Facebook can be a powerful marketing tool in your brand. One of the most important things to know is how to attract your audience and which is the right content to your Facebook posts. Read our guide and it will help you make your Facebook posts stand out.
If you want to engage people with your Facebook posts the first thing that I recommend is listen to your audience. Read your friends posts, think what they want to read, and try to look for trends that give you an idea about what you need to post. After this first step you will be able to find some relevant content to your Facebook audience.
Some interesting information that you can use for Facebook posts stand out is the Facebook’s EdgeRank Algorithm. This algorithm is composed by three things: Affinity, weight, and time decay. Based on that, the algorithm will post in your news feed the last 50 people, which you have some kind of interactions, or the posts that have been looked for more people. So if you post interesting content, you will be on people news feeds usually.
Sometimes is convenient to engage people first, and then post something related with the product, service or brand that you want to promote. Take in consideration that is not a good thing posting a lot of contents related to political or controversial content. If you post things related to this content, you can be ignored or you can loose audience.
Are you writing a lot of posts and it is not working?
Sometimes you can write a lot of posts daily but your audience can’t connect to them. Facebook is essentially visual, so if you post photos or videos, you will have more chance to have your audience engaged. Also you will have the opportunity that the audience share your posts. You can also include hashtags or trending topics, like Linkedin or Instagram. Trending topics or hashtags are very useful when you want to search quickly some topic.
Once you have your content chosen and published, you need to generate more audience. One great tool in Facebook is the possibility on promoting your posts. You can choose your budget, and the audience that you prefer to engage (region or age can be specified). This tool can be activated through the ‘’Boost post’’ bottom below your Facebook posts. Also you will know when your posts are more engagement than others. Facebook will send you a notification that this post is being more seen or commented and will invite you to boost your post to engage more audience.
I can’t be posting all day! Please help!
I know that you can’t be posting in Facebook all day, but the audience can be engaged 24×7 if you schedule posts. If you are as admin, you can access to the admin view and click in the clock icon, below the status bar. You can choose when you want to post your status and go for the next thing!
I am not the only person who wants to post in Facebook!
If you are working with a group of people to promote your brand, you can create roles for them. You can choose between manager, content creator, moderator, advertiser and insight analyst.
And now what?
When you have your audience created and your content posted, you want to see how is doing! You can track who is viewing your Facebook posts and if they are organically or viral. Facebook classifies people in organically if they are your fans or viral if they are friends of your fans. You can measure if the audience is organically or viral though Facebook analytics and also compare your audience or new likes with the last week.
The last but not least important thing!
You can use another feature that Facebook offers. You can highlight your posts. If you want to attract the attention more, you can highlight your posts, which will look bigger. You can find a star upper right of your posts. If you click on the star you will have a highlight for your status, photo or event. As conclusion Facebook gives a lot of tools to increase your audience. If you follow these easy steps, you will see results in your Facebook page quick and soon!