Grow your Readers by commenting on other blogs the right way

Grow-your-Readers-by-commenting-on-other-blogs

Blogging is one of the most expressive forms of communication today. It enables everyone to have the capability to present whatever they want, and like any form of communication, gaining feedback is important.Good feedback is usually in the form of followers and comments, denoting that that whatever it is you are posting is gaining readers. But how? Do you need extra interesting content or the blogger needs to be extremely famous to gain followers and readers?Read our guide on how to grow your readers by commenting on other blogs the right way.

Not exactly.

A good way to start is by commenting on other blogs because it’s a nice yet subtle way of advertising one’s self without looking like an attention whore as well as gaining new friends and contacts along with readers and followers in tow.

However, before you go all gung-ho and go shooting off comments like crazy, you need to learn that in order to gain followers and readers, you need to leave comments the right way. You need to draw yourself in a good and stable light, here are some tips on how to construct your comments properly.

1. “Nice one, please visit my blog.”

This is one of the worst comments to leave in a blog. Aside from the fact that it’s fruitlessly shallow, it gives the impression that you didn’t even bother to read the blog, you’re just looking for a way to advertise yourself. Never leave a comment like this.

2. Quality over quantity

Please remember to keep your word vomiting impulses to a minimum. You are merely the commenter, not the blogger. Readers looking through the comment section will simply skim over it. Go straight to the point with minimal grammar error as possible. Keep it interesting and relevant, no need of lengthy unneeded counterproductive blah.

3. There’s nothing wrong with being a bit picky

You don’t need to comment on every blog you come across. Just choose three to five relatable blogs to focus on and five to ten others as your reserve blogs in case your top blogs becomes inactive. Another tip here is to choose blogs or posts that do not have a lot of comments. That way, you’ll have a higher chance of getting noticed.

4. Be the early bird, not the early worm

If you don’t want to be washed away by the sea of followers commonly found in large or popular blogs, it’s imperative to be early. Why? It is because early comments are the most likely to be read compared to the late ones, this applies to less popular blogs as well. However, just make sure not to always be the first commenter, it may be interpreted wrongly by others and do more harm than good.

5. Leave your mark

Leave your name instead of your business or company name. Leaving a company name might make people think you are merely commenting for advertisement rather the content of the blog itself. Allow the comments to speak for you. If they are interested they will willingly look you up.

6. Don’t go all, “What happened to the username that I used to know?”

Please do not forget to keep your consistency in terms of URLs and usernames. People will think you’re a different person if you keep changing your username. Changing your URL with make search engines think that the new URL is a different website thus lowering chance of visibility. So make sure you’ve finalized these before you decide to go on leaving comments.

7. Reply! Reply! Reply!

In addition to all these tips, don’t forget to reply. It is common blogging courtesy to give a feedback in turn. Granted it’s not something that everyone does, but it does help you in gaining friends who would most probably become loyal followers in turn. After all, what’s the point if you’re just going to snub the first person who’ll comment on your blog?

You won’t gain followers that way, I’ll tell you that

So remember, you don’t exactly need to be all that. You can still gain followers and readers even if your content is average or if your webpage isn’t unique or pretty enough. You just need to spread your wings and sprinkle proper comments here and there. Just make sure that you won’t make your readers’ eyes bleed or have seizures due to grammatical errors, messy font styles and psychedelic backgrounds when they do decide to pay your blog a visit. Did you like our tips on how to grow your Readers by commenting on other blogs? Share your experince in the comments section below!

 

 

Mistakes that ruin your conversion rates

ruin your conversion rate

Within the past ten years we have seen easy to use platforms for website creation become more popular. The ability to build beautiful websites has become possible without knowing any coding. Although this is great for anyone who wants to experiment on their own, it cane come at a price. A warnings if you fall in the category of people above – your website creation may   ruin your conversion rates!

 You’ve created a website because you want to reach out to consumers and ultimately, convert them into customers that are meeting your website’s goal (purchase, subscribe, donate, etc). Therefore, as much as the ascetics of your site are important, the most important thing you should be concerned with is whether your site is successful in converting visitors. Keep reading for a list of mistakes that ruin your conversion rates and easy fixes…

1. It’s not always about looks

Get visitors to buy, not browse. Although it feels great to have users oooh and awe at how nice your site looks, don’t turn it into a browsing paradise. As a small business owner, you can’t afford to have people browse your website, you need them to buy from your website.

In order to achieve this, your site should be sales-oriented. You must use each part of your site to take visitors through your sales pitch from start to finish in order to convert a visitor to a customer. With this approach, your aim is that a customer leaves after buying a product or service, not after they’ve finished window shopping.

2. Rethink the next best thing

There are many applications for upgrading your site with widgets and plugins – too many to name. Don’t be too quick to jump on every bandwagon when it comes to add-ons to your website. It is possible that not every new app is right for your site. It is entirely possible that the newest application could be hindering your visitors experience, which will ultimately result in lost conversions.

Evaluate anything based on whether it will effectively facilitate conversion for your target audience. Then, if you do make any additions or changes, carefully monitor those over the following weeks of launching them to see if they really work for your site.

3. Bigger is not always better

Images are very important to your website design and a great way to attract today’s visual readers. The most attractive of images are usually big, averaging approximately 320 KB.

Wondering how this relates to conversion rates?

Well, although image quality is important, by adding a large quantity of big images, you will increase the time it takes for your website to load. And quite simply, low upload speeds on your site will absolutely ruin your conversions.

In order to avoid this while still being able to use those attractive images, keep their size to around 1366×768 pixels.

4. Whatever you do, the copy matters

Even if you’ve got a beautifully designed site that loads fast and has great images, this doesn’t guarantee conversion. People don’t buy things based on visuals alone. Consumers will read your copy.  Your copy should be your entire sales package rolled into one – your pitch, presentation, and close (meaning successful conversion!). If copy writing isn’t your forte, it may be worthwhile to outsource this task.

At the end of the day, don’t forget that you are in business. You need to sell your products or services and your website needs to produce conversions to achieve this. Don’t make the above mistakes to ruin your conversion rates. Instead, take note of how these mistakes can be easily fixed to start meeting the goal of your site.

 

Reddit 101 teaches us how to reddit

reddit 101

Even though Reddit has been around for more than 10 years most people still have only vague ideas on what Reddit really is and how to use it properly. But since even Barak Obama jumped on the Reddit train the community of redders decided to put together a comprehensive Reddit 101 guide covering the basics of reddit, with the intention of helping users, particularly new users, understand what reddit is and how it works.

Around 200 subreddits including /r/technology have come together in a joint effort to make this simple guide as visible as possible, and will do so by featuring it as a stickied thread on the 28th. We hope you’ll find it useful.

Don’t think of reddit as one giant community. This site is made up of “sub”reddits, which are all their own communities. Every single post you see on this site belongs to its own community, with its own set of users, and with its own set of rules. reddit provides you an easy-to-use interface for managing what posts you see by letting you subscribe or unsubscribe from certain subreddits.

Find more information in the Reddit 101

25 Facebook Facts and Statistics You Should Know in 2014- from Jeff Bullas

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament.

There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network.

Despite declining reach and a more competitive landscape for business, Facebook outperformed market expectations. Lets dig into 25 updated data points, 9 new updates, and what small businesses need to know from Facebook’s Q2 earnings call.

Jeff Bullas from www.jeffbullas.com puts together impresive 25 stats and facts for us to appreciate.

Read full article here

 

 

Please your customers with these social media marketing techniques

please you customers with social media

Social media has become an integral part of any business. It is important to post and interact with your customers via Twitter, Instagram, Facebook and your other social media accounts, but do you tell your customers how much you value them? It is always nice to hear how much you are appreciated and your customers want to hear it from you too. Keep reading on how you can please your customers with  social media marketing techniques.

 #1: Say Thanks

Seems simple, right? It is a simple gesture that can often be overlooked, but saying thanks to your customers publicly through your social media accounts makes them feel special. When you hit a milestone in your company, share it with your fans and followers that helped you reach it. Don’t be afraid of getting excited and sharing that with your customers. Sending virtual thank you cards or posting a thank you to your fans through your social media will be appreciated.

If you can personalize those posts, even better! Insert a users Twitter handle, for example, to individualize the response. This kind of personalisation will also help to humanize your company to your customers.

#2: Boost Participation

Every relationship (whether online or offline) is about give and take. Encourage your customers to participate and engage with you. This can be done simply by asking questions and encouraging your customers to reply. Inspire them to share with you by adding a specific hashtag to boost participation.

Also consider running a campaign to donate goods, services or money to local charities or organizations that need help. Whatever you have to give will mean a lot to both the organization you are helping as well as to your customers. Let them know what your charitable aims are and how their participation can help you reach your goal. This kind of appreciation from your customers will feel really good too.

#3: Promote Personal Stories

It’s important for customers to know that they are interacting with humans in regards to business. Share stories about your corporate events or highlight various employees. You can also draw a lot of attention to your business by becoming a platform for others to share personal stories. (Think about having people share stories about how great their mom is as mother’s day approaches.) This will pull at the heartstrings of customers and give them a larger community to share their stories with. Promote this kind of sharing by prompting customers to post their pictures, stories or videos on your social media accounts.

#4: Own Up To Your Mistakes

No one is perfect… Not even big businesses. Customers know this and don’t expect perfection (at least not all of the time). What they do expect is that you will own up to your mistakes. There are several areas of your business where mistakes could happen. Don’t let people ruin your reputation by getting away with Tweeting or posting about why they’re unhappy. Make sure you reply to them with an apology. You could also send them a gift or give them a coupon to try and retain them as a customer. Everyone makes mistakes and what will make you stand out is showing customers that you value and respect them.

#5: Shout-Outs

The best customers are loyal customers. I am sure you have a great business plan in place to retain and reward those valued customers so why not make it public? Take some time to use your social media accounts to send shout-outs to your loyal customers. You can tweet directly to people who have used your hashtags or comment on those that wear your brand and post their pics to Instagram. Make your customers feel like celebrities while they promote your brand for you. It’s a great way to network and makes your loyal customers feel really special.

 Social media platforms are a great way to get your brand recognized as one that cares and values loyal customers. Make them happy and do it publicly. Did you like our 5 techniques on how to please your customers with social media? Share your tips in the comments section below!
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5 proven methods to increase newsletter open rate

increase newsletter open rate

You’ve spent hours writing and re-writing the content of your newsletter until it is exactly what you want, and now you’re ready to hit the send button and send it out to all of your loyal subscribers. Before you click that button, take another look at your subject line. Is it a great subject line, or is it just okay? You see, you could have the best content, but your subscribers never know it unless you give them a good reason to open the email in the first place. Here are five field-tested methods to help you increase newsletter open rates:

1. The subject line is crucial.
Your subject line is, hands down, the most important component of your newsletter email. Consider your own email inbox. Don’t you decide what to open, and what to delete or ignore, based on what you read in the subject line? Despite the old saying, we are all guilty of judging books by their covers on a pretty regular basis. Keep in mind that you must still sell your product, even if it doesn’t actually cost any money. People value their time, and they are not likely to open an email if it looks like a waste of their time. Even a two or three percent increase on a 10,000 person list serve is still 200 to 300 more people who are opening your emails.

2. If it looks like spam, it’s going in the bin.
Of course you want your subject line to stand out and grab your reader’s attention, but don’t overdo it with the bells and whistles. Going too heavy on the CAPS LOCK, for instance, or adding far more exclamation points than necessary for mock emphasis, will not earn the kind of attention you want. In fact, you may end up with readers unsubscribing from your mailing list. Additionally, you may also want to make sure that the address subscribers see in their “from” line is personalized. For example, would you be more likely to pay attention to an email from “newsletter@yourbusiness.com” or “noreply@yourbusiness.com”? Seeing “noreply” doesn’t exactly invite your readers to interact with your business, does it?

3. Be on time.
Being on time, in this context, refers to much more than simply sending out your newsletter on the same day and time every week, or every month. There has been a great deal of research on this particular topic, and the results are quite interesting. While your audience and business model are both unique, studies have shown that your emails are more likely to be opened during the week than on weekends. This makes a lot of sense, considering the fact that the majority of people work during the week and reserve the weekend for relaxation or family time. The best window for sending your newsletter, based on statistical research, tends to be between Tuesday and Thursday. Let’s face it, most of us are trying to get back into the groove of things at work on Mondays and are too busy to worry about reading anyone’s newsletter. Always be sure to test your timing with your own audience to pinpoint which day and time work best for your business.

4. Why won’t this load?
Few things can be more frustrating than trying to view an email, newsletter, blog post, or other website on your cell phone when it has not been optimized for use on mobile devices. Unfortunately, according to at least one recent study, roughly 96 percent of people who check their email on a mobile device will not re-open your email from their desktop or laptop later. So make sure that your emails and newsletters can be properly viewed, all links are functional, and the multimedia is kept to a bare minimum, to increase your open rate with mobile users. If they know they can’t read them from their mobile device, people will eventually begin to ignore your emails, even if they do not unsubscribe.

5. Communicate benefits clearly.
Human beings are, by nature, selfish. This isn’t always a bad thing. If you are aware of this nuance of human nature, you can often use it to your own benefit- particularly in the world of marketing. Both your subject line and the body of your newsletter should make the benefits of opening that email clear to your subscribers. If your product is new, cheap, free, or will save readers valuable time, let them know before they even open the email, using the power of the subject line. If the benefits are obvious, your subscribers will have every reason to open those emails, increasing your open rate in turn. And remember, getting someone to open your email and actually read it gets you one step closer to a subscriber becoming a conversion.

Let us know how well these tips on how to increase newsletter open rates work for you!

LinkedIn marketing tips – learn the best professional practices

Linkedin marketing tips

LinkedIn has become essential for any professional. It is an important networking tool as well as a great place to showcase your achievements. But do you feel that there is still room for you to improve your LinkedIn marketing? Here are 7 LinkedIn marketing tips straight from the pros.

#1: LinkedIn Sponsored Updates Gets Your Content Seen

 One of the best LinkedIn tips is to use LinkedIn sponsored updates. This gives you a better way to have your content viewed by influential people on LinkedIn. In turn, this will increase your credibility as an expert in your field as well as expose your content to those who may not be in your network. You can target your LinkedIn sponsored updates by location, job category, company name, for example. You can then track how effective your updates are through LinkedIn’s detail analytics. This can also be used to compare how effective your sponsored updates are in comparison to your non-sponsored updates. In this case, be sure that you only sponsor updates that will give you a return on your investment (posts that have the highest value for your target audience). By using sponsored updates, you can get your content seen by influencer’s and start establishing yourself among the top in your industry.

 #2: Enhance Your LinkedIn Profile with Visual Content

Many people are not putting this feature to use on their LinkedIn profiles. By adding rich visual content, such as photos, videos, infographics and SlideShare presentations you will enhance your LinkedIn profile dramatically. It is easy to add this content using LinkedIn’s Professional Portfolio feature. Adding this kind of content will get you noticed and make your profile stand out. Once you begin adding this visually rich content to your profile, continue to update it regularly. You can add screenshots of recent articles, work samples or video from your speaking engagements. This addition to your profile will greatly enhance your profile and make you stand out.

#3: Start Making Real Relationships with your Connections

 It’s important to remember that although you are interacting with people digitally, you should still spend time building real relationships with your LinkedIn connections as you would other relationships. Don’t post generic content when you can stand out as a valuable connection for someone. Humanize yourself by building real relationships with your connections through personalized messages, referrals or asking what their goals are. By working on making these real relationships you will become more meaningful to your connections. This is an effective way to grow your business.

 #4: Be Present and Valuable in Discussion Groups

 To be effective online, you must provide valuable content for others. This is tough since everyone else has the same goal. The best way to stand out within LinkedIn discussion groups is by targeting local, smaller groups where your posts are most likely to stand out. By discussing with a smaller group, you are also more likely to have readers and get comments. Also, if you dedicate yourself to posting regularly you can easily become a prominent member of the group and establish yourself as the local expert in your field.

#5: Improve Your Personal Profile

Your personal profile will be viewed a lot while you network, make connections or while others are looking to expand their professional contacts. The best way to have your LinkedIn personal profile stand out to potential employers or partners is to improve your profile with keywords, effective copy about yourself and quality media content. Make your profile professional but easy to find out about who you are as a person (not a business). Stand out among your competition and remember who your audience is in order to keep your copy engaging (remember you can’t please everybody). Keep your profile updated as you accomplish goals and targets.

#6: Get Their Attention with a Tag

You can tag your connections in posts by typing “@” before your connections name. Doing this ensures that they will see your post. Even if they haven’t logged into their LinkedIn account, they will get a short email with a link to the tag so they can see it. It’s a great way to make sure that what you’re saying reaches the right person. It also reminds them about you and gives them an opportunity to reply to you. Make sure you use this sparingly (only when it’s necessary to inform your connection or something) so that you aren’t annoying. The best thing about informing your connection this way is that the post will also show up in your connection’s news feed (unlike a private message).

#7: Your LinkedIn Profile is NOT an Online Version of Your Résumé

Perhaps the most important LinkedIn marketing tip from the pros is that you should not treat your LinkedIn profile like an online version of your résumé. That is bland and potentially unimportant for many of your connections. Instead, be specific with sentences like, “I helped… achieve… by….”. Make it clear to people reviewing your profile what you can do for them.

Using these 7 LinkedIn marketing tips straight from the pros will get your LinkedIn profile marketing more effectively for you. What does your LinkedIn profile look like? Have you already used any of these tips?

Effective methods for expanding your Facebook reach

In the past few years, social media marketers have experienced a veritable nosedive in their Facebook organic reach. What, exactly, does this mean? Well, according to recent statistics, as many as a whopping 94 percent of your fans are unlikely to ever see the content you’re posting in their news feed! Other sources paint an even grimmer picture, predicting that organic reach will eventually drop to zero. Unfortunately, this prediction doesn’t seem so far-fetched, considering the steady decline indicated by Facebook in recent years.  But there are simple strategies that will help you expanding your Facebook reach – read on!

The culprit of this decline in organic reach is not as elusive as we might imagine. It is a product of several factors, including an increase in the average number of Facebook friends per user, the massive amount of content flooding the average user’s newsfeed on a nearly constant basis, and Facebook’s proprietary algorithm which utilizes weights to determine the content each user receives to his or her newsfeed. So how can content marketers overcome these seemingly insurmountable odds? Should we just scrap Facebook marketing altogether? Of course not! The following tips and trick will help you breathe new life into your Facebook marketing campaigns and boost your organic reach.

The most basic strategy for increasing your Facebook reach is to create strong, compelling content that is directed specifically to your target audience. If you Facebook content is interesting and engaging, your audience will see it as valuable and will be more likely to read, like, and share it, expanding your organic reach in turn. Remember to utilize a variety of content types, such as links to your blog posts, special offers, events, photos, videos, and even links to other relevant pages or blogs, in order to keep your fans coming back for more, and bringing their friends along with them.

Another key to expanding your organic reach, which coincides with the necessity for quality content, is the frequency of your posts. Generally speaking, for fans to want to stay engaged with your content on a regular basis, you need to be posting up to two or three times per day. However, depending on your subject matter and audience, you may want to experiment with post frequency to get a better idea of what works best to increase your reach. In addition, when you make these posts, encourage your readers to like and share with their Facebook friends, and to sign up for notifications so they’ll never miss a post.

It is also beneficial to be aware of the fact that not every member of your fan base is necessarily going to see your Facebook content. Perhaps they don’t have a Facebook account, or maybe they just haven’t liked your Facebook page. Whatever the case may be, your Facebook posts are almost guaranteed to get more views if you embed them on your blog or website. In this way, none of your hard work goes to waste, and you also extend the reach of your Facebook content.

If you have experimented with hashtags, post types, post lengths, and the days and times of your posts, and you find that the reach on the majority of your posts is still not up to par, it may be time to make a monetary investment in order to turn your business around and get it back on the track to success. For example, if you are about to post content that could be crucial to your business’s bottom line, such as a new ebook or a redesigned product, consider whether or not you can afford to utilize Facebook’s “boost post” option to get more eyes on your product. Then again, you may be better off asking yourself if you can afford not to!

A large portion of your organic reach may depend on the nature of your particular business model, niche, and target audience, so keep experimenting with any, or all, of the above suggestions to determine what works best for you and your business. The constants in your content marketing equation, however, should always be strong, appealing content and targeted content that caters to your niche market. If you are consistent in these two areas, you will establish a loyal audience, which will allow you to experiment with the other areas mentioned previously to increase your organic reach.

Do you have a successful strategy for increasing organic reach that you would like to share?

 

Viral and shareable content: the make or break differences that you need to know about

viral and shareable content

Content marketing can be a very successful tool in your marketing arsenal, if you take the correct approach. And, of course, any amount of social media exposure comes with a sense of elation. But before you jump headlong into the deep end of content marketing, you need to be aware of the difference between two of the most important popular terms in the business: viral and shareable content marketing.

In digital space, we often see the terms “viral” and “shareable” used interchangeably. This use can be a bit misleading, and perhaps devastatingly so for your business’s online presence if you take the wrong approach, as these two terms do not, in fact, describe the same type of content marketing. Let’s take a closer look.

To begin, content marketing can be a highly effective way to increase your audience and strengthen the relationship with your existing customer base. Additionally, with the proper execution, it can greatly improve your site’s ranking on the major search engines, leading more potential customers straight to your virtual doorstep. In a nutshell, viral content can bring a large amount of traffic to your site in a very short period of time, but that traffic is highly likely to drop off just as quickly. Such is the nature of the beast. Shareable content, on the other hand, has a steady online presence that builds over time, increasing not only recognition and credibility for your brand with your target audience, but also with search engines like Google, Bing, Yahoo, and others.

Viral content

As mentioned above, viral content can boost your traffic practically, if not literally, overnight. However, it is also notoriously short-lived. The brevity of viral content’s success is due to the fact that it is both disruptive and arbitrary. As such, its novelty is extremely difficult to leverage, since it doesn’t specifically play to your product’s target audience.

For example, say you’re jogging in Central Park while on vacation in New York and you recognize your favorite Yankees baseball player. He notices that you’re wearing your lucky Yankees baseball cap and graciously offers to autograph it for you. After having his friend snap a photo of the two of you together on your cell phone and giving you a hearty clap on the back, he walks away. But it’s not he exchanged contact information with you. So, unfortunately for you, no relationship was formed. Likewise, viral content simply doesn’t have the ability to hold the interest of an audience long enough to form a relationship.

Therefore, one of the most important questions to ask before undertaking any type of content marketing is, “Who is my target audience?” When you want to narrow your marketing in this manner, you enter the arena of shareable content.

Shareable content

Shareable content is like the foundation of a home- it is strong enough to build upon and can support the weight of a growing audience. Thus, while viral content may get people to your site in a quick surge of interest, generally fueled by social media activity, once this wave of interest breaks, there isn’t likely to be another behind it. Conversely, shareable content creates a steady stream of traffic, which flows directly to your product. It isn’t as massive or as exciting, but, as the old adage goes, “slow and steady wins the race”. Shareable content is directed to a product’s target audience, ensuring that the content has the greatest possible chance of being seen by the right potential customer at the best possible time. This type of content is not usually likely to lead to a conversion on the first, or even the second, visit. What it is designed to accomplish is the building of credibility, reliability, and brand recognition with a steadily growing audience.

Neither approach is mutually exclusive, but both can be quite successful, depending on your overall marketing goal. In order to choose which approach is most appropriate in your situation, you will need to think about what, exactly, you want your audience to do. However, while viral content may create a buzz around your product for a little while, the extra work that you put into shareable content will be evident on the long run, as an increase in traffic and conversions and as a higher search engine ranking.

Do you have an awesome example of viral or shareable content that worked for you?

Why use visual content marketing campaign?

Digitalmarketingphilippines came up with 12 valid reasons why marketers need to use visual content on social media. With ever-growing popularity of visually based social media like Instagram, Pinterest, Tumblr, Vine and others it’s crucial to get top-notch visual content to help you market your products and services online.

Visual-Content-Marketing-Campaign1