On 25th August Facebook announced two major changes to the algorithm in which the posts are displayed in people’s newsfeed.
“Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format” – says Facebook official newsroom blog.
“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. These posts will be punished.
Sharing links in posts
Our second update relates to sharing links in posts. When people share a link on Facebook it often appears in News Feed with a large picture, a headline and some text that gives context on the link. These posts will be favoored over simple text and phot updates.