Make your Facebook posts stand out

Make your Facebook posts stand out

Facebook can be a powerful marketing tool in your brand. One of the most important things to know is how to attract your audience and which is the right content to your Facebook posts. Read our guide and it will help you make your Facebook posts stand out.5

If you want to engage people with your Facebook posts the first thing that I recommend is listen to your audience. Read your friends posts, think what they want to read, and try to look for trends that give you an idea about what you need to post. After this first step you will be able to find some relevant content to your Facebook audience.

Some interesting information that you can use for Facebook posts stand out is the Facebook’s EdgeRank Algorithm. This algorithm is composed by three things: Affinity, weight, and time decay. Based on that, the algorithm will post in your news feed the last 50 people, which you have some kind of interactions, or the posts that have been looked for more people. So if you post interesting content, you will be on people news feeds usually.

Sometimes is convenient to engage people first, and then post something related with the product, service or brand that you want to promote. Take in consideration that is not a good thing posting a lot of contents related to political or controversial content. If you post things related to this content, you can be ignored or you can loose audience.

Are you writing a lot of posts and it is not working?

Sometimes you can write a lot of posts daily but your audience can’t connect to them. Facebook is essentially visual, so if you post photos or videos, you will have more chance to have your audience engaged. Also you will have the opportunity that the audience share your posts. You can also include hashtags or trending topics, like Linkedin or Instagram. Trending topics or hashtags are very useful when you want to search quickly some topic.

Promote!

Once you have your content chosen and published, you need to generate more audience. One great tool in Facebook is the possibility on promoting your posts. You can choose your budget, and the audience that you prefer to engage (region or age can be specified). Th3is tool can be activated through the ‘’Boost post’’ bottom below your Facebook posts. Also you will know when your posts are more engagement than others. Facebook will send you a notification that this post is being more seen or commented and will invite you to boost your post to engage more audience.

I can’t be posting all day! Please help!

I know that you can’t be posting in Facebook all day, but the audience can be engaged 24×7 if you schedule posts. If you are as admin, you can access to the admin view and click in the clock icon, below the status bar. You can choose when you want to post your status and go for the next thing!

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I am not the only person who wants to post in Facebook!

If you are working with a group of people to promote your brand, you can create roles for them. You can choose between manager, content creator, moderator, advertiser and insight analyst.

And now what?

When you have your audience created and your content posted, you want to see how is doing! You can track who is viewing your Facebook posts and if they are organically or viral. Facebook classifies people in organically if they are your fans or viral if they are friends of your fans. You can measure if the audience is organically or viral though Facebook analytics and also compare your audience or new likes with the last week.

The last but not least important thing!

You can use another feature that Facebook offers. You can highlight your posts. If you want to attract the attention more, you can highlight your posts, which will look bigger. You can find a star upper right of your posts. If you click on the star you will have a highlight for your status, photo or event.  As conclusion Facebook gives a lot of tools to increase your audience. If you follow these easy steps, you will see results in your Facebook page quick and soon!

 

Google hangouts guide – step by step!

google hangouts guide

If you are looking for a good communication experience in your work or in a group of friends, you MUST try Google hangouts. Read our Google hangouts guide to learn what to do step by step!

First of all I will give you the bad news… you have to create a google+ account if you want to try the experience of Google hangouts. If you own one google account it is only necessary to add the service to your account. It would be great because you don’t need to waste time filling all the information that the new account requires and in the meantime you can start investigating the new tools that Google hangouts offers to you. And if you are not good at investigating, I personally recommend you to read the full article! No way my friend!

When you are ready with the account creation and all the profile that you want to share with your friends, you should download the plug in. It is not necessary to search where, because you will find the link below:

https://tools.google.com/dlpage/hangoutplugin

google hangoutWhen the download is complete, you can start to using hangouts in the many ways that it is offered. First of all, you can start a hangout with your friend, you can invite a group of friends too (not more than 10 for the moment), or you can join to a public hangout. It is as easier as to click on Start hangout button at the right top of the page. You can name your hangouts as you want, but take in consideration that if the hangout is public, this name will be visible for all. So if you want to create a public hangout, I recommend you to use a name, which let the people introduce the subject that you will discuss there.

If you are lazy to create your own public hangout, you can join to other that is currently being discussed.

If you are waiting for a hangout, the only thing that you should do when you receive a notification or alert informing that someone are inviting you is to join, and you are ready to start!

Now you are ready to try the experience. I will describe some tips below to make easier the trip

Mute the microphone! (Nobody wants interruptions when is talking!)

muteIt is a good practice to mute your microphone when you are not speaking, it avoids distractions. Nobody wants to hear the neighbors dog, the baby crying or the ambulance!

You can choose the microphone icon at the top of the window or ctrl+d, or the command “/mute’ in hangouts chat.

Nobody understand what you are talking about? You can share your screen!

It is common when you are in a call in your work after 1 hour and everybody is looking at the same file in different computers, you loose the point. To make focus on what you need to show, you can share your screen. You can click the Screenshare icon in the left side of your window. If you don’t want to share conversations with your friends, or the solitary that you were playing, it doesn’t matter! because Google hangouts will let you share only one of your windows (But if it is not your case, you can share your full screen).share screen

Use Private Chats

 Sometimes you need to talk in private with only one person, but you are in a group hangouts. I have the solution to you through a simple command.

You can type “/to” before the name of the person that you want to talk to. (You don’t need to remember all the commands that I am mentioning now, because you can type “/?” in your hangouts chat and it will appear the full list)

Air

air

Air allows you to post hangouts through your You Tube Channel.

First of all you need to enable this option:

You will need to follow a verification process and then you will be ready to share your hangouts public or private in your channel.

Google Drive

If you are working in a group, it is easier to have integrated all the files that you will need to share in the same application. Google drive will allow you to create spreadsheets, text documents, presentations and give different accesses to the users. They will be able to edit, view or change the document at the same time.

Include your video in a Calendar Event

If you have a calendar event prepared for your  next meeting, you can add a hangout clicking the link to the hangout URL in the invitation.

Configure each hangout

Delete, leave or archive the hangout, save (OR NOT SAVE) the history, and choose when you want to receive notifications.

Last thing and the funniest one! You can add emoticons, and photos to your conversation!

When you have an opened conversation you have two icons. The lower left icon is a smiley face, and the right one is a camera, which you can choose if you want to add photos from your photos, a web camera or a video search.

If you are looking for the most enjoyable experience at work or just for fun with friends, Google hangouts will give you a complete set of features that will let you to share everything! Just read all the tips, try it by yourself and enjoy!

You can download the application, it doesn’t matter if you have iOS, Android or the chrome application installed in your laptop:

iOS – http://goo.gl/h3glR

Android – http://goo.gl/g61QW

Chrome App – http://goo.gl/cr3XE

 

The Future of Social Media Marketing

The Future of Social Media Marketing w/ Gary Vaynerchuk – YouTube business magazine Marieforleo interviews Gary Vaynerchuk and talks about the future of social media. Social media marketing is fast evolving and many people just aren’t using it correctly. In this video, you’ll learn some of the biggest mistakes you’re making in social media marketing and how to fix them.