New Atlas from Facebook – good or bad news?

Facebook started this week from announcing the launch of Atlas – new platform that will deal with today’s marketing challenges, like reaching real people across devices and bridging the gap between online impressions and offline purchases. The experts in the industry already think that Atlas from Facebook is a great news for advertisers helping them reach more targeted groups and know more about the customers. It’s not clear if it is actually great for the consumers as the whole thing is perceived as “creepy” by many people.

Atlas will help to advertise on Non-Facebook online platforms but with using the data that is available from Facebook itself. Facebook bought Miscosoft’s Atlas last year for more than a $100 million but since then rebuilt it from the ground. The Atlas blog presents new product as people based marketing and is supposed to become an alternative for Google AdWords.

People-based marketing

“People spend more time on more devices than ever before” – says Atlas Blog. – “This shift in consumer behaviour has had a profound impact on a consumer’s path to purchase, both online and in stores. And today’s technology for ad serving and measurement – cookies – are flawed when used alone. Cookies don’t work on mobile, are becoming less accurate in demographic targeting and can’t easily or accurately measure the customer purchase funnel across browsers and devices or into the offline world. People-based marketing solves these problems.

Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices. And, Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have in driving incremental reach and new sales.

Atlas has been rebuilt on an entirely new code base, with a user interface designed for today’s busy media planners and traffickers. Targeting and measurement capabilities are built-in, and cross-device marketing is easy with new ways of evaluating media performance centered on people for reporting and measurement. This valuable data can lead to better optimization decisions to make your media budget even more effective”.

 

What do you think of this new advertising platform – Atlas from Facebook? Share your thoughts in the comments section below!

Nurture your online connections

Nurture your online connections

Looking for a bit of loving? A bit put out that you’re being ignored while others get to have fun with their wider reaches and connections? Getting yourself promoted – not in the office drone sense – can be hard. This is especially applicable for those who are just starting out fresh and wet behind the ears. However, don’t stress too much because we have the right ingredients to remedy your malfunctioning spotlight. Well, that got your attention. As mentioned, promoting yourself is hard and it has a tendency to grate on being borderline narcissistic if done way too much. The cure? Instead of promoting me, myself and I, try promoting they and them.

Ingredient #1: Sincerity

People can smell dishonesty and fake praise a mile away. You need to sincerely and genuinely like the post or blog. You need to promote something you like because it’s easier for you to come up with good content rather than basically gritting your teeth as you move to click the post or share button.

Aside from the basic concept of sharing, you could also contribute via comments and suggestions. Socialize a bit and let your personality shine. It requires you a bit of effort but you can make connections easier that way because you unconsciously give off the I-actually-care vibe for them to latch on.

Ingredient #2: Proactivity

Do some anticipatory promoting. It’s good to nurture promos of others, this is especially nice if you’ve been promoting them for some time. It makes a blip on their screen. It makes you visible in a good way. Take note that you do the promotions out of genuine interest not out of obligation therefore, you need to share and promote their stuff without being asked or told to.

Ingredient #3: Generosity

With all these promoting of others, I bet you’re starting to wonder about your end of the bargain and start to become hesitant in promoting others. You start to get thoughts of them stealing your traffic and audience and you’ll be left with nothing but cobwebs.

Don’t be like that.

They are not direct competitors. They are not selling the same stuff as you do. They are not a rival to compete against. They are blogs that you actually admire and maybe even look up to. Nurturing your digital influence won’t be met if you keep thinking with such selfish mentality.

Now, mix them all together to form your promotions. Add in the secret ingredient called consistency (what, it’s not a one-time deal you know) and karma and you’ll have these happily nurtured blogs and their followers promoting and checking you out you in turn. Just don’t expect all of them to do it.

 

How to market with Snapchat

How to market with Snapchat

Oh snap! I’m getting old. Ever experienced the trouble of capturing your target audience? Ever tried getting into the minds of the hip and chill crowd of #YOLO and #SWAG? Getting a tad frustrated in trying to break through the 90’s kids’ fortress of nostalgia? Or basically anyone within the age range of 13 to 25? Try Snapchat! It’s an app that can help you connect and reach this certain target audience via photo and video shares. Aside from the fact that a vast majority of people is availing the use of this app – roughly about 26 million in the US alone – Snapchat can also give your business that nice and I’m-a-person-not-a-corporate-blob vibe. In fact, here’s a three step guide that explains how to market with Snapchat.

One: Orient yourself

So you already know that Snapchat could be an effective marketing tool. The question is how. The answer lies in orienting yourself to the app itself. It is important for you to actually know how to operate your app. You need to be aware of its notable features and functions.

One important fact to know about Snapchat is the time limit and the auto-delete feature. Your videos and Snapchat stories (a picture and a video post) can be viewed in an unlimited amount within an allotted time of 24-hours and will be deleted after the given timeframe.

In the case of pictures, once a person saw the picture or the snap you’ve posted, it’ll be automatically deleted after a maximum of ten seconds. The same thing applies to its Chat feature, once you leave the conversation, your text messages will be deleted. But worry not, you can still screenshot your conversations just in case.

Two: Make your personality shine.

Snapchat is a casual and social environment, so learn to be less formal and loosen up if you want to catch people’s attention. You need to establish the image you want to portray, hence, be able to not only spread your social butterfly wings but also to add in some business into the mix. Therefore, ditch the corporate look and opt for the clean casual look instead.

You need to literally but a face on your company. Add in some extra tidbits of life. Funny mishaps. Allow them to get a glimpse of the behind the scenes. Let them see the person as well as the business.

Three: Exploitation

Exploitation doesn’t necessarily pertain to selfish acts of slave driving. Okay, it technically does but it also means the act of employing the best possible advantage. On this case, you need to make the most of this app.

Aside from the usual sale and promo announcements, you can also use this app to send out coupons and rewards. Send out quotes, uplifting texts and simple holiday greetings to give off the warm glow of actually being interested in what’s happening with your audience. Do not forget, this is a social arena so we can’t have you look like a machine that just sends out announcements and coupons.

There you go, three simple steps in marketing through your Snapchat app. Now, go and snap something you crazy whippersnappers!

Did you like our simple tips on how to market with Snapchat? Share yours in the comments section below!

 

Using social media landing pages to boost your business

social media landing pages

So you’ve come up with a great promotional idea that will not only bring in more traffic to your site, but will also genuinely benefit your customers. You’ve looked over the content of your offer time and time again to make sure everything is perfect, and now you’re excited to get it out there into cyberspace. But how can you make sure that your awesome offer is going to be seen at the right time, by the right people? The answer is – social media landing pages!

So what, exactly, is a social media landing page? Simply put, it is a landing page that has been designed for the specific purpose of prompting visitors to take action. That’s it. You thought it would be more complicated, didn’t you? Whether you want visitors to purchase your new ebook, subscribe to your newsletter, sign up for a webinar, or any number of other actions, your social media landing page should be tailored to that one purpose, and that purpose only.

But why do you need a landing page when all the information is already on your social media page or website? For one, a social media landing page sends a clear message to your target audience without all the clutter that is, inevitably, on your social media page or website. Additionally, you can completely personalize your landing page to make your visitors feel special, even going so far as to include a short “thank you” message pinpointing the social media link that the visitor clicked on to get to your landing page.

One of the key features that distinguishes a landing page from a traditional homepage is the simple, straight-to-the-point design. Refrain from adding too much information on your landing page. There should be no navigation bars, distracting text, or links that are not focused on the specific offer or message that you wish to communicate.

Facebook-landing-pages-Bora-Bora

Like any other form of content marketing, the headline of your landing page is crucial. After all, researchers have found that you only have, on average, 8 seconds to persuade a visitor to stay on your page. A strong, engaging headline will grab your readers’ attention and keep them on your page long enough to get the basic idea of what you have to offer and how they can benefit from your product.

Now, social media landing pages can be utilized on any social media outlet you choose. However, you must be sure to match the landing page to the appropriate tone of the social media outlet, as well as your writing style. If, for instance, your landing page is on LinkedIn, which is primarily a professional social networking site, the tone and design of your LinkedIn landing page should also be clean and professional. Usually, on a site like LinkedIn, content marketers are looking to generate leads. Thus, testimonials can also be a great addition to LinkedIn landing pages.

On the other hand, if your landing page is on Twitter, the tone should be upbeat, quick, and concise, just like the Twitter mindset itself. Images, or images with informational print on them, referred to as “infographics”, can be beneficial on Twitter landing pages, as well as Pinterest landing pages.

Facebook and Google+ are more conversational, discussion-based sites, so you may incorporate any of the above suggestions. Just remember to keep your design streamlined and uncluttered, use a few font colors and sizes for emphasis and clarification (but don’t go overboard), state your offer and call to action in a concise manner, point out the benefits that the reader can expect from your product, stick to only one message or offer, and always begin with a strong headline. If a clear message and call to action isn’t enough, you can always include a special offer- a percentage off of your product, an exclusive ebook that isn’t yet available to the general public, or any number of other promotions that will make your audience feel appreciated.

Along with a focused message and a clear call to action, be sure to not include excess information or unnecessary choices. If you have another product to promote, construct a separate landing page tailored specifically to that product. Finally, make sure that your landing page design and wording appropriately reflects your style and your product in order to ensure consistency and brand recognition.

Do you have some awesome social media landing pages that you’d like to share with us? Let us know!

Facebook Like
Click HERE to subscribe to Socialmediabuzz News
newsletter

Twitter tests BUY button

Twitter tests Buy button

Twitter started testing a new feature – BUY button on their American site on 8th September 2014.

“Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet” – says official Twitter blog.

This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.

In Twitter’s test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.

Read more about the new experiment here

[columns ]
[column size=”1/2″]

[/column]
[column size=”1/2″][/column]
[/columns]

Combine text and images like a pro

combine text and images

We’ve all heard the old saying, “A picture is worth a thousand words.” Images can be a powerful marketing tool for any business, but sometimes an image alone can fall short. So what’s the best solution to ensure that your potential customers understand what you’re advertising and engage with your brand online? Try strategically combining images and other visual content with text to boost social media interaction and conversions. The following tips will give you some ideas about how you can combine text and images in your marketing.

Bring some life to your tagline

If you have a business, chances are you have a tagline. If may be clever, but I’ll bet it’s still just text-based. What better way to truly demonstrate the full meaning of your tagline than to pair it with an image? Adding an image gives your tagline life, making it new and exciting, which can increase overall engagement.
So, how can you pair a relevant image with your tagline? Canva.com is an online design site that provides a wide variety of images, or gives you the option to add your own. Canva.com has a simple user interface that allows you to add customized text overlays to images, and the results are clean and professional-looking. Most of the content on Canva.com is free, but you also have the option adding premium elements at the rate of $1.00 each. This program allows you to create an outstanding illustrated tagline that can be saved as a PNG or PDF file.

Deliver personable, customized infographics

Infographics have become commonplace in today’s marketing game. As such, your infographics can easily become lost in a sea of countless other infographics. For an advertising infographic to truly accomplish its purpose, it must be unique. For example, many infographics feature cartoons, graphs, or some other type of statistical representation. To make your infographics stand out, try incorporating professional images and text to catch viewers’ attention. In addition, adding a bit of personality and human perspective to your infographics and brand will make your content more relatable, leading to increased interest and participation.
Canva.com is a great program to use for designing infographics as well. If you aren’t sure what the size of your image should be, simply leave a blank area around the outside edges of your infographics. This will give you some room for the editing process. The Social Media Image Maker program can help you out a great deal in this area. Once you choose the social media site you’d like to upload your image to, you will need to choose whether you want to resize the image as a cover image or profile photo. When you choose the “create” option, you can drop your image into a pre-sized box, which allows you to move and resize the image until it is just right and gives you the option to add a number of effects. You can download the finished image for free, with no watermark, and post it immediately to the social media outlet of your choosing.

Showcase your product

There is an old, Southern slang that refers to buying “a pig in a poke”, meaning to purchase an item without knowing exactly what you’re getting for your money. No one wants to feel cheated, even if it is only the result of an innocent misunderstanding. Showing potential customers an accurate image and description of your product is perhaps the simplest way to increase your conversions. You can also invite customers to upload their own images with your product to your social media page!
If you would like to showcase several images, including a selection of fan images, check out PicMonkey. PicMonkey allows you to create a collage quickly and easily. A variety of preset layout options allow you to produce a collage that fits within the size restrictions of the social media site and image type of your choosing. To kick your collage up a notch, consider using a program like Canva.com to add test to a few images, then incorporate these into your collage. PicMonkey allows you to download your collage for free so that you can upload it to your social media page, and gives you the option to access more features for only $2.75 per month.

With the combination of image ideas and design programs listed above, even the least creative marketer can make stunning images to add to his or her social media marketing toolkit. If you want potential customers to give your product more than a passing glance, these customized images could make a world of difference.
Do you have an awesome example of a successful tips on how to combine text and visual elements? We’d love to hear from you!

Facebook Like
Click HERE to subscribe to Socialmediabuzz News
newsletter

It’s time to set up your Facebook Business Manager

Facebook business manager

If you are managing a few Facebook accounts and deal with multiple admins and page content editors then the new feature Facebook Busines Manager is for you! Facebook business manager is a new ideal tool for agencies and businesses of all sizes, as well as marketing and socila media consultants.

Now you can manage your ad accounts, Pages, apps and the people who work on them.

Everything in one place

Manage all of your Facebook business assets like Pages, ad accounts and apps, and let people work on them without sharing login details.

Work faster and better

Reduce the time it takes to set up and manage your assets so you can focus on your business

Increased control

Clearly see who has access to your business assets, and remove or change their permissions.

What can Business Manager do for you?

Manage all of your assets

If multiple people are managing your Facebook Pages, ad accounts and apps, Business Manager can help you make sure everyone has the permissions they need.
    • Business Manager keeps your work and personal activity separate
    • You don’t need to be friends to collaborate with your coworkers
    • Notifications will be sent to your work email instead of your personal email
    • Streamline your work
    • Agencies can use Business Manager to easily access clients’ Facebook assets.
    • Request access to clients’ Pages, ad accounts and apps right from Business Manager
    • Log in once and have access to everything you work on
    • Keep your work and personal activity separate

See who has access to what assets and easily add or remove people from the Business Manager

  • Manage and market your apps – Add all of your apps to Business Manager to take advantage of the Business Mapping APIs, and access advertising and marketing tools, all in one place.

Business Manager helps you manage your apps, Pages, and ad accounts in one professional tool.See everyone who’s been added to your Business Manager.Give each person the permission they need to do their work.Use Business Manager to do your work and keep your personal life separate.

Personal Facebook account – Facebook promises that none of your personal information or activity will show in Business Manager.

With Facebbok business manager you can decide how your name appears and the email address you want work notifications sent to.
Setting Up Business Manager To get started with Business Manager, spend a few minutes making a list of the Pages, ad accounts and apps you’ll want to work on from Business Manager and the email addresses of the people you’ll want to add. Once you have your list, you’re ready to set up your Business Manager.

Watch this useful video to see how it works

A lot more answers about business manager is answered in the FAQs 

Organic Facebook reach is not dead – and you can still grow it

organic facebook reach is not dead

You must have noticed it by now. Maybe even suspected it during its early phases where you just brushed it off thinking you’re just being paranoid. Hate to break it to you but, you’re not. Organic Facebook is on the brink of dying, but good news is that, it’s not dead yet. Act fast and you might just be able revive it and make your reach grow. Here are some tips.

#1: Invest and Expand

One of the reasons why it’s hard to get into people’s news feeds nowadays is that there’s just too much going on in Facebook that you can’t exactly expect your post to reach its desired audience with the simple act of posting because certain posts take priority. Therefore, if you want to increase your chances, it’s advisable that you try to invest in paying facebook to make your posts more visible than others.

Not a willing investor? Well, worry not, you could always try expansion. By expansion, I mean using other social networking sites like Google+ and Twitter, just to name a few. I’m not saying to just go and declare abandon ship, I’m saying that you add another ship to sail so that you could reach even more people, this time, outside of Facebook.

#2: Become a social butterfly

Amp up your socialization powers if you want to expand your reach. You could start off by asking friends to share certain posts or asking people for their opinions on things regarding your post. This will encourage interaction, and the more they interact with you, the more likely will your posts get through their feeds.

Another strategy is putting a face on your company like including some behind the scenes during your company trips or simple moments in the office that made you all laugh and thought to share it with other people. This gives your company a certain humanness feel to it. It makes you look genuine and sincere.

You don’t necessarily have to do this so suddenly. It’s okay to bit your time if you’re a bit shy, but remember the main purpose of Facebook is for social interaction, use it to your advantage.

#3: Join the creatures of the night

Most people would say that the best time to post stuff on Facebook is during the peak hours where everyone’s awake and buzzing with talk and intrigue. After all, if you want your posts to be seen and not ignored, you need to post it when the people you’re reaching out to be awake and interested.

However, believe it or not, posting during peak hours is not that advisable. It’s actually better for you to post when everyone is asleep or offline. That way, your posts gets prioritized and gets through the audience’s newsfeeds because of less traffic. The suggested posting time is during the early mornings, like two in the morning.

#4: Practice a bit of rationing

All is good when in moderation. You need to balance your posts. Sure, socializing is all good and dandy but don’t lose your eye on the prize. This is business. You’ve expanded your reach, now it’s time to turn those found under your radar from the interested kind of audience into the buying kind. A good organized way of regulating your posts is using the 10-4-1 method recommended by Mike Gingerich.

In this method, you post 10 interesting fun social posts, 4 brand related post, and 1 post that will be your sales pitch. This method helps you maintain your page’s social standing as something entertaining and helpful without compromising you business.

#5: To Poke or not to Poke

After everything you’ve done and researched, you must know that you need your posts to elicit responses. Make your audience talk. Encourage them to voice their thoughts and opinions. Give them a good enough reason why they should click that button and share you to the rest of their circle of friends.

Getting a response it a vital key when in it comes to maintaining the range of your reach. Responses and interactions keep things alive and going, just make sure you elicit the right kind of response. Do not compromise your reach and the integrity of your business by posting something stupid and pointless. Basically, post good and interesting content that won’t get you flagged and bashed along the way.

There you go, simple tips on how to keep your organic Facebook growing. And one friendly reminder before I go, reach is not everything when it comes to business. Reach is there to keep people informed of your business and company but it is up to you convince them why they should buy and invest in the services you offer.