Build Brand Loyalty with Social Media – 5 Easy Ways

brand loyalty with social media

In the age of ever evolving technology and the growing influence of social media, brands that don’t establish an online presence are being left behind. Learning to build brand loyalty with Social Media is not only necessary, but easy. Brand loyalty is focused on being reliable, consistent and convenient for your customer. Consumers are being bombarded with marketing and advertising campaigns and people are always in search of the best deal. That’s why it’s important now, more than ever, to build brand loyalty. Here are 5 easy and simple ways to build brand loyalty with social media.

1) Build Relationships

Using social media makes it easier to build relationships with your customers. It’s an easy way to keep customers in the loop about what’s happening with your business. Consumers want to be able to connect with your business and your brand. By using social media to listen to and engage with your customers, you can quickly and easily learn what they have to say and address any issues that they might be having.

2) Manage your reputation

It’s not always rosy out there in the World Wide Web. Consumers now have multiple social platforms to share their experiences with certain companies, both good and bad. Not only that, but the information is available instantly to millions of social media users. Use this to your advantage and address both positive and negative comments. Address negative comments or experiences right away and turn them into an opportunity to win back a customer. Likewise, thank those that are saying good and positive things about your company. In both cases, people will be encouraged to voice their opinions and feel good that they are being recognized.

3) Get a Leg Up on Your Competition

Listening and engaging with customers that enjoy your company’s products or services is easy and feels good, but take some time to also see what people are saying about your competition. See what they are doing right and do the same. Likewise, if you notice they are receiving complaints about something or having problems with a product, take note to avoid making the same mistakes.

4) Provide Insider Information

As I mentioned, people are always looking for the best deal – so make customers feel like you’re giving it to them. Use your social media platforms to offer promotions and discounts to your followers. This can build brand loyalty with your customers by making them feel special and privy to deals others would not have. At the same time, customers will feel great sharing your promotions with others which can increase your customer base. You can also promote upcoming product releases, sales or other events. People love being the first to know!

5) Feedback for Improvement

Customers like knowing that you’re not just listening and responding but that you’re doing something with their feedback. Use social media to ask questions and find out how to improve your product or service. There is always room for improvement. Period. If you have upgraded a product or service based on customer feedback, let them know. Post a status, comment or reply to show them you are always working to improve. Customers are more likely to stick with a brand they know is working hard to make customers happy and meet their needs.

Using social media to build brand loyalty is more often than not about retaining current customers rather than attaining new ones. However, the best referral is from a loyal customer. Use these tips across your company’s social media platforms to successfully build brand loyalty for business.

Podcasts to Promote Business – 5 benefits of using them

Podcasts to Promote Business

If you have your own business, you probably also have a website, Facebook page and Twitter account, to name a few. But should your business have a podcast? Should you use podcasts to promote business?

Let’s begin by clarifying what a podcast is: Podcasts are digital media files (usually audio), which are produced in a series. Fans and listeners can subscribe to a series of podcasts and once they are subscribed, they can periodically check for new files that have been published. The great thing about producing a podcast is that the files can be automatically downloaded to subscribers’ computers, phones or other portable music players for them to listen to or watch whenever they want. One of the best things about podcasts is that it has become a more convenient way to consume content, as opposed to tuning in live.

Benefits of podcasting for business include the ability to:

Market Yourself
Podcasts can be used as a marketing tool to distinguish yourself from your competition. By producing a podcast, you can establish yourself as an expert in your field. Podcasts are relatively new to many sectors, and producing a podcast about your niche may allow you to become recognized as the expert and go-to person for your field.

Connecting to Build Loyal Customers
When people listen to your voice, they connect with you in a way much stronger than print advertising or written words. Listeners can feel the speaker’s emotion, understand their personality and after time, even feel that they know them. The connection made with podcast listeners can be important for building a loyal audience or customer base. It’s a powerful way to share your message.

Use Podcasts for Advertising
Creating a podcast is relatively inexpensive. Therefore, it becomes a great option for advertising. Not only that, but listeners subscribe to receive your podcast which means that you have a higher chance of reaching your target customer. With strong content you can use podcasts to promote your services, products and business to the right people without much work.

If at this point you’re thinking that this is something you can do for your business, great! But first, here are some things to remember:

  • Producing a podcast requires time – it is a commitment. You must be committed to producing podcasts on a consistent basis. Aim to produce or release a new podcast for your listeners at least once a week.
  • Stick to your brand – your podcast, Facebook, website, blog and Twitter account should work together to promote content and reflect your brand. Use your other social media sites to promote your upcoming podcast or remind subscribers to download or listen to the newest podcast.
  • Lecture or talk show? Choose a format for your podcast that works for you. One popular style is in the form of a ‘lecture’, where you can address questions or provide relevant information about your business, products or services. Another is to mimic a ‘talk show’ style, in which the conversation seems to evolve and is more informal. Find a style that you are comfortable with and that works for your business. And again, stick to it.

Podcasting is a simple and powerful way to communicate the ideas and messages of your business to a focused audience. You can potentially reach anyone with an Internet connection allowing your reach and influence to be global. In the end, any form of exposure is good for business.

What do you think? Are ‘podcasts for business’ good for business?

Learn more about cheap ways of getting endless flows of traffic don’t come along often.

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Click Here to find out about boosting your business through podcasts

LinkedIn company page – 10 tips for best setup and performance

LinkedIn company page - 10 tips

Long ago, social media had not been looked upon as a tool for the intellectual or professional crowd. That was, until the introduction of LinkedIn. Now with nearly 260 million members around the world, LinkedIn is one of the most respected and most efficient forms of professional social media out there. It can easily help a company gain popularity and reputation… But only if that company’s page is well set-up. Read LinkedIn company page – 10 tips for best setup and performance. Following these guidelines will help to improve your company’s LinkedIn page and gain the attention your business needs.

1. Make A Completed Page

People visit your page to find out more about you, so tell them all you can! Write a company description that uses as many of the available characters as possible. This description should be thoroughly positive, easy to read, and should ‘sell’ your company to the reader. Then make sure to include as much information about your company as possible, so visitors to your page leave with no questions.

2. Update Your Page & Photo Often

If LinkedIn members notice that your company page stays the same for months at a time, then they’re most likely going to stop visiting it. To ensure your company page continues to get social media traffic, continually update your profile photo and page information. This gives people a reason to come back to your page and share your business with others.

3. Watch Your Words

Nothing says ‘unprofessional’ like a simple spelling or grammar mistake. Have your employees thoroughly edit your company page whenever typing up something new, so that these embarrassing errors are caught before the public sees them. And more importantly, make sure to fact check! Having an incorrect detail on your LinkedIn account could abolish all of the page’s credibility.

4. Gather Followers For Your Page

Followers are highly useful for company promotion and networking, but take a little elbow grease to obtain. Try emailing contacts with prompts to follow your page, placing a ‘Follow’ button on a separate blog, or requiring all employes of your business to follow the company page.

5. Updates Are Key

The best way to keep followers of your LinkedIn account is to continually share updates. These posts should always have a link, such as to a product page, to keep followers within the company site. The posts should also be engaging and creative, so that people are more likely to respond to them in the future.

6. Don’t Underestimate Videos

If you have employees good at short-film making, then this is an opportunity you can’t pass up. Everyone likes watching these types of videos online, no matter how promotional they are. And if your video is good enough to get shared, LinkedIn now provides you with cheap advertisement! Studies have also shown that the top brands on LinkedIn have their profile connected to their company YouTube station.

7. Recruit Your Employees

By itself, a LinkedIn page can reach a lot of people. But through your employees, your page can reach so many more. Have them mention the company account on advertisements, marketing campaigns, and even email signatures. Or ask them to share, like, and comment on posts on the LinkedIn page. Even simple, quick tasks such as these can help in the long run to make your business grow.

8. Create A Colorful, Attractive Page

The content may be great, but let’s face it, no one wants to spend all day on a black and gray website. Add some color to your site wherever possible! Take an interesting company photo, and add your company logo and a banner image. It takes creativity, but an bright and interesting company page is much more likely to succeed.

9. Link to Everything

What many company LinkedIn company pages are missing is something incredibly easy to accomplish: posting links to all other forms of social media. This includes Facebook, Twitter, Instagram, Google+, Vine…you get the picture. Get your name out there!

10. Flaunt Recommendations

Even if your page has a thousand followers, those first discovering your company through LinkedIn will be much more influenced by reading a great recommendation of your business. Post real-life positive comments as your page updates, and your LinkedIn page gains solid proof of the good your company is doing in the world.

 

Twitter Tips from Successful Brands and Companies

The social media world is just beginning to hear about Google +'s newest advertising phenomenon: Post ads. Those who have heard about them may have already tried, but can't get a grasp on how to use them. It is true that they are tricky to initially get set up, but once mastered these Post ads are highly useful. Their interactive format has been proven to increase advertisement success for all Google + pages who have used them. To make your own Google + Post ad, follow this Google + Post Ads simple guide:

Read our guide and learn Twitter Tips from Successful Brands and Companies.

Brand Your Profile
Start with your username (@username) which will be your Twitter URL. Use your business name or some variation of it that makes sense to followers and customers. Your profile also consists of a bio, avatar, and background images. Create a brand relevant profile that tells your story at a glance by choosing colors and images for these elements that represent your business, your brand and are consistent with your other marketing materials or sites.

Don’t worry, be active!
“Am I doing this right?”
  It’s natural to worry in the beginning about getting enough followers and having people like and respond to your tweets. As a result from all this worry, many people give up on Twitter fairly early in the game. Don’t! Be active on your account by posting content as well as reading and responding to other people’s tweets.

Have Fun With Your Followers
Lighten up! It’s fine to post links to pictures and videos or wish your followers to have a great weekend. These posts bring some personality and humanity to your brand.

Listen and Respond
Listening to the conversation is much more important than how many tweets you write. When you listen you find out what people are saying, what they need, what they like and what they don’t like. This can help you respond to your followers in meaningful ways to them. Don’t forget to respond and address any questions or comments that people tweet directly to you (@yourusername). It’s a way to show that your business is listening and that you care. People will be happy to be reminded that there really is a human on the other side of your tweets.

Mention, Retweet and Favorite
Every tweeter loves to get mentions, retweets and have their tweets become someone’s favorite. Ultimately, that’s what you want for your business tweets too, so do the same to others. “Retweeting”, or forwarding someone else’s tweet to your followers, is a great way to make social connections. It can often result in other people retweeting your content giving it the ability to be seen by even more people. It is also good to mention people in your tweets by including their @usernames if it’s relevant, like if you are answering their question. And don’t forget to use the “Favorite tweet” option to showcase tweets about relevant content to your business posted by other users.

Don’t Get Distracted
It is extremely easy to get distracted on Twitter (trust me!). Set a schedule for yourself that will help you stay focused when it’s time to tweet. You can even schedule what kind of content to post each day. For example, sneak-peeks on Wednesday and freebies on Friday.

Think Before You Tweet
You only have 140 characters to use so have a clear message you want to get across in each tweet. Think about who you are engaging with or whose attention you are trying to capture. Also, remember that your tweets should reflect your brands personality – it’s alright to be casual or humorous if it fits your business.

Use #Hashtags
Putting a hashtag (#) before a word or phrase will mark it on a specific topic. This is a great way to get into different conversations. Think about starting your own hashtag too and challenging your followers to use it. This can also be a great way to find out how people are talking about you.

Follow the Twitter tips from successful brands and companies to begin using your business Twitter account efficiently. Seeing Twitter success for business may take some time, but be consistent and don’t give up. Tweet, tweet, tweet!

FB graph search 7 uses for best results

FB graph search 7 uses for best results

Facebook graph search has changed the mechanichs of the search on favourite social media for the best. Read our guide on FB graph search 7 uses for best results for your life and business. By following these graph search tricks, this handy search tool can be used to dramatically improve your business.

1. Narrow Down That Target Audience

A business owner is always sure of who they want to market towards. But a few quick graph searches can show who the real target audience of your business is. Narrow down the ages, gender, or interests of the majority of your customers. Then use this information to alter your business towards this target audience or take a new approach towards advertising and marketing.

2. Find Promotional Ideas

Every good business FB page has a contest or discount opportunity once in a while, just to keep the fans happy. But what should the prize be for one of these contests? A simple graph search such as “Movies liked by people who like (insert your page)” could give you the perfect type of gift idea that would attract the most participants in your promotional contest.

3. Keep an Eye on Competitors

Staying one step ahead of your business competition is so much easier than you’d think. You can not only discover how many people have recently been at your opponent businesses, but can also see which of them have high ratings, lots of likes, or popular posts, through a few quick graph searches. Take notes from what they’ve done to succeed and apply this to your own Facebook page.

4. Advertise More Efficiently

Don’t know where to advertise? Simple: use a graph search to discover the locations that your customers (and possible future customers) most often like to be. Try a search such as “Places near (insert your location) visited by people who like (insert your page)”. You can then advertise your business near these actual locations, or place an online ad on these place’s Facebook page.  

5. Revamp Your Photo Posts

Remember when you had to tediously go through a series of old Facebook posts to compare how many likes they got? Well no more! You can now analyze a large number of photos at one time, and compare which type of photos have gotten the most likes. Use this information to influence your future posts, to get more likes and therefore more social media connections for your business.

6. Explore Your Fans’ Interests

Stuck on future endeavors for your business? Here’s a helpful trick: use a graph search to see what pages most of your Facebook fans are interested in. Do a graph search such as “Pages liked by people who like (insert your page)”. If there is an overwhelming majority towards one certain interest, then you could have a groundbreaking idea for a new business tactic in your hands.

7. Make New Connections

Before the graph search, it wasn’t so easy to connect with people who you weren’t FB friends with. But now, a simple search like “Friends of friends of friends who like (insert a page)” can tell you who would be a good future customer, and invite them to like your page. You can also search for other businesses in this same way, to find and connect with other companies and possibly create a new business partnership.

Pinterest Places for business benefit

Pinterest-places-for-business benefit

You thought Pinterest was just a place where bored college kids spent their evenings looking up memes? Well think again! With the right approach, Pinterest can actually be used to help promote your business. How, exactly, is this done? Read our guide on how to use Pinterest Places for business benefit.

With the help of the one and only Pinterest Places: a handy little feature that allows you to add a map of pinned locations to any of your boards. Here are some business ideas for Pinterest Places to get you started:

Where are you?

The easiest way for Pinterest Places to promote your business is by simply pinning all of your company locations onto the map. For companies that are way too big to possibly pin every location (think McDonalds or Walmart), there’s a little wiggle room to be creative. These big companies could, for example, make a different board for each country, or only pin their highest-income locations.

Show off your connections

Does your company sell unique products purchased or originating from around the world? Then advertise this through a Pinterest board! Pinterest Places would here give you a whole new advertising tactic. Pin all the locations where your products were created, along with pictures of those countries’ culture and landscapes. This simple board will make your business seem more connected and appear ready to conquer the world.

Locate your customers

People interested in your business will want to know whether you’re local or on a bigger scale. By pinning the locations of all the clients you’ve worked with, you accomplish two things. First, you can personally keep track of where your customers are located. And secondly, Pinterest users who look at your board will see the geographic scale your company has covered.

But what about the local businesses? These small companies could instead make a map of where all of their customers are originally from rather than where they currently live. This gives a much greater potential to your map. It also can create a sense of community among your customers: something all businesses thrive on.

Personalize based on customer locations

Companies operating on a global scale know that their customers in Canada have different interests than customers in Miami. One way to accommodate this: first, make a map of all the current locations of your customers. Then add pins with tips and suggestions regarding your product, specific to each location. For example, a coffee shop would advertise their newest hot chocolate for those in Canada, but their newest iced mocha for those in Miami.

Show your local love

If you have a business with only a few locations spread across a country or state, then this last tip is perfect for your marketing. For each pinned spot on the map, created a pin with a local picture and information about that specific location. (Think a tourist’s travel brochure.) Customers love when they can identify personally with a business. Including this board would prove to them that your company is run by real people who care about the city or state they operate in.

 

Ontraport Review – Email and CRM

Ontraport Office Autopilot

Ontraport Review,  Email, CRM and Business Automation

Looking for an ALL-IN-ONE Business Solution?

Ontraport (as it’s now called after it changed its name from Office Autopilot)
Is an online application that allows you to automate your entire business!
It’s made up of several core components with a whole set of surrounding features and tools.
• A CRM ( Effectively a List of Leads, Clients, and Contacts)
• A Powerful Email System for sending out mass targeted emails to your List
• A Web Page and Form Building System that allows you to create forms and pages for your site.
• An Affiliate system allowing you to create affiliate deals you can get others to promote.
• A WordPress connector that allows you to control Members Areas of your site.
• Sales Pages and Payment Integration so your can setup products, upsells and more.
• Advance Tracking tools for tracking your prospects movements on your site and pages.
• Staff.
• Build in A/B Split Testing on Emails, and Pages.
• A Versatile automation System that allows you to Pre define just about anything within the system. (emails, Contacts, SMS, Reminders, Access to you website, well anything)

It’s a pretty big box of tricks and allows you to automate so many things that any business with a website could create, automate and track their progress.
To watch the videos of what it does, click HERE

But is it any good?

There are several all in one solutions out there, the primary competition to Ontraport being “Infusionsoft” and daily I speak to people who are ditching one for the other claiming that it’s time to move.
This basically underlines that NONE of the all on one solutions are the best in all possible ways.
I’ve heard grumblings about Ontraport’s Tracking, email deliver-ability ranging from terrible right through to amazing!
But from my own point of view using it for some of my sites I’ve found it pretty stunning.
I’ve created some sizable email lists, web page forms in minutes which I’ve scattered around different sites and landing pages.
I’ve setup their Autopilot scripts to create email sequences, rank my site visitors, and sent out sms’s to their mobiles based on their behavior.
I’ve also connected it to every WordPress site I have so it tracks the movements of all my visitors and can allow them or deny them access to different parts of the site.

Example.

You setup a form on Ontraport, paste the code on your site, and have people registering in to your list. I then setup in the form that people will automatically be tagged with the correct tags (so I can sort them later) and subscribe them to my newsletter sequence (which is a series of 10 weekly newsletters each timed for 1 week apart).
If any of the subscribed people go to my site and start looking at the product page, I can automatically subscribe them to my product offer email sequence which offers those discounts.
Then with a page I created in Ontraport I give them special officer and even an up sell form which allows me to sell them an upgrade to their purchase.
All the while I’m lead scoring each person based on their site interaction, building up a list of tags on that person based on the pages their visit and adding them to relevant email sequences that give them the correct info.
For me this software possibilities are endless and amazing.

Easy Integrations

Ontraport has an open API that any reasonable programmer should be able to interact with, but for those who want to connect it to other things directly it easily integrates with:-

• Leadpages (Landing Page Software) – Click Here to See Leadpages in action.
• Lots of Credit Card Companies (Including Paypal)
• One Shopping Cart
• WordPress (through its Pilotpress Plugin)

The Down Sides

Ontraport have been known to let you down on the tracking side, however this seems to be on the mend and doesn’t seem to be happening often.
As well as this if you’re running a professional affiliate program, then there are way better affiliate management platforms out there, like “Has Offers” for example that specialise.

Another major downside for me is that the primary currency support is USD (however apparently it is possible to use other currencies in 1shopping cart which Ontraport Direct integrates with.

Conclusion

While the minimum monthly spend can be high for some home based businesses, the feature set is massive and this software can replace a variety of other subscriptions for a price which is way below the competition. The affiliate side of the platform is a little basic at this stage which may force more serious players to get their own specialist affiliate program.
Overall I love and use this software ever day of the week.

While I’m busy working on my next idea, Ontraport is busy sending emails, tracking responses, adding new leads, making sales, and following up on those sales to keep customer satisfaction!

Thanks Ontraport for saving me a stack of extra salaries and an hours per day of my life.

Check out Ontraport for yourself HERE

What best Instagramers do and how to become one

what best instagramers do

For nearly four years – that’s right, four years already! – Instagram has been the social media tool used around the world to share pictures, video, and stories of the modern age. But more than this, Instagram has often been successfully used to increase the publicity of many a brand, city, or company. Read our guide on what best Instagramers do and how to become one of them.

Getting an Instagram account is both free and incredibly easy to set up. But creating a popular Instagram account to promote your business or ideas takes strategy, patience, and time. Here we’ve put together the best Instagram tips. They will show you how to make an account to gather all the publicity you’ve ever wanted:

Learn Photography Basics

The great thing about Instagram is that with its filters and image-editing tools, any old picture can look like it was taken by a professional. Yet it should not be forgotten that every account on Instagram has access to these same tools and filters. So how do you make your images stand out? For those with no experience in photography, practice is the key! Try this trick: take several test pictures and post them on a separate social media site, such as Facebook or Twitter, and see which pictures get the most attention. Take notes on what people like, and use this knowledge for creating your future Instagram posts.

Work to Gather Followers

We’ve all heard those rumors about the accounts on Twitter that pay for their followers. While the rumors also say that this can be done on Instagram, don’t give in to the temptation! These purchased followers most often turn out to be little more than just a number. What really will get your Instagram account publicity and recognition is the accumulation of true and devoted followers. The true followers are more likely to comment, like, or share your photos and videos, creating more interactions and connections, and overall a more popular Instagram account.

Don’t Ignore Followers

While your Instagram account is still in the initial growing phase, make sure to follow back those who follow you. This will decrease the likelihood of you losing these followers in the future. Also make sure to like the pictures your followers post, and respond to those who comment on your photos or video. After all, social media should be used to let you be social!

Know Your #Hashtags

Instagram users are constantly searching the site for hashtags. By using commonly searched hashtags that also relate to your picture and account, you have the great opportunity to gain followers who are interested in your company and/or ideas.  

Make a Connection

Those who thrive through Instagram have an account that balances the typical type of photos from the account with unexpected photos. For example, the Instagram of a local coffee shop would benefit from posting a photo of an employee buying ingredients or supplies outside of the store. This type of post gives your followers a behind-the-scenes outlook, and makes them feel more personally connected to your business.

Don’t Lose Hope

Keep in mind that gathering followers takes time, and at some points, may seem impossible. To accelerate the rate of increase in your followers, make sure to frequently promote your Instagram account. Do this by mentioning your account on other forms of social media. Reference your account in marketing and advertising campaigns to gain potential followers who already know about you and your brand. Posting memorable and captivating photos will then allow for your base of followers to share these images, and help you gradually branch out to the entire world.

 

 

Nasty Comments – 5 Ways to Deal with Them

nasty comments and how to deal with them

Nasty comments are a big problem for anyone who is heavly involved in social media and online marketing. Every blogger, vlogger and Intagramer knows that there are always people who will try to ruin you post with nasty things they have to say. Learn how to deal with them the best way possible and always be a winner.

Social media has transformed the way people connect, communicate, network and maintain relationships. But, influence of social media is not limited to these; it has brought about a bigger revolution. Social media and Internet has empowered Internet users and given them a platform to express their views, thoughts and opinions. But not all thoughts posted online are positive or motivating. In fact, proportion of negative feedbacks and nasty comments is higher. Though you cannot go ahead and control what somebody else has posted, negative comments surely hamper your day and mood. The effect of negative comments is even higher if they are targeted towards your business or service as it raises questions about quality, brand and trustworthiness of your product.

Negative comments can appear anywhere. From Facebook page to Twitter post, blog to ecommerce website and other online platforms where people connect with each other. Handling negative feedback requires skill. You cannot appear too aggressive but cannot let go easily too. You need to know how to deal with trolls and prevent them from disrupting your followers and supporters. Here are 5 simple ways of dealing with nasty comments online.

  • People giving nasty feedbacks, usually, do not have any personal grudges with you. They may be bitter individuals who treat everyone same way as you, so do not get aggressive. Maintain your cool and first try to understand if the comment has some value or not. If there is no significance or value, it is better to unpublish the comment.
  • Most negative comments online come from users who are bored and use comments to create a troll and amuse themselves. Remember, you cannot control an Internet troll neither win an argument over there. So, do not waste your time and efforts in arguing but do not leave them unanswered either. Frame a witty and creative answer that explains that the discussion is baseless and unproductive. State facts wherever possible and turn negative feedback to your support. Also, suggest on forming guidelines to deal with trolls, and you will surely find support from other members of that forum.
  • Apply moderation for comments before they are published. So, if a comment is too nasty, do not post it or delete it if it is already posted.
  • If the comment is about your product, do not get defensive completely. Remember, with the cut-throat competition, customer has become the king and has endless of options to choose from. So, instead of letting a comment break your relationship with the customer, try to use it to gain customer’s confidence and build a better relationship. If a customer has given a negative feedback, take time to analyze his problem and reply with a sincere apology and solution to his problem.
  • Just like you need to know how to respond to a negative comment, you should also know when not to respond. Sometimes, not responding is the best response as it prevents issues from gaining momentum. So, if a comment is not at all relevant, the best way to deal is to let go.

Remember, you should be able to decide which situation deserves your attention and which does not. Do not waste your time in responding to every negative comment or feedback that comes your way. Be smart and try to highlight positive comments and reviews you receive!

Boost Post or Promoted Post on FB – what to Choose?

Facebook Boost Post or Promoted pos

One of the most popular social media platforms, Facebook changed the way Internet users contact, connect and network with others. With incredible success over a relatively short period of time, Facebook has undergone immense growth and expansion over past years. Now, Facebook is no longer limited to connecting individuals. It is gearing towards becoming a platform for business marketing and advertising. Read our guide to choosing the right way of promoting your post – Boost Post or Promoted Post?

With millions of users, Facebook offers umpteen opportunities for businesses to widen their customer base and promote their product/service. No matter whether a business is a well-known brand or a new startup, its marketing strategy consists of a special Facebook marketing plan too. As Facebook is working towards expanding its advertisement revenue. It is trying and experimenting with new ways and solutions to promote engagement. Boost post button on Facebook pages and Promoted Pages are recent changes to boost traffic and increase activity on your Facebook Page.

Facebook has billions of users and each Facebook user has a varying number of friends. In this case, a person cannot keep track of News Feed of every person in his Friend List. Also, for marketing, every business needs to appear continuously in the News Feed of their followers and fan base. Facebook News Feed visible to every person are based on an algorithm, hence all followers with organic search is not possible. Brands are increasingly moving towards paid advertisements on Facebook utilizing Boost Post button and Promoted Post.

Though ‘boost’ and ‘promote’ seem to be similar terms in meaning, they are very different Facebook marketing terminology. Before you choose between Boost Post and Promoted Posts for your Facebook marketing strategy, you need to understand difference between the two and how they influence your marketing efforts. Boost Post is a button present located at bottom of a post made while for promoting a post you need to sign in the ads manager and create a campaign. When Boost Post button is clicked, a window appears on screen for maximum budget and audience you want to boost that post too.

In case of Promoted Post, you need to enter into the Ads Manager and then set up a campaign. Next, create a ad with ‘Create Ad’ button, choose ad type from available options, define audience you are targeting, set a budget and schedule. You have option of setting a daily budget or a lifetime budget along with option of bidding on page post engagements. For checking the progress of your ads, you can check the ad campaign dashboard that is visible after logging in the Ads Manager.

While choosing between boost Post and Promoted Posts, remember that you do not need to boost or promote every post you make. As these are paid methods, use them only for best and most engaging posts. Analyze what type of posts gather more engagement in terms of like, share and comments.

When you want to target a general audience or keep the post reach within followers of your page and their friends, opt for Boost Page. But, if you want to create more specific or precise ad campaigns towards targeted audience base, opt for Promoted Posts. Boost Post option is easy to use, while Promoted Posts require proper planning of ad campaigns. So, if you are planning your Facebook marketing campaign for a long run, opt for Promoted Post. Also, Boost Post does not allow you to any control over your budget once the option is used, while with Promoted Posts, you have better control on your campaign budget.

Facebook is a great platform for business marketing; you just need to plan your marketing campaigns smartly and wisely.