take a look at the eight most important things every entrepreneur needs to know about inbound marketing.

1. The traditional marketing playbook is broken. Almost everyone – 91 percent, to be precise – has unsubscribed from email lists. Two-out-of-three people (68 percent) who record TV content do so to skip advertisements (Motorola, December 2012) and, according to DoubleClick, the average click-through rate on display ads is only 0.2 percent. “Dharmesh (Shah) and I wrote the inbound marketing book to give entrepreneurs actionable advice to attract, engage and delight their prospects, customers and leads,” Halligan explained. “Inbound marketing focuses on the width of your brain, not the width of your wallet, and entrepreneurs have more remarkable ideas than anyone I know.”

2. Your content must be remarkable enough to break through the clutter. Think about how many channels you have on your television, and how many websites and social media channels compete for your attention each day. The same is true for your customers. It’s not enough to just produce content. Your content must educate, inspire or entertain your audience.

Don’t talk about your brand non-stop or try to sell people too early or often in your content. Instead, try to spark interesting dialogue and discussion with your content. Doing so will pay off with attention and engagement.

3. Think of your website as a hub, not a megaphone. Far too many businesses think about their websites as broadcast channels for addressing a large group of people. Your website functions best when its content and design are built with a human touch. Instead of writing copy to impress your competitors, create copy and experiences an individual customer will love.

Don’t scream through a megaphone at your customers. Design the entire end-to-end experience with individual humans in mind. Conversation trumps a broadcast message every time. Design your web experience accordingly.

4. Inbound includes content and code. Many entrepreneurs mistake massive volumes of content for an inbound strategy, forgetting that shipping code is indispensable as well. Specifically, free tools are powerful in converting web traffic into highly engaged leads.

For example, InsightSquared created Sales Funnel, a free tool that allows Salesforce users to quickly and efficiently diagnose their sales funnel. Leads that try Sales Funnel convert at a rate almost twenty times higher than leads that don’t.

Free tools can transform your entire customer experience. Invest developer resources into your marketing efforts for the biggest impact possible.

Read the other 4 tips in the original article here

 

Top 100 Digital Marketing Experts – from Adspring Blog

Top 100 Digital Marketing Experts

Adspringr Blog   published a list of top 100 Digital Marketing Experts – the people who are generally known as the “Influencers” on Digital Media Platforms. They are the ones who are thought leaders and opinion makers. They are known to be ahead of the game. We have compiled a list of 100 such influencers who have managed to earn popularity and recognition in the field of Online and Social Media Marketing.

The list was compiled using a number of parameters like Social Pull, Klout Score and social media activity. Here is the list:

Sr. No. Name Twitter Handle Bio
1 Kim Garst  @kimgarst CEO of Boom Social, Forbes Top 10 Social Media Influencer, Contributor@HuffPostBiz, Social Media Consultant, Trainer & Mentor. Loves God, family & hockey!
2 Joel Comm  @joelcomm Serial Entrepreneur, Author, Speaker, Consultant, 84 Klout score, Size 10 shoe
3 John Jantsch  @ducttape Small business marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine and The Commitment Engine.
4 Michael Hyatt  @MichaelHyatt Author of New York Times bestseller, Platform: Get Noticed in a Noisy World. Founder of http://PlatformUniversity.com . Forbes Top 10 Online Marketing Experts
5 Jay Baer  @jaybaer NY Times best selling author, marketing consultant, keynote speaker. President of Convince & Convert
6 Bryan Kramer  @bryankramer Bryan Kramer- CEO @PureMatter #SiliconValley. Author Human to Human, #H2H. @Forbes @HuffingtonPost Top 50 Global Social CEO. Top 100 Influential Tech People
7 Lee Odden  @leeodden CEO @TopRank Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.
8 Martin Jones  @martinjonesaz Writer, Speaker, Digital Marketing Strategist. Editor http://CoxBlue.com  – Sr. Mgr.#contentmarketing & #socialmedia @ Cox Communications – Host #IgniteChat
9 Pat Flynn  @PatFlynn Lead by example. Be honest. Hold nothing back.
10 Michael Stelzner  @Mike_Stelzner Founded @smexaminer, My Kids’ Adventures & Social Media Marketing podcast, authored Launch & Writing White Papers. Committed Christian and dad.

To see the full list Top 100 Digital Marketing Experts view the original article here Adspringr Blog 

New publishing tools from Facebook – and they are good!

New publishing tools from Facebook

Lately as online marketers we’ve been experiencing a lot of bad news from Facebook and it made us sad. Yesterday we have finally got some positive new information going our way.

Facebook announced new tools for media publishers on 10th December, made improvements to Insights, and have added more resources and communication channels for publishers by introducing new ways to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.

 

1. Interest Targeting – To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your Page. For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing.

This is now available to all Pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop.

buzzfeed-interest-targeting-orig-sm

2. Post End Date – Post End Date allows Page admins to specify a day and time to stop showing a post in News Feed. This tool prevents people from seeing out-of-date posts in News Feed, but posts will continue to appear on your Page. For instance, a publisher can use this to remove yesterday’s weather report from News Feed.

This is now available to all Pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop.

espn-post-end-date-sm

3. Smart Publishing – Until now, it has been challenging for large publishers to predict which stories will resonate with their audience. Smart Publishing is a new, optional tool that identifies and publishes stories that are popular with people on Facebook.

Once you enable the setting, frequently shared links to your website can appear in News Feed for people who like your Page. Those posts will not appear on your Page, but you’ll have access a new dashboard in Insights to see analytics, moderate comments, and choose which you want to post to your Page.

Smart Publishing is currently available to a limited number of media organizations, but we hope to make it more broadly available in the coming months. Page admins can opt into Smart Publishing from the Publisher Tools section within Page settings.

nyt-sp-sm

Improvements to Insights

Accurate and actionable analytics are critical for media organizations to understand and optimize how their content is performing on Facebook. We’ve made a variety of improvements to Domain Insights to show how Pages and social plugins drive traffic to websites.

We’ve added a new Top URLs section, which displays URL-level reporting and shows when other Pages and influencers share a post you’ve made to Facebook. For example, if a celebrity shares one of your URLs, you’ll know why that URL may have reached more people than other URLs. We also made the interface more intuitive and provide a way to segment data for specific time ranges, including hourly.

example-insights

We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see an increase in iOS mobile traffic from Facebook and a decrease in undefined sources or direct traffic.

 

Are you going to use these new tools? Have you tried aready? Share your thoughts in the comments section below.

Where To Share: which distribution channels to use for your content – infographic from columnfivemedia.com

Are you using the right media in your content marketing strategy?

“Creating content is only the beginning of your marketing efforts; distribution is where it really pays off. To successfully distribute content, you should integrate a healthy mix of owned, earned, and paid strategies, each of which complement each other to help extend your content’s reach.”

Columnfivemedia created a useful infographic to learn how different distribution channels can benefit your content and help reach your goals. Read the original article here

content-distribution-channel-breakdown-infographic

Research your competitors to create better content

Research your competitors to create better content

I spy with my little eye, something interesting and new. Okay, this is now how you play a proper game of ‘I Spy’, it’s just something to open up the topic of research, and we all know how strangely grating and exhausting that word can be. So, who’s the target? It goes by the code name, ‘Competitor’. Now, don’t be fooled by its one-worded plainness, a ‘Competitor’ is one of the things a person should look out for in the dog-eat-dog world of blogging.

I kid you not. Blogging is serious business my friends, not only do you need to keep your content top quality and original, you also have to watch out for people who blog about the same things as you. You need to keep your stuff fresh and trendy lest you want to turn all funky and boring. Which, we obviously do not want to happen.

So here, I present to you the gadgets and skills of the blogging trade and level up the spying skills when it comes to competition.

Gadget/ Skill #1: Trend Analyzer

One important thing to know when it comes to going up against a competitor is that you are both interested on pretty much similar topics and are prone to eclipse topics with each other. Therefore, you must know the current trends and topics popular on the competitor’s site or blog. That way, you will have the choice of either adopting the said trend but putting your own twist on it or turn to a different approach altogether so your blog won’t turn overly redundant or too ‘mainstream’.

For this task, you can give BuzzSumo a go. Just type in the domain name of the person you want and you’ll have access to the content of the blog as well as its top social shares.

Gadget/Skill #2: Keyword Finder

Another way to spy on your competitor is using tools to find his or her most commonly used key words. That way, you have access to the top main topics the blog wanted to address. Such tools for use are Google AdWords Keyword Tool, Open Site Explorer, SEMRush and many more.

Gadget/Skill #3: Conversation scanner

Aside from scanning for trends and finding your keywords, it is also recommended for you to watch the comments section on certain contents. Why, you ask? It is because this certain method of eavesdropping allows you to snoop in for some unaddressed yet popular topics amongst the readers. That way, you can have a different yet all the same, interesting idea to work on.

The examples of the sites I’m talking about are forums, image sites, twitter and other outside blogs. A great tool for this is Brand24.

Gadget/Skill #4: ‘Competitor’ Radar

Now, aside from the mainstream competitors, you need to orient yourself on the fact that, these people aren’t the only one’s you’re competing with. To find these hidden competitors, you need to look into the social media scene, search engine alley and in the more conventional outlets of media as well. That’s right, ditch the tunnel vision and take a broader scope on things.

Gadget/Skills #5: Backlinks Digger

For the confused and lost, a backlink is defined to be a hyperlink found on one website that would connect it to another website. This basically means that, the more backlinks you have connected to your site, the more popular you are.

Therefore, it’s important to secure yourself backlinks on great or notable sites to draw more people in. Aside from that, it’s important for you to know who your competitor’s backlinks are. That way, you can tap into that, thus evening out the playing field.

There you go, now that you’ve acquired the basic kit of tools to research your competitors to create better content , it’s time to let you go and do your own spying. Farewell, random citizen, but not goodbye.

7 ways to polish your social media etiquette

polish your social media etiquette

As a professional, whether you are online or offline, your use of proper etiquette – or how well you follow established guidelines about how to properly conduct yourself in certain situations and around different people- has a direct impact on how people perceive both you, as an individual, and how they perceive your brand. Therefore, if you are using social media to run and/or promote your business, it is critical that you learn and follow the etiquette rules of each social media network. The following 7 tips will provide you with a crash course in social media etiquette for your business use:

  1. Use hashtags appropriately

Hashtags can be quite useful, but don’t get carried away. Each social media platform has its own acceptable guidelines for using hashtags. For instance, on Facebook, businesses should limit hashtags to one or two of the most relevant hashtags per post. This guideline would generally apply to networks like Google+, Pinterest, and LinkedIn as well. Though Twitter is the veritable birthplace of the hashtag, you should still be mindful of your hashtag use and keep it relevant. Remember, you still need to share useful content within those 140 characters. Instagram, on the other hand, is a bit more lenient on the hashtag use, presumably because the network is image-based rather than text-based.

  1. Don’t flood your friends/fans/followers

While it is important to update regularly, regardless of the social media platform, in order to build your social media presence and promote brand recognition, don’t overdo it. Space out your social media posts and avoid personal, or other extraneous and irrelevant, information. No one wants to hear about what you ate for lunch (unless you are a food critic). You may want to consider the use of a scheduling service to ensure that your posts are spaced appropriately.

  1. Interact with and respond to your audience

Responding to all comments on your posts, regardless of how negative some may be, should be your goal. Of course, it may not always be an attainable goal in the real world, but it should be your ultimate objective with each post you make. These responses will not only increase engagement on your posts, but they will also make your followers/fans/friends feel that they are valued.

  1. Remember the Golden Rule

As a professional, and even on your personal social media accounts, you should always be courteous, respectful, and kind. Don’t forget to use the manners that you were taught as a child. Not having to look at a person face to face is no excuse for treating him or her poorly. Also, avoid negativity in your posts if at all possible. If your posts bring your fans down too often, they are not likely to be your fans for very much longer.

  1. Put a face with a name

People like to feel like they know the person with whom they are doing business. Give your audience this simple peace of mind by adding a profile picture of yourself and completing your online profile with all necessary information about your business and about you, as a professional. But remember to keep it just that- professional. Having a completed and polished online profile with a professional profile photo of you projects an image of reputability, trustworthiness, and professional that potential and returning clients can count on.

  1. Keep business and pleasure separate

This may seem like common sense, but when your family members and/or real-life friends are also fans of your business page (which is great for word-of-mouth advertising), the lines between personal and business can often become blurry. To avoid appearing unprofessional, always set up two different pages or accounts on each social media network- one for business use and one for personal use. Don’t forget to inform your family members and friends to keep any and all posts and comments to your business page appropriate and relevant to your business only.

  1. Always keep your professional reputation in mind

Never post anything that you may end up regretting. If you have any worries about your clients or employers reading something you are about to post, err on the side of caution and just don’t post it. Make it a rule to never post in anger, or in any other overly-emotional state; never post when you are under the influence of alcohol or any other substance; and never post when you are jet lagged or excessively tired. As another precaution, always use a word processing program to compose your posts so that you can double check things like spelling and grammar before you post them to your page.

This list is by no means comprehensive, but it should provide you with general guidelines for social media etiquette. Have we left anything out? Let us know!

Twitter introduces Twitter offers

Twitter introduces Twitter offers

As usual the US market get it al first  – Twitter just introduces the new commerce  feauture that will be available to the Twitter accounts registered in the US – Twiter Offers.

From 25th Novemeber selected Twitter accounts can enjoy “a new way for advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps”.

As pointed out in the official Twitter blog over the past year Social Media giant thought a lot about what commerce should look like on Twitter. A few months ago, they took our first step toward this vision by giving merchants the ability to sell products directly from a Tweet. Starting on 27th Novemeber 2014 (in the U.S. only), they are beginning to test a new way for advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps. This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users.

How it works
When users see a Twitter Offer in their timeline, they can add the offer to their credit or debit card in just a few taps, and redeem in real time by using the card at the store. Because the offer is tied to their card, redemption is seamless and easy: there are no coupons to redeem at the point of purchase. After the purchase, the cash back savings appear on their card statement within a few days.

With Twitter Offers, advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline. Additionally, we make it easy for merchants to get up and running because they can use their existing payment network, there’s no change to the consumer purchase process, no employee training and no new hardware or software to install. By leveraging Twitter’s robust targeting capabilities, advertisers can tailor their promotions and campaigns to the right audience, while optimizing for performance.

After users add a Twitter Offer to their credit or debit card, that card information will be encrypted and safely stored to make it easier for them to claim other offers or make purchases on Twitter in the future. We also give users the ability to remove this information from their account at anytime. For more information about our security and privacy policies, please visit our Support site.

We’re planning to work with a handful of brands to begin testing this new feature during the holidays in the U.S. Stay tuned for more information of those partners in the near future.

As we continue to learn and improve based on the experience of our advertisers and users, we’ll make this feature available for more advertisers. To learn more about Twitter Offers, please contact your Twitter account representative.

For the latest information about all of Twitters commerce efforts, be sure to follow @TwitterCommerce.