There is no way to deny that getting inspiration from the best will take you far!
www.postplanner.com made quite a comprehensve list of online marketers and influencers following whom is great for you business success.
72 Must Follow Facebook Pages for Aspiring Content Marketers
Amy is a master of Facebook marketing, email marketing & list building.
Melanie Duncan is co-founder of the Online Edge Academy.
3. Jonathon ColmanJonathon is a content strategist at Facebook.
4. Ryan HolidayRyan wrote the book, “Trust Me I’m Lying: Confessions of a Media Manipulator”.
5. Social Media ExaminerSocial Media Examiner claims to be the world’s largest, online social media magazine.
6. Sherilynn MacaleSherilynn is a blogger & communications manager at Skully Helmets, Inc.
7. Rand FishkinRand is the founder of Moz.
8. Julien SmithJulien is co-founder and CEO of Breather.
9. Grandma MaryGrandma Mary is a self-described “slightly cranky social media edutainer”.
10. Guy KawasakiGuy is an author & chief evangelist at Canva.
11. Gary VaynerchukGary is a marketer, writer & entrepreneur.
12. Jeff BullasJeff is a social media & digital marketing strategist.
A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The type of feelings they produce – positive or negative – are entirely in your hands and should not be overlooked when designing content.
Over the years, there has been a body of knowledge produced to help designers create effective visuals that play into the psychology of their viewers. In order to achieve this, one must understand how different design elements and how we use them affect the mood, attitude and experience the visitor will have while browsing our website.
Below are four major areas of website design and development that have the biggest impacts on the psychology of website visitors. These are the tools you’ll need to create a visually-engaging site that encourages visitors to return.
thenextweb.com put together the most important advice on what type of content, typefaces, colours and spacing makes your site or landing page more engaging.
For websites, content drives the design you see on screen. Visitors come to a website to access information they need. Design helps them find the information they need quickly and with ease.
In the early days of the Web, it was common to see pages and pages slammed with content, often pages with 10,000 words or more (as a comparison, this article is about 1,600 words). With pages loaded down with content, it made it extremely difficult to find content, let alone read through to get the information needed. This often invoked stress, anxiety and overall unpleasant feelings for visitors.
With today’s Web, content should be edited and organized so that there is a happy medium between providing adequate and needed information while not overwhelming visitors. When content is in that happy place, visitors are able to find the information quickly and they feel good afterwards.
Hiding content, presenting too much content or otherwise mudding up your website makes visitors irritable, leading to possible loss in potential business.
In addition, the type of content you present sets a tone for you and your organization. If your content doesn’t present the right information in a logical place, is hard to follow or tends to beat around the bush on important information, then visitors will feel this way about you.
Learn more form the original article here
Festive season is approaching quickly and in a few weeks people will start desperately shopping for present for the loved ones.
www.sociallystacked.com put together a handy holiday stats guide to help all marketers to figure out customers behaviour, expectations and trends.
Take a look at them below!
Shopping Behavior and Spending Stats
• 28% of consumers plan to spend more than 50% of their total holiday shopping budgets November 28 – December 1 (aka Black Friday weekend).
• Consumers will spend an average of $459.87 on gifts for their family, up 6.5% from $432.00 last year, and $80.00 on gifts for friends, up from $75.00 last year.
• A typical person celebrating Christmas, Kwanzaa or Hanukkah will spend $804.42, up nearly 5% over last year’s actual $767.27.• Those celebrating the holidays will spend more on gifts for their co-workers ($26.23 vs. $24.52 in 2013), and others such as their babysitter and even their pets ($30.43 vs. $26.65).
• 40.9% of shoppers will begin spending in November, up slightly from 38.8% last year; 15.5% will begin in the first two weeks of December.
• 42.3% of those polled say free shipping/shipping promotions are important factors.
• Consumers say that helpful, knowledgeable customer service (30.3%), convenient locations (47.9%), low prices (41.2%) and sales or price discounts (74.7%) also play a role in their decision to shop at a particular retailer.
Leran more about holiday spending trends on www.sociallystacked.com
Facebook’s Creative Labs team Josh Miller announced new app Rooms ofr IOS
He poinetd out that Rooms was inspired by “both the ethos of these early web communities and the capabilities of modern smartphones. Rooms lets you create places for the things you’re into, and invite others who are into them too”.
Rooms is going to be available today for iOS users in the U.S., U.K., and some other English-speaking countries.
“One of the magical things about the early days of the web was connecting to people who you would never encounter otherwise in your daily life. Forums, message boards and chatrooms were meeting places for people who didn’t necessarily share geographies or social connections, but had something in common. Places where what you said mattered more than who you were and whom you knew. Today, as we spend more time on our phones, primarily to communicate with friends and family, the role of the internet as a “third place” has begun to fade.
A room is a feed of photos, videos, and text – not too different from the one you have on Instagram or Facebook – with a topic determined by whoever created the room. Early users have already created rooms for everything from beat boxing videos to parkour to photos of home- cooked meals. There’s even a room called “Kicks From Above” that showcases photographs of cool shoes in cool places.
Not only are rooms dedicated to whatever you want, room creators can also control almost everything else about them. Rooms is designed to be a flexible, creative tool. You can change the text and emoji on your like button, add a cover photo and dominant colors, create custom “pinned” messages, customize member permissions, and even set whether or not people can link to your content on the web. In the future, we’ll continue to add more customizable features and ways to tweak your room. The Rooms team is committed to building tools that let you create your perfect place. Our job is to empower you.
That extends to the presentation of yourself. One of the things our team loves most about the internet is its potential to let us be whoever we want to be. It doesn’t matter where you live, what you look like or how old you are – all of us are the same size and shape online. This can be liberating, but only if we have places that let us break away from the constraints of our everyday selves. We want the rooms you create to be freeing in this way. From unique obsessions and unconventional hobbies, to personal finance and health-related issues – you can celebrate the sides of yourself that you don’t always show to your friends.
That’s why in Rooms you can be “Wonder Woman” – or whatever name makes you feel most comfortable and proud. You can even create different identities for different contexts. In my room for technology industry discussions I am “Josh” but in another about backpacking travel I am “jm90403” – a homage to my hometown zip code. Sometimes I want to go with my real name and sometimes I prefer a nickname. It depends.
Our initial focus is on working closely with a small set of community builders. From talking with founders of successful communities, we’ve learned that many of the most successful communities on the internet grew very slowly. If you think your room has the potential to be one of those, we’d love to figure out how we can help. Shoot us an email at firstname.lastname@example.org, along with an invite to your room and a paragraph about why you think your room has the potential to be a meaningful community for a certain type of person. We’re committed to helping you succeed.
You can Download Rooms for iPhone in the AppStore
Official Google Blog announced the new Inbox. Inbox is created by the same people who made Gmail, but it’s not Gmail: it’s a completely different type of inbox, designed according to Google to focus on what really matters.
“Email started simply as a way to send digital notes around the office. But fast-forward 30 years and with just the phone in your pocket, you can use email to contact virtually anyone in the world…from your best friend to the owner of that bagel shop you discovered last week.
With this evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done.
If this all sounds familiar, then Inbox is for you. Or more accurately, Inbox works for you. Here are some of the ways Inbox is at your service:
With this evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done”
Watch the video about the new service here
Here are some more highlights of the new Inbox
Bundles: stay organized automatically
Inbox expands upon the categories we introduced in Gmail last year, making it easy to deal with similar types of mail all at once. For example, all your purchase receipts or bank statements are neatly grouped together so that you can quickly review and then swipe them out of the way. You can even teach Inbox to adapt to the way you work by choosing which emails you’d like to see grouped together.
Highlights: the important info at a glance
Inbox highlights the key information from important messages, such as flight itineraries, event information, and photos and documents emailed to you by friends and family. Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries. Highlights and Bundles work together to give you just the information you need at a glance.
Reminders, Assists, and Snooze: your to-do’s on your own terms
Inbox makes it easy to focus on your priorities by letting you add your own Reminders, from picking up the dry cleaning to giving your parents a call. No matter what you need to remember, your inbox becomes a centralized place to keep track of the things you need to get back to.
Facebook – The mighty Mecca of social interaction. A place of connections. A site teeming of varied forms of businesses that aim and try to expand their social reach via Favebook Pages. Which is all and well, but they seem to have missed a very vital tool in their endeavor. Facebook Groups.
For some reason, most business owners seem to think that there is competition between Facebook Groups and Facebook Pages when in fact it is more of a symbiotic relationship. Facebook groups are actually one of the best marketing tools a person could use in terms of online businesses – may it be in the quest of gaining contacts or simple interactions with co-workers.
In fact here are some of the many perks of using FB groups in your business.
Unlike pages, groups can become a gathering of like minded people, people who share common interests and make interesting discussions with each other. And from these varied and sometimes even quite heated discussions, the topics would begin to branch out, breeching into different subtopics and issues that will give you a very good opportunity to introduce your company or brand.
In fact, why not gain a couple of brand ambassadors while you’re at it. Just remember to bid your time and not introduce your brand too early in the conversation. Also, don’t forget to take care of our ambassadors and nurture your relations with each other.
I scratch your back, you scratch mine
As stated above, one should learn to take care of his or her brand ambassadors. After all, brand ambassadors play a very important role when it comes to spreading good news about one’s own business.
They’re like a small band of avid fans that are ready to help you by sharing your posts and encouraging their friends and family to look your services up. And if you play your cards right, you’ll even gain more ambassadors through quality service and encouragement. It is important to empower and motivate your ambassadors, hence, the reason why one should learn how to return the favor. And nothing says ‘thank you’ more than sharing their posts or ideas with others in turn.
Where the Magic Happens
What’s nice about FB groups is its privacy setting. Through this you could control the content being posted as well as making sure that the right information gets to the right people. Groups enable you and your colleagues not only to share ideas in a more closed setting but share files as well, making it easier for everyone to communicate.
A meeting room
Aside from FB groups being a private place for you and your work buddies to discuss ideas, it can also be a meeting place of other businesses. It’s a mini-convention where you are open to the many opportunities of collaborating with others. It can be a place where advice and ideas get thrown back and forth creating a melting pot for ideas and revolutionary ventures that should change your business for the better.
Connecting the dots
Through the fluidity of conversations, you engage with various people in various groups, as your conversations progress and frequent, you will begin appearing more in their newsfeeds. It is a simple concept. The more you communicate with each other the more likely you are to receive news of each other.
There you have it. So as one can see, it is not a competition. Groups and Pages could exist in harmony. It’s a mutual relationship of sharing and communicating with each other. Therefore, it is better to make the most of your resources and improve you business.
Remember those Podcast things that where cool a few years back but seemed to sort of go out of fashion? Well they are back and with a vengeance and being listened by hundreds of millions of people who are part of Apple’s ITunes, Google Play, Amazon. Their Audiences are available for the taking.
A New Way to get website traffic without relying on google and Social Media
Podcasts (that’s audio recordings to you and me) are right now one of the fastest easiest ways to get followers and build your traffic.
By putting your recordings where there is already a billion audience waiting to pick them up.
These guys here put it way better than I ever could in their video HERE so go ahead and check it out.
10 Good Reasons why Podcasts are easy, within your reach, and massive online sales drivers!
- Anyone with a microphone can make a podcast (yes, even you)
- There are 500,000 new people joining every day
- Amazon, Apple and Google are putting you in front of their audience
- Nearly everyone has podcast playing device in their pocket (nearly every mobile phone)
- People spend hours in their cars and need your content to stop them going crazy and succumbing to road rage. (So you are doing something for the community J)
- People subscribe to podcasts so each new one you create will automatically download to their phone
- Because it would be remiss of you not to check out this piece of software that takes this in hand and does it for you
- Because as a web site owner competing in a tough marketplace you need an edge, something a little different something that is going to stand out without breaking the bank.
- Because cheap ways of getting endless flows of traffic don’t come along often.
Click Here to find out about boosting your business through podcasts
Take out 5 Minutes of your time and let me know what you think
Your business burns your time, your midnight oil, your family’s attention, your partner’s romantic time, your friend’s birthday parties, your time at the gym, the walks of the dog, your time doing what YOU want to.
You owe it to yourself to at least watch the videos and learn how the next generation of successful businesses are going to do it!
So, would you like to Tap in to a 1 Billion Audience for your product or site?
Written by James Martin – Social Media Buzz Product Advocate
How do you get more people to share your content?
It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think.
In a fascinating study conducted by The New York Times Customer Insight Group, it was discovered that there are five key reasons people decide to share something with others. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience.
By understanding why people share, you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog.
Coschedule.com put together a few insights and numbers that might surprise you.
Spoiler Alert: It’s All About Relationships
I’ve probably said it a gazillion times – people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers. The data shows that the likelihood of your content being shared has more to do with your readers relationship to others than their relationship to you.
Running a blog takes work if you think about it, you need to keep your layout attractive but not too distracting, you have to make sure that you’re getting enough hits and views because if not, it sort of makes everything pointless. But most of all, you need to make sure that you’re able to supply your readers with well-written content. Here are a few writing tricks we’ve learned the hard way.
Let’s face it, a lot of things can attract viewers to your blog but it’s your content and services that make them stay and continue to give you the much needed attention. However, writing is not as simple as everybody seems to think. There are a lot of factors that could affect your article, certain things like style and grammar could go a long way and even with that being taken care of you’ll still need to consider how you phrase your words and sentences.
And let’s face it, not everyone has the capacity to sprout witty diatribe like magic. But just because we lack that certain spark or extra oomph with the pen means it would discourage you from writing your own content. In fact here are some tips to help give you some writing mojo.
Tip 1: Shake Your Tail Feathers
If there is one thing a reader appreciates, it is a writer who knows what he’s talking about, a writer who doesn’t shift between opinions and give his/her readers a clear cut view of things. Confidence should be reflected in your writing. If you’re knowledgeable in your chosen topic, don’t be afraid to show it. Don’t be afraid of giving your readers a proper blow by blow, just don’t be a condescending jerk about it.
Tip 2: K.I.S.S. it to make it better
Keep it sweet and simple. No need to for lengthy overly-flowery lines of drama and flare. No need for mile long paragraphs filled of inessential stuff that your readers would just skim over. Remember, this is an article not a novella, so focus on the main topic at hand. A basic run down on the things you should center on is the 5Ws – who, what, why, when and where. There’s nothing wrong with giving a bit of color and creativity into the mix, but don’t overdo it.
Tip 3: Look at the pretty pictures
Words are scary. Words are boring. Words are only words but a mere picture is enough to convey a story worthy of a thousand. Don’t forget to give your articles that extra color that would allow your readers to visualize the ideas you’re trying to convey. Choose your photos wisely – make it creative, original and fresh. Also, don’t forget your credits.
Tip 4: Be Prepared
Don’t go running to a war without your guns. The guns I’m talking about are your grammar and style book. Nothing turns a reader off more than horrendous grammar and inconsistency. Aside from the fact that it’s make you look like a complete fool, it lowers your credibility and worth as a blogger.
So what if you lack proper punctuation and don’t know the subtle differences between ‘you’re and your’ or ‘its and it’s’, it’s the content that matters right? Wrong. You must remember that you need to dish out quality content – not this mashed up mess of word vomit – that actually gets read instead of being flagged as a joke. Also, don’t forget to reread and revise your work.
Tip 5: Catch their eye
Okay, so you have your content all punctuated and grammar checked. Your content quality is good enough to exude that knowledgeable atmosphere and you even have your pictures done up. Now, all that’s missing is a title.
Take note that nothing attracts readers more than a good title. Stuff that gives your content a certain pizzazz, that would literally make them want to click the link and read more of your article. Keep your headlines interesting but don’t overdo it, you’ll come across as overly-enthused.
Words of Wisdom: Be yourself, people appreciate sincerity more than conformity. Value your readers, they are your muse and critics, they have the power to lift you up and pull you down. Learn to face your faults and learn.
Writing is a cutthroat world – you’ll encounter criticisms, make mistakes and have your self-esteem pounded into a pulp. But you’ll learn things only experience can tell you and that is something worth experiencing for yourself.